Member Since 2017
Kelly is a location independent entrepreneur and co-founder of Infobrandz. She started Infobrandz with two other co-founders while also running two successful companies in the Ohio area. She's passionate about helping people build profitable businesses with the help of strong visual communication and marketing and that includes writing articles or creating visuals in the blockchain, business growth, design, marketing, and social media niches.
Whether it’s an unhappy complaint or a five-star review, customer feedback can be an invaluable resource for company leaders looking to improve upon their products, services or business operations. This feedback can spark either minor or major changes, but both can have a big impact on customer satisfaction and overall sales if implemented correctly.
Obtaining an accurate valuation of your business isn’t just about determining how much your company is worth; it’s about figuring out where your business stands today and the potential it has for the future. In this way, accurately valuing your company is a vital first step in growing your business and bringing on board investors who can help you do just that.
In an effort to be unique, informative and persuasive, many businesses can end up with overly complicated and wordy websites that may be doing more to push customers away than pull them in. When it comes to building an effective website, often simplifying its content and design is the most effective approach, giving visitors the space they need to find the answers to their problems.
All businesses need some sort of investment to get started. Whether that money comes from the entrepreneur, their family and friends, an investor or some other solution, if you don’t have experience raising money, it can be easy to fall into certain traps or attempt certain strategies that may seem like smart moves at the time but actually end up sabotaging your efforts later on.
When just starting out, many new business owners don't have all the financial tools or experience they may need to run a business successfully. They may rely on their peers, what information they can find online and various business books to get them started, but nothing can truly beat experience when it comes to knowing how to handle and succeed with money in business.
Cybersecurity becomes more important with each passing day, as advancements in both technology and the methods used to hack into it continuously evolve. But while the tech world continues to move ahead at a fast pace, not all business leaders are able to keep up. Though they may have a basic understanding of how to keep their technology and data safe, they may not be aware of all the various strategies they could employ to improve their cybersecurity efforts.
One of the hurdles many young entrepreneurs face is being taken seriously by other established leaders in their field. Even potential clients can often have a difficult time trusting a young, new-to-the-field entrepreneur with their projects and requests. But age and lack of experience don’t have to create an insurmountable barrier.
While waiting until an employee leaves the company may not be the ideal way to receive feedback about your business, exit interviews can provide a wealth of vital knowledge that can help business leaders make changes to their company processes and policies for the better. Employees are often more honest and open when leaving their positions, and their feedback can shed light on issues leaders may not have even known existed.
Undoubtedly, timing is the baseline for success for a significant chunk of mobile apps and startups. Thus, a timely exit is also an intelligent move founders and developers may want to consider.
With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key strategies that can help you target your audience effectively.
One of the biggest challenges of getting a new business off the ground is gaining traction in your target market. Building awareness requires an effective public relations strategy that can create a steady stream of positive news about your company.
As technologies advance, companies collect more data and the trust consumers once had for those companies wanes, new laws surrounding consumer privacy are going into effect, constantly changing the way businesses learn about and sell to their customers. Such laws would put customers back in the driver’s seat, giving them control over what data they would like to share and when.
In marketing, attracting new customers is only one half of the equation; businesses must also focus on how to keep those customers once they earn them. Sending customer retention emails is one way to help accomplish this. But simply asking customers to make another purchase likely won’t be effective—and could come off as pushy, which may turn off otherwise interested customers.
Innovation is often a key driver for long-term business success, but in order to properly innovate, you have to get creative first. A creative flow state, or any length or period of time during which a professional can think and create uninterrupted by distractions or intrusive thoughts, can be beneficial to those aiming to generate quality ideas in less time—but getting into this state isn’t always the most straightforward task.
Small businesses have taken a hit over the past few years with pandemic-related supply chain issues and increased inflation. Throughout these challenges, many business owners have been able to pivot and thrive in the current climate. However, there is always room for continued financial improvements to promote sustainable long-term growth.
Releasing a mobile app is often an exciting next step in many entrepreneurs’ journeys after their websites are up and running successfully. However, in the excitement of building and launching their mobile app, it can be easy for an entrepreneur to forget one of the most fundamental aspects of creating this technology: protecting it. With cases of cybercrimes only predicted to rise in the coming years, not making cybersecurity a priority puts your app—and those who use it—at risk for data theft, lost money, fraud and much more.
As companies continue to face supply chain issues across the board, many are looking for solutions to help them get back on their feet and heading toward “business as usual.” Even when the current supply chain storm passes, savvy business leaders will be looking ahead and preparing for the next time processes go awry.
While you may have started your company blog with a wealth of original, valuable content ideas, after a particular length of time in business, you may find your creativity lacking and your blog content suffering with the same old topics and ideas. With so much content already out there on the internet, it can be difficult to constantly generate new ideas that your audience will be interested in reading.
When a potential employer reads your resume, they often have a checklist of items they’re looking for. They may want to see that you have the right certifications or degree, that you have a certain number of years of experience under your belt or they may be looking for a particular set of skills. But even if you qualify on paper, the employer may still have a few lingering questions they’ll need answered before they can decide to move forward with your application.
When you're feeling anxious about a presentation, a looming deadline or even a decision you made, relaxation is likely the last thing on your mind. However, the business world is full of stressful situations, and if you want to navigate it successfully, you’ll need to pick up a positive habit or two that can help you cope when things get tough.
With companies still adjusting to the pandemic-fueled surge in remote and hybrid work environments, many company leaders are struggling to build a cohesive company culture that is inclusive of both their in-office and remote teams. Though their staff may benefit from the flexibility these environments provide, they can also suffer from a lack of community and belonging when separated from their peers.
Members of Young Entrepreneur Council share their insights on what makes effective ad copy.
While they may be effective in drawing in more customers, many ad campaigns come and go, doing just enough to catch audience attention and increase brand awareness. However, there are other campaigns that truly stick with an audience—be it a niche group or even an entire generation. These campaigns are not just memorable, but they’ve often become part of popular culture.
Business travel is an excellent opportunity to make new connections and close deals. However, between transportation, meals, accommodations and other per diem expenses, it's easy for a traveling professional to rack up a hefty bill.
Negotiating your salary—especially when you haven’t officially gotten the job—can be a frightening prospect. Obstacles like imposter syndrome or inexperience can make you feel as though you should just accept the company’s original offer and move on, but it’s important to know your worth and to advocate for yourself if you believe you deserve a higher salary.
Marketing is one of the most vital aspects of business, as without any marketing efforts, your target market won’t ever hear about or find your product or service. But because of its importance, that also means marketing can come with some tough decisions. Whether it’s about what direction to take, who to work with, what your messaging should be or where to allocate your resources, these choices can have a major impact on the potential success of your product or service.
When you have an idea—whether it’s a simple tweak to an ongoing project or a major overhaul to an ineffective work process—and you want to share it with your manager, pitching it can be as simple as walking into their office or messaging them on Slack and explaining the idea. However, if you want to ensure your pitch is successful, you may need to think through your overall strategy first.
Innovation comes from teams working together to collaborate on projects and share ideas. However, when ideas aren’t flowing as they should, a little friendly competition can offer a boost of creativity and innovation.
In 2022, employers are still feeling the effects of the Great Resignation as employees continue to quit their jobs in droves. Research points to burnout and dissatisfaction as two of the main reasons people are leaving their organizations in favor of more "meaningful work."
It’s not uncommon to hear the phrase, “Well, that could’ve been an email,” when leaving a meeting the attendees considered to be a waste of time. Whether it’s because the discussion fell off track or the intent was never all that clear, there are a number of reasons why nearly three quarters of meetings are considered to be unproductive.
In the remote work era, the boundaries between work and personal time have become increasingly blurred. But regardless of work environment, industry or even job level, it can be difficult to "turn off" work when the day is done, leaving professionals to struggle with consequences like burnout, mental health crises and increased stress levels.
By improving efficiency and eliminating human error, automation might be the best move for businesses in today’s age.
The good news is all of these AI pitfalls can be easily resolved if not avoided outright.
Marketers often target specific demographics for marketing campaigns, but PR campaigns are more public-facing.
When a business posts a job online, it aims to garner the interest of the most qualified professionals in the field. Just like advertising, getting the job in front of the right eyes is crucial to its success. But with thousands upon thousands of job postings out there, what can a business do to ensure that their online job listing doesn't get buried under the clutter? To share their insights, nine experts from Young Entrepreneur Council (YEC) answered the following question:
Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment.
Members of Young Entrepreneur Council explain the first steps a business should take upon discovering a negative review.
If you want to lead, you may want to nurture these traits first.
Members of Young Entrepreneur Council share their favorite resources to help you stay abreast of industry changes.
When an entrepreneur starts a business, the immediate concern is how much it will cost to set up. Cost can sometimes seem like a barrier to entry for those hopeful business owners looking to get started on a budget. Luckily, evolving tech has provided many free alternatives to the paid tools other professionals use.
Members of Young Entrepreneur Council share their best tips for combating the discouraging thoughts that plague many entrepreneurs.
Members of Young Entrepreneur Council discuss how you’ll know when it’s time to consider a career switch.
Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online and offline is integral to a brand’s success today.
Members of Young Entrepreneur Council share some basic how-to tips for small businesses that want to use cloud computing.
Members of Young Entrepreneur Council share how to prepare your company for greater integration of artificial intelligence and automation.
Everyone feels down from time to time, even entrepreneurs. Constantly surrounded by others who are seemingly experiencing success, business leaders can sometimes have a hard time reminding themselves of their own potential.
Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.
Social media has changed how businesses and entrepreneurs interact with their audiences. In the past, you were required to go out and meet in person with your customers to establish a rapport with them. The internet has mostly simplified this, making it much easier to engage an audience on a social media platform.
Members of Young Entrepreneur Council offer some effective ways to keep users coming back to your mobile app.
Technology has given us a plethora of options for speeding up our workflows. From automation software to artificial intelligence chatbots, we can leverage a significant amount of tech to make demands on our time much less burdensome.
Members of Young Entrepreneur explain how hands-on CEOs can get more comfortable with delegation.
End-of-year reviews are an essential tool to gauge the business's effectiveness and efficiency over the previous year. Unfortunately, few businesses implement a review, and some that do only look at the cursory metrics that would give them a basic understanding of the company's strengths and weaknesses.
Self-doubt can be debilitating for some individuals. If you're trying to advance your career, the belief that you’re not good enough can quickly put an end to those aspirations. It can make you feel less confident about your abilities, which in turn can make you seem less trustworthy and dependable to others. If you can't believe in yourself, will anyone else?
When you’re young and inexperienced, stepping up to a leadership position can be more difficult than usual. Without a strong standing in their industry, a new entrepreneur may not be able to navigate the terrain as easily as others. However, these leaders can still bring fresh perspectives and ideas to the table.
Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.
16 entrepreneurs from YEC share their favorite sales automation tools and strategies and explain why they work.
Public speaking is a great way to gain exposure for your brand and a reputation for expertise in your field. Events with an audience allow for transparency and vulnerability—two key pieces to success when you're working to build a brand that consumers are eager to engage with. Speaking events also help you show off the core solutions your business has to offer.
Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position.
Entrepreneurs can be easily distracted. Whether it's new ideas popping into their heads or the demands of their businesses, distractions abound and can easily steal away your focus.
With most people working from home and away from their office’s internal server, data security is a pressing concern for employers. Companies and employees must make security a priority and understand how to keep their data safe when they’re working outside of their business’s secure network.
LinkedIn is often thought of as the go-to social network for professionals, but it’s more than just a social media platform. It’s a powerful marketing tool for brands to engage with customers, employees and business partners.
A business is only as good as its employees. In order to thrive, you have to ensure our workers are on the same page and willing to grow with you. A truly loyal team will stand with your business during the ups and downs and dedicate themselves to the business’s overall success.
Staying motivated as an entrepreneur takes a lot of effort. In several situations, business owners find themselves struggling to point themselves in the right direction, whether in their profession or in their personal life. In both of these cases, your inspiration dictates the drive you have to accomplish your goals.
Taking risks is always intimidating. It can be scary to leave comfort and safety behind and leap toward a potentially difficult and life-altering decision. But anything worth having rarely comes from taking the easy path.
Members of Young Entrepreneur Council offer suggestions for entrepreneurs that want to change up their mobile ad campaigns.
These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them.
Some entrepreneurs who want to scale their companies and fast-track their growth hire a business coach to help them get there. These professionals often have years of business experience themselves and can help you take your business to new heights with their insights.
Young Entrepreneur Council members share some upcoming tech trends they believe will have an important impact on business leaders.
When you set up your startup and start hiring your first few people to staff, not all of them will be tech workers. Non-tech professions such as sales, marketing, etc. are also crucial to the success of a product. Some companies don't offer these hires any equity, but this may be a huge mistake. You can lose talented professionals if you don't sweeten the deal enough.
Whether you’re job hunting or starting a business, it’s important to play to your strengths throughout your career. By zeroing in your natural interests and aptitudes, you’re more likely to find the right opportunities and achieve success. That’s why it’s a good idea to continually refine and improve upon your core strengths.
Young Entrepreneur Council members share some of the most exciting trends and developments they've seen in digital marketing this year.
No other feeling comes close to hitting the ball out of the park for your investor pitch meeting. Unfortunately, many business owners see these small wins as overcoming the largest hurdle. The truth is that nailing the investor pitch is only the first significant hurdle.
Members of Young Entrepreneur Council explain how companies can optimize their mobile shopping experience.
It’s easy to have an “always-on” mentality when you’re an entrepreneur. You own a business that depends on you to survive, so you never really get a day off – right?
Once seemingly confined to the spheres of gaming and technology, virtual reality (VR) and augmented reality (AR) are becoming increasingly common in both personal and professional ventures. In fact, VR and AR can be used to great effect in one’s personal branding strategy, especially if it's giving your audience a deeper connection or more intimate look at your business.
Businesses are increasingly focusing on wellness in the workplace to increase employee productivity and overall satisfaction. Choosing a wellness program for your company is an important first step, but you’ll also need to ensure that it runs smoothly and that your employees get the most out of it.
Business advisers have the potential to be instrumental to a company's success. Unfortunately, not all business advisers make a positive impact, and it's up to the entrepreneur to decide which adviser they want to work with.
In today's world, every business knows that consistent, quality content is the key to engaging consumers. Publishing giants like BuzzFeed have mastered the art of drawing people in with engaging headlines and interactive features, and encouraging repeat visitors with well-researched, valuable articles.
A marketer's job is a challenging one in today's always-on, digital-first world. Not only do they have to come up with an appealing brand image and message, but they have to figure out how to adapt marketing collateral to countless different channels and learn best practices for each one.
Great leaders don’t simply tell their team what to do; they lead by example and “walk the talk.” Staff members are much more willing to listen to instructions and respect leadership if their boss is doing the same.
Business legal matters can be intimidating, but these tools can help you understand and streamlining the process.
Running a business is not easy, especially as a young entrepreneur. It always feels like the industry is stacked against you, and that you're destined to fail. Keeping hold of your morals while navigating a field like this can be a challenge.
Leadership is a battle for constant improvement.
Learning from others is vital to your success.
The internet of things (IoT) has given consumers and businesses the ability to make their homes and offices "smart." Because IoT devices can communicate and exchange data with one other, they have vast potential for streamlining workflows and making us more efficient. However, with all the data each internet-connected device collects, stores and uses, there's also an inherent security risk.
You don't need to spend a ton of money to build a great business website.
Customer complaints are a necessary part of a business, but it can be discouraging to deal with them. A good leader knows how to look at customer complaints and extract the positives out of those disparaging comments. A skilled leader can take these complaints and turn them into a power to motivate and direct the business's positive growth.
Social media is becoming an increasingly important part of every business’ marketing strategy. Making the right move with your social content at the right time can help bring positive attention and new customers to your business.
Stress is common when you’re in a management position. With countless tasks to complete, employees to manage and business operations to oversee, it’s no surprise many leaders end up feeling overwhelmed at one point or another.
Transparency in business has become a practice that’s favored by not only consumers, but by employees as well. When leaders are transparent with their team about the business, it builds a sense of trust and equips employees to make informed decisions. However, sharing more information than necessary can be distracting at best, and detrimental to company culture at worst.
Leading a business can be like a roller coaster: There will always be ups and downs. No matter how smoothly things run most of the time, the occasional problem is inevitable, and when one pops up, your team will turn to you for guidance.
An employee referral program is a win-win for you and your team. Referral candidates tend to be well-qualified, since they're pre-vetted by staff members you know and trust, and hiring referrals shows you value your employees' input. To help you build a great referral program, we asked the members of Young Entrepreneur Council the following question:
Business plans are more than just documents outlining your steps to launching and growing your startup. This plan acts as a map throughout the entire process, and helps you figure out what to do when you face roadblocks or wrong turns.
When you spend time in the business leadership world, you start to hear a lot of cliché phrases and vague terms that other managers frequently use. Sometimes they use them sound smart; other times they're not sure of a better alternative. Either way, these overused words begin to sound like jargon over time, and may lose their meaning when you're communicating with your staff.
Over the years, multiple studies have shown that employee happiness is a crucial factor in developing a successful business. Employees who are happier tend to be more productive and also stay with the company long term.
Entrepreneurs can be so busy in today's business world that they lose sight of themselves. Introspection has an essential place in an entrepreneur's mindset. Understanding one's goals and motivations can help one come to terms with what one wants out of life.
Trust is essential in a team, especially in times of change. Leaders need to believe employees will carry out their tasks properly, and employees need to believe heir leaders are taking them in the right direction. But trust between people isn’t a given -- it has to be earned.
Your relationship with your customers shouldn’t exclusively be transactional. To build a bond that leads to customer loyalty, you have to thoughtfully connect with them and continue the conversation with them.
It's often said that a happy employee is a motivated, productive one. If your team members are feeling good about themselves and their work, they’ll bring that positive energy into everything they do. That's why it's so important to keep a close eye on your overall team morale.
19 entrepreneurs delve into where online freelance talent is most readily found
There's no question as to how vital innovation is to a business. However, the pitfall that most entrepreneurs fall victim to is thinking that all change must come from the top. If a company hires right, its talented employees could offer a vast resource in terms of their innovation to the company.
Harness the power of your subconscious mind through meditation, affirmations, visualization, breathing and more.
The COVID-19 pandemic has disrupted nearly every business and industry in some capacity. Some non-essential employees have taken to remote work, while many others have faced reduced hours or layoffs.
Customer service is vital to any organization, and investing in it can make all the difference in attracting and retaining clients. But the true return on those customer service investments -- whether you're hiring and training staff or increasing your support channels -- can be hard to quantify with a single number.
At times it can be difficult to turn off our emotions -- especially when it comes to separating personal feelings and work. While it’s perfectly normal to have negative feelings in the face of difficult work situations, wallowing in these emotions for too long can affect your job performance as well as your overall well-being.
Moving into the second quarter of the year, entrepreneurs should be well aware by now that the only way to ensure that their company gets more efficient is to examine its performance in the previous quarter and see where it can improve. Performance evaluation is much more than just assessments that focus on a small core of metrics.
Content alone can't drive traffic.
As your business develops over time, you may find its original purpose changing as well. Whether you’re incorporating a new service or changing industries completely, trying a new direction for your company can be risky. Fortunately, taking the steps to ensure a smooth transition can set the stage for success, as well as make the process easier for all involved. Below, 10 members ofYoung Entrepreneur Council shares their best strategies for companies looking to pivot to something new.
Infobrandz is an Infographic Designing company specifically engineered for service companies, Bloggers, Small Business & Nonprofits. Infobrandz operates around the idea that great visual content, spread through the right online mediums, grab the eyeballs and create awareness. Infobrandz partners with professionals ( bloggers & experts ) to produce interesting content to increase brand awareness for both the parties.