Lauren Marsicano

October 1st, 2022

Nine Unconventional (But Effective) Social Media Engagement Tactics

Creating great content on social media doesn't mean much without a highly engaged and loyal following.

September 14th, 2022

If Your Team's Morale Is Low, Try These 10 Motivational Strategies

If your team's morale seems a bit lower than usual, acknowledgement and rewards for their hard work can go a long way.

September 12th, 2022

Eight Key Tips For Revitalizing Stale Blog Content

While you may have started your company blog with a wealth of original, valuable content ideas, after a particular length of time in business, you may find your creativity lacking and your blog content suffering with the same old topics and ideas. With so much content already out there on the internet, it can be difficult to constantly generate new ideas that your audience will be interested in reading.

August 29th, 2022

Five Actions To Avoid To Foster Inclusivity Between Your In-Office And Remote Teams

With companies still adjusting to the pandemic-fueled surge in remote and hybrid work environments, many company leaders are struggling to build a cohesive company culture that is inclusive of both their in-office and remote teams. Though their staff may benefit from the flexibility these environments provide, they can also suffer from a lack of community and belonging when separated from their peers.

August 26th, 2022

The Toughest Questions These Entrepreneurs Were Asked By Potential Hires (And How They Responded)

When it comes to job interviews, many employers are focused on the questions they’ll be asking each candidate and the best way to phrase those questions in order to get the information they need to make a quality decision. However, what many employers may not prepare for are the difficult questions they’ll be asked by the candidates and how they should go about answering them while still shining a positive light on their company.

August 22nd, 2022

Disagree With Your Client? 11 Ways to Find a Positive and Effective Solution

Maintaining a positive relationship with your clients is important for both your business and theirs. However, there are times when your team and your client may disagree about how a project or initiative is being carried out.

August 22nd, 2022

Nine Ways To Get Your Employees Interested In Your Company's Wellness Program

A healthy employee is a happy employee, and many companies that understand this go out of their way to support the health and well-being of their employees by offering employee wellness programs. However, even if a company offers an employee wellness program, its benefits can often go unused by employees. In fact, some studies suggest usage of employee assistance programs is as little as 10%. 

August 19th, 2022

The Best Business Advice These 10 Entrepreneurs Have Ever Received

When an entrepreneur brings on a business advisor, they often do so with the intention of gaining sound insight and advice—finding that “second opinion” that can help steer their business in the right direction. But, many times, an advisor turns into something more: a true mentor who can offer guidance, support, motivation and understanding when times get tough, as well as the advice needed to help get you back on your feet.

August 18th, 2022

Nine Points You Should Consider Before Building Your Brand Style Guide

When it comes to brand building, consistency is key. If your brand is humorous and witty one day and then stark and serious the next, or if your logo has a certain look on your product packaging but a completely different look on your website, your customers may struggle to identify who you are and what you stand for—and that can translate into fewer sales and less interest overall. 

August 10th, 2022

Leaders: Eight Ways To Prevent Work From Piling Up During Staff Vacations

When it comes to employees taking vacations, it’s all about achieving balance. Too many staff members off at once can cause heavy workloads and stress for the remaining team, but too few staff members taking time off can also mean your team isn’t getting the rest and relaxation they need to do their best work.