Member Since 2019
KWSM: a digital marketing agency
San Diego Area
Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. As a professional storyteller, Katie knows how to engage an audience and build credibility, and she believes those skills are just as valuable for business owners as they are for journalists. Today, Katie owns a full-service digital marketing agency made up of journalists like herself. The agency, KWSM: a digital marketing agency, specializes in website development & SEO, social media strategy & management, content creation, PR & influencer marketing, and digital advertising. KWSM has offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV. The agency works with clients like Mitsubishi, Rakuten, Anthem Blue Cross, F45 Fitness Studios, Caesar’s Entertainment, and small to mid-sized companies across the country. Katie also works as a consultant, helping business owners and CMOs integrate digital strategies into their traditional marketing plans. She is a popular speaker, and regularly gives keynote presentations and leads workshops and breakout sessions for corporate and small business audiences. Katie lives in San Diego, CA with her husband, 5 rescue dogs and a horse.
End-of-year reviews are an essential tool to gauge the business's effectiveness and efficiency over the previous year. Unfortunately, few businesses implement a review, and some that do only look at the cursory metrics that would give them a basic understanding of the company's strengths and weaknesses.
Few things make an entrepreneur feel happier than accomplishing a significant goal. Many business owners approach their companies with concrete goals in mind for where they want it to be in a few years. However, when you're a new entrepreneur, it can be a challenge to plot your own course.
Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best.
Innovation is the key to a successful and progressive business, and your staff should constantly be looking for ways to grow your brand. As a leader, it’s your responsibility to keep your workers engaged and motivated.
Think of your company as your work family that you've assembled.
A strong daily routine can make all the difference in a team's productivity. Things like creating a to-do list at the start of each day and blocking off time for "deep thinking" work often help people get organized and feel more focused throughout the workday.
With the number of tasks that an employee has to accomplish daily, many managers believe that it's impossible to monitor staff workloads accurately. The problem becomes even more involved in organizations where it's difficult to track the movement of jobs between departments.
If you're used to having your hands in all the elements of your business, transitioning to a CEO role can be difficult.
In any work environment, new teammates or employees need to be picked with careful consideration as a wrong hire risks threatening office balance and even worse, affecting the entire team’s morale and productivity. After all, the temperament and emotional intelligence of each team member can be crucial to how efficient and effective the business is as a whole.
KWSM is a digital marketing agency made up of journalists. We specialize in content creation, social media strategy & management, web design & development, SEO, digital advertising, PR & influencer marketing. Every client has a story; our job is to tell it. KWSM was founded in 2010 and has offices in Orange County, CA, Atlanta, GA & Las Vegas, NV.
Marketing & Advertising