Member Since October 2019
Skills
About
Before starting my agency, I spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. As a professional storyteller, I learned how to engage an audience and build credibility, and I believe those skills are just as valuable for business owners as they are for journalists. KWSM is a full-service digital marketing agency made up of journalists. We specialize branding, messaging and ongoing marketing execution with the goal of helping our clients generate and convert more leads. Our services include content creation, social media management, web development, SEO, digital advertising, PR & influencer marketing. We also have expertise in Employer Branding - lead generation campaigns aimed at potential employees instead of potential clients. KWSM has offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV. We work with clients like Mitsubishi, Rakuten, Anthem Blue Cross, F45 Fitness Studios, Caesar’s Entertainment, and small to mid-sized companies across the country. I also work as a consultant, helping business owners and CMOs integrate digital strategies into their traditional marketing plans. This work includes regular speaking engagement at conferences and for corporate and small business audiences. I live in San Diego with my husband and 6 rescue dogs. Outside of work, I'm passionate about dogs, books and wine.
Katie Wagner
Published content
expert panel
End-of-year reviews are an essential tool to gauge the business's effectiveness and efficiency over the previous year. Unfortunately, few businesses implement a review, and some that do only look at the cursory metrics that would give them a basic understanding of the company's strengths and weaknesses. An in-depth review is necessary if the business wants to learn where it can improve and how to do so. If you haven't gotten started on your year-end review, it isn't too late to do so. Seven experts from Young Entrepreneur Council shed some light on what businesses can do specifically to get started on their year-end review and explain why these steps are crucial for the review's success.
expert panel
Few things make an entrepreneur feel happier than accomplishing a significant goal. Many business owners approach their companies with concrete goals in mind for where they want it to be in a few years. However, when you're a new entrepreneur, it can be a challenge to plot your own course. Having an example of what others who have come before you have achieved as entrepreneurs can help you decide what you should be doing next. While it can prompt you to do something to help your business, you'll have to adapt the goal and make it relevant to your own company. Below, seven entrepreneurs from Young Entrepreneur Council discuss the most significant decisions they’ve made for their business and explain their effect on their enterprises.
expert panel
Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best. To help you, we asked the members of Young Entrepreneur Council to share some creative and effective ways to give regular performance feedback to your key team members. Follow their advice to stay connected to your team, even as your company grows.
expert panel
Innovation is the key to a successful and progressive business, and your staff should constantly be looking for ways to grow your brand. As a leader, it’s your responsibility to keep your workers engaged and motivated. To help you inspire and encourage your staff, we asked the experts of Young Entrepreneur Council about ways to spark deeper thinking. Here are 10 important questions leaders should ask their employees to generate ideas and solutions to problems.
article
Jul 23, 2020
Think of your company as your work family that you've assembled.
expert panel
A strong daily routine can make all the difference in a team's productivity. Things like creating a to-do list at the start of each day and blocking off time for "deep thinking" work often help people get organized and feel more focused throughout the workday. There are plenty of small habits like these that can help you be more efficient at work, but they're easy to forget when you're caught up in the daily grind. That's why we asked members of Young Entrepreneur Council what habits managers should instill in their team to help them become more productive and focused. Read on for their best responses, and why you should encourage these daily habits among your team.
Company details
KWSM: a digital marketing agency
Company bio
KWSM is a digital marketing agency made up of journalists. We specialize branding, messaging and ongoing marketing execution with the goal of helping our clients generate and convert more leads. Our services include content creation, social media management, web development, SEO, digital advertising, PR & influencer marketing. We also have expertise in Employer Branding - lead generation campaigns aimed at potential employees instead of potential clients. Every company has a story; our job is to tell it. KWSM was founded in 2010 and has offices in Orange County, CA, San Diego, CA, Atlanta, GA & Las Vegas, NV.