Jordan Edelson

March 10th, 2023

10 Aspects Of Your Business You Should Be Systemizing (And Why)

If any business is to not only survive but also thrive, it's essential to develop simple, repeatable systems for handling common business tasks and functions. Rather than dealing with inconsistencies and the need to make up new processes as various situations or problems arise, having a set system in place for how things are done can speed up work completion and improve overall productivity—and, in many cases, customer satisfaction.

February 12th, 2023

13 Roles Every Tech Department Should Have on Staff

In today's digitally driven world, tech departments are often the ones driving companies forward. It makes sense, then, that organizations would want to prioritize this team's hiring budget and build out a robust department with distinct roles and skill sets.

January 18th, 2023

Nine Ways To Ensure Your E-Commerce Website Is Ready For Increased Traffic

While increasing the number of visitors to your site is always the goal of any e-commerce business, it’s a goal that can quickly become overwhelming if your site isn’t properly set up first. As your e-commerce business and your customer base grows, a sudden spike in traffic or just a gradual increase in purchasers over time can result in slower load times, unprepared customer service agents, irritated customers and even a total website crash.

January 17th, 2023

11 Ways to Reward Hardworking Employees (and Encourage More Exemplary Behavior)

When an employee succeeds at work, leaders should make sure that employee feels recognized for their efforts. Rewarding your staff members for a job well done not only motivates them to continue to work hard, but it also inspires others to reach the same goal.

September 30th, 2022

Little Interest in an Open Position? 9 Tips for Increasing the Number of Applications

August 26th, 2022

Hiring Managers: 8 Key Tips for Improving Your Interviewing Skills

July 13th, 2022

10 STEPS YOU CAN TAKE TO BUILD A MORE SOCIALLY RESPONSIBLE BRAND

Members of Young Entrepreneur Council discuss the keys to success when it comes to corporate social responsibility.

July 1st, 2022

Hiring? 10 Effective Alternatives To Posting On A Job Board

One of the quickest and easiest ways to gather applicants for an open position is to post an ad on a job board. There are several popular boards out there today, and each has its benefits and drawbacks. 

June 24th, 2022

11 Ways To Create An Appealing Hybrid Work Environment

After the Covid-19 pandemic hit and lockdown was in full swing, many businesses were forced to figure out how to run their operations remotely in order to stay afloat. Although business is regaining a sense of normalcy now, many job applicants continue to look for hybrid work environments when seeking potential job opportunities. 

June 15th, 2022

8 Mistakes Companies Often Make When It Comes to Recruiting

May 23rd, 2022

Managing Transition in the Workplace: 11 Tips for Supporting Employees

Every growing organization will experience role transitions at some point. Whether a project is changing hands, an employee is moving into a promotion, or you’re hiring someone to take on a new position, you will want the transitions to go smoothly.

May 18th, 2022

Nine Smart And Effective Ways To Build Trust With Your Employees

Trust is key for any relationship to be successful, and this is especially true for manager-employee relationships. Managers rely on their employees to carry out the daily tasks necessary for the success of their business. Employees rely on their managers for guidance, support and leadership. 

February 22nd, 2022

11 Areas Small-Business Marketers Should Focus on in 2022

Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. However, if you fail to create a focused strategy, your marketing efforts will likely be less than successful. 

January 31st, 2022

The Worst Startup Advice You’ll Hear When Starting Your New Business

Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Here, members of Young Entrepreneur Council list an “unlucky 13” collection of the worst startup advice they were given, and explain why that misguided startup advice is so harmful to entrepreneurs who are just starting out.

January 24th, 2022

11 Small Business Trends Entrepreneurs Are Excited to See in 2022

When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of which are still thriving as we enter 2022. 

January 18th, 2022

Interviewing? 9 Tips to Translate Your Qualifications From Your Resume

January 10th, 2022

13 Essential Traits of Great Managers: Do You Have What It Takes?

Are there specific traits of great managers, personal qualities that are crucial to success in any managerial role? It seems that there are, and while some of these traits are innate, others can be learned. In this article, 13 professionals from Young Entrepreneur Council list a few of the most vital traits you should possess if you want to thrive in a managerial position.

December 7th, 2021

15 Effective Tips to Differentiate Your Content Marketing From Your Competitors’

Every business needs to market its products and services, but there's a lot of competition out there. When you're creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn't measure up to your direct competitors'.

December 6th, 2021

14 Tips to Successfully Launch a New Product on Social Media

Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration.

November 15th, 2021

14 Recruiting Hacks to Find the Best Job Candidates

Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start.

September 27th, 2021

12 Important Productivity Tips to Help Your Small Business Thrive

In order for any business to thrive, it needs to have a productive leader and team. However, productivity means a lot more than simply keeping busy. Sometimes, you can keep yourself busy working on tasks that essentially amount to nothing and lead you down a dead-end path of wasted time and energy. 

September 1st, 2021

13 Ways to Salvage an Investor Pitch Meeting That’s Not Going Well

One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill.

August 19th, 2021

8 Expert Secrets to Creating Highly Influential Content

Content may be king, but to truly have an impact, what you create must be engaging and influential.

August 3rd, 2021

13 Important Soft Skills to Look for in Job Candidates

When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume. Here, members from Young Entrepreneur Council share 13 underrated but important soft skills they look for when they are hiring new employees.

July 26th, 2021

12 Budget-Friendly Ways to Prioritize Employees' Mental Health

While many large companies may have the resources to offer funded relaxation retreats or other extensive mental health perks, it can be difficult for small businesses to find ways to offer similar benefits without those same resources. 

July 19th, 2021

12 Rules to Remember When Using Social Media for Customer Service

With social media, businesses have a unique tool to get firsthand insights from customers in an environment which allows them to interact with their audience, ask questions, highlight new products and share information.

July 13th, 2021

11 Ways Marketers Can Reach More Millennials on Social Media

One common piece of marketing advice is to meet your audience where they are. For the many companies looking to reach millennials, that means social media — and especially through the use of Instagram and TikTok. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t actually turn millennials away from your brand?

July 12th, 2021

15 Tips to Make Meetings More Efficient and Useful

One of the most common complaints in the business world is about being forced to attend unnecessary meetings. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. To help business leaders run more purposeful meetings, we asked 15 members of Young Entrepreneur Council to share their best tips for how to make meetings more efficient and useful.

June 1st, 2021

Going Job Hunting? 11 Tips to Clean Up Your Online Personal Brand First

May 14th, 2021

How to Increase Productivity as a Home Business Entrepreneur

Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs. 

March 26th, 2021

12 Web Design Elements That Will Boost Traffic on Your Homepage

Good web design can make or break a modern business. If your website is smooth and easy to navigate, it will attract more users and is a vote of confidence for your organization. A poorly designed site can have the opposite effect, turning users away no matter how good the product is.

March 26th, 2021

Scaling Quickly? 12 Tips to Grow at the Right Pace for You and Your Team

When your business starts seeing success, it's natural to want to ride the momentum and build upon it. However, it's possible to grow too fast, too soon. 

February 4th, 2021

11 Steps Toward Building an Email List that Yields a Good ROI

Email lists are fantastic tools for keeping in contact with consumers, sharing information and generating leads. But putting together an email list and figuring out how to attract customers to your list can take a lot of time and effort if not done thoughtfully.

February 2nd, 2021

12 Rules to Better Manage Client Expectations Early On

When a client signs on with your business, they have certain expectations about what your performance will be. The best way to end up with a happy client, however, is to manage these expectations early on. If you don't, and a client feels as though they should have gotten more from your business but didn't, their testimony could severely damage your future business and your reputation. To ensure you don’t end up in this situation, 12 experts from Young Entrepreneur Council (YEC) share their insights on the following question:

January 22nd, 2021

11 Ways to Boost Employee Morale and Productivity During the Cold Days of Winter

For many companies, maintaining a high level of engagement and motivation among employees during the dark winter months can be quite a challenge. And with a growing remote work environment, it is even more difficult to make sure your team stays engaged and productive while also ensuring they make time for self-care. To help, 11 entrepreneurs from Young Entrepreneur Council reflect on the following question:

December 15th, 2020

12 Unique Ways to Boost Social Media Engagement

If you've been around the marketing world at all lately, you'd realize how much of a game-changer social media can be for a business. Setting up posts, scheduling them to come out, and engaging with those who follow your social media feeds can help you cultivate your audience.

December 7th, 2020

12 Practical Steps to Cut Down Your Work Hours

It’s already well-known that entrepreneurs spend a lot of their time working on getting their businesses off the ground and keeping them solvent. It's not uncommon to hear a business owner working 50 or 60 hours a week. Many of us know how 10- and 11-hour workdays feel and the negative impact this amount of work can have on one’s mental and physical health. To address the issue, busy professionals need to find a way to work smarter and gradually reduce the number of hours spent to run the business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

November 4th, 2020

Nine Creative Strategies for Keeping an Audience Engaged on Your Website

A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?

November 3rd, 2020

13 Strategies for a Successful Microinfluencer Partnership

Influencers are the newest way of reaching out to social media audiences. Unlike traditional advertising, these influencers have their own goals and ambitions. Influencers thrive on building relationships between themselves and their audiences. Microinfluencers tend to have fewer followers but an even more close-knit community. In many cases, this closer relationship makes it easier for them to convince users of their perspective. When dealing with micro-influencers, businesses should understand what makes this particular relationship work so well. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

September 29th, 2020

12 Nontraditional Marketing Channels That Are Surprisingly Effective

Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.

September 29th, 2020

11 Top Tips for Maintaining Reader Engagement

After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going?

September 25th, 2020

13 Expert-Recommended Tricks For Accelerating Your Online Growth

For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process.

August 26th, 2020

14 Ways to Increase Brand Loyalty Through Social Media

Brand loyalty forms a core concept of marketing in the 21st century. In a paradigm shift, thanks to better interactivity with consumers, brand loyalty is now easier to achieve than ever before. With a medium where the brand can interact directly with clients in the form of social media, all a company has to do is use their social media presence cleverly. Once they leverage their following and provide value to the audience, brand loyalty is sure to follow. To help, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

August 19th, 2020

How Busy Entrepreneurs Can Make Time for Vacation: 11 Expert Tips

Entrepreneurs have some bad habits, one of which is not knowing when they need a break. With many young entrepreneurs, it's almost impossible to take a step back and relax. Yet studies have shown that entrepreneurs that don't take time out to smell the roses risk serious health problems later on in life.

August 3rd, 2020

16 Essential Skills to Look for in a New Hire

Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees.

June 26th, 2020

14 Ways to Ensure Company Growth Doesn't Outstrip Business Communication

Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.

June 15th, 2020

15 Ways for Leaders to Encourage Employee Self-Teaching

Within any company, the ambitions of individual team members should aid the overall organization. However, it takes a leader to fuel, direct, and inspire this ambition into a way that helps both the team members and the organization as a whole. One way leaders can get their team members to realize their ambitions is by guiding them toward self-teaching and taking initiative, as a way of expanding their knowledge and skills while also seizing new opportunities within the company. To help, we asked 15 members of Young Entrepreneur Council the following:

June 4th, 2020

15 Low-Cost Ways to Grow Your Small Business

February 19th, 2020

https://www.inc.com/young-entrepreneur-council/7-ways-to-effectively-communicate-complex-information.html

November 20th, 2019

7 Best-Kept Secrets to Building Better Customer Relationships

November 19th, 2019

From Training To Travel, Here Are 12 Cool Uses Of Virtual Reality

The world has been enamored with the use of virtual reality ever since the movie “Tron” came out in the 80s. Today's VR is a bit different from the fancy world of the silver screen, but the technology has a lot of practical uses.

October 9th, 2014

Predicting The Impact Of Virtual Reality On Mainstream Markets

Now that VR has gone beyond clunky gaming headsets and become a more streamlined technology, there are plenty of ways entrepreneurs can get in early.

May 29th, 2014

The True Cost Of Offshoring Your App Development

You get what you pay for -- especially when you decide to offshore your company's mobile app. Here are some red flags to look out for if you decide to take the risk.