Member Since 2015
Webfor
Greater Portland OR Area
Kevin Getch is the Founder and Director of Digital Strategy at Webfor, a digital marketing agency with a reputation for delivering results. He has been quoted and published on leading sites like Forbes, Huffington Post, Search Engine Journal & Mashable. He enjoys speaking at industry conferences as well as volunteering his time by serving as President of the board of directors for SEMpdx, one of the first non-profits focused on providing education and support to the digital marketing community. He was also recently honored (2014) as a recipient of the Vancouver Business Journal’s prestigious Accomplished and Under 40 award. When he's not helping businesses elevate their brand and generate more leads he is spending time with his amazing wife and two beautiful children, running obstacle course races and practicing Jiu-Jitsu.
When an employee succeeds at work, leaders should make sure that employee feels recognized for their efforts. Rewarding your staff members for a job well done not only motivates them to continue to work hard, but it also inspires others to reach the same goal.
Social media is an effective, low-cost way to market your company’s products or services, and is also a great way to keep customers engaged while expressing your brand’s mission. However, to make the most of a platform’s potential, you need to be active and strategic, which can require your entire team’s involvement. To get your employees excited to participate, consider the following advice from the members of Young Entrepreneur Council.
Every professional should master the art of persuasion. Whether you're negotiating for a raise, pitching to an investor, giving a presentation, or trying to win a new client, having influence can help reach your goal.
Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you're a small- and medium-sized business operating on a limited budget.
Scaling a business usually means employees will be taking on new tasks and responsibilities and new rules or processes may be put in place. Depending on how fast the company grows, the employees may become frustrated with all the changes, leading to disengagement and low team morale. If not addressed, this lack of connection with the business and its goals can be the first step to losing those employees.
Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won’t break the bank.
Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs.
Effective task management can be quite a challenge for many professionals and businesses, especially when dealing with complex assignments or a large volume of projects, each with its own specific requirements, deadlines and deliverables.
Putting together a book takes time, energy and a lot of effort. And while it accounts for a lot of the book's labor, writing isn't the only thing an entrepreneur needs to concern themselves with. Publishing the book and the marketing associated with it also have a place in the overall success equation. But not all new writers know what to expect from the writing process. To help, 11 experts from Young Entrepreneur Council (YEC) answer the following question:
First impressions count for a lot, especially with a prospective business partner or client.
Businesses are in an unenviable position of having to find the most talented individuals in their field and entice them to work at their organization. In many cases, finding qualified candidates has come down to creating the right ads and vetting candidates properly.
It’s already well-known that entrepreneurs spend a lot of their time working on getting their businesses off the ground and keeping them solvent. It's not uncommon to hear a business owner working 50 or 60 hours a week. Many of us know how 10- and 11-hour workdays feel and the negative impact this amount of work can have on one’s mental and physical health. To address the issue, busy professionals need to find a way to work smarter and gradually reduce the number of hours spent to run the business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best.
Innovation is the key to a successful and progressive business, and your staff should constantly be looking for ways to grow your brand. As a leader, it’s your responsibility to keep your workers engaged and motivated.
It's often said you only get one chance to make a first impression, and that holds true for your company website. The visual appearance and written copy on your sign-up and landing pages must be compelling enough to grab a visitor's attention and convince them to take the next step in their relationship with your brand.
As entrepreneurs, we understand how powerful the classification of personality types can be in recruitment. From Myers-Briggs to Enneagram, the number of ways to gauge a person's innate traits can be measured in a hundred different ways. Several companies use one or more of those personality tests to develop their employees' potentials.
Working from home requires paying attention to many small details regarding your mental and physical well-being, with work-life balance tending to be significantly higher among remote workers compared to traditional office workers.
If your company has a blog and social media presence, you know how challenging it can be to keep up with the constant demand for new content. Recycling and updating existing content is a great way to put a fresh spin on what you’ve previously published without the hassle of coming up with a brand-new idea.
Webfor is an award-winning creative + digital agency that chooses its clients as carefully as they choose us. We bring our team of specialists in the areas of Design/UX/Development, Search Engine Optimization, Content Strategy & Measurement to partner with your team to help you achieve your objectives. We put ourselves in your shoes and make decisions with the thought and care as if your business was our business. Our goal is to become an invaluable partner and trusted advisor for your digital marketing needs. Leverage our expertise and take your business to the next level.
Marketing & Advertising