Member Since 2012
Appetizer Mobile LLC
New York City Area
Mr. Edelson is a "Forbes 30 Under 30" seasoned and dynamic entrepreneur. He has started multiple companies such as Game Broadcasting Live, a digital streaming video game broadcasting channel that premiered on Time Square's Jumbotron screens, and eSportsTV, a portal for streaming live electronic sports and professional video gaming broadcasts. Mr. Edelson also served as Chief Technology Officer of H3 Enterprises Inc.; the first publicly traded Hip-Hop Company which created technology infused Hip Hop themed restaurants. He was responsible for inking deals with both Microsoft and Viacom while at H3 Enterprises. He’s made features in Popular Science Magazine, Business Review, Biz Journal, MSNBC.com, WABC-TV, World News Now(ABC), Discovery Channel, WRGB-TV (CBS), CNBC, along with other radio, print, web and television spots. Mr. Edelson’s company, Appetizer Mobile, is a fast growing and internationally recognized Mobile Application Development company. Appetizer Mobile has been featured on Apple’s National iPad commercial “iPad is Electric” for Montessorium’s "Intro to Letters” Learning application and the "We Believe" iPad 2 National Commercial for Montessorium's "Intro to Math" learning application (also pre-installed as a demo on all iPhone 4S' in Apple retail stores worldwide). "Intro to Letters” made the #1 selling educational application on the Apple ITunes store. Clients include the NBA, Kim Kardashian, Sephora Beauty Stores, Interscope Records, Epic Records, Lady Gaga, Montessorium, Del Frisco’s and Sullivan's Steakhouse, Steinway & Sons Pianos, 50 Cent, Almax Fashion Mannequins, Mariel Hemingway, ZocDoc, Ariat, CityJet, Attica, SFX Baseball, I.C.E. Sports Physical Therapy, Kryptos Communications digital voice encryption service and more. Additionally, Mr. Edelson has formed strategic partnerships and sponsorships with major fortune 500 companies. Mr. Edelson graduated from The University at Albany with a B.A. in communications and minor in business and sociology
Even the slightest changes can go a long way in creating a positive customer experience.
When it comes to training employees, there’s no one way to do it right—but there are a few ways you might be doing it wrong. Using outdated materials or failing to check in enough may not be intentional blunders, but they could prevent your employee from succeeding as quickly as you’d like them to in their role.
In the age of e-commerce, brick-and-mortar businesses face increased pressure to remain relevant and competitive. However, these businesses also have the unique advantage of being able to provide customers with an immersive in-store experience that cannot be replicated online.
In today's digital age, data privacy has become a top priority for individuals and businesses alike. Small businesses in particular need to ensure that they are taking the necessary steps to protect their customers' personal information. By doing so, they not only comply with data protection regulations but also build trust and loyalty with their customer base.
If any business is to not only survive but also thrive, it's essential to develop simple, repeatable systems for handling common business tasks and functions. Rather than dealing with inconsistencies and the need to make up new processes as various situations or problems arise, having a set system in place for how things are done can speed up work completion and improve overall productivity—and, in many cases, customer satisfaction.
In today's digitally driven world, tech departments are often the ones driving companies forward. It makes sense, then, that organizations would want to prioritize this team's hiring budget and build out a robust department with distinct roles and skill sets.
While increasing the number of visitors to your site is always the goal of any e-commerce business, it’s a goal that can quickly become overwhelming if your site isn’t properly set up first. As your e-commerce business and your customer base grows, a sudden spike in traffic or just a gradual increase in purchasers over time can result in slower load times, unprepared customer service agents, irritated customers and even a total website crash.
When an employee succeeds at work, leaders should make sure that employee feels recognized for their efforts. Rewarding your staff members for a job well done not only motivates them to continue to work hard, but it also inspires others to reach the same goal.
Members of Young Entrepreneur Council discuss the keys to success when it comes to corporate social responsibility.
One of the quickest and easiest ways to gather applicants for an open position is to post an ad on a job board. There are several popular boards out there today, and each has its benefits and drawbacks.
After the Covid-19 pandemic hit and lockdown was in full swing, many businesses were forced to figure out how to run their operations remotely in order to stay afloat. Although business is regaining a sense of normalcy now, many job applicants continue to look for hybrid work environments when seeking potential job opportunities.
Every growing organization will experience role transitions at some point. Whether a project is changing hands, an employee is moving into a promotion, or you’re hiring someone to take on a new position, you will want the transitions to go smoothly.
Trust is key for any relationship to be successful, and this is especially true for manager-employee relationships. Managers rely on their employees to carry out the daily tasks necessary for the success of their business. Employees rely on their managers for guidance, support and leadership.
Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. However, if you fail to create a focused strategy, your marketing efforts will likely be less than successful.
Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Here, members of Young Entrepreneur Council list an “unlucky 13” collection of the worst startup advice they were given, and explain why that misguided startup advice is so harmful to entrepreneurs who are just starting out.
When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of which are still thriving as we enter 2022.
Are there specific traits of great managers, personal qualities that are crucial to success in any managerial role? It seems that there are, and while some of these traits are innate, others can be learned. In this article, 13 professionals from Young Entrepreneur Council list a few of the most vital traits you should possess if you want to thrive in a managerial position.
Every business needs to market its products and services, but there's a lot of competition out there. When you're creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn't measure up to your direct competitors'.
Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration.
Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start.
In order for any business to thrive, it needs to have a productive leader and team. However, productivity means a lot more than simply keeping busy. Sometimes, you can keep yourself busy working on tasks that essentially amount to nothing and lead you down a dead-end path of wasted time and energy.
One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill.
Content may be king, but to truly have an impact, what you create must be engaging and influential.
When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume. Here, members from Young Entrepreneur Council share 13 underrated but important soft skills they look for when they are hiring new employees.
While many large companies may have the resources to offer funded relaxation retreats or other extensive mental health perks, it can be difficult for small businesses to find ways to offer similar benefits without those same resources.
With social media, businesses have a unique tool to get firsthand insights from customers in an environment which allows them to interact with their audience, ask questions, highlight new products and share information.
One common piece of marketing advice is to meet your audience where they are. For the many companies looking to reach millennials, that means social media — and especially through the use of Instagram and TikTok. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t actually turn millennials away from your brand?
One of the most common complaints in the business world is about being forced to attend unnecessary meetings. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. To help business leaders run more purposeful meetings, we asked 15 members of Young Entrepreneur Council to share their best tips for how to make meetings more efficient and useful.
Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs.
Good web design can make or break a modern business. If your website is smooth and easy to navigate, it will attract more users and is a vote of confidence for your organization. A poorly designed site can have the opposite effect, turning users away no matter how good the product is.
When your business starts seeing success, it's natural to want to ride the momentum and build upon it. However, it's possible to grow too fast, too soon.
Email lists are fantastic tools for keeping in contact with consumers, sharing information and generating leads. But putting together an email list and figuring out how to attract customers to your list can take a lot of time and effort if not done thoughtfully.
When a client signs on with your business, they have certain expectations about what your performance will be. The best way to end up with a happy client, however, is to manage these expectations early on. If you don't, and a client feels as though they should have gotten more from your business but didn't, their testimony could severely damage your future business and your reputation. To ensure you don’t end up in this situation, 12 experts from Young Entrepreneur Council (YEC) share their insights on the following question:
For many companies, maintaining a high level of engagement and motivation among employees during the dark winter months can be quite a challenge. And with a growing remote work environment, it is even more difficult to make sure your team stays engaged and productive while also ensuring they make time for self-care. To help, 11 entrepreneurs from Young Entrepreneur Council reflect on the following question:
If you've been around the marketing world at all lately, you'd realize how much of a game-changer social media can be for a business. Setting up posts, scheduling them to come out, and engaging with those who follow your social media feeds can help you cultivate your audience.
It’s already well-known that entrepreneurs spend a lot of their time working on getting their businesses off the ground and keeping them solvent. It's not uncommon to hear a business owner working 50 or 60 hours a week. Many of us know how 10- and 11-hour workdays feel and the negative impact this amount of work can have on one’s mental and physical health. To address the issue, busy professionals need to find a way to work smarter and gradually reduce the number of hours spent to run the business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?
Influencers are the newest way of reaching out to social media audiences. Unlike traditional advertising, these influencers have their own goals and ambitions. Influencers thrive on building relationships between themselves and their audiences. Microinfluencers tend to have fewer followers but an even more close-knit community. In many cases, this closer relationship makes it easier for them to convince users of their perspective. When dealing with micro-influencers, businesses should understand what makes this particular relationship work so well. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.
After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going?
For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process.
Brand loyalty forms a core concept of marketing in the 21st century. In a paradigm shift, thanks to better interactivity with consumers, brand loyalty is now easier to achieve than ever before. With a medium where the brand can interact directly with clients in the form of social media, all a company has to do is use their social media presence cleverly. Once they leverage their following and provide value to the audience, brand loyalty is sure to follow. To help, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
Entrepreneurs have some bad habits, one of which is not knowing when they need a break. With many young entrepreneurs, it's almost impossible to take a step back and relax. Yet studies have shown that entrepreneurs that don't take time out to smell the roses risk serious health problems later on in life.
Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees.
Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.
Within any company, the ambitions of individual team members should aid the overall organization. However, it takes a leader to fuel, direct, and inspire this ambition into a way that helps both the team members and the organization as a whole. One way leaders can get their team members to realize their ambitions is by guiding them toward self-teaching and taking initiative, as a way of expanding their knowledge and skills while also seizing new opportunities within the company. To help, we asked 15 members of Young Entrepreneur Council the following:
The world has been enamored with the use of virtual reality ever since the movie “Tron” came out in the 80s. Today's VR is a bit different from the fancy world of the silver screen, but the technology has a lot of practical uses.
Now that VR has gone beyond clunky gaming headsets and become a more streamlined technology, there are plenty of ways entrepreneurs can get in early.
You get what you pay for -- especially when you decide to offshore your company's mobile app. Here are some red flags to look out for if you decide to take the risk.
Developing a wide range of innovative applications for many platforms, Appetizer Mobile (appetizermobile.com) creates technology-based business solutions ranging from educational apps to social networking, secure communications to games and more. We strive to produce creative and innovative software to build our client's businesses. Our experienced team includes experts on mobile platform development and understands what is required from architecture to deployment. Appetizer Mobile has the ability to create stylish and intuitive apps for companies who expect the very best in mobile platform development services.