Member Since 2020
I am a software entrepreneur from Brisbane, Australia. People describe me as a programmer with sales/marketing DNA. I have an intense interest in e-commerce and as the CEO and founder of Rymera Web Co, I help run Wholesale Suite, the #1 tool for WooCommerce for adding wholesale capabilities to online stores. Our company is focused on store owners, with a particular interest in WooCommerce stores and we build a number of tools that help those people grow their businesses. My personal core areas of interest are e-commerce, WordPress and WooCommerce, sustainability and green tech, alternative energy, electric vehicles, and real estate. I'm really passionate about all of these industries.
The rise of artificial intelligence is revolutionizing various industries, including content writing for businesses. However, the use of AI tools to generate content has sparked a heated debate in recent times. Advocates argue these tools offer numerous benefits, such as increased efficiency, improved productivity and cost savings. On the other hand, critics express concerns about the potential drawbacks, including the loss of human creativity, ethical issues and the risk of bias.
Employee turnover can be a costly issue for any organization, and it often stems from a lack of adequate training, resources or support for new employees. When new hires feel unsupported or ill-equipped to handle their responsibilities, they may quickly become disengaged and seek employment elsewhere.
In a data-driven business landscape, leaders rely heavily on analyzing company metrics to make informed decisions. However, understanding the multiple factors and points to consider when interpreting these metrics is crucial for accurate analysis.
When it comes to training employees, there’s no one way to do it right—but there are a few ways you might be doing it wrong. Using outdated materials or failing to check in enough may not be intentional blunders, but they could prevent your employee from succeeding as quickly as you’d like them to in their role.
Small actions to build trust with your team can go a long way.
While the way a first meeting goes may not always make or break a deal, putting your best foot forward is much more likely to lead to a good result—especially when it comes to a potential new business partner or client. The first impression you make could set the tone for your whole relationship, which means it’s vitally important to strive for a positive one.
Every once in a while, a new team member "wows" leadership right out of the gate. Whether it’s because they dove headfirst into an important project, shared feedback on an inefficient process or simply asked great questions, these new employees found creative ways to impress their leadership and quickly establish themselves in their new positions.
As an entrepreneur, joining an online group can be a great way to stay up to date on the latest trends and developments in your field. These groups, which can be found on platforms like Facebook and LinkedIn, offer a wealth of information and advice from other entrepreneurs, industry experts and thought leaders.
Starting a new job can be stressful, so as a leader, it's crucial to make sure that your new hires feel welcome and supported from the very beginning. Here, 12 Young Entrepreneur Council members share onboarding strategies that leaders can use to ensure new employees feel welcome and that they get off to a successful start.
Social media has become an integral part of modern-day marketing strategies, enabling companies to reach out to their target audiences more efficiently than ever before.
Obtaining funding can be difficult for new business owners with a small or nonexistent team, but there are some effective ways to meet this challenge head-on.
If any business is to not only survive but also thrive, it's essential to develop simple, repeatable systems for handling common business tasks and functions. Rather than dealing with inconsistencies and the need to make up new processes as various situations or problems arise, having a set system in place for how things are done can speed up work completion and improve overall productivity—and, in many cases, customer satisfaction.
Although working from home has its own perks, the biggest disadvantage of it is that it makes people feel lonely. Fortunately, there are ways to make remote working more fun and productive.
Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your business's newsletters and marketing messages, the greater the number of potential leads you're reaching every time you send a campaign.
Few customers actually enjoy being sold to, yet companies still have to be able to sell their products or services in order to survive. The trick comes in finding the balance between pitching your product and fulfilling the needs of your customers.
A healthy company culture is critical for fostering employee engagement, productivity and overall success. However, creating a positive culture is easier said than done, and even the best efforts can fall short.
Everyone makes mistakes from time to time, and entrepreneurs are no exception. With so many pressures and responsibilities that affect not only themselves, but also their employees and customers, it’s almost inevitable that an entrepreneur will occasionally make a bad decision. However, sometimes big mistakes can lead to big consequences that can tarnish the entrepreneur’s reputation.
Though it began in early 2021, the Great Resignation and the resulting attitude shift toward the workplace was still widely prevalent throughout 2022. Easily categorized as a job seeker’s market, 2022 was a year when employers either rose to meet the demands of their candidates or they failed to attract the talent they needed to keep operations running smoothly.
When your company starts to grow steadily, it can become nearly impossible for you as a leader to find time to meet with staff individually on a regular basis. Instead, consider alternative communication strategies to save time while ensuring you and your team stay on the same page.
Speaking at events can be a great way to build thought leadership and promote your brand. But when you’re new to the business game, or even just the thought leadership space, knowing how to find, narrow down and sign up for these events can seem a little overwhelming at first. The pressure of not knowing where to begin may even prevent you from getting started at all.
With the end of the year looming, companies across all industries will begin scheduling end-of-year performance reviews with their employees. But rather than stick to what was always done, even if it wasn’t very effective, leaders can strive to generate more meaning from these reviews and give their team members more actionable, personal feedback they can take with them into the new year.
Expanding your business can be exciting and a real show of success. However, there are many factors to consider when deciding on a second location for your brick-and-mortar store.
Whether they intend to promote them internally or simply want what's best for their careers, many business leaders make it a priority to develop their employees into leaders themselves. Doing so not only helps ensure the company has high-quality talent to run it, but it also ensures employee happiness as they see their leader caring for their personal and professional development.
When you start a business, you not only become a part of your local community, but you also join a network of local business owners. Being part of this business network means you can often find help among your fellow entrepreneurs and even lend a hand yourself when others are in need. This may come in the form of advice, but it can also take the form of partnerships where you both support each other’s businesses while also marketing your own.
Many entrepreneurs start new businesses while also balancing full-time jobs. When there’s limited time to work on developing a new company, you need to pick and choose what tasks to focus on first. Here, a panel of Young Entrepreneur Council members each share one task that should take priority over all others when you have limited time to work on your startup.
Sharing bad news with your company's employees or stakeholders is never easy, especially when the bad news may directly affect them. Because of this, it's important to strike the right balance between remaining calm and professional while delivering the news in an empathetic manner.
Resolving conflicts in the workplace is imperative to a healthy workplace culture. Leaving conflicts unsolved builds resentment among team members and creates a toxic environment that can be distracting from the work that needs to be completed.
Tech startups have a reputation for being innovative, scrappy and constantly evolving to get ahead of the competition. However, these qualities aren't just useful in the technology industry. Companies in any sector can apply the "tech startup mentality" to their operations and keep improving.
Researcher, author and speaker Brené Brown once said, “Daring leaders work to make sure people can be themselves and feel a sense of belonging.” When employees have the freedom to let their personalities shine and foster a connection to the company and their peers, what often follows is a strong sense of team loyalty and passion for their work.
As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources.
If your team's morale seems a bit lower than usual, acknowledgement and rewards for their hard work can go a long way.
Creating a new business idea is exciting, and it can be even more thrilling when you have a business partner by your side. However, for a partnership to flourish, it’s important to discuss the day-to-day operations and long-term vision for the business right from the start.
As business owners and entrepreneurs, we want to bring out the best in our employees.
To encourage sales, your product—and the platform you're selling on—needs to be appealing to prospective customers. Hard-to-use platforms or unattractive site designs that make a consumer pause should be avoided at all costs. But what seems intuitive to you and your team may not be so to the average user.
Maintaining a positive relationship with your clients is important for both your business and theirs. However, there are times when your team and your client may disagree about how a project or initiative is being carried out.
A healthy employee is a happy employee, and many companies that understand this go out of their way to support the health and well-being of their employees by offering employee wellness programs. However, even if a company offers an employee wellness program, its benefits can often go unused by employees. In fact, some studies suggest usage of employee assistance programs is as little as 10%.
Members of Young Entrepreneur Council share their insights on what makes effective ad copy.
Members of Young Entrepreneur Council offer tips that first-time founders might forget to think about.
A new business won't survive long if it doesn't have solid cash flow and a good accounting system in place. Unfortunately, some of the most common financial problems stem from simple mistakes new entrepreneurs may make the first time they're tasked with keeping the books.
Innovation comes from teams working together to collaborate on projects and share ideas. However, when ideas aren’t flowing as they should, a little friendly competition can offer a boost of creativity and innovation.
Members of Young Entrepreneur Council list the mobile app features they think should receive more attention.
Creating and maintaining a website is often one of the most important parts of running a successful business. Without a website, customers will have a hard time discovering and purchasing your products or services, so it’s key to ensure your website is up and functioning properly. When you’re a solopreneur, however, and all of the work falls on your shoulders, it can be all too easy to let website maintenance fall by the wayside.
Owning a business is one of the most challenging endeavors a person can take on, and owning a small business is no exception. From strategizing to delegating and everything in between, there are many difficulties that small-business owners face, yet most of them would say that it's all worth it in the end.
With so many forms of digital communication available, the traditional cold phone call may seem like a lesser form of gaining a sale or finding a business partnership. Some people may believe that cold calling will only lead to rejection—or worse, mid-call hang-ups. However, there are still ways to effectively cold call about prospective business transactions that will lead to success.
With so many technological advancements taking place and remote and hybrid workforces on the rise, recruiting and hiring processes are much different than they used to be. These days, apps, software and social platforms are where many companies go to seek new talent.
When your business is one of the most important things in your life, it's hard to trust others to handle any aspect of it. No matter how good a candidate looks on paper, you likely won’t have a good idea of how trustworthy they are until you’re able to meet them face-to-face. Luckily, there are some productive questions you can ask a potential hire to help you gauge their trustworthiness.
Members of Young Entrepreneur Council discuss how to build a company culture that can successfully handle any issue, mistake or challenge that arises.
No matter how busy your workday seems, you can always carve out a few minutes to take a breather.
Members of Young Entrepreneur Council share marketing methods you can use to get potential customers interested in your new mobile app.
Innovation drives a business forward, so it’s important to know how to tap into it as well as harness the creativity of your team. To help you create an environment that’s conducive to brainstorming and new ideas, 10 members of Young Entrepreneur Council share their best tips below.
Whether you're applying for a position at a large corporation or a job at a growing startup, the potential employer is likely going to have a lot of applicants to comb through and some tough decisions to make before they settle on one particular candidate. When you’re interviewing, your first impression is often a lasting one, so it’s vital to leave a positive impression during the hiring process.
Great leaders are not just entrepreneurs with the goal of creating a profitable business.
Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. But while reaching those customers and making the sale can be achieved with the right plan, there is still the possibility of making a lot of mistakes along the way.
Members of Young Entrepreneur Council discuss what business leaders should do in the event of a cyberattack.
Everyone struggles with self-doubt at some point in their lives, especially if they own a business. Self-doubt as a business owner can be daunting to overcome and may sometimes derail you from your goals. But part of being an entrepreneur means learning how to grow a thick skin in order to take on the adversity, rejection and low confidence that can often come with the job.
Being a solopreneur is exciting and empowering, but it can often feel draining. Because you're starting a company by yourself, you're often forced to wear many different hats to manage all parts of the business before you can hire any staff.
All new hires should be given a fair chance to acclimate to their new position and get used to the way things are done within your company. However, after some time, you may start noticing signs that the onboarding period simply isn't going well for your new employee.
Whether your schedule allows for flexible working hours or you hold a 9-to-5 job, you may find that your energy wanes throughout your workday. Whether it's from decision fatigue, stress or just a natural productivity slump, sometimes you just need a boost of energy to keep you going for the rest of the day.
With the internet, social media, streaming services and more at our fingertips, it's easier than ever to start your own side hustle centered on curating your own content. As the demand for content—especially niche content about a specific subject or area of expertise—continues to grow, thought leaders and creators can establish themselves in the online space and even develop a loyal following, leading to potential revenue opportunities through advertising and sponsorship deals.
When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting.
A nightly routine is a perfect opportunity to unwind from the day and focus on your overall wellness. Whether you make a to-do list for the next day, write in a journal about the day's achievements and challenges or take time for screen-free relaxation, following the same practices night after night can help you set yourself up for success the next day.
Members of Young Entrepreneur Council explain how to merge your website's copy and design to create a more engaging user experience.
Members of Young Entrepreneur Council offer their best advice for moving your physical retail store online.
Efficient time management is one of the most important skills for busy entrepreneurs to ensure the smooth functioning of their business.
Members of Young Entrepreneur Council discuss the software or hardware that has helped them succeed while working from home.
For many professionals, having the option to work from home has brought significant benefits, like cutting commuting costs or working in a more comfortable setting. However, it can be even easier to lose time at work when sharing that space with responsibilities in the home, whether it’s the laundry sitting in the corner of the room, the kids’ homework or the dog needing to go outside.
Members of Young Entrepreneur Council list criteria you should look at when determining the right web host for your business.
Throughout the pandemic, it has been difficult for many professionals to build and maintain new business relationships. Interactions may have been limited to Zoom calls or virtual happy hours, while valuable in-person networking events were placed on the backburner.
Social media is a critical tool for a small business’s marketing efforts. With the number of social media users projected to grow to 4.4 billion by 2025, there are numerous opportunities to get your small business in front of your potential customers. However, it’s important to know how to stand out from the competition.
Many business leaders may make the mistake of assuming that a well-designed desktop website will translate into a well-designed mobile website—and will quickly learn that’s not the case. With a different screen size, different applications and varying user behaviors, mobile requires separate consideration when it comes to design and function.
Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. However, if you fail to create a focused strategy, your marketing efforts will likely be less than successful.
Members of Young Entrepreneur Council list the industries they think should make better use of augmented and virtual reality technology.
Guest posts are an excellent way to gain publicity for your business. Through this form of content marketing, you'll establish yourself as a credible expert in your industry and gain valuable brand exposure to the publication's audience.
Members of Young Entrepreneur Council recommend upgrading your business software or hardware when you notice these signs.
The last couple of years have forced leaders to step up, set good examples and make tough decisions that impact those they lead. Whether they were braving the economic battles brought on by the Covid-19 pandemic or examining diversity, equity and inclusion policies, leaders have been forced to adapt and learn new skills to manage today's most challenging situations.
Hint: organization and time management go a long way.
Social media is an effective, low-cost way to market your company’s products or services, and is also a great way to keep customers engaged while expressing your brand’s mission. However, to make the most of a platform’s potential, you need to be active and strategic, which can require your entire team’s involvement. To get your employees excited to participate, consider the following advice from the members of Young Entrepreneur Council.
Being an entrepreneur can be fun, but it comes with its own set of challenges.
The future of your business relies on finding the best candidates to hold senior positions. Making the right choice can spell the difference between success and failure for your company, but it isn’t always easy finding the best fit to lead your company to the next stage.
As a new entrepreneur, getting your product out into the market is hard enough, but when there is a lot of competition in your market, it can make things even tougher. When trying to differentiate their products in a situation like this, entrepreneurs are bound to make mistakes along the way.
Technology is evolving at a faster pace than ever, and each change affects the consumer market in different ways. Every year, innovations are introduced that impact the market in ways some people never would have imagined.
In the war for tech talent, a well-crafted, well-placed job listing can make all the difference.
Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration.
When your business starts to grow, it's an exciting indicator of success. However, it can also be an indicator that organizational changes need to take place. If your business has outgrown its current location, it's time to start considering moving into a new office space. There's a lot to think about before making such a significant change, though.
Many product-based companies want to be carried by major retailers, but with so much competition, only a select few ever achieve that goal. Landing your product in a major retail store will take a lot of time and persuasion, and you’ll have to be able to demonstrate why your product is worth a retailer’s shelf space.
The way you begin your day has a major impact on how the rest of your day unfolds.
Working hard and being a creative problem-solver can go a long way.
Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you're a small- and medium-sized business operating on a limited budget.
In business, making an active effort to support the entrepreneurial community can be game-changing for your company’s growth. After all, these individuals have been through similar experiences and challenges as business owners themselves, and can often help you navigate them.
As the leader of a growing business, you might be tempted to set your goals high and hold your employees to meeting them. You and your team likely have a ton of great ideas and are eager to pursue each of them, but aiming too high can actually be detrimental to your business's growth and success.
The secret to a successful and efficient company culture is transparent communication. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company's direction and decisions.
As a new business owner, it's wise to work with someone who has been in your shoes and possesses the experience to help you navigate any uncertainty you might face. Launching and running a successful business requires time, energy and seasoned insight. However, many budding entrepreneurs tend to shy away from spending money on a consultant.
Members of Young Entrepreneur Council share some important qualities companies should look for in their CTO candidates.
In today's competitive world, pitching a potential client can be challenging. Sometimes even the thought of meeting with them can make you feel nervous.
When you want your business to stand out online, it's crucial to have a never-ending supply of new and creative ideas. Sometimes new ideas come naturally, but every business owner or entrepreneur will go through times when the creative juices aren't flowing when they need them to the most.
Social media can do wonders for a business — as long as you have followers paying attention. It can be a common misconception, especially among new entrepreneurs, that you just need to create a few social media profiles and your followers will find you.
Members of Young Entrepreneur Council share alternative fundraising solutions for entrepreneurs not looking for investors.
Like any other skill, better communication comes with practice.
Members of Young Entrepreneur Council share simple, cost-effective ways companies can build credibility and trust with their customers.
In recent years, technological advances and the Covid-19 pandemic have paved the way for many companies to go completely or partially remote. This type of work environment means professionals are now more responsible for protecting confidential company data, no matter where they're working.
Members of Young Entrepreneur Council offer their advice on how to stop chasing an imaginary perfection and move forward with your business.
Members of Young Entrepreneur Council discuss why doing these things could do more harm than good for your business.
As a leader, your duty doesn’t simply end with ensuring that your team is capable of meeting your business goals in a timely manner.
With so many other ways to keep in touch digitally and so many other places businesses can compete for attention, email may not seem like a good first choice for communicating with your customers. And yet, while it's no secret that many people ignore their emails these days, email marketing is still one of the most effective ways to reach customers.
Members of Young Entrepreneur Council list some common missteps companies make with social media engagement.
Influencer marketing has become one of the primary ways brands advertise their products since the rise of social media. However, when celebrities and influencers become embroiled in scandal, the brands they represent end up dropping them. In addition, the pandemic has changed the way customers have been interacting with brands, forcing many to rethink their strategies.
At a time when consumers crave authenticity in messaging, personal branding strategies have never been more important. Celebrities and big brands tend to make headlines often in this regard, offering the rest of the world valuable opportunities to learn and grow from their mistakes or successes.
Getting involved in your local community is an easy way to build relationships and find loyal customers for your business. Hosting a community event can help you kick-start these relationships, but events can be expensive, and a new small business may not have the resources necessary to host one.
Success starts with building one small habit at a time.
Members of Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.
Garnering tons of social media engagement sometimes requires an out-of-the-box approach.
A critical aspect of gaining recognition online is mastering the all-important blog post. While blogging has been around for decades, many people still struggle with understanding how to utilize blog posts to attract readers and gain more recognition.
Content is the key to reaching and engaging new and existing customers. But after you've been creating content for so long, it can start to feel like you've covered everything you can possibly cover about your brand or in your niche.
Business leaders have a lot of responsibilities to juggle, which often lead to non-stop workdays and sleepless nights. The overwork culture naturally drives entrepreneurs to burn out, whether in the short or long term.
It’s a common tenet of American culture that with a little hard work and determination, you can make your greatest dreams come true. While being a hard worker is an admirable trait, it can quickly turn into a negative one if your everyday life is consumed by work.
As a strong individual, you need to learn how to face difficult times gracefully and without feeling dejected.
Learning how to speak up in a group and make your voice heard is an essential professional skill.
Being a business leader means being the boss. It means being at the top of the company, making key decisions that affect not only the business, but also those who work for it. But being a successful business leader also means being humble and understanding that you are not alone in your trials and that you can trust your teams to help you through the harshest of times.
Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.
While many large companies may have the resources to offer funded relaxation retreats or other extensive mental health perks, it can be difficult for small businesses to find ways to offer similar benefits without those same resources.
Fear is a paralyzing emotion and can stop even the most experienced business owners in their tracks. For entrepreneurs — who count on moving forward as a way to keep their businesses thriving — letting fear get out of hand can be debilitating.
So, you have a great business idea and a basic foundation of your vision. Your next step, before pitching to investors or even thinking about launch day, is to write a solid business plan.
Making thorough, educated decisions doesn't have to take tons of time.
The biggest challenge with managing a remote team is to have all the members on the same page. This is impossible without proper communication among the team members.
Members of Young Entrepreneur Council share their best tech hacks for getting time back in your workweek.
While social media is a popular way for people to connect with friends and share entertainment, it’s also a great way for businesses to market their products and services. But for businesses that haven’t yet cracked the code on going viral, building a solid social media presence can seem like an unreachable goal.
Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won’t break the bank.
Members of Young Entrepreneur Council predict which industries AI is likely to have a major impact on in the near future.
Good business advice can come from anywhere, at any time in an entrepreneur's journey. Some of those lessons will come directly from mentors and fellow business leaders; other times, they're learned through firsthand experience. No matter the source, some tips can be so impactful that they influence the course of an entrepreneur's business.
A positive role model is someone others want to emulate and follow, and successful entrepreneurs often become — sometimes unknowingly — the role models for other professionals. Whether it’s at work or in their personal lives, these leading entrepreneurs become a focus of attention because they have qualities that aspiring founders strive to replicate.
Hiring talented new employees can help a company grow. Young employees, in particular, often bring fresh perspectives, new skills, and lots of creative energy to the businesses they join. However, it can be difficult to attract young talent, especially in today’s competitive hiring environment. Here, 10 members from Young Entrepreneur Council share how your business can attract the best young professionals.
You need to know what exactly needs to be done so that you can protect your freelance business from facing any problem.
Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar.
While introversion should not be considered a negative trait, in the world of business, where so many daily tasks require people-to-people interaction, introverts can quickly find themselves drained of energy. Figuring out methods to cope with this issue isn’t always easy. Employers can help, however, by ensuring their work environment and duties are introvert-friendly.
When examining the habits and routines of successful people, specific patterns start to emerge. While they may approach their morning schedules differently, successful business leaders all include essential steps that help them prepare for their day. The small details may vary from time to time, but the overall sense of preparation remains.
More than obsessing about the brighter side of being an entrepreneur, it’s important that you learn about the challenges you’ll have to face at some point.
Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment.
As entrepreneurs start getting more involved with their businesses, it’s not uncommon that they find there's less time to spend on themselves. Unfortunately, being a successful business owner can often mean spending many hours engrossed in work without taking personal breaks. The result is almost always burnout, which can have negative effects on your health and well-being.
Make the decision to make fewer decisions.
It's about time that you prepare yourself to start looking at remote work with a new perspective and leave behind all the misconceptions associated with it.
Many entrepreneurs learn early in their careers that they are never going to be the best at everything. When it comes to running a business, most entrepreneurs do some things really well but can be terrible at something else. However, strengths and weaknesses are all part of the human condition, and even the most seasoned business owner is not without weakness.
For many companies, it’s not always clear whether or not they should be responsible for educating their customers about the dangers of cyber attacks and malware. But as cybersecurity becomes a greater threat, even non-tech companies are considering the best ways to communicate these dangers to their customers.
No matter how stressed or busy you get, the right habits can keep you moving forward.
Bookkeeping is a tedious but necessary process for all businesses. But for small businesses with limited resources, streamlining the process becomes of even greater importance. One way to do this is to invest in a reputable accounting software or tool that keeps you organized and on track.
No matter how big or small your business is, networking is one of the most important things that can help you step up the ladder and be successful in your entrepreneurial journey.
Video remains one of the most popular marketing formats that companies can use to reach out to their customers, and with so many online platforms adding live video capabilities, more companies than ever are able to interact with their customers in real time.
Members of Young Entrepreneur Council share their favorite resources to help you stay abreast of industry changes.
Because they often have very limited resources, small businesses have to be intentional about the tools they use. They don’t have the luxury of testing out and paying for expensive software and systems they ultimately may not keep, so it’s important that their chosen solutions are budget-friendly and effective from the start.
There may come a time for certain employees when they notice that their skills or interests are better suited to another part of the company and they ask to switch to a different department to better serve their goals. When this happens, managers may not know how to react as the request may come out of the blue or it could be taken as a slight on their current department.
The world of work has changed significantly over the last year, with many companies moving to fully remote work. With this new environment comes a new way of managing. As teams are physically separated, it becomes even more important for leaders to find ways to bring them together. To offer some ideas on how to build such camaraderie, 11 members of Young Entrepreneur Council share their thoughts on the following question:
As machine learning becomes more prevalent in business, it has the potential to affect a company’s day-to-day interactions with its customers, whether positively or negatively. Many businesses have already invested heavily in machine learning and have found great success. However, new tech can always be intimidating, scary or potentially difficult to implement.
Digital marketing is one of the most powerful tools for marketers to promote their businesses, capture new leads and eventually turn those leads into sales. But all of this is possible only if you know how to use digital marketing efficiently for productive results.
Marketing is a crucial element of any successful business, and even small business startups will need to begin building their marketing department as soon as possible. However, some marketing roles are more critical to your business’s success than others. To help you determine which role you need to hire for first, 13 experts from Young Entrepreneur Council (YEC) answer the following question:
2020 brought a plethora of changes to consumer behavior. Many of these changes will serve as inspiration for new product ideas and functions that will help businesses better serve their customers in the year ahead.
Business advice can come from anywhere, even from those who have never owned a business. But if you’re a new entrepreneur just starting out, you tend to soak up all the information that you can. The most significant problem is there’s no simply way to tell the lousy advice from the good advice. Sometimes experience is the only way to figure out the difference.
Push yourself out of this safe place.
The goal of any recruitment effort is to find a candidate who would be a good fit for the company. This would mean that the hire would not only be proficient in their role, but would also do well within the specific company culture. But beyond an interview, how can leaders ensure new hires will be the right choice?
Members of Young Entrepreneur Council share how to prepare your company for greater integration of artificial intelligence and automation.
Inclusion and diversity have certainly become buzzwords in recent years, but they are more than just a passing fad; They are vital elements to a business's success. A diverse, inclusive workforce leverages the knowledge and experiences of a broader cross section of society and helps bring the business closer to the people it serves.
Everyone feels down from time to time, even entrepreneurs. Constantly surrounded by others who are seemingly experiencing success, business leaders can sometimes have a hard time reminding themselves of their own potential.
Being an entrepreneur and owning your own business is an end goal for most people. It's a thrilling end result -- the fact that you're your own boss, you set your own hours, and remain accountable only to yourself can be a heady mix. Yet, the benefits of the position usually overshadow the more pertinent considerations that would-be entrepreneurs overlook. Although there are significant benefits to being a business owner, there's also a considerable amount of background work that rarely gets highlighted but needs to be done.
The modern world has made it really easy for anyone to get started on a side hustle. In fact, most entrepreneurs get started with some sort of side gig. Transitioning those side hustles into standalone businesses that can financially support them usually begins with understanding how to make a significant amount of profit, but not all side hustle ideas are lucrative enough to evolve into something financially stable.
Young Entrepreneur Council members look ahead at consumer IoT device trends they expect we’ll see more of this year.
Communication is one of the most essential skills that a business leader needs to master to be successful. Great leaders may develop their communication skills early on in their careers, but they also have created and maintained habits that help them communicate more effectively.
The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life.
Social media is extremely engaging, which makes it distracting too. And it’s difficult to stay away from it. But you can stop yourself from indulging in any social media activities by creating a distraction-free zone for yourself.
While it's not a common thing, some businesses do explode into popularity overnight. For the companies that do, it can be a completely new landscape to navigate. Suddenly, consumers want your product and they can't get enough of it. Your supply lines and logistics may not be able to handle the traffic at its new demanding level.
The backbone of a company is its employees, but the brain of a business is its leadership. The best leaders inspire and encourage the employees working under them, but even these leaders need positive reinforcement from time to time. While a lot of this reinforcement comes from those above them in the hierarchy, it has special meaning when the employees under them reach out to show their appreciation.
Facing adversity can help you grow in ways you never imagined.
It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work.
Self-doubt can be debilitating for some individuals. If you're trying to advance your career, the belief that you’re not good enough can quickly put an end to those aspirations. It can make you feel less confident about your abilities, which in turn can make you seem less trustworthy and dependable to others. If you can't believe in yourself, will anyone else?
It’s okay not to find success in following your passion.
Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.
When selling business-to-business services, your online marketing approach is different.
Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position.
Entrepreneurs can be easily distracted. Whether it's new ideas popping into their heads or the demands of their businesses, distractions abound and can easily steal away your focus.
The holiday season is usually a goldmine of opportunities for product-based businesses that deploy specific marketing strategies to make their offering stand out and be relevant for that time of the year. While service-based businesses typically find it more difficult to capitalize on this season’s business opportunities, there are still several creative strategies they can deploy to make holiday marketing work in their favor. To help, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
With most people working from home and away from their office’s internal server, data security is a pressing concern for employers. Companies and employees must make security a priority and understand how to keep their data safe when they’re working outside of their business’s secure network.
A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.
You can’t just sit back and wait for retailers to buy from your wholesale business.
As entrepreneurs, we understand how powerful the classification of personality types can be in recruitment. From Myers-Briggs to Enneagram, the number of ways to gauge a person's innate traits can be measured in a hundred different ways. Several companies use one or more of those personality tests to develop their employees' potentials.
Working from home requires paying attention to many small details regarding your mental and physical well-being, with work-life balance tending to be significantly higher among remote workers compared to traditional office workers.
Being able to close a deal is a crucial part of an entrepreneur’s skill set, but sometimes, vendor agreements and partnerships can fall through due to unavoidable circumstances. Knowing that a deal is about to fall through before that actually happens can be quite beneficial for a company, as it gives the opportunity to choose its next steps in advance: pursue the agreement more aggressively, back off and let it fail, or do nothing and see if it corrects itself. However, before the business can take any action, it must be able to identify the telltale signs of a deal collapsing. To help, we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Doubt is a natural part of being human — and entrepreneurs aren’t immune to it.
Members of Young Entrepreneur Council explain which qualities a hiring manager should seek out in a senior creative director who's working on both print and web campaigns.
Many companies that shifted to remote work during the COVID-19 pandemic have helped employees eliminate their daily commute. However, some professionals do still need to make regular trips into the office – and spending time commuting to work can feel stressful and counterproductive. If you use your time wisely, though, there are plenty of ways to maximize your commute and make it a productive one.
Members of Young Entrepreneur Council discuss some of the past year's most pressing technology concerns and how we should address them.
When a business advertises for a position, you can be assured that there will be a flood of applications coming in. If you're a young entrepreneur with a small company, you'll be doing most of the application sorting yourself. The first step is determining which applications suit the character, demeanor, and qualifications you're looking for.
When you set up your startup and start hiring your first few people to staff, not all of them will be tech workers. Non-tech professions such as sales, marketing, etc. are also crucial to the success of a product. Some companies don't offer these hires any equity, but this may be a huge mistake. You can lose talented professionals if you don't sweeten the deal enough.
Sales is a challenging industry that takes a unique combination of traits and skills to succeed. When we examine the truly memorable salespeople we know, a few things become immediately apparent -- most notably, that there are certain features all successful salespeople share.
Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base.
As a dedicated employee, you want to make an impact in your organization and add value without compromising your health and well-being.
The entire marketing world knows how powerful a well-funded social media campaign can be when growing a brand image. It can be challenging for smaller entrepreneurs to determine how much money should go into this part of your marketing, as there are several dozen social media channels that you can invest in. How do you determine how much money to dedicate to one or more of those social media accounts?
Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development.
Motivation works cyclically. There are moments when you feel as though you can take on the world, punctuated by moments when you feel like it makes no sense to do anything. If you've been feeling unmotivated at work recently, you're not alone. Workers worldwide go through the same moments of "boom and bust" when it comes to their motivation.
Members of Young Entrepreneur Council explain how companies can optimize their mobile shopping experience.
Plans are crucial to success in any endeavor. It doesn't matter if that project is building a business or writing a book. Without planning, even the most well-intentioned projects can hit a roadblock and stop. Developing a success plan takes time and effort. It also requires a certain level of experience, and newcomers are unfortunately hit with this realization after they start their projects.
Maximize your time spent on email and optimize the experience for everyone, including the people you message.
Helping your community doesn't mean that your need to dedicate your company to philanthropic works. Even profit-based companies can give back to their communities in a significant way if they start incorporating philanthropy into their company culture or develop a community-focused approach to business operations.
Influencer marketing is a powerful way to get leads, make sales and increase brand awareness.
Wholesale Suite is the #1 solution for adding wholesale capabilities to online stores using the WooCommerce platform. We help clients in 150+ countries worldwide grow their stores with optimized solutions for managing wholesale pricing, customers, taxation, ordering, and more.