Kevin Marcus

Member Since 2015

Kevin Marcus

CTO

Versium Analytics, Inc

Seattle Area

Technical evangelist with 20 years experience architecting highly scalable commerce and database systems. Confident, articulate and decisive; thoroughly comfortable in high risk or crisis situations. Quickly ascertain the essence of problems and facilitate solutions that meet both business needs and technical excellence. Enjoy working with both technical and non-technical branches of organizations, including counsel, bankers, investors and management. Action-oriented and adventuresome, author of several patents; cofounder of two successful companies. Specialties: Algorithms, Databases, Parsing / Lexical Analysis, Software Architecture and Design.


RECENT CONTENT

July 8th, 2022

Determine Your Business Idea's 'Market Need' With These Top Strategies

Whether your business is still just an idea or you're in the research phase, it's never too early to think about determining market need. It's essential to figure out what consumers need from your product and pinpoint a target audience.

May 26th, 2022

13 Content Marketing 'Don'ts' To Avoid At All Costs

Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. But while reaching those customers and making the sale can be achieved with the right plan, there is still the possibility of making a lot of mistakes along the way.

May 26th, 2022

Eight High-Level Metrics Every Business Owner Should Be Tracking

Data is a key factor in determining many critical business decisions. As a business owner, you're most likely tracking multiple points of data each day, from transactions and payroll to projected profits.

May 11th, 2022

Eight Tips To Turn Data Into Actionable Business Steps

Data and metrics are critical drivers of a business's overall success. The more data streams you have, the better you can understand your customers, their needs, what works and what doesn’t.


COMPANY INFO

Versium Analytics, Inc

Versium delivers automated predictive analytics solutions, which provide actionable data intelligence 1) more accurately 2) faster and 3) at a fraction of the cost of hiring expensive data science teams or professional services organizations. Versium’s solutions leverage the company’s proprietary LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes. These attributes are matched to an enterprise’s customer records to deliver rich insights and are used in machine learning models to improve customer acquisition, retention and cross sell and up-sell sales and marketing activities. Visit and contact us at https://versium.com/about-versium/ to learn more about our career opportunities and our groundbreaking technology.


AREA OF FOCUS

  • Analytics
  • CRM
  • Information Technology

INDUSTRY

Computer Software