Member Since 2021
A seasoned entrepreneur with over $195 million dollars presold & crowdfunded for products across multiple categories. Hello, I’m Kaitlyn Witman, Co-Founder & COO at Rainfactory. Rainfactory is a digital marketing agency that provides end-to-end product launch marketing services for new tech products and crowdfunding campaigns. We are the best agency in the world for launching Kickstarter and Indiegogo campaigns, and then transitioning to Shopify, Amazon, and retailers across the US. Rainfactory is the ideal marketing department for growing brands. Kaitlyn lives in Seattle, WA with her husband and two daughters. She holds an MBA in Entrepreneurship and Finance from the University of Washington, and a BA in Political Science and Economics from the University of Virginia. A writer, speaker, and angel investor, Kaitlyn often writes about parenthood and the workplace, growth mindset management, and startup marketing. She is a guest lecturer on entrepreneurship and marketing. She coaches direct-to-consumer eCommerce startups on how to finance their growth with presales.
While some may argue that “words are just words,” the language a leader uses can have a major impact on their employees. A leader’s words can be responsible for boosting morale, driving progress, resolving conflict and building relationships, so it’s vital that they choose them carefully. The wrong words, even well-intentioned, can have a negative ripple effect across the organization.
With the rich educational value podcasts often provide their listeners, it’s no surprise that the business community turns to this popular form of content to improve their skills and strategies. Some entrepreneurs even make major business decisions based on the information they’ve learned and the stories they’ve listened to on podcasts.
To be great leaders, they’ll first need a great leader.
Content marketing is one of the most effective methods of gaining exposure for a brand and bringing potential customers into the sales funnel. By integrating strategic distribution, search engine optimization and inbound tactics as part of this approach, most businesses see excellent returns on their investments in content marketing.
When you've spent tens or hundreds of hours preparing for a deal, there's a distinct sense of relief when it gets to the point of closing. Yet, even in these situations, the deal still can go sideways if not handled carefully.
Not every online storefront is the same and, when looking to set up and maintain their own online store, business owners can end up spending hours researching various components, add-ons, features and capabilities to find the right software to use.
Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that your company is better than others. The art of being persuasive, however, is something many entrepreneurs overlook, despite it being such a core component to a successful business.
When it comes to creating a valuable email newsletter for your customers, you need to consider the value of the content within it. For the newsletter to create real impact, it should include a wide range of topics and content types, as some readers will respond to certain types of content differently than others.
Ethical dilemmas are commonplace in society, but when a business experiences one, the impact (and potential fallout) can have a wide reach.
Members of Young Entrepreneur Council explain how to craft SEO content that will withstand trends.
With all the channels businesses can use to communicate with their core audience, it's now easier than ever to get feedback from consumers. And whether it’s direct or indirect feedback, many consumers are more than willing to give it. But with so many channels to choose from, how can leaders decide what the most effective ways to stay informed of customer opinions are?
Whether you’re a business leader or just someone trying to improve their life, surrounding yourself with positive people can be an important part of personal development. Aside from offering support when you most need it, positive people can also challenge you to grow and evolve as an individual, all while giving you the confidence you need to take action.
Rainfactory is a digital marketing agency that provides end-to-end marketing and product launch services for new tech products and crowdfunding campaigns. We are the best agency in the world for launching Kickstarter and Indiegogo campaigns, and then transitioning to Shopify, Amazon, and retailers across the US. Unlike other crowdfunding agencies, Rainfactory is the only one that operates as an in-house marketing department for the entire lifecycle of the product. Simply put, we're the ideal marketing department to help eCommerce brands grow. Products that we work on include: technology and hardware, Audio, speakers and headphones IoT, mobile accessories, Health & fitness, Kitchen appliances, Outdoor gear, Photography, And Micro-Mobility such as eBikes, scooters and skateboards. We have a battle-tested and proven process to understand the core features & benefits of the product, and then a multi-layered social media advertising strategy to match those benefits with the right audiences.
Marketing & Advertising