Member Since 2020
Founder of SmithBrown, a team of marketing and sales enablement consultants specializing in all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, social conversion, and measurement. Co-Founder of CloseHer, a community for women in sales. Currently hosting events in Atlanta and NYC.
Businesses never stay the same size forever. An entrepreneur may yearn for the early days when their business was just a handful of people. But over time, businesses find great success and become entities that may span several offices and regions.
Last year's challenges were too many to count, but one of the most ever-present ones was the shift to an online workforce. Remote workers are nothing new—they've been around for at least a decade in some form or another. However, they've been mostly contractors and freelancers, not full-time employees.
Though simple, the equation requires all three components, and you can’t weigh one more than another.
As an executive, difficult conversations often come up in the workplace. It may be something as sensitive as expressing a concern to an employee or explaining why the company's letting someone go.
Lead conversion and media relations expertise in the supply chain space.
Marketing & Advertising