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Kyle Goguen's avatarPerson

Kyle Goguen

Owner & FounderPawstruck

Los Angeles, CA

Member Since December 2016


Digital Marketing
Product Development


Kyle is the Founder and CEO of, an online retailer of natural dog treats and chews. Kyle became passionate about eCommerce early on and founded his first eBay store at the age 16, using the proceeds to fund his education. While attending the University of Southern California, Kyle earned his Master’s Degree in Engineering Management and Bachelor’s Degree in Industrial & Systems Engineering with an emphasis in Information Systems and Operations Management. Prior to founding, Kyle worked for Monster and Ubisoft where he developed and implemented promotional marketing strategies in both the physical and digital space. He also worked to create supply chain solutions for Target’s Southern California market. In 2014, Kyle left his career in engineering looking to combine his passion for both animals and eCommerce, and was born. sources premium ingredients providing pet owners the healthiest most affordable pet products available on the web.

Published content

15 Signs It's Time To Upgrade Your Company's Software Stack

expert panel

A company's software stack is the backbone of its operations, efficiency and ability to compete. However, staying on top of what's new or needed when it comes to the tools you use can be a challenge. So how can you tell when it's time to upgrade or change your company's software stack? To help business leaders answer this question, 15 members of Young Entrepreneur Council discuss the telltale signs your business may need a software upgrade as well as the challenges businesses often face in making those upgrades. Follow their recommendations to help you make informed decisions about implementing new software for your own company.

13 Lessons Business Leaders Need to Know About Recruiting Gen Z Talent

expert panel

As more and more Gen Zers make their way into the professional sphere, businesses are presented with unique opportunities and challenges. For business leaders who have already hired individuals from this generation, several key lessons have emerged about effectively engaging and recruiting this tech-savvy and value-driven group.  To impart these lessons to businesses looking to hire the current workforce's youngest generation, a panel of Young Entrepreneur Council (YEC) members answered the following question:

10 Tips For Supporting Managers And Reducing High Employee Turnover

expert panel

It's often said that employees don't leave bad jobs—they leave bad managers. In this way, if you’re a business leader whose company is suddenly experiencing high turnover, taking a look at your managers and their performance may be a safe place to start when getting to the root of the issue.  While termination may be the solution in some more extreme situations, often, managers may just need further training and support. For guidance on how to begin, consider the following advice from the business leaders of Young Entrepreneur Council. Here, they offer their top tips for how to address the issue of turnover with the manager and help them improve themselves and their management style.

Eight Difficulties With Finding Good Talent Today (And How To Solve Them)

expert panel

The work world looks vastly different from what it did just a few years ago—with the pandemic forcing many employees and employers to adapt to remote work or else shut their doors potentially for good. And while some companies have made attempts to return their work environments back to a pre-pandemic office structure, many employees have come to appreciate the benefits of a remote-work lifestyle and have shifted their expectations around what they will and will not accept in the workplace. This evolving attitude, as well as a number of other factors, has made it difficult for some companies to find the talent they need to continue prospering in the market. Here, eight members of Young Entrepreneur Council elaborate on these factors and discuss what employers can do to not only make finding talent easier but also retain that talent once they’ve been brought on board.

expert panel

Obtaining more than one investor for your business can be a significant help when trying to finance all your endeavors. However, with more investors also comes more opinions, and not all your investors will be on the same page all of the time. This means finding ways to keep your investors happy, even when their opinions differ, is crucial to ensuring your business keeps running smoothly. But what’s the best way to do this? How can you avoid arguments or bad feelings when disputes occur? Below, 10 members of Young Entrepreneur Council share their insights as business leaders and offer their top tips for ensuring your investors are involved, happy and feel their opinions are being heard.

Company details


Company bio

Pets are our passion! Here at we provide a premier e-commerce website with the best in bully sticks, dog treats, dog bones, and more. We are a company of like-minded individuals with one goal—providing our fellow dog lovers a website with high quality, safe and reasonably priced dog products. Above all else, we strive to keep your dog happy and healthy while supplying a fun and intuitive shopping experience.



Area of focus


Company size

11 - 50