Member Since 2012
Appetizer Mobile LLC
New York City Area
Mr. Edelson is a "Forbes 30 Under 30" seasoned and dynamic entrepreneur. He has started multiple companies such as Game Broadcasting Live, a digital streaming video game broadcasting channel that premiered on Time Square's Jumbotron screens, and eSportsTV, a portal for streaming live electronic sports and professional video gaming broadcasts. Mr. Edelson also served as Chief Technology Officer of H3 Enterprises Inc.; the first publicly traded Hip-Hop Company which created technology infused Hip Hop themed restaurants. He was responsible for inking deals with both Microsoft and Viacom while at H3 Enterprises. He’s made features in Popular Science Magazine, Business Review, Biz Journal, MSNBC.com, WABC-TV, World News Now(ABC), Discovery Channel, WRGB-TV (CBS), CNBC, along with other radio, print, web and television spots. Mr. Edelson’s company, Appetizer Mobile, is a fast growing and internationally recognized Mobile Application Development company. Appetizer Mobile has been featured on Apple’s National iPad commercial “iPad is Electric” for Montessorium’s "Intro to Letters” Learning application and the "We Believe" iPad 2 National Commercial for Montessorium's "Intro to Math" learning application (also pre-installed as a demo on all iPhone 4S' in Apple retail stores worldwide). "Intro to Letters” made the #1 selling educational application on the Apple ITunes store. Clients include the NBA, Kim Kardashian, Sephora Beauty Stores, Interscope Records, Epic Records, Lady Gaga, Montessorium, Del Frisco’s and Sullivan's Steakhouse, Steinway & Sons Pianos, 50 Cent, Almax Fashion Mannequins, Mariel Hemingway, ZocDoc, Ariat, CityJet, Attica, SFX Baseball, I.C.E. Sports Physical Therapy, Kryptos Communications digital voice encryption service and more. Additionally, Mr. Edelson has formed strategic partnerships and sponsorships with major fortune 500 companies. Mr. Edelson graduated from The University at Albany with a B.A. in communications and minor in business and sociology
While many large companies may have the resources to offer funded relaxation retreats or other extensive mental health perks, it can be difficult for small businesses to find ways to offer similar benefits without those same resources.
With social media, businesses have a unique tool to get firsthand insights from customers in an environment which allows them to interact with their audience, ask questions, highlight new products and share information.
One common piece of marketing advice is to meet your audience where they are. For the many companies looking to reach millennials, that means social media — and especially through the use of Instagram and TikTok. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t actually turn millennials away from your brand?
One of the most common complaints in the business world is about being forced to attend unnecessary meetings. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. To help business leaders run more purposeful meetings, we asked 15 members of Young Entrepreneur Council to share their best tips for how to make meetings more efficient and useful.
Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs.
When your business starts seeing success, it's natural to want to ride the momentum and build upon it. However, it's possible to grow too fast, too soon.
Good web design can make or break a modern business. If your website is smooth and easy to navigate, it will attract more users and is a vote of confidence for your organization. A poorly designed site can have the opposite effect, turning users away no matter how good the product is.
Email lists are fantastic tools for keeping in contact with consumers, sharing information and generating leads. But putting together an email list and figuring out how to attract customers to your list can take a lot of time and effort if not done thoughtfully.
When a client signs on with your business, they have certain expectations about what your performance will be. The best way to end up with a happy client, however, is to manage these expectations early on. If you don't, and a client feels as though they should have gotten more from your business but didn't, their testimony could severely damage your future business and your reputation. To ensure you don’t end up in this situation, 12 experts from Young Entrepreneur Council (YEC) share their insights on the following question:
For many companies, maintaining a high level of engagement and motivation among employees during the dark winter months can be quite a challenge. And with a growing remote work environment, it is even more difficult to make sure your team stays engaged and productive while also ensuring they make time for self-care. To help, 11 entrepreneurs from Young Entrepreneur Council reflect on the following question:
If you've been around the marketing world at all lately, you'd realize how much of a game-changer social media can be for a business. Setting up posts, scheduling them to come out, and engaging with those who follow your social media feeds can help you cultivate your audience.
It’s already well-known that entrepreneurs spend a lot of their time working on getting their businesses off the ground and keeping them solvent. It's not uncommon to hear a business owner working 50 or 60 hours a week. Many of us know how 10- and 11-hour workdays feel and the negative impact this amount of work can have on one’s mental and physical health. To address the issue, busy professionals need to find a way to work smarter and gradually reduce the number of hours spent to run the business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?
Influencers are the newest way of reaching out to social media audiences. Unlike traditional advertising, these influencers have their own goals and ambitions. Influencers thrive on building relationships between themselves and their audiences. Microinfluencers tend to have fewer followers but an even more close-knit community. In many cases, this closer relationship makes it easier for them to convince users of their perspective. When dealing with micro-influencers, businesses should understand what makes this particular relationship work so well. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.
After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going?
For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process.
Brand loyalty forms a core concept of marketing in the 21st century. In a paradigm shift, thanks to better interactivity with consumers, brand loyalty is now easier to achieve than ever before. With a medium where the brand can interact directly with clients in the form of social media, all a company has to do is use their social media presence cleverly. Once they leverage their following and provide value to the audience, brand loyalty is sure to follow. To help, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
Entrepreneurs have some bad habits, one of which is not knowing when they need a break. With many young entrepreneurs, it's almost impossible to take a step back and relax. Yet studies have shown that entrepreneurs that don't take time out to smell the roses risk serious health problems later on in life.
Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees.
Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.
Within any company, the ambitions of individual team members should aid the overall organization. However, it takes a leader to fuel, direct, and inspire this ambition into a way that helps both the team members and the organization as a whole. One way leaders can get their team members to realize their ambitions is by guiding them toward self-teaching and taking initiative, as a way of expanding their knowledge and skills while also seizing new opportunities within the company. To help, we asked 15 members of Young Entrepreneur Council the following:
The world has been enamored with the use of virtual reality ever since the movie “Tron” came out in the 80s. Today's VR is a bit different from the fancy world of the silver screen, but the technology has a lot of practical uses.
Developing a wide range of innovative applications for many platforms, Appetizer Mobile (appetizermobile.com) creates technology-based business solutions ranging from educational apps to social networking, secure communications to games and more. We strive to produce creative and innovative software to build our client's businesses. Our experienced team includes experts on mobile platform development and understands what is required from architecture to deployment. Appetizer Mobile has the ability to create stylish and intuitive apps for companies who expect the very best in mobile platform development services.