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Kyle Goguen

Owner & FounderPawstruck

Los Angeles Area

Member Since December 2016

Skills

Digital Marketing
Product Development
Ecommerce

About

Kyle is the Founder and CEO of Pawstruck.com, an online retailer of natural dog treats and chews. Kyle became passionate about eCommerce early on and founded his first eBay store at the age 16, using the proceeds to fund his education. While attending the University of Southern California, Kyle earned his Master’s Degree in Engineering Management and Bachelor’s Degree in Industrial & Systems Engineering with an emphasis in Information Systems and Operations Management. Prior to founding Pawstruck.com, Kyle worked for Monster and Ubisoft where he developed and implemented promotional marketing strategies in both the physical and digital space. He also worked to create supply chain solutions for Target’s Southern California market. In 2014, Kyle left his career in engineering looking to combine his passion for both animals and eCommerce, and Pawstruck.com was born. Pawstruck.com sources premium ingredients providing pet owners the healthiest most affordable pet products available on the web.

Published content

Eight Difficulties With Finding Good Talent Today (And How To Solve Them)

expert panel

The work world looks vastly different from what it did just a few years ago—with the pandemic forcing many employees and employers to adapt to remote work or else shut their doors potentially for good. And while some companies have made attempts to return their work environments back to a pre-pandemic office structure, many employees have come to appreciate the benefits of a remote-work lifestyle and have shifted their expectations around what they will and will not accept in the workplace. This evolving attitude, as well as a number of other factors, has made it difficult for some companies to find the talent they need to continue prospering in the market. Here, eight members of Young Entrepreneur Council elaborate on these factors and discuss what employers can do to not only make finding talent easier but also retain that talent once they’ve been brought on board.

expert panel

Obtaining more than one investor for your business can be a significant help when trying to finance all your endeavors. However, with more investors also comes more opinions, and not all your investors will be on the same page all of the time. This means finding ways to keep your investors happy, even when their opinions differ, is crucial to ensuring your business keeps running smoothly. But what’s the best way to do this? How can you avoid arguments or bad feelings when disputes occur? Below, 10 members of Young Entrepreneur Council share their insights as business leaders and offer their top tips for ensuring your investors are involved, happy and feel their opinions are being heard.

expert panel

As the modern workforce evolves, the appeal of hybrid work environments has become increasingly apparent. While fully remote work may not be feasible for every company, adopting a hybrid work solution can be an attractive perk for both potential and current employees. Transitioning from a fully on-site setup to a hybrid environment, however, requires careful planning to ensure a smooth and successful shift. If you're ready to embrace the hybrid work model for your company, read on for 11 expert tips recommended by Young Entrepreneur Council members.

expert panel

In their search for the best talent, many companies revolve their recruiting and hiring process around their ideal hire, often creating job descriptions with strict qualification requirements or interviews that change from candidate to candidate. While often done with the best of intentions, companies may unintentionally be biasing themselves against candidates who may not thrive in this kind of hiring process but who are otherwise well-suited to the role. To prevent this kind of unconscious bias, leaders can take certain steps that will help make the hiring process more equitable. To help, nine members of Young Entrepreneur Council sound off on the best practices for ensuring an equitable recruiting and hiring process for all and why it is so important to create.

expert panel

When it comes to hiring someone for their team, nearly every employer likely already has an image of their ideal candidate in mind. Whether it’s someone who isn’t afraid to push the envelope or someone who is reliable, trustworthy and gets their work done on time, the “ideal” hire can vary from employer to employer, sometimes making it difficult for potential candidates to know what qualities they should emphasize in their application. To provide a little bit of guidance, business leaders from Young Entrepreneur Council list 11 words they’d use to describe their ideal employees and explain what it is about those specific characteristics that makes someone such a great hire.

Company details

Pawstruck

Company bio

Pets are our passion! Here at Pawstruck.com we provide a premier e-commerce website with the best in bully sticks, dog treats, dog bones, and more. We are a company of like-minded individuals with one goal—providing our fellow dog lovers a website with high quality, safe and reasonably priced dog products. Above all else, we strive to keep your dog happy and healthy while supplying a fun and intuitive shopping experience.

Industry

Internet

Area of focus

Dog
Pet
Ecommerce

Company size

11 - 50