Member Since 2017
Greater New York City Area
Mr. Kassabov is a founder and CEO of ProTexting.com. He brings with him over 9 years experience within the mobile engagement space as one of the pioneers of the group text messaging industry as it exists today in the US. He specializes in mobile and web-based businesses and marketing strategies, most notably ProTexting, a fast growing enterprise level text message suite of services. In addition he is involved in SendSMSnow, a worldwide multimillion member SMS social community and, ScanAvert, an award winning patented technology for detecting harmful ingredients in grocery products. Other projects include text message services such as NightlifeTexting, which was successfully sold in 2007. Mr. Kassabov has managed projects for media and retail clients including HBO, Sodexo, David’s Bridal, The Prudential Center, and the New Jersey Devils among others. Prior to that he worked as an independent consultant in the financial services industry, developing financial/analysis models for a large asset management company for institutional clients and a private equity fund in New York City.
Social media is constantly evolving, and your business needs to keep up.
Even if you started doing virtual events out of necessity, you'll likely find it advantageous to continue the practice.
Small business owners are especially vulnerable during a crisis.
Working from home comes with advantages, such as increased flexibility, and drawbacks, such as feelings of isolation.
When you're focused and consistent with your efforts, LinkedIn can be one of the most cost-effective sources for B2B leads.
Automation and a personal touch don't have to be contradictory.
Not understanding how to manage your money can undermine your business.
Not every trend impacts you equally, but it's important to remember they're still influencing your customers' expectations.
Polls and surveys, when done right, are a simple way to learn more about your customers.
Local SEO is a huge factor in attracting prospective customers to your brick-and-mortar location.
The more reviews you have, the more trust consumers will place in your brand.
If you let a negative review pass without responding, your silence could speak volumes to potential customers.
Here are some creative free strategies to get the world to take notice of your business.
It's definitely possible to engage in effective branding on a small budget.
You don't have to spend a lot to build your brand.
Stay vigilant and don't give any information to someone you don't know.
Small businesses may not be able to compete on selection and price, but they can offer personalized customer experiences.
Networking, when done right, can help you build brand awareness.
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I've learned that, while you can't literally stretch time, you can get more done.
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The more you know about your customers, the better you can serve them.
You may find that one or more of these strategies is just what you need to take your business to the next level.
ProTexting helps you communicate with your contacts more efficiently through a suite of highly interactive mobile marketing campaigns.