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Kelsey Raymond

Cofounder and PresidentInfluence & Co.

Columbia, Missouri Area

Member Since January 2013

Skills

Content Marketing
Digital Marketing
Public Speaking

About

Kelsey Meyer Raymond is the president of Influence & Co., a content marketing agency that specializes in helping companies showcase their expertise through thought leadership content. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands. Kelsey has grown the company from 2 to over 80 full-time employees in seven years, with offices in St. Louis, Kansas City, and Columbia, MO. Kelsey is involved in the community as the President of the Board for Voluntary Action Center, an organizer of Startup Weekend, and a Mentor through the University of Missouri's Entrepreneurship Alliance.

Published content

expert panel

Guest posts are an excellent way to gain publicity for your business. Through this form of content marketing, you'll establish yourself as a credible expert in your industry and gain valuable brand exposure to the publication's audience. However, it's not enough to write an article mentioning your product or service. With guest posts, it's important to strike the right balance between effectively promoting your company and serving the needs of the outlet that's publishing your post. If you have a guest posting opportunity coming up, be sure to follow this helpful advice from the members of Young Entrepreneur Council.

expert panel

Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Here, members of Young Entrepreneur Council list an “unlucky 13” collection of the worst startup advice they were given, and explain why that misguided startup advice is so harmful to entrepreneurs who are just starting out.

8 Practical Ways to Succeed Under Pressure

expert panel

Every business leader should develop some go-to coping strategies for staying calm in difficult situations. Pressure and stress are inevitable parts of any business leader's journey. The question is not necessarily what kinds of pressure you will face, but how you'll respond to them and move forward. Every entrepreneur will find their own unique strategies for succeeding under pressure, but it never hurts to hear from leaders who have mastered the art. Below, a group of successful business owners offer their best practical tactics for combating the stress of leadership and coming out stronger on the other side.

expert panel

Email marketing is an essential component of any strong marketing strategy. This form of marketing gives businesses the chance to convert their audience members into long-time customers and provide value in a convenient way. Whether you're just starting out with email marketing or have been utilizing it for years, it's a good idea to assess your strategy to see what's working well for your business and what may be hurting your overall efforts. To help you do this, 10 members of Young Entrepreneur Council shared some common email marketing mistakes they often see companies make and what you can do instead.

expert panel

No matter what industry you're in or how tumultuous the market is, hiring the right people for your business is crucial for its success. The right fit needs to have the experience and expertise to perform tasks properly, but more importantly, their personality and values should align with those of the company. Hiring the wrong person to fill a position can cost your business time and revenue. Many factors need to be considered during the hiring process to ensure that you choose the right people to fill available positions within your organization. Here, seven professionals from Young Entrepreneur Council discuss the best ways to ensure you're hiring the right people for your business, even in today’s tight labor market.

Company details

Influence & Co.

Company bio

Influence & Co. makes content marketing simple by providing a full‑service solution to help companies strategize, create, publish, and distribute content that accomplishes their goals. Working with Influence & Co. ensures your company has a dedicated team of content creators, strategists, and editors who drive your content marketing strategy and make content creation simple; access to proprietary content marketing software that makes it easy to collaborate with our team and track your content’s performance; a full-service solution that enables you to reach and engage your audiences at each stage of the customer journey and accomplish your business goals.

Industry

Marketing & Advertising

Area of focus

Content Marketing
Digital Marketing
Content Creators

Company size

51 - 200

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