Member Since 2015
Be Inspired PR
Leila Lewis is the CEO and founder of The Inspired Group - A collection of brands that aspire to create real impact for others. Be Inspired PR, Inspired by This, and The Social Remodel all serve a unique niche and exist to tell the stories of others in a new way. Leila founded Be Inspired PR in 2007 as the first ever wedding PR and social media agency. After recognizing a gap between the industry’s talent and the media coverage spotlighting those businesses, she knew that there was a need for someone to share those stories. Since then, Be Inspired PR has become the leading wedding public relations agency for brands and business owners in the wedding industry. Their team specializes in strategic press placements, social media management, and experiential marketing for wedding industry brands. Leila also serves as the editor-in-chief of Inspired by This - A digital lifestyle blog that serves beautiful content to readers in any stage of life. From bridal showers and weddings to nursery must-haves and inspiring interiors, Inspired by This is an inclusive site that focuses on spotlighting creators and experts in their spaces. Most recently, in 2020, Leila founded The Social Remodel as a place for commercial and residential real estate agents, home stagers, and interior designers to build their personal brands and up-level their real estate social media marketing efforts. Leila is a passionate advocate and business coach for creative businesses and female founders, and is a frequent speaker and media expert on the wedding industry, social media marketing, and working motherhood.
When you’re a small team, every employee plays a key role in the business. From marketing efforts to sales to operations, each aspect of the business needs a full team effort in order to get off the ground—and that can often mean team members work beyond the scope of the roles which they were hired for.
When you decide to become an entrepreneur, there are certain obstacles you know you’re going to have to face—obtaining funding, advertising your business or making that first sale. However, there are often many more obstacles you won’t be prepared for or didn’t even realize would happen.
Innovation is often a key driver for long-term business success, but in order to properly innovate, you have to get creative first. A creative flow state, or any length or period of time during which a professional can think and create uninterrupted by distractions or intrusive thoughts, can be beneficial to those aiming to generate quality ideas in less time—but getting into this state isn’t always the most straightforward task.
While you may have started your company blog with a wealth of original, valuable content ideas, after a particular length of time in business, you may find your creativity lacking and your blog content suffering with the same old topics and ideas. With so much content already out there on the internet, it can be difficult to constantly generate new ideas that your audience will be interested in reading.
It’s not uncommon to hear the phrase, “Well, that could’ve been an email,” when leaving a meeting the attendees considered to be a waste of time. Whether it’s because the discussion fell off track or the intent was never all that clear, there are a number of reasons why nearly three quarters of meetings are considered to be unproductive.
In a competitive labor market, many companies are striving to put their best foot forward during job candidate interviews. However, some interviewers may stretch the truth a bit or omit certain information to better appeal to potential employees.
As employees climb the corporate ladder, some may feel their natural next step is a managerial position. However, managerial roles aren't suited for everyone.
No matter if working with a team is part of your daily routine or if it’s something you only need to do for special assignments, it's important to understand how to maintain creativity when working together. With a variety of minds and personalities working together, creative thought should flourish—but there are a few factors that can sabotage it if everyone isn’t careful.
As a leader, it’s natural to want to reward high-performing employees when they’re already doing so well and they’re likely having the biggest impact on the company’s bottom line. However, focus and support should also be given to average or low-performing employees to benefit not only the company, but also the employees as they continue on their career journeys.
Whether it happens while participating in meetings or partaking in company surveys, the best ideas happen when there's plenty of room for everyone to share. This means that businesses at the helm of true innovation provide each employee with the chance to have their voice heard. However, this can become more difficult to ensure as your company grows larger.
Every growing organization will experience role transitions at some point. Whether a project is changing hands, an employee is moving into a promotion, or you’re hiring someone to take on a new position, you will want the transitions to go smoothly.
When you’re in a position of authority, and when you have the livelihoods of not only yourself but also your teams to consider, it can be easy to develop certain mindsets around yourself, your work and the way your business should be run. While many of these mindsets can be positive, many can also be toxic, threatening to overwhelm you and, ultimately, your team’s morale if left unchecked.
One of the main purposes of a business website is to convert website traffic into revenue. This means creating calls to action (CTAs), building sales funnels and curating interesting, valuable content for those browsing your website.
Whether it's work-related, personal or both, everyone has weaknesses and "blind spots." In order to grow, it's crucial to pinpoint these weaknesses and work on improving them, either by yourself or with the assistance of others.
Is your brand in need of a makeover? While it may seem as simple as something like changing your company’s name, rebranding is a complicated process with many moving parts.
Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled “limited-time offers.” These practices can be annoying to readers and cause your email to end up in the trash.
Launching a new company often involves a lot of moving parts and a number of different hats an entrepreneur must wear in order to get the business off the ground. With so many tasks that need to get done, new entrepreneurs can be left feeling overwhelmed with a mounting to-do list and no sense of direction for what needs to be prioritized first.
Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. However, if you fail to create a focused strategy, your marketing efforts will likely be less than successful.
Every business leader hopes to see an impressive return on the campaigns and projects they launch. These initiatives can cost a lot of time, energy and resources, and it's always disheartening when the results aren't what you anticipated.
Finding the perfect candidate to fill an open position is about so much more than choosing someone with the necessary skills and experience. While it's important to hire someone with the technical knowledge and expertise to get the job done well, it's equally as important to find someone who will fit into your company culture or be a positive influence on others.
For most entrepreneurs, the early days of their business entail doing most of the day-to-day work themselves. However, as your business grows, so will your need to hire and effectively manage others. Expanding your team requires you to hone your leadership skills, as well as a strategic vision to keep your team on track.
Social media can do wonders for a business — as long as you have followers paying attention. It can be a common misconception, especially among new entrepreneurs, that you just need to create a few social media profiles and your followers will find you.
As social media evolves, so should your social media marketing budget. Changing trends and platforms may mean putting some advertising dollars behind your campaigns and investing in creative talent to help you create and manage content.
Working from home was gaining popularity in the years leading up to the Covid-19 pandemic. As most businesses were then forced to operate remotely during pandemic lockdowns, many people who may not have considered working remotely before got to have a taste of all its benefits. Now, many companies and organizations are choosing to keep operating with a hybrid workforce as a permanent solution.
After more than a year of staying at home, many people are excited to travel again -- including entrepreneurs. In fact, getting some space from your business can really help clear your mind and prevent burnout. However, many business owners are still facing lingering challenges due to the pandemic, and it can be difficult to find time to step away from work.
For those working within a small business or team, it can be difficult to take time off. No one wants to go on vacation at the expense of their company and peers—especially during periods of rapid business growth. Still, employees and leaders need to establish healthy work-life boundaries, even when their team is small and the work is plentiful.
Content is the key to reaching and engaging new and existing customers. But after you've been creating content for so long, it can start to feel like you've covered everything you can possibly cover about your brand or in your niche.
Business leaders have a lot of responsibilities to juggle, which often lead to non-stop workdays and sleepless nights. The overwork culture naturally drives entrepreneurs to burn out, whether in the short or long term.
Time management can be a challenge when you’re faced with work that’s piled up over a period of time. It can be overwhelming to look at a list of tasks and determine which are priorities and which can be temporarily moved to the side, causing some employees to stress or panic about where to even begin.
An individual who factors self-reflection into their everyday development is on their way to becoming a great leader. To advance, managers have to ask themselves regularly if their performance is in line with their leadership goals. The evidence can be in how well their team is performing and the results they have achieved.
In a world filled with uncertainties, businesses want to be able to rely on customer loyalty. Many businesses know they wouldn’t be successful without their customers, but they may not be sure how to best thank them for their loyalty.
Getting quality guest posts on your website is one of the most effective ways to ensure that your brand gains added visibility. The more high-quality sites post to yours, the better search engines will rank you and the more positive relationships you’ll build.
Remote work has quickly become the norm across much of the corporate world. Yet, with so many professionals used to in-person interaction, this shift to digital messaging has rapidly and fundamentally changed workplace communication.
As an entrepreneur, it’s important to keep an eye on your competition and find ways to set yourself apart from others in your industry. Especially in a saturated market, it's vital to stand out with a strong personal brand.
As more people are working from home and staying in, online shopping has become the dominant means of commerce. It’s more important than ever for small brick-and-mortar retailers to get their products online and accessible to their customers. However, with so many large e-commerce competitors like Amazon, it can be hard to stand out from the crowd.
Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base.
Entrepreneurship is a journey that no one is fully prepared to take. No matter how much time you spent researching and learning things before you started, there are always things you’ll wish you had done differently in hindsight.
When you're negotiating a deal, misinterpreted tone or poorly-chosen words could ruin an otherwise-successful conversation. Sometimes you may not know even which phrases might turn a deal sour. That's why we asked 16 members of Young Entrepreneur Council the following question:
Every job candidate’s goal is to stand out from the rest. However, it’s not enough to talk about your education and work experiences, which may be very similar to other qualified applicants. Great candidates shine by saying things that are truly unique.
These bad habits can have a lasting effect on your daily productivity and efficiency.
Starting your own business is not a decision to take lightly. While it’s great to be your own boss with the freedom to set your own schedule, this is only part of the equation. It takes a lot more than just a dream to be a successful entrepreneur. Before you take the leap, there are some important questions to ask yourself to understand if you’re truly ready to launch your own business. To help you make your decision, we asked 10 Young Entrepreneur Council members what everyone should ask themselves before committing to entrepreneurship.
The world's most successful entrepreneurs are often fiercely independent and self-reliant. They have the courage to keep going when things get difficult and know how to push themselves to overcome even the most challenging of situations. However, no one becomes a success completely on their own. Entrepreneurs also need a strong support network of peers and mentors who can offer them sage advice and wisdom throughout their journey. Below, 10 members of Young Entrepreneur Council share the one piece of advice that has stuck with them over the years and helped them get where they are today.
Technological advancement offers us lots of tools that can make our lives easier as entrepreneurs. Mass communication, social media and the ability to connect are hallmarks of the 21st century. Even daily work is a lot simpler, thanks to products such as Slack or Github, which allow remote management of teams. More than anything else, constant connectivity ensures that everyone within the business can be "in the know" at all points in time.
Entrepreneurs usually don't have enough hours in a day to get everything done. That's the primary reason why prioritizing tasks is a common trait of the most successful business owners. However, many entrepreneurs overlook the importance of hiring great talent to their team and place the priority of hiring new employees way down their list.
You can enjoy well-deserved rest and family time knowing your team is equipped to function smoothly in your absence.
What you wear and how you present yourself professionally can have a huge impact on the trajectory of your career.
Your desk job doesn't have to take a toll on your physical health.
Our expertise lies in helping businesses and brands increase visibility, build brand awareness and emerge as a leader in their market. Our agency approaches each client with a tailored strategy designed to help them reach new levels of success through social campaigns, events, and targeted media relations and placements. With our team located throughout the United States, including our headquarters in Los Angeles, as well as Seattle, Denver, San Diego and New York, we are able to have a wide reach in communicating your brand story via the most important regional and national media and social influencers. We work on a variety of projects for our clients, some of which include: print, online and TV press pitches, photo shoot collaborations, branding, event management, social media training and management, partnership negotiation and advising on advertisement opportunities, among others.