Member Since 2013
Scranton, Pennsylvania Area
Kris Jones is a serial entrepreneur, investor, and best-selling author (over 100,000 books sold). In 1999 Kris founded digital marketing and affiliate network Pepperjam, which he sold in 2009 to eBay (NASDAQ - EBAY). Kris has gone on to found multiple successful businesses (ReferLocal, APPEK Mobile Apps, French Girls App, LSEO, Special Guest App) that have raised millions of dollars in venture capital from top Silicon Valley investors. Kris is the Founder and CEO of LSEO.com, a top 5 SEO firm focused on helping funded start-ups and publicly traded companies scale SEO and address technical SEO factors. The company has won awards at leading industry events, including the US Search Awards and Landy Awards. In 2016 Kris cofounded "Special Guest App" alongside actor / comedian Damon Wayans, Jr. In 2017 the two appeared on Apple TV's inaugural original content series "Planet of the Apps." Coached by Black Eyes Peas founder Will.i.am Kris and Damon raised $1.5M in venture capital led by Lightspeed Venture Partners with participation from celebrities, including Kevin Hart, Marlon Wayans, Jake Johnson, and Lamorne Morris. Kris is a three-time Inc. 500 CEO and has won multiple "Entrepreneur of the Year" awards over a 15 year career. Kris received his undergraduate degree from Penn State University (B.A.), a master's degree from Villanova University (M.S.), and a Juris Doctorate (J.D.) from Albany Law School. With offices in Los Angeles and Wilkes Barre, PA Kris is married to fellow digital marketer Robyn Jones and they have three kids - Kris Jr (10), Lauren (8), and Jackson (7).
Leading a digital marketing agency to enterprise growth isn’t easy. That said, there are ways you can make it a little easier.
Thinking about getting into the SaaS game yourself? Here’s what you need to do.
As technologies advance, companies collect more data and the trust consumers once had for those companies wanes, new laws surrounding consumer privacy are going into effect, constantly changing the way businesses learn about and sell to their customers. Such laws would put customers back in the driver’s seat, giving them control over what data they would like to share and when.
In an age when more and more businesses are moving to or being created online, one advantage brick-and-mortars have over online stores is their ability to create in-person experiences and atmospheres that can surprise and delight their customers. Experiences rife with human connection and sensory enjoyment simply aren’t able to be duplicated in the online space in the same way.
Researcher, author and speaker Brené Brown once said, “Daring leaders work to make sure people can be themselves and feel a sense of belonging.” When employees have the freedom to let their personalities shine and foster a connection to the company and their peers, what often follows is a strong sense of team loyalty and passion for their work.
Did someone say “well-rounded?” Well, your SEO manager should be exactly that.
Business plans are often considered an essential tool to help set a new entrepreneur up for success. This document typically encompasses the vision for your company, including your mission statement, while also pinpointing your target audience, sales projections and growth goals.
As much as things change, there are a few pitfalls that remain ever-present threats, regardless of how big or small your business is.
Members of Young Entrepreneur Council discuss their favorite tech that's come about in response to ongoing culture changes.
When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting.
Members of Young Entrepreneur Council discuss how companies can make the best use of their customer relationship management tools.
Just like email marketing, you are going to need a solid plan for creating and sending content to your customers.
By implementing the following growth hacking techniques, you can stay on top of the ever-changing interests of your customers and leverage them to your advantage.
Nothing good comes easy, but there are some proven ways to go about landing your first enterprise client.
More and more people in the real estate business are taking advantage of the ways they can use digital marketing to their benefit, and you don’t want to fall behind.
Members of Young Entrepreneur Council share alternative fundraising solutions for entrepreneurs not looking for investors.
Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. But this marketing channel can also be leveraged in a number of other ways to connect with customers on a more direct and personal level, ultimately leading to more purchases.
Yes, businesses are groups of people, human beings working together to achieve common goals, but the public doesn’t necessarily see it that way.
Getting your voice out there is an important part of becoming a successful thought leader. However, it can be difficult to know the right way to convey your perspectives on different topics without a strong writing foundation.
In the growing gig economy, there's fierce competition in many freelance markets. Far too often, contractors will try to earn repeat work from a client by going the extra mile and taking on extra work only to not get properly compensated for it.
For those working within a small business or team, it can be difficult to take time off. No one wants to go on vacation at the expense of their company and peers—especially during periods of rapid business growth. Still, employees and leaders need to establish healthy work-life boundaries, even when their team is small and the work is plentiful.
As with everyone else, CEOs need the time to think through decisions and then execute the actions and duties that turn those decisions into realities.
The world of marketing is ever-changing, especially in today's digital-first world. Successful marketers not only need to be masters at capturing customers' attention and showing them the benefits of their product or service, but they also need to know how to leverage the most up-to-date digital tools to reach those customers.
Leaders often fall prey to and mistakenly share myths about sales with their team. Believing these misconceptions can hurt their ability to sell.
Members of Young Entrepreneur Council share their best tips for marketing your newly launched mobile app.
When establishing a startup, it can be difficult to know which metrics you should be focusing on. You may be watching and reporting on basic key performance indicators (KPIs) such as your gross profit margin, but are there metrics you're overlooking? The answer is most likely yes.
A positive role model is someone others want to emulate and follow, and successful entrepreneurs often become — sometimes unknowingly — the role models for other professionals. Whether it’s at work or in their personal lives, these leading entrepreneurs become a focus of attention because they have qualities that aspiring founders strive to replicate.
CEOs must know that they cannot do it alone.
You still have a vital job to do: Perpetually grow the business.
Digital marketing agencies know that building their SEO teams isn’t always easy. Even the top agencies in the world may have struggled at one point to find the talent that was just right for how they operate.
This kind of structure lets you look at how your employees contribute to the company and conduct themselves as members of their teams.
The power to make these choices is all in your hands.
What the power of stillness and mindfulness in the workplace invites you to do is to cast aside doubts, make your mind a quiet and confident place, and solve your problems with the fullest mental clarity you can muster.
Be on your way to the audiences you really want.
Leadership training helps individual employees achieve their professional goals, while regular growth and development workshops can guide entire businesses in determining their direction.
Keep these four points in mind as you go through the hiring process, and you'll be on your way to building the business you have always wanted.
You learn more from your mistakes than you do from your successes.
The word "sacrifice" doesn't need to have a negative connotation.
Investing in leadership training isn’t just a way to refresh and reset the mindset of your existing leaders.
Hold on tight to the vision of what you want to achieve to see it come to fruition.
Personal stories about budding business leaders and their eventual successes can help to motivate other aspiring entrepreneurs.
Show prospective clients that your digital marketing expertise will make their lives easier, not more complicated.
Develop your company naturally by focusing on improved communication and team bonding.
Optimize your holiday SEO starting this month, if you haven't already.
Your goals as an angel investor should begin and end with human beings above all else.
Meditation can have inexorable effects on your creative output and may help you establish greater harmony with those around you, as well as your inner self.
Find a system that works for you to maximize productivity and reach your goals.
Set stretch goal that are still grounded in reality.
By refreshing your ad display and rotating your audience and network, you can fight ad fatigue and lower your conversion bids.
It's just a matter of discipline, dedication, and execution.
Happiness creates a ripple effect in your business.
Search engine algorithms continue to grow smarter. How will you stay ahead of the curve?
There's no better time than right now to get started.
How do you get folks everywhere on board with investing in your idea?
Instead of raising a round, bootstrapping may just be the answer for accumulating funds for your startup.
Keep these tips in mind as you navigate the winding road of raising venture funding.
Whether you're new to the game or are a seasoned pro, it's likely you'll fall victim to one of these common leadership mistakes.
When it comes to SEO, always modify and iterate.
Get would-be investors to trust not only in your product but also in you.
Don't make the rookie mistake of confusing leadership with management.
SEO agencies and specialists are a dime a dozen, but finding the right fit is key.
Startup founders have just a few seconds to impress potential investors. Unfortunately, most squander the opportunity.
If you lack these qualities, you're going to be on the wrong side of some very bleak startup failure rates.
When Kristopher B. Jones was invited to a meeting with Michael Rubin, he defied conventional wisdom--and ending up selling his company for millions. Here's how.
Want to sell your startup someday for a big-dollar figure? Start by taking a hard look at your financials today -- even if a sale isn't on your immediate horizon.
LSEO is an award winning full-service SEO Company and was recently recognized by Clutch as one of the top 5 SEO Consultants in the United States. LSEO CEO Kris Jones is one of the top SEO's in the world and has written the #1 best-selling book of all time on the topic of "SEO" called "Search Engine Visual Blueprint - Your Visual Guide to Effective Internet Marketing," which is in its 3rd edition by Wiley with over 100,000 books sold.