John Turner

April 25th, 2023

Client Not Happy With Your Work? Nine Steps To Turn The Situation Around

While a business’s goal is always to please its customers, there will likely be times when a customer will end up dissatisfied with the end result of a particular project or product. The way a business responds to this situation can often determine the future of that client relationship and whether or not they will continue to work with that business moving forward.

April 12th, 2023

Eight Ways Brick-And-Mortar Stores Can Create The Ultimate Personalized Experience

While personalization may be easier to accomplish in the e-commerce space, that doesn’t mean brick-and-mortar stores are out of luck when it comes to personalizing the customer experience. With face-to-face interactions acting as a strong advantage, brick-and-mortar retail stores can create unique, custom experiences tailored to individual customers’ needs.

March 28th, 2023

Seasonal Business? Eight Strategies For Thriving In The Off-Season

Seasonal e-commerce businesses, such as those specializing in holiday decorations or summer clothing, rely heavily on specific seasons or holidays to drive their sales. However, when the off-season rolls around, these businesses can often struggle to maintain their customer base and generate revenue.

March 22nd, 2023

12 Ways to Welcome a New Employee to the Team

Starting a new job can be stressful, so as a leader, it's crucial to make sure that your new hires feel welcome and supported from the very beginning. Here, 12 Young Entrepreneur Council members share onboarding strategies that leaders can use to ensure new employees feel welcome and that they get off to a successful start.

March 20th, 2023

Keep Your Social Media On Brand With These 11 Strategies

Social media has become an integral part of modern-day marketing strategies, enabling companies to reach out to their target audiences more efficiently than ever before.

March 13th, 2023

Eight Money-Saving Hacks To Help Grow Your Startup

The early days of building your startup are all about trying to grow as leanly as possible, so finding areas where you can cut costs and save a little bit of money is essential to your success. But where exactly does it make sense to cut costs? How can you do so without sacrificing quality?

March 10th, 2023

10 Aspects Of Your Business You Should Be Systemizing (And Why)

If any business is to not only survive but also thrive, it's essential to develop simple, repeatable systems for handling common business tasks and functions. Rather than dealing with inconsistencies and the need to make up new processes as various situations or problems arise, having a set system in place for how things are done can speed up work completion and improve overall productivity—and, in many cases, customer satisfaction.

March 3rd, 2023

Nine Impactful Changes These Leaders Made to Their Routines After Becoming Entrepreneurs

March 2nd, 2023

Grow Your Email List With These 10 Creative Tactics

Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your business's newsletters and marketing messages, the greater the number of potential leads you're reaching every time you send a campaign.

March 2nd, 2023

Eight Major Recruiting Trends These Entrepreneurs Expect to See in the Coming Months

February 21st, 2023

12 Steps to Take After Receiving Negative Feedback About Your Company Culture

A healthy company culture is critical for fostering employee engagement, productivity and overall success. However, creating a positive culture is easier said than done, and even the best efforts can fall short.

February 21st, 2023

12 Resources That Helped These Entrepreneurs Learn How to Run a Company

February 17th, 2023

Trying To Define Your Business's Niche? 10 Questions To Ask Yourself

Defining what makes your business unique is one of the most important tasks you can do to help answer the question of why customers should buy from you. Without a differentiating factor separating you and your competition, you ultimately give customers no reason to choose your business over another—which isn’t a helpful strategy when looking to grow your company.

February 16th, 2023

Nine Ways Any Business Can Improve The Quality Of Their Video Marketing

Whether you're creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and retain customers. Poor editing, distorted audio and a bad script can all make it seem like you aren’t willing to put effort into your marketing—which may make customers question the quality of your products or services as well.

February 16th, 2023

7 Trends Every Business Owner Should Avoid in 2023

Certain business trends may be popular among the entrepreneurial crowd, but that doesn't mean they're all worth pursuing.

February 15th, 2023

When to Franchise Your Business: Is Now the Right Time?

Deciding to franchise your business is a big step in entrepreneurship and there are many factors to consider before doing so. Aside from ensuring that your main business has enough financing to support your overall brand, there are legal processes that need to be completed, hiring that needs to be done, and branding procedures that must be solidified.

February 12th, 2023

13 Roles Every Tech Department Should Have on Staff

In today's digitally driven world, tech departments are often the ones driving companies forward. It makes sense, then, that organizations would want to prioritize this team's hiring budget and build out a robust department with distinct roles and skill sets.

February 6th, 2023

10 Ways Leaders Can Build Stronger Tech Teams

For many modern businesses, tech teams are the backbone of operations. Business leaders can support their IT staff in many different ways, from allocating an adequate IT budget to recognizing and acknowledging tech employees. Here, 10 Young Entrepreneur Council members share ways to set up your tech department for success.

February 2nd, 2023

Nine Factors To Consider Before Upgrading Or Replacing Your Business Equipment

When it comes time to upgrade or replace your business's equipment—such as computers, vehicles, tools or anything else your team may use to get the job done—it would be quicker and far simpler to merely purchase the newest model or renew your subscription without much thought. However, to truly ensure you’re getting the best return on investment in terms of cost and team productivity, careful research and reflection is necessary.

January 31st, 2023

Nine Mistakes New Entrepreneurs Often Make With Marketing

One of the first steps entrepreneurs should take after starting their business is getting word out to the public and attracting potential customers via marketing. A customer can’t find and make a purchase from a business unless they first hear about it, and this means marketing should be top of mind for any entrepreneur looking to grow their business.

January 30th, 2023

How to Manage Client Expectations as a New Freelancer

When you're a freelancer, it's crucial to set client expectations upfront to ensure a mutually beneficial relationship. Not setting realistic boundaries and outcomes at the start can lead to critical misunderstandings. Over time, this can lead to burnout or even negatively impact your professional reputation.

January 25th, 2023

Legal Requirements for Starting a Small Business: 10 Things New Entrepreneurs Should Know

If you're a new entrepreneur, an important task is ensuring that your business is compliant with all local, state and federal regulations.

January 23rd, 2023

Nine Tips for Working With Someone You Don't Get Along With

January 23rd, 2023

Hire the Best Executive Team for Your Business With This Expert Advice

Executive team leaders serve as role models by supporting the company mission, maintaining a high standard of work output, encouraging individual growth and leading the company to success. 

January 20th, 2023

4 Simple Ways To Get More Product Reviews In 2023

Let's look at a few simple ways you can get more reviews on your site, regardless of your industry, budget and audience size. 

January 9th, 2023

Starting a Business This Year? 11 Promising Industries to Consider

January 9th, 2023

9 Signs You May Have Made a Bad Hiring Choice (and What to Do Next)

December 19th, 2022

Team Too Big for Regular One-on-Ones? Try These 11 Communication Strategies Instead

When your company starts to grow steadily, it can become nearly impossible for you as a leader to find time to meet with staff individually on a regular basis. Instead, consider alternative communication strategies to save time while ensuring you and your team stay on the same page.

December 16th, 2022

Eight Lessons These Entrepreneurs Learned From Their Own Customer Service Experiences

While it’s often the horrible customer service experiences that go viral on social media or become the topic of discussion over dinner, when asked, most people could likely think of a time when they experienced really excellent customer service. From a friendly attitude to a personalized solution, there are plenty of reasons why these experiences might stick in our minds.

December 14th, 2022

8 Predictions for How the Workforce Will Change in 2023

The workforce of 2023 will continue to change and evolve, from more hybrid work policies to a greater focus on global candidates.

December 14th, 2022

10 Ways Any Company Can Tighten Up Their Cybersecurity Efforts For The New Year

Especially given the growing remote workforce, companies may be looking to tighten up their cybersecurity efforts come the new year. Hackers and cybersecurity threats unfortunately aren’t going anywhere, so finding new ways to secure your company’s technology and protect your customers’ data is a good practice to begin to ensure your business’s safety all year long.

November 29th, 2022

Leaders: 11 Tips to Consider When a Key Employee Quits

When one of your early employees decides to quit your new business venture, there are a lot of emotions to process and decisions to make. Depending on the size of your company, you might be scrambling to find someone to pick up their responsibilities — or worse, end up having to add more tasks to your already lengthy to-do list.

November 22nd, 2022

Building Thought Leadership? Nine Tips For Finding Speaking Engagements

Speaking at events can be a great way to build thought leadership and promote your brand. But when you’re new to the business game, or even just the thought leadership space, knowing how to find, narrow down and sign up for these events can seem a little overwhelming at first. The pressure of not knowing where to begin may even prevent you from getting started at all.

November 21st, 2022

Eight Ways To Give Annual Performance Reviews More Meaning This Year

With the end of the year looming, companies across all industries will begin scheduling end-of-year performance reviews with their employees. But rather than stick to what was always done, even if it wasn’t very effective, leaders can strive to generate more meaning from these reviews and give their team members more actionable, personal feedback they can take with them into the new year.

November 8th, 2022

How To Improve Your Email Marketing ROI (4 Tips)

If boosting your email marketing ROI is a top priority, these tips should help you get started.

November 3rd, 2022

Eight Cybersecurity Checkups Your Company Should Conduct Regularly

Cybersecurity becomes more important with each passing day, as advancements in both technology and the methods used to hack into it continuously evolve. But while the tech world continues to move ahead at a fast pace, not all business leaders are able to keep up. Though they may have a basic understanding of how to keep their technology and data safe, they may not be aware of all the various strategies they could employ to improve their cybersecurity efforts.

October 30th, 2022

9 Strategies for Year-Round Financial Stability as a Seasonal Business

No matter what industry you're in, it's important to ensure that you have enough capital to maintain your business year-round. However, this is especially important if demand for your products or services ebbs and flows based on seasonality, such as with pool accessories or holiday decorations.

October 27th, 2022

Want To Run Your Own Business One Day? Nine Actions To Get You Started

Many people dream of becoming entrepreneurs, but not everyone knows how to get there. What steps should you take? What skills should you learn? The path to entrepreneurship is rarely easy, but getting started on the right foot can help you succeed along the way.

October 26th, 2022

Nine Ways To Ensure Your Company Culture Breeds Successful Leaders

One of the best ways to ensure your company is always in good hands—whether you are at the helm or not—is to make sure your team is made up of great leaders. And while careful hiring can deliver a similar result, another and perhaps more effective strategy for achieving this is to create those leaders through your company culture and values.

October 21st, 2022

Avoid These Nine Blunders To Communicate More Effectively At Work

When it comes to work and getting things done, effective communication is about more than getting along with your teammates. In a business context, communication can affect not only the interpersonal relationships of the people who work there, but also the speed at which a project is completed, the quality of a product and even the rate at which employees leave the company. Effective communication, then, acts as a solid foundation necessary for any business to thrive. 

October 20th, 2022

Eight Ways Small Businesses Can Support Each Other (While Marketing Themselves Too)

When you start a business, you not only become a part of your local community, but you also join a network of local business owners. Being part of this business network means you can often find help among your fellow entrepreneurs and even lend a hand yourself when others are in need. This may come in the form of advice, but it can also take the form of partnerships where you both support each other’s businesses while also marketing your own.

October 12th, 2022

Nine Tips For Successful Social Media Marketing As A Solopreneur

When you're a solopreneur, it can be difficult to find time to both run your business and market it on social media. However, if you want word to spread and your customer base to grow, building a presence on social media is a key way to achieve that goal. 

October 7th, 2022

10 Aspects Of A 'Tech Startup Mentality' Every Business Can Adopt

Tech startups have a reputation for being innovative, scrappy and constantly evolving to get ahead of the competition. However, these qualities aren't just useful in the technology industry. Companies in any sector can apply the "tech startup mentality" to their operations and keep improving.

October 6th, 2022

Looking For A Board Advisor? Eight Traits That Make Up A Quality Candidate

An advisory board can be a helpful resource for a business at any stage of growth. Whether you're launching a brand-new startup or looking to exit after a period of successful growth, getting advice from experienced leaders in your industry can help you reach your goals in the most efficient and well-planned way.

October 4th, 2022

Nine Elements Of A Successful Facebook Ad Campaign

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key strategies that can help you target your audience effectively.

September 30th, 2022

Eight Points Business Leaders Should Know About Changing Consumer Privacy Regulations

As technologies advance, companies collect more data and the trust consumers once had for those companies wanes, new laws surrounding consumer privacy are going into effect, constantly changing the way businesses learn about and sell to their customers. Such laws would put customers back in the driver’s seat, giving them control over what data they would like to share and when.

September 28th, 2022

Eight Leader-Recommended Tips For Increasing Visibility While Working Remotely

In some professionals' eyes, one "con" of remote work is the lack of visibility. Without your peers or your boss around you to notice you working on a project or accomplishing your goals, it can be all too easy to feel siloed, isolated and like you aren’t getting the recognition you deserve for your hard work. But just because you aren’t physically around your boss when working remotely doesn’t mean you can’t achieve the same level of visibility as you would in the office.

September 23rd, 2022

Leaders: Simple Strategies For Offering More Feedback During The Workday

One key way of ensuring your team members have the tools and knowledge to do their jobs to the best of their abilities is to provide them with plenty of feedback. But between busy schedules and stressful projects, leaders may think it too difficult to find the time. So while many employees may be eager to receive more feedback from their leadership, companies aren't necessarily providing it. 

September 15th, 2022

Landing Page Best Practices: How to Optimize Your Web Pages for Increased Conversion

Your website’s landing page gives customers their first impression of your business. Customers will notice if your page has a slow load time, too many calls to action, broken links, or if it’s just too confusing to use—and they will likely click out of your page before viewing your products or services.

September 14th, 2022

If Your Team's Morale Is Low, Try These 10 Motivational Strategies

If your team's morale seems a bit lower than usual, acknowledgement and rewards for their hard work can go a long way.

September 14th, 2022

5 Effective Ways To Build Backlinks To Your Website

Let's talk about some strategies you can use to boost your position in the search engine results pages and secure high-quality backlinks for your brand. 

September 6th, 2022

15 Tasks to Always Keep on Your Daily To-Do List as a New Entrepreneur

September 2nd, 2022

Nine Questions Your Resume Should Always Answer (According To Entrepreneurs)

When a potential employer reads your resume, they often have a checklist of items they’re looking for. They may want to see that you have the right certifications or degree, that you have a certain number of years of experience under your belt or they may be looking for a particular set of skills. But even if you qualify on paper, the employer may still have a few lingering questions they’ll need answered before they can decide to move forward with your application.

August 31st, 2022

Eight Tips For Building A Product Prototype (Without Spending A Fortune)

If you're building a product for your new business, you'll first need a solid prototype. This will help you better visualize your concept and start getting necessary feedback from customers or peers. But if you’re just starting out as an entrepreneur, you may not yet have the budget for multiple iterations or complex software or tools to build your prototype, so finding a way to save money will be key.

August 29th, 2022

10 Steps to Better Communication With Your Virtual Assistant

August 23rd, 2022

10 UX Research Steps To Take When Building Your Website Or App

To encourage sales, your product—and the platform you're selling on—needs to be appealing to prospective customers. Hard-to-use platforms or unattractive site designs that make a consumer pause should be avoided at all costs. But what seems intuitive to you and your team may not be so to the average user.

August 16th, 2022

14 Qualities of Excellent Advertising Copy — and How to Write It

Members of Young Entrepreneur Council share their insights on what makes effective ad copy.

August 15th, 2022

8 Secrets to Creating Live Video Content People Want to Watch

Live video is in high demand among social media audiences, but developing content that truly captivates people requires the right strategy.

August 15th, 2022

Traveling for Work? 12 Smart Strategies to Keep Your Expenses in Check

Business travel is an excellent opportunity to make new connections and close deals. However, between transportation, meals, accommodations and other per diem expenses, it's easy for a traveling professional to rack up a hefty bill.

August 15th, 2022

9 Qualities to Look for When Making the Right C-Suite Hire for Your Business

August 11th, 2022

11 BAD HABITS EVERY MARKETING PROFESSIONAL SHOULD BREAK

Members of Young Entrepreneur Council share how changing these habits could bring you greater success in the marketing field.

August 11th, 2022

Eight Types of Company Missions These Entrepreneurs Think Are Vastly Overrated

August 10th, 2022

Four Powerful Ways To Generate More Blog Traffic

You have to work hard and pay close attention to the needs of your audience if you hope to thrive. 

August 8th, 2022

10 Important Skills Every Leader Should Build

No matter the industry, there are many different hard and soft skills a leader should develop to be an effective and inspiring presence on their team. While some required skills will be field-specific, skills like managing your time, speaking publicly, motivating and listening apply to all leadership positions.

August 5th, 2022

11 Ways To Be More Convincing When Pitching An Idea To Your Manager

When you have an idea—whether it’s a simple tweak to an ongoing project or a major overhaul to an ineffective work process—and you want to share it with your manager, pitching it can be as simple as walking into their office or messaging them on Slack and explaining the idea. However, if you want to ensure your pitch is successful, you may need to think through your overall strategy first.

July 29th, 2022

Hit A Business Growth Plateau? Here's How To Regain Momentum

When a company’s growth seems to be slowing down or hitting a plateau, it may be indicative of a bigger problem. However, it’s how you address the problem that can make or break your business.

July 26th, 2022

8 UNDERRATED FEATURES YOU SHOULD CONSIDER ADDING TO YOUR MOBILE APP

Members of Young Entrepreneur Council list the mobile app features they think should receive more attention.

July 21st, 2022

Bringing on Your First Intern? Consider These 10 Expert-Recommended Tips

July 18th, 2022

10 'Rehearsed' Job Interview Answers Hiring Managers Are Sick Of Hearing

During job interviews, prospective hires strive to put their best foot forward and provide thoughtful, impressive answers to the interviewer's questions. While there are countless interview questions an interviewer can ask during the meeting, it's crucial for interviewees to ensure the answers they give aren't stale. No matter whether a prospective hire is only saying what they think the interviewer wants to hear or they've searched how to answer a question "correctly," some interviewers can get tired of a seemingly rehearsed answer.

July 17th, 2022

Starting a Business? 12 Key Tips for Successful Brand Building

Small businesses starting from scratch have a long road ahead of them when it comes to building a brand. Defining a mission, finding your voice and building trust all take time to develop, but luckily there are a few key steps new entrepreneurs can take to get there a little faster. 

July 4th, 2022

10 Reasons Why Candidates With High Emotional Intelligence Make Great Employees

June 30th, 2022

How To Be More Transparent And 'Real' While Interviewing Job Candidates

In a competitive labor market, many companies are striving to put their best foot forward during job candidate interviews. However, some interviewers may stretch the truth a bit or omit certain information to better appeal to potential employees.

June 30th, 2022

8 Business Processes That Need a Human Touch

Members of Young Entrepreneur Council discuss where to draw the line with artificial intelligence in business.

June 22nd, 2022

10 Workflow Automation Tools That Will Streamline Your Day

Modern automation capabilities can free up workers’ valuable time to help them be more productive and focus on big picture tasks that will further a company’s vision. With so many tools available, how can you determine which automation technologies would be best for your company?

June 21st, 2022

10 Essential Career Tips If You're Just Starting Out In Social Media Management

Social media management is a career field filled with limitless opportunities in our increasingly digital world. More companies than ever before are searching for tech-savvy social media managers who can uplevel their social media content and reach wider audiences.

June 20th, 2022

11 Tips to Attract Gen Z Professionals to Your Company

June 17th, 2022

14 Key Tips for Impressing Your Very First Client

June 15th, 2022

Eight Tips To Get Inactive Customers Excited About Your Business Again

Without customer loyalty, a business can struggle to succeed. While your business may have a few standout customers who have become brand ambassadors for your product or service, the unengaged or inactive customers are often the ones you need feedback from the most. These customers can provide candid and honest feedback as to why they aren't more engaged with your business.

June 8th, 2022

10 Ways Tech Professionals Can Beat Impostor Syndrome

Members of Young Entrepreneur Council recommend ways of defeating imposter syndrome and gaining confidence at work.

June 3rd, 2022

Searching For The Right Startup Accelerator? Eight Things You Should Be Looking For

One path for starting a business is to leverage a startup accelerator. These programs offer mentorship and education to new business owners while providing funding opportunities in exchange for equity. You may even find there are certain nuances and eligibility requirements to abide by during your search for the right startup accelerator.

May 31st, 2022

12 Faux Pas to Avoid at Your Next Networking Event

May 27th, 2022

12 Important Tips Every Customer Service Team Should Know About Live Chat

Good customer service teams can help maintain healthy customer relationships and build back any trust that may have been lost due to a poor experience. Conversely, a bad support team can have the opposite effect, leaving customers feeling like their money could have been better spent elsewhere.

May 25th, 2022

9 Crucial Steps to Take After Suffering a Cyberattack

Members of Young Entrepreneur Council discuss what business leaders should do in the event of a cyberattack.

May 23rd, 2022

Managing Transition in the Workplace: 11 Tips for Supporting Employees

Every growing organization will experience role transitions at some point. Whether a project is changing hands, an employee is moving into a promotion, or you’re hiring someone to take on a new position, you will want the transitions to go smoothly.

May 19th, 2022

10 Website Design Elements to Increase Sales and Engagement

Members of Young Entrepreneur Council discuss website elements that could help boost customer engagement and overall sales.

May 12th, 2022

Nine Smart Strategies To Make Your Sales Pitch More Engaging

Love them or hate them, pitches are essential components of the sales process. But it's not enough to have a simple slide deck and a few talking points. Your sales team needs an engaging presentation that truly showcases the value of your company's product or service.

May 10th, 2022

Nine Resources To Help Up-And-Coming Entrepreneurs Sharpen Their Skills

When you're just starting out as an entrepreneur, you may have big growth aspirations. However, it takes a lot of work to get there: According to the Small Business Administration, only about half of small businesses with employees make it to the five-year mark.

May 6th, 2022

10 Tips To Set Up And Run A Successful Virtual Internship

When done thoughtfully, internships can have major benefits for both the interns and the companies who host them. Interns are able to get valuable hands-on experience in their chosen field, and companies are able to get to know and evaluate potential employees before committing to hiring them. But while the basic premise is the same, the dynamic changes when the environment shifts to a virtual setup.

May 4th, 2022

Nine Ways To Make Your Website Appealing To A Diverse Audience

One of the first things a business owner might do when starting their business is determine their target audience. Even after narrowing down your target audience, however, you'll still find a lot of diversity in your customer base. Whether they’re of various ages, genders, careers, cultures or needs, there are many different types of people who may be interested in and find value in your product or service. In order to appeal to them all, then, you’ll need to design your website thoughtfully.

April 27th, 2022

9 Ways to Use a CRM Tool to Its Fullest Potential

Members of Young Entrepreneur Council discuss how companies can make the best use of their customer relationship management tools.

April 22nd, 2022

11 Daily Habits That Will Set You Up For Success (Even If You're Busy)

No matter how good you are at your job, you’ll still have stressful days. However, it’s how you handle the stress that can make a positive or negative impact on your mindset and abilities. 

April 19th, 2022

12 Tips to Effectively Differentiate Your Social Media Content Across Platforms

Having more than one social media account for your brand may mean reaching more people, but it doesn't mean businesses can simply post the same content to each platform. If you want to grow your audience, it's important to differentiate your content across accounts while still ensuring everything feels cohesive and consistent.

April 15th, 2022

New to Freelancing? 13 Ways to Earn Enough Business to Succeed

April 13th, 2022

11 Ways to Write an Attention-Grabbing Job Post

No matter what industry you're in, if you’re trying to hire in the current job market, chances are that you're up against some fierce competition. With so many companies to compete with, it's vital to find a way to stand out so that the best talent will want to join your team — and your job posting is the best place to start.

April 7th, 2022

Nine Exercises To Assess Your Leadership Skills And Find Areas For Improvement

Great leaders are constantly evolving, gaining additional skills and finding new ways to effectively manage and guide their teams. This proactive style of leadership comes with practice and self-awareness of any weaknesses or blind spots you may have.

March 29th, 2022

Use These Tips to Combat ‘Zoom Fatigue’ During Your Next Meeting

From team meetings to one-on-ones to virtual happy hours, Zoom has become a key tool for dealing with the challenges of remote work and communication. Even though Zoom has become an asset for companies, many remote and hybrid employees battle “Zoom fatigue,” especially if constantly having to meet on screen is a big part of their jobs.

March 25th, 2022

11 Steps To Create The Perfect Social Media Ad

Getting your business noticed online is only getting more challenging, as every day new businesses are opening up and creating more competition for consumer attention. The go-to strategy for many companies, therefore, is to leverage social media to get in front of their target audience and convince them to make a purchase.

March 22nd, 2022

11 CRITERIA TO CONSIDER WHEN SELECTING A WEB HOSTING SERVICE

Members of Young Entrepreneur Council list criteria you should look at when determining the right web host for your business.

March 21st, 2022

Need to Cut Down Your Budget? 10 Ways to Start

When you need to cut costs in your business, it's difficult to know where to begin, especially if you have employees who rely on your business's success. However, there are a few good ways to get started on getting your business finances back on track.

March 9th, 2022

Employees Getting Stressed? Here's How To Support Their Mental Health

Workplace stress levels continue to climb across all professions, resulting in increased burnout and decreased productivity. But just because employee stress is common does not mean it should be ignored. 

March 4th, 2022

Want A C-Suite Promotion? Nine Things Aspiring Execs Need To Do First

Many employees set out with dreams of climbing the company ladder and someday becoming part of the executive leadership team. But the journey to the C-suite is filled with obstacles that young professionals might not expect when they first start out. 

March 2nd, 2022

10 Simple Ways To Automate Your Sales Process For Short- And Long-Term Improvements

Getting customers through the sales funnel can sometimes be an arduous task. It can also be difficult to juggle multiple prospects at different stages of the funnel, which is why it's important to automate what you can.

February 23rd, 2022

New To Cloud Computing? Eight Tips To Make It Work For Your Business

Cloud computing has become wildly popular in the past decade as it offers an array of benefits for businesses—especially ones with large-scale operations that require a vast amount of computer system resources. Cloud computing services provide an affordable and secure way to store data and access it on demand so you're not losing money purchasing, storing and maintaining your own servers and data centers.

February 22nd, 2022

Nine Effective Strategies to Banish Imposter Syndrome for Good

Believing in yourself can sometimes be the hardest part of any job.

February 18th, 2022

10 'Spring Cleaning' Tips To Streamline Your Business Operations This Year

During the first quarter of the year, businesses often start to notice what’s been working and what hasn’t, what goals have been accomplished and which haven't quite yet. Maybe an initiative started in the first few weeks of the year still hasn't gotten off the ground or a campaign launched at the end of January didn't show the results you expected.

February 16th, 2022

Eight Essential Financial Tips To Keep Your Business Going Past Year One

In all the excitement of opening a business and launching that first product or service, it can be easy for aspiring entrepreneurs to forgo a thorough audit of their finances in favor of speed to market. However, it's absolutely crucial for business owners to keep a close eye on their income and expenses—especially if they want to ensure their survival past year one.

February 15th, 2022

10 Critical Business Mistakes That Might Sabotage Your Future Success

When you're starting a new business, it can be easy to get lost in the excitement. Instead of carefully planning next steps, you may end up taking shortcuts or rushing to advance, which can ultimately have a lasting negative impact.

February 14th, 2022

How To Improve Your Email Newsletter In 2022

If used correctly, this strategy can help you build trust and increase sales, which will help you grow your brand for years to come. 

February 9th, 2022

Eight Entrepreneurs Share The Most Impactful Pieces Of Business Advice They’ve Received

When you're starting a new business, there are a lot of priorities to juggle and a lot of learning curves to overcome. Maybe you're great at marketing, but need to work on your finance skills. Maybe you have enough capital but aren't sure where to begin with production.

February 4th, 2022

Are You Ready To Start Your Next Business? Nine Clear Signs It's Time

While some entrepreneurs are content with one business under their belts, there are many others who run two, three or even several businesses all at once. Some business owners are simply brimming with ideas and, at some point, they may find themselves itching to launch their next venture. Others see success in their first business and want to replicate it.

January 31st, 2022

How To Keep Your Remote Team's Spirits High During The Winter

During the Covid-19 pandemic, many businesses have permanently migrated to a remote working environment. While these working arrangements have their benefits, one aspect that may be neglected is company culture, leading to low productivity and camaraderie throughout your team.

January 28th, 2022

10 Things To Consider Before Quitting Your Job To Become An Entrepreneur

No matter your current role, when work gets to be too stressful or monotonous you may begin to daydream about moving on to bigger and better things—things that you're in charge of. The thought of starting a new chapter of your life where you call all the shots can be thrilling, but the reality of making such a move isn't always what you dreamed of.

January 28th, 2022

Nine Steps to Ensure You're Treating Your Employees Well as a New Business Owner

January 27th, 2022

10 Smart Strategies to Convince Candidates to Work for Your Company

January 26th, 2022

13 Strategies for Getting More Work Done in Less Time

Hint: organization and time management go a long way.

January 21st, 2022

Swamped With Work? 10 Steps to Achieving Better Focus

January 14th, 2022

9 Easy Ways to Engage Your Customers With Your Content

January 11th, 2022

11 Ways Leaders Can Show Their Employees Gratitude

Members of Young Entrepreneur Council suggest ways leaders can thank their teams for all their hard work.

December 30th, 2021

Nine Best Practices For Getting The Most Out Of Year-End Reflection

The end of each year is an important time to reflect on what you accomplished throughout the year as well as any challenges you faced so that you can make a game plan to improve in the future. Sometimes it's difficult to remember everything that happened, but you don't want to overlook significant events when reflecting on them can help you accomplish more in the months ahead.

December 22nd, 2021

12 Ways to Breathe New Life into Your Social Media Strategy Next Year

December 20th, 2021

FIND THE BEST TECH TALENT USING THESE 13 JOB POSTING TIPS

In the war for tech talent, a well-crafted, well-placed job listing can make all the difference.

December 15th, 2021

Starting a Business in 2022? 12 Industries to Consider

December 14th, 2021

Want to Be More Driven at Work and in Life? Use These Self-Motivation Techniques

Sometimes, all you need is a little boost to get yourself and your goals on the right track.

December 8th, 2021

11 Common Work Habits That Might Be Sabotaging Your Productivity And Focus

We live in a world of constant distractions and interruptions. While it's easy to blame these external factors for our lack of focus, it's often our own reactions to and bad habits around those distractions that are truly sabotaging us.

December 7th, 2021

15 Effective Tips to Differentiate Your Content Marketing From Your Competitors’

Every business needs to market its products and services, but there's a lot of competition out there. When you're creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn't measure up to your direct competitors'.

December 6th, 2021

11 Mistakes That Could Be Hurting Your Company's Credibility During the Hiring Process

December 1st, 2021

14 Simple Ways To Practice Gratitude In Your Everyday Professional Life

With so many work stressors, it can often feel difficult to feel grateful for your professional life. Long days and difficult co-workers can be hard to handle, and these factors may sometimes overshadow your job’s positive benefits in your mind. However, intentionally looking for the good can help you feel more gratitude for the opportunity you’ve been given and improve your overall mental state.

November 29th, 2021

10 Tips to Encourage More Product Sales on Amazon

November 22nd, 2021

Want To Get Your Product In Retail Stores? Take These 10 Essential Steps

Many product-based companies want to be carried by major retailers, but with so much competition, only a select few ever achieve that goal. Landing your product in a major retail store will take a lot of time and persuasion, and you’ll have to be able to demonstrate why your product is worth a retailer’s shelf space. 

November 17th, 2021

11 Effective Ways to Show Your Boss You're Ready for a Promotion

Working hard and being a creative problem-solver can go a long way.

November 15th, 2021

14 Activities to Keep Your Team Motivated When They're Stuck in a Rut

When your team is feeling uninspired, try these activities and initiatives designed to boost morale.

November 15th, 2021

14 Recruiting Hacks to Find the Best Job Candidates

Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start.

November 15th, 2021

Firing Your First Employee? 13 Tips to Do It the Right Way

Firing an employee for the first time in your career can be a difficult and emotional process. But whether an employee’s performance has been consistently subpar or a difficult downsizing decision has been made, sometimes it has to be done. To help you do it in the most effective, kindest way possible, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:

November 15th, 2021

13 Ways to Make Candidates More Comfortable During an Interview

November 12th, 2021

B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year

November 10th, 2021

13 Major Problems Entrepreneurs Face in Digital Marketing

Members of Young Entrepreneur Council list some struggles business leaders face with digital marketing and how to overcome them.

November 9th, 2021

Find Fall Hires Fast With These 10 Tips to Streamline Your Recruiting and Hiring Efforts

November 9th, 2021

How Any Business Can Leverage YouTube To Grow Their Customer Base

YouTube is one of the top social media platforms in the world. As such, it provides a plethora of untapped potential for many businesses. Whether you're a new business looking for ways to establish an online presence or have been on the platform a while but haven't been able to figure out how to tap into the potential it has to offer, once you know how to use it effectively, you're sure to grow your following.

November 2nd, 2021

13 STEPS YOU SHOULD ALWAYS TAKE BEFORE USING A PIECE OF USER-GENERATED CONTENT

Members of Young Entrepreneur Council recommend taking these steps before using content made by your audience.

November 1st, 2021

14 Ways to Get Comfortable With Conflict (and Succeed as a Leader)

In business, conflict is bound to be a daily occurrence.

October 28th, 2021

13 Top Ways To Increase Your Confidence In The Workplace

Confidence is an important feeling to have if you want to succeed at work, in relationships and in everyday life. It's also a trait that seems much easier to possess than it actually is—Sometimes it takes a step outside your head and comfort zone to achieve it.

October 21st, 2021

Eight Fresh Holiday Marketing Strategies To Set You Up For A Successful Sales Season

The holiday season is fast approaching, which means it's time for businesses to start planning and executing their marketing strategies for the busiest time of the year. With so much riding on this season, it's not enough to recycle the same old marketing campaigns you've used in years past. Instead, try thinking outside the box and coming up with a fresh, new strategy that will entice and engage consumers throughout the season.

October 20th, 2021

14 Actionable Tips to Better Your Public Speaking Skills

October 20th, 2021

Eight Simple But Effective Ways To Improve Your Company's Data Security

In an era when cybercrime and data breaches are more prevalent than ever, businesses can't afford to ignore data security. From phishing and ransomware attacks to careless password practices, there are countless ways for thieves to penetrate your company's digital walls and access sensitive information.

October 18th, 2021

Follow These 15 Strategies for Better, More Transparent Communication About Big Company News

The secret to a successful and efficient company culture is transparent communication. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company's direction and decisions.

October 5th, 2021

10 Aspects of Entrepreneurship That Can Be Major Obstacles (and How to Overcome Them Anyway)

October 4th, 2021

Eight Effective Strategies For Identifying Your Target Customers

Before a new business can set up a marketing strategy, the very first thing it must do is determine who its target customers are. While it may seem simple to pinpoint your ideal customer, sometimes you can end up making assumptions that aren’t actually true, and if you don't get your target customer base right, your marketing efforts will be focused on the wrong people.

October 1st, 2021

RAISING MONEY FOR YOUR BUSINESS? 9 ALTERNATIVES TO INVESTORS

Members of Young Entrepreneur Council share alternative fundraising solutions for entrepreneurs not looking for investors.

September 29th, 2021

13 Business Technology Mistakes Many Startups Make

Technology can be an incredible asset for a small business when its uses are carefully considered and researched. Some business owners, however, may feel overwhelmed by the amount of technology they do or don’t need to succeed. To help you avoid making poor decisions around business tech, we asked Young Entrepreneur Council members to weigh in on the common business technology mistakes startups make that you should definitely steer clear of.

September 28th, 2021

Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’

Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. But this marketing channel can also be leveraged in a number of other ways to connect with customers on a more direct and personal level, ultimately leading to more purchases.

September 27th, 2021

Start Becoming a Better Communicator Today With These 12 Tips

Like any other skill, better communication comes with practice.

September 24th, 2021

13 WAYS TO BUILD BUSINESS CREDIBILITY (EVEN WITH A MODEST BUDGET)

Members of Young Entrepreneur Council share simple, cost-effective ways companies can build credibility and trust with their customers.

September 22nd, 2021

12 Steps You May Not Know You Need to Take In Order to Start a Business

September 16th, 2021

11 Tips on Conducting Video Interviews That’ll Impress Your Candidates

September 15th, 2021

Eight Cybersecurity Steps Every Remote Worker Should Take To Protect Company Data

In recent years, technological advances and the Covid-19 pandemic have paved the way for many companies to go completely or partially remote. This type of work environment means professionals are now more responsible for protecting confidential company data, no matter where they're working.

September 8th, 2021

Five Ways To Skyrocket Sales With Product Recommendations

Product recommendations are a powerful way to connect with your audience and increase sales.

September 1st, 2021

13 Ways to Salvage an Investor Pitch Meeting That’s Not Going Well

One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill.

September 1st, 2021

12 COMMON MISTAKES COMPANIES MAKE WHEN ENGAGING THEIR AUDIENCE ON SOCIAL MEDIA

Members of Young Entrepreneur Council list some common missteps companies make with social media engagement.

August 24th, 2021

Looking for a Change? 11 Tips for Breaking Into the Tech Industry.

Members of Young Entrepreneur Council offer their best advice for switching career fields to technology.

August 20th, 2021

Improve Your Digital Brand by Taking These 8 Practical Steps

August 20th, 2021

Freelancers: 10 Steps To Set Boundaries And Ensure You Get Paid

In the growing gig economy, there's fierce competition in many freelance markets. Far too often, contractors will try to earn repeat work from a client by going the extra mile and taking on extra work only to not get properly compensated for it.

August 13th, 2021

14 Blogging Mistakes Companies Often Make (and What They Should Do Instead)

A critical aspect of gaining recognition online is mastering the all-important blog post. While blogging has been around for decades, many people still struggle with understanding how to utilize blog posts to attract readers and gain more recognition.

August 11th, 2021

12 Essential Tips for Launching a Successful Company Rebrand

July 31st, 2021

11 Important Lessons About Humility Every Business Leader Should Learn

Being a business leader means being the boss. It means being at the top of the company, making key decisions that affect not only the business, but also those who work for it. But being a successful business leader also means being humble and understanding that you are not alone in your trials and that you can trust your teams to help you through the harshest of times.

July 30th, 2021

15 Smart Social Media Strategies to Handle a PR Crisis

A public relations crisis is a common incident many companies face at some point. The lasting impact of the incident is not so much about the crisis itself, but the way it’s handled.

July 30th, 2021

13 Communication Mistakes Companies Make With Their Customers (and How to Fix Them)

Communication is extremely important in the business world, especially when it comes to customers and clients. Without transparent communication, customers might feel disconnected from your brand and like they lack any support from your business.

July 28th, 2021

Writing Your First Business Plan? Nine Elements You'll Want to Include

July 26th, 2021

11 POTENTIAL DRAWBACKS TO A COMPLETELY CLOUD-BASED MODEL

Members of Young Entrepreneur Council explore some possible negatives of shifting your entire business model to the cloud.

July 26th, 2021

12 Budget-Friendly Ways to Prioritize Employees' Mental Health

While many large companies may have the resources to offer funded relaxation retreats or other extensive mental health perks, it can be difficult for small businesses to find ways to offer similar benefits without those same resources. 

July 23rd, 2021

11 Emerging Business Opportunities In The Internet Of Things Sector

The Internet of Things (IoT) has been gaining more and more traction over the past few years as connected devices and smart home and office gadgets dominate the market. According to Statista, the IoT market revenue worldwide is projected to climb to over 1 trillion dollars by 2030.

July 19th, 2021

Budget Cuts? 10 Ways to Ensure You Don’t Cut the Quality of Your Recruitment Process

July 19th, 2021

11 WAYS COMPANIES CAN ENSURE DATA SECURITY FOR IOT DEVICES

Members of Young Entrepreneur Council explain how companies can better manage the safety of their customers’ data.

July 19th, 2021

10 Tips to Making Employee Retention a Priority as Your Business Scales

Scaling a business usually means employees will be taking on new tasks and responsibilities and new rules or processes may be put in place. Depending on how fast the company grows, the employees may become frustrated with all the changes, leading to disengagement and low team morale. If not addressed, this lack of connection with the business and its goals can be the first step to losing those employees.

July 19th, 2021

13 Fears Entrepreneurs Often Face (and How to Overcome Them)

Fear is a paralyzing emotion and can stop even the most experienced business owners in their tracks. For entrepreneurs — who count on moving forward as a way to keep their businesses thriving — letting fear get out of hand can be debilitating. 

July 15th, 2021

Eight Essential Qualities Of A Successful Business Partner

You have a great business idea that you're passionate about, and you're excited to get started, but before you do, you need to choose a business partner. This person can help you make complex decisions and guide your team through projects. They can be your best ally.

July 15th, 2021

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans

So, you have a great business idea and a basic foundation of your vision. Your next step, before pitching to investors or even thinking about launch day, is to write a solid business plan.

July 13th, 2021

11 Ways Marketers Can Reach More Millennials on Social Media

One common piece of marketing advice is to meet your audience where they are. For the many companies looking to reach millennials, that means social media — and especially through the use of Instagram and TikTok. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t actually turn millennials away from your brand?

July 11th, 2021

10 Questions Every Sales Professional Should Ask Potential Customers

July 6th, 2021

9 Incentives You Should Offer to Attract Top Talent

July 2nd, 2021

Four Tips For Boosting Your Mobile App Conversions

Are you interested in getting more app conversions? If so, you're in the right place. Business leaders use mobile applications to build trust, generate sales, gather feedback and much more. If implemented correctly, this extension of your brand could lead to dramatic growth.

July 1st, 2021

10 EFFECTIVE WAYS TO LEVERAGE TECH FOR ULTIMATE PRODUCTIVITY

Members of Young Entrepreneur Council share their best tech hacks for getting time back in your workweek.

June 28th, 2021

Eight Smart Social Media Moves To Ramp Up Your Company’s Success

While social media is a popular way for people to connect with friends and share entertainment, it’s also a great way for businesses to market their products and services. But for businesses that haven’t yet cracked the code on going viral, building a solid social media presence can seem like an unreachable goal. 

June 24th, 2021

13 WAYS TO BUILD UP THE HYPE FOR YOUR NEW APP LAUNCH

Members of Young Entrepreneur Council share their best tips for marketing your newly launched mobile app.

June 17th, 2021

12 Ways to Empower Your Employees to Become Better Leaders

To be great leaders, they’ll first need a great leader.

June 14th, 2021

14 INDUSTRIES PRIMED FOR DISRUPTION BY AI

Members of Young Entrepreneur Council predict which industries AI is likely to have a major impact on in the near future.

June 14th, 2021

Young Professionals: 10 Things You Should Include in Your Five-Year Plan

June 14th, 2021

10 Signs You May Need to Turn Down a Potential Client

June 8th, 2021

10 Tips for Keeping Up a Social Media Presence as a Busy Entrepreneur

June 7th, 2021

13 Ways to Become a Positive Role Model for Yourself and Others

A positive role model is someone others want to emulate and follow, and successful entrepreneurs often become — sometimes unknowingly — the role models for other professionals. Whether it’s at work or in their personal lives, these leading entrepreneurs become a focus of attention because they have qualities that aspiring founders strive to replicate.

June 1st, 2021

Going Job Hunting? 11 Tips to Clean Up Your Online Personal Brand First

May 28th, 2021

First Time Firing an Employee? Advice for New Business Owners and Managers

Sometimes an employee just doesn’t work out within an organization and needs to be let go. Firing an employee is a task that needs to be handled with delicacy and care, and the process can be intimidating for someone who has never been responsible for terminating an employee before.

May 27th, 2021

8 Content Marketing Mistakes You Might Be Making (and Why You Should Fix Them)

May 21st, 2021

13 ESSENTIAL LESSONS FOR LEADERS FROM THE REMOTE-WORK ERA

Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar.

May 17th, 2021

13 Common Mistakes Hiring Managers Make (And How to Avoid Them)

May 17th, 2021

12 Leader-Recommended Techniques to Actually Start Journaling Effectively

A journal can be a valuable tool to an entrepreneur. Being able to sit down and reflect on your thoughts throughout the day can provide a much-needed dose of perspective and can help you to improve your focus.

May 16th, 2021

10 Critical Tips to Applying for Business Awards (and How to Find Ones Worth Your Time)

Getting recognized by peers can significantly increase a business’s exposure, potentially resulting in increased visibility and more customers. However, not all awards are worth the time and effort to apply to them. Some of them don't carry a lot of weight with other experts in the field, some you may not even qualify for and others try to get businesses to pay them for consideration. But which ones are worth it? To offer their best advice, 10 professionals from Young Entrepreneur Council (YEC) respond to the following question:

May 14th, 2021

13 THINGS EVERY JOB CANDIDATE NEEDS TO KNOW ABOUT THE TECH INDUSTRY

Members of Young Entrepreneur Council share some important insights every entry-level tech candidate should know before joining the field.

May 13th, 2021

Nine Tips To Politely Disagree With A Colleague (And Keep A Positive Work Relationship)

Disagreements will happen from time to time, regardless of how well a team works together. However, conflicts shouldn’t result in destroyed relationships or grudges. It’s important for professionals to know how to prevent a situation from escalating and get their point across without becoming rude or arrogant in their words and actions.

May 12th, 2021

Four Ways To Skyrocket The Growth Of Your Personal Brand

Growing your personal brand can put you in a more advantageous spot as a professional.

May 11th, 2021

9 Tips to Improve Your Live Customer Chat (for Customers and Employees)

May 4th, 2021

11 Popular Productivity Hacks (And Why They’re Overrated)

Not every method is going to work the same for every person.

April 29th, 2021

14 STRATEGIES FOR CREATING SEO CONTENT THAT LASTS

Members of Young Entrepreneur Council explain how to craft SEO content that will withstand trends.

April 28th, 2021

Creating Your First Company Video? 10 Tips You Should Know

April 23rd, 2021

13 THINGS EVERY CONSUMER SHOULD KNOW BEFORE BUYING A SMART HOME SYSTEM

Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment.

April 16th, 2021

From Hybrid Jobs to Empathy at Work: 12 Recruiting Trends to Watch in 2021

April 13th, 2021

10 Times You Should Definitely Not Text Your Customers

April 9th, 2021

SHOULD YOUR BUSINESS DEVELOP A LONG-TERM CONTENT STRATEGY OR CONTINUALLY REINVENT ITSELF?

Members of the Young Entrepreneur Council weigh in on whether a long-term or campaign-by-campaign content strategy works best for brands.

April 8th, 2021

How To Streamline Communication At Your Virtual Office

If you’re like most small-business owners, you want to streamline the way people communicate at your virtual office. Stronger communication leads to improved morale and fewer misunderstandings, which contributes to better performance in day-to-day operations.

April 7th, 2021

13 Poor SEO Habits Marketers Should Avoid

Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized.

April 7th, 2021

10 Tips to Asking a Top Publication to Contribute Guest Content on Your Website

Getting quality guest posts on your website is one of the most effective ways to ensure that your brand gains added visibility. The more high-quality sites post to yours, the better search engines will rank you and the more positive relationships you’ll build.

April 7th, 2021

15 SMART STRATEGIES FOR HANDLING NEGATIVE CUSTOMER REVIEWS

Members of Young Entrepreneur Council explain the first steps a business should take upon discovering a negative review.

March 30th, 2021

13 Essential Lessons About How to Manage Well

March 29th, 2021

13 Subtle Traits That Can Make Someone an Influential Person

If you want to lead, you may want to nurture these traits first.

March 26th, 2021

12 Ways to Make New Employees Feel Welcome

When you run a business and hire employees, it’s essential your new staff members feel like they are valued members of the team. Your efforts should begin on day one with an onboarding process that will help new employees feel welcome, and that will set them up for success as they start their work.

March 26th, 2021

12 Key Traits to Look for When Hiring for Your Early-Stage Business

March 22nd, 2021

11 Tips to Always Keep Your Social Media Content On Brand

As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. But with so many social media platforms, trends and opportunities for innovation, it can be easy to let the brand message get lost along the way. So how does a company keep all of its different social media profiles and content on brand with each and every post? Below, 11 experts from Young Entrepreneur Council (YEC) examine the following question:

March 22nd, 2021

10 Entrepreneur-Recommended Bookkeeping Tools For Small Businesses

Bookkeeping is a tedious but necessary process for all businesses. But for small businesses with limited resources, streamlining the process becomes of even greater importance. One way to do this is to invest in a reputable accounting software or tool that keeps you organized and on track.

March 17th, 2021

Small Business Owners: Eight Impactful Reasons To Leverage Cloud Technology

Because they often have very limited resources, small businesses have to be intentional about the tools they use. They don’t have the luxury of testing out and paying for expensive software and systems they ultimately may not keep, so it’s important that their chosen solutions are budget-friendly and effective from the start.

March 16th, 2021

12 Ways to Make Hiring a Priority — Even When You’re Swamped

March 15th, 2021

Eight Steps Managers Can Take To Facilitate An Employee’s Move To Another Department

There may come a time for certain employees when they notice that their skills or interests are better suited to another part of the company and they ask to switch to a different department to better serve their goals. When this happens, managers may not know how to react as the request may come out of the blue or it could be taken as a slight on their current department.

March 14th, 2021

12 Resources and Communities Entrepreneurs Should Follow for Industry Insight and Tips

Staying tuned in to the pulse of your industry is key to becoming a successful entrepreneur. Public groups, online forums and the like are among the most valuable resources for gathering and contributing industry information. But if someone is looking for in-depth insight into their business niche, locating the right groups where this discussion occurs is the first step. To help you find them, 12 members of Young Entrepreneur Council (YEC) respond to the following question:

March 12th, 2021

15 Free Tools Solopreneurs Can Use to Start Their Business on a Budget

When an entrepreneur starts a business, the immediate concern is how much it will cost to set up. Cost can sometimes seem like a barrier to entry for those hopeful business owners looking to get started on a budget. Luckily, evolving tech has provided many free alternatives to the paid tools other professionals use.

March 12th, 2021

Four Ways To Get More Product Reviews

Here are four practical ways to get more product reviews, regardless of your industry, budget and audience size.

March 9th, 2021

13 STRATEGIES FOR OVERCOMING SELF-CRITICISM

Members of Young Entrepreneur Council share their best tips for combating the discouraging thoughts that plague many entrepreneurs.

March 8th, 2021

11 Simple Reminders That Will Help You Be a More Positive, Confident Person

Entrepreneurship is an exciting and fulfilling career path, but there might be times when you’ll feel discouraged and riddled with self-doubt. Combating these emotions isn’t always easy and takes patience and continued practice.

March 4th, 2021

12 Resources New Founders Can Look to for Advice

March 4th, 2021

11 STRATEGIES TO ENCOURAGE MOBILE APP DOWNLOADS

Members of Young Entrepreneur Council explain the tactics they've used to encourage customer downloads of their branded mobile apps.

March 1st, 2021

13 Easy Changes to Your Daily Routine That Will Boost Long-Term Productivity

February 26th, 2021

Your Personal Blog Can Get You a Job — If You Include These 11 Things

February 25th, 2021

11 Smart Ways to Grow Your Email List on a Budget

Email marketing is a great way for small businesses to stay connected with their customers and encourage more sales. The problem is that because of their size they often have limited resources for growing their subscriber lists. So to help small business owners expand their email audience (even on a budget), the members of Young Entrepreneur Council weighed in on the following question:

February 25th, 2021

15 WAYS BUSINESS OWNERS CAN MAKE THE MOST OF SOCIAL MEDIA

Members of Young Entrepreneur Council offer their firsthand insights on leveraging social media effectively this year.

February 24th, 2021

9 Expert Tips to Supercharge Your Business LinkedIn Page

February 17th, 2021

How To Overcome Customer Objections Using Social Media

One of the golden rules of marketing is a potential customer will always find a reason to object.

February 9th, 2021

Tweeting Through It: 11 Things to Look for on a Candidate’s Social Media Profiles

February 8th, 2021

10 Ways to Practice Mindfulness During Work

Entrepreneurs often find themselves swamped by work, with little or no time to be mindful of themselves and what is happening around them. Mindful moments aren’t always easy to come by, so business leaders need to take advantage of them when they show up or learn to be intentional about making the time for them.

February 8th, 2021

The Worst Business Advice We’ve Ever Heard

Business advice can come from anywhere, even from those who have never owned a business. But if you’re a new entrepreneur just starting out, you tend to soak up all the information that you can. The most significant problem is there’s no simply way to tell the lousy advice from the good advice. Sometimes experience is the only way to figure out the difference.

February 8th, 2021

8 Easy Ways Entrepreneurs Can Get Started Using Live Video for Their Business

February 5th, 2021

Eight Expenses CEOs Might Not Think To Budget For

When heading a company, there are certain budget items that should be of critical concern. Basics like payroll and product costs are easy to figure in to your operational budget. But business is nothing without its unexpected expenses, and there are bound to be a few that CEOs will forget to account for.

February 4th, 2021

Looking to Partner With a Larger Business? Take These 10 Steps First

When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear.

February 4th, 2021

11 Steps Toward Building an Email List that Yields a Good ROI

Email lists are fantastic tools for keeping in contact with consumers, sharing information and generating leads. But putting together an email list and figuring out how to attract customers to your list can take a lot of time and effort if not done thoughtfully.

February 1st, 2021

12 CLOUD COMPUTING TIPS FOR GROWING YOUR BUSINESS

Members of Young Entrepreneur Council share some basic how-to tips for small businesses that want to use cloud computing.

January 26th, 2021

11 Tips to Make Your Sponsored Social Media Posts Stand Out

January 21st, 2021

13 Tips for Attracting Top Candidates When They’re Already Employed

January 19th, 2021

12 Strategies to Make Your Customer-Facing Content More Engaging and Authentic

January 17th, 2021

13 Recruiting Lessons to Remember When Hiring for a Senior Position

Hiring for a senior position at a company usually requires a lot more time and effort than hiring for other positions. In many cases, business owners may have a hard time finding the most effective way to source senior talent for their organization. You don't want to lose out on great talent, but you also need to spot the best talent out of the field of applicants, because making a wrong hire at this level can spell disaster for the organization.

January 4th, 2021

STRUGGLING TO DELEGATE? 13 TIPS FOR THE HANDS-ON CEO

Members of Young Entrepreneur explain how hands-on CEOs can get more comfortable with delegation.

January 4th, 2021

Tips for Dealing With Controversial Topics on Social Media

Social media is a place for anyone to express their opinions and beliefs, and often that means talking about controversial topics. Sometimes, a business may post something that sparks a heated debate, or its social media followers might bring up these touchy issues on the business’s page, leaving the brand to come up with a response that won't offend or alienate its audience.

December 30th, 2020

12 Promising Industries to Start a Business in Today

December 30th, 2020

18 Things to Consider Before Committing to Business Insurance

18 entrepreneurs from YEC look at the main reasons why an organization should get insurance.

December 28th, 2020

13 Unusual But Effective Strategies for Sharing Your Company Culture With New Hires

Onboarding a new employee is an exciting time for any business. While you're eager to get your new team member up and running on their tasks, you also need to ensure they understand the company culture and will mesh with your organization for the long term. That's why we asked the members of Young Entrepreneur Council (YEC) the following question:

December 28th, 2020

Four Tips For Creating Sensational Online Events

If implemented correctly, events can help you increase sales, engagement and traffic to your website.

December 21st, 2020

9 Things Mobile Marketers Should Do Better in Q1 The first quarter of any new year comes with its own challenges and expectations for marketers. WIth mobile marketing having grown exponentially in this pandemic-hit world of social distancing and remote work, marketers will have their work in Q1 of 2021 cut out for them. So what should mobile marketers focus on doing better in the first quarter of the new year and why?

December 17th, 2020

Want to Boost Your Team's Programming Skills? Try These 15 Expert-Recommended Tools

Programming is highly in demand in today's digital-first world. Try these tools, courses and platforms recommended by business leaders.

December 17th, 2020

12 Considerations When Creating Your Pricing Structure

Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

December 17th, 2020

10 Effective Methods for Locating the Right Talent

Businesses are in an unenviable position of having to find the most talented individuals in their field and entice them to work at their organization. In many cases, finding qualified candidates has come down to creating the right ads and vetting candidates properly.

December 15th, 2020

Nine Business Leaders Share The Biggest Mistakes They Made As A New Boss

It’s a myth that successful leaders never make mistakes – even the best leaders have slip-ups from time to time. It’s crucial to learn from those mistakes so they aren’t repeated and equally important to be transparent with your employees when remedying the situation. 

December 15th, 2020

No Product Reviews? Here's How to Encourage Amazon Sales Anyway

December 15th, 2020

12 Unique Ways to Boost Social Media Engagement

If you've been around the marketing world at all lately, you'd realize how much of a game-changer social media can be for a business. Setting up posts, scheduling them to come out, and engaging with those who follow your social media feeds can help you cultivate your audience.

December 10th, 2020

Switching Industries? 11 Ways To Figure Out The Right Fit

Whether it’s frustration from limitations in their current industry or being shaken by the instability of the job market during COVID-19, many professionals are starting over in their careers, possibly in a new industry entirely. 

December 8th, 2020

Avoid a Boring Branded Giveaway With These 13 Creative Ideas

December 3rd, 2020

14 Ways to Achieve Personal Goals While Successfully Running a Company

November 30th, 2020

Four Ways To Master Your Holiday Marketing Strategy In 2020

If you can get more traffic to your website, build your email list and social media followers and create segmented offers for your customers, you’ll see a very successful holiday shopping season.

November 18th, 2020

12 SMART WAYS TO KEEP CORPORATE FILES SAFE WHEN YOU WORK FROM HOME

With most people working from home and away from their office’s internal server, data security is a pressing concern for employers. Companies and employees must make security a priority and understand how to keep their data safe when they’re working outside of their business’s secure network.

November 12th, 2020

8 Low-Cost File Sharing Services for Teams

With the current corporate focus on remote work, file-sharing and syncing services have become an essential part of the modern office. While some companies have bespoke designed solutions that meet their needs, these can be complicated and clunky to implement, requiring cybersecurity and IT administration input.

November 10th, 2020

20 Innovative Apps Ideal for Managing a Team Remotely

These 20 entrepreneurs discuss the best features for remote management of a displaced workforce.

November 4th, 2020

16 Common Mistakes Companies Make With Their Blogs

A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.

November 4th, 2020

16 Best Practices for Optimizing Your Sign-Up and Landing Pages

It's often said you only get one chance to make a first impression, and that holds true for your company website. The visual appearance and written copy on your sign-up and landing pages must be compelling enough to grab a visitor's attention and convince them to take the next step in their relationship with your brand.

November 3rd, 2020

13 Strategies for a Successful Microinfluencer Partnership

Influencers are the newest way of reaching out to social media audiences. Unlike traditional advertising, these influencers have their own goals and ambitions. Influencers thrive on building relationships between themselves and their audiences. Microinfluencers tend to have fewer followers but an even more close-knit community. In many cases, this closer relationship makes it easier for them to convince users of their perspective. When dealing with micro-influencers, businesses should understand what makes this particular relationship work so well. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

October 29th, 2020

How To Drastically Improve Your Mobile Conversion Rate

Increasing this number is one of the best ways to grow your business exponentially.

October 27th, 2020

12 Critical Marketing Skills in Today’s Digital Landscape As today’s digital landscape has shifted, with more companies switching to almost-entirely online operations, marketers’ roles and responsibilities are also changing. So which are some of the newest skills and competencies that are now critical for marketers to succeed in today’s increasingly digitized world?

October 27th, 2020

The Top 10 Communication Lessons An Entrepreneur Can Learn

Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners.

October 21st, 2020

12 BIG UPCOMING TECH TRENDS ENTREPRENEURS PLAN TO LEVERAGE

Members of Young Entrepreneur Council share the upcoming technology trends they're most excited about and how they plan to jump on board.

October 15th, 2020

14 SIMPLE CHANGES THAT WILL IMPROVE YOUR MOBILE ADVERTISING STRATEGY

Members of Young Entrepreneur Council offer suggestions for entrepreneurs that want to change up their mobile ad campaigns.

October 12th, 2020

20 Uniquely Useful Tools for Conducting Market Research

These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them.

October 9th, 2020

How to Communicate Important News Internally: 15 Best Tips

An effective internal communications strategy is essential when trying to build a cohesive team working together toward the same goal. Especially when it comes to announcing important news to your team, using the right internal communications approach is of utmost importance. The right communications strategy ensures the communicated message is clear and easily understood, leaving no room for error. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:

October 9th, 2020

Hiring New Remote Employees? Here’s How to Successfully Onboard Them Virtually

Remote working has taken the world by storm, as more and more businesses are looking at hiring workers and having them operate remotely. Aside from the convenience of the workers, the company also benefits from higher productivity and worker morale. However, getting those employees onboarded can be a challenging task. Businesses can't rely on the tried-and-true formulae they've used for years to onboard on-site employees and should instead adapt their techniques to cater for remote hires.

October 8th, 2020

13 Key Elements to Ensure a New Hire's Success in the First Three Months

October 1st, 2020

14 Unique Ways to Encourage Innovation in Your Company

As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team.

September 30th, 2020

15 TIPS FOR SCALING UP YOUR SERVICE-BASED BUSINESS

Members of Yount Entrepreneur Council offer their tips for effectively growing a service-based company.

September 29th, 2020

15 Ways to Get Return Visitors to Read Your Blog

If you're like the hundreds of content marketers out there that have invested in blog content, you want people to read it. If you've been watching your metrics for visits, you might realize that many visitors don't even bother with your blog. Sure, they might follow a social post from your media to your blog, and possibly read a single entry, but they won't engage further than that.

September 28th, 2020

14 Simple Tips to Improve Your Recruiting Efforts Right Now

September 25th, 2020

13 Expert-Recommended Tricks For Accelerating Your Online Growth

For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process.

September 25th, 2020

Three Critical Tips For Leading Your Online Team To Success

Communication, goals and resources are necessary if you want the people working for you to succeed. 

September 24th, 2020

15 Smart Ways to Get More Mileage Out Of Your Digital Content

If your company has a blog and social media presence, you know how challenging it can be to keep up with the constant demand for new content. Recycling and updating existing content is a great way to put a fresh spin on what you’ve previously published without the hassle of coming up with a brand-new idea.

September 24th, 2020

Move Your Career Forward By Making Your Core Strengths Even Stronger

Whether you’re job hunting or starting a business, it’s important to play to your strengths throughout your career. By zeroing in your natural interests and aptitudes, you’re more likely to find the right opportunities and achieve success. That’s why it’s a good idea to continually refine and improve upon your core strengths.

September 18th, 2020

12 Effective Recruitment Methods to Help You Find Your Next Best Hire

September 16th, 2020

15 Productivity Tips to Help Entrepreneurs Succeed

Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development.

September 14th, 2020

15 Common Buzzwords Hiring Managers Hate Seeing on Job Applications

September 10th, 2020

12 E-Commerce Marketing Elements That Need to Change E-commerce marketing practices vary significantly based on industry, customer habits and what you’re selling, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and results. Here are 12 critical aspects of e-commerce marketing that are long due an overhaul.

September 4th, 2020

14 Smart Ways to Leverage a Virtual Assistant for Productivity

September 3rd, 2020

12 Critical Elements to Consider When Looking for a Mentor

September 3rd, 2020

Here's How to Cut Recruiting Costs Without Sacrificing Quality

September 3rd, 2020

11 Important Tips to Keep in Mind When Negotiating Your Salary

August 31st, 2020

Improve Your Mood in Under 10 Minutes With These 12 Strategies

August 28th, 2020

Three Things To Consider When Hiring A Social Media Influencer

Evaluate an influencer's niche, format and audience size before deciding to work with them.

August 27th, 2020

20 Free Advertising Platforms for Increased Visibility on a Budget

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

August 19th, 2020

How Busy Entrepreneurs Can Make Time for Vacation: 11 Expert Tips

Entrepreneurs have some bad habits, one of which is not knowing when they need a break. With many young entrepreneurs, it's almost impossible to take a step back and relax. Yet studies have shown that entrepreneurs that don't take time out to smell the roses risk serious health problems later on in life.

August 18th, 2020

13 Characteristics of the Most Influential People

August 12th, 2020

10 Techniques for Returning Work-Life Balance to Small Business Entrepreneurs

As a small to medium enterprise owner, it can be challenging to find time for anything. Even in your supposed downtime, you invest time into ensuring the company runs smoothly. Work-life balance as an always-busy professional can be hard, if not impossible, to find. When you don't focus on your well-being, both your health as well as your relationships suffer. Being busy is essential for success, but so is knowing when to stake a step back. In such an active lifestyle, however, how does an entrepreneur know how to balance work and pleasure? That’s why we asked 10 members of Young Entrepreneur Council (YEC) the following question:

August 10th, 2020

How To Come Up With Influential Blog Content Ideas: Nine Expert Tips

Content marketing has become a cornerstone marketing approach in the world of business and for good reason. It's a cost-effective method of getting new clients to notice the company while keeping current customers engaged with valuable information. However, for the bloggers, it can be a pain to come up with new ideas. With content so widespread on the internet, it's challenging to develop new topics or new spins on old issues.

August 6th, 2020

Four Simple Tips For Writing Effective Blog Posts

Anyone can write compelling blog posts; it just takes time to master the nuances associated with this strategy. 

August 5th, 2020

10 Content Creation Tips Companies Can Learn From Publishers Like BuzzFeed

In today's world, every business knows that consistent, quality content is the key to engaging consumers. Publishing giants like BuzzFeed have mastered the art of drawing people in with engaging headlines and interactive features, and encouraging repeat visitors with well-researched, valuable articles.

August 3rd, 2020

16 Essential Skills to Look for in a New Hire

Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees.

July 30th, 2020

14 Things That Could Throw Off The Wearables Revolution

Electronic wearables were an exciting new concept just years ago. Now, they’ve slowly become the norm, with gadgets like smart watches and sleep trackers overwhelming the market.

July 21st, 2020

13 Most Relevant Bits of Consumer Data to Collect

One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren't bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data.

July 15th, 2020

14 Essential Lessons for Young Entrepreneurs

Learning from others is vital to your success.

July 15th, 2020

How To Host An Applause-Worthy Webinar

Focus on providing as much knowledge and value as possible to your audience.

July 14th, 2020

Here's How To Ensure Your New IoT Product Keeps Its Data Secure

The internet of things (IoT) has given consumers and businesses the ability to make their homes and offices "smart." Because IoT devices can communicate and exchange data with one other, they have vast potential for streamlining workflows and making us more efficient. However, with all the data each internet-connected device collects, stores and uses, there's also an inherent security risk.

July 10th, 2020

Small Team? 15 Tips for Expanding Your Marketing Efforts With Limited Resources

Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. With such limited resources, you may not be able to have a dedicated full-time marketing person to help you reach your full potential as a brand. That's why we asked members of Young Entrepreneur Council the following question:

July 9th, 2020

Don't Want to Risk Your Own Money on Your Business? 13 Alternative Financing Strategies

Getting any business off the ground requires sufficient capital. However, all the financial stress doesn't have to fall on you as the entrepreneur – there are other ways to secure funding for your startup without assuming 100% of the risk yourself. That's why we asked the members of Young Entrepreneur Council the following question:

July 6th, 2020

13 Mobile 'Priorities' That Just Aren't Worth It, According to Entrepreneurs

June 29th, 2020

13 Top Strategies to Up Your Twitter Game For the busy entrepreneurs looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable relationships and new customers. To help, here are several strategies busy entrepreneurs can use to up their Twitter game.

June 26th, 2020

14 Ways to Ensure Company Growth Doesn't Outstrip Business Communication

Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.

June 24th, 2020

How To Overcome The Security Risks Of Working Remotely

When you secure customer and business data, the payoff is a trustworthy business reputation. 

June 23rd, 2020

15 Smart Ways for Leaders to Thrive Under Stress

June 19th, 2020

27 Books for Success to Add to Your Summer Reading List

June 18th, 2020

14 Effective Methods for Improving Discipline in the Workplace

Professionals, regardless of their work environment, sometimes find their focus flagging. If you're someone who has to deal with divided attention between multiple tasks, the amount of effort you put into a job will start telling on your psyche before too long. To deal with this situation, you'll have to figure out how to retain your focus and discipline within the workplace.

June 15th, 2020

15 Key Traits Entrepreneurs Should Cultivate to Improve Themselves

June 11th, 2020

16 Things to Avoid When Doing Content Marketing The internet is full of tips and advice on what to do when developing a content marketing strategy, but knowing what not to do is equally important to ensure success. Here are 16 things marketers should definitely avoid when doing content marketing.

June 8th, 2020

Hiring Your First Remote Employee? Follow These 16 Tips

Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely.

June 8th, 2020

How to Make the Most of Self-Discovery Practices: 15 Proven Strategies

Entrepreneurs can be so busy in today's business world that they lose sight of themselves. Introspection has an essential place in an entrepreneur's mindset. Understanding one's goals and motivations can help one come to terms with what one wants out of life.

June 5th, 2020

10 Effective Ways To Develop Employee Trust During Periods Of Change

Trust is essential in a team, especially in times of change. Leaders need to believe employees will carry out their tasks properly, and employees need to believe heir leaders are taking them in the right direction. But trust between people isn’t a given -- it has to be earned.

June 5th, 2020

Offering Live Customer Chat? Follow These 15 Important Tips

In today's always-on, digital-first world, consumers increasingly expect companies to offer fast and convenient channels for customer support. To this end, many brands now offer live chat so customers can reach them faster than an email or phone call.

June 4th, 2020

15 Effective Ways to Reach Gen Z on Social Media

As the up-and-coming generation of consumers, Gen Z has become a hot target demographic for many brands. This generation of true digital natives is even more entrenched in the world of technology than the millennials who came before them. Therefore, companies that want to reach them need to go all-in on social media, Gen Z's preferred place to "hang out" online.

June 2nd, 2020

How Emotional Intelligence Can Impact Your Marketing Strategy

Once you know what consumers think of your business, you can use that information to fine-tune your brand image.

June 2nd, 2020

19 Places to Find Talented Freelancers

19 entrepreneurs delve into where online freelance talent is most readily found

May 29th, 2020

5 Actionable Tips for Capturing More Leads With On-Site Forms

Don’t get discouraged if you don’t see immediate results.

May 21st, 2020

Measure Your Customer Service ROI More Effectively With These 10 Tactics

Customer service is vital to any organization, and investing in it can make all the difference in attracting and retaining clients. But the true return on those customer service investments -- whether you're hiring and training staff or increasing your support channels -- can be hard to quantify with a single number.

May 21st, 2020

15 Practical Ways to Fit More Time Into Your Day

One of the most common complaints that professionals have in the 21st century is how little time there is in a day. The truth of the matter is that the day hasn't changed, but how we manage our time has. Losing time on frivolous activities is nothing new. However, with the advent of attention-stealing applications, we lose more time than ever before without even realizing it.

May 6th, 2020

Should You Be Outsourcing This Business Function? Eight Signs to Look For

As more businesses start to realize the benefits of outsourcing, they slowly start cutting down on the number of things they do in house. In many industries, the reduction in costs is so significant that it allows the business to thrive and grow much faster. However, even though outsourcing is an excellent idea for increasing profitability for a business, not all solutions should be outsourced, even if they could be.

April 23rd, 2020

How to Boost Employee Morale in 2020

Help keep your employees' spirits up by encouraging growth and communication.

April 16th, 2020

14 Ways to Define Your Unique Personal Brand

April 16th, 2020

16 Ways to Encourage Engagement With Your Brand

April 15th, 2020

14 Thing To Consider Before Making a Major Business Purchase

Making a major spending decision in your business, whether that be a new hire or a new marketing campaign, is often intimidating. You want to make sure you’re investing your money wisely, in a way that will yield a worthwhile return. To help you, we asked a panel of Young Entrepreneur Council members how to make financial decisions with confidence.

April 8th, 2020

Support Your Employees' Career Growth With These 6 Tips

A solid company culture is one that supports employees' efforts to grow and develop professionally so they can reach their full potential within the organization. Sometimes, these efforts may help the employee realize that they could learn more or would be a much better fit in a different department than they're currently in. Great leaders want their employees to succeed -- even in a different department -- but if the transition isn't done thoughtfully, transferring workers to other departments can cause disruptions and destabilize team morale.

March 31st, 2020

How To Build Social Proof For Your Small Business

The first step is figuring out your marketing goals and creating content that resonates with your target audience. 

March 9th, 2020

Eight Ways To Build An Empowered Customer Community

Many a company had to reinvent themselves and especially their customer interactions in order to stay in business. Listening closely to your target audience is often the first and best step your organization should take when planning a major shift.

March 5th, 2020

Four Effective Content Marketing Tips For Business Bloggers

There are specific tactics you can implement to make your content marketing strategy more effective.

February 21st, 2020

3 Qualities to Look for When You Want to Support a Charity

Donating to a charity is a great way to give back when you don't have time to volunteer.

February 4th, 2020

https://www.inc.com/young-entrepreneur-council/6-telltale-signs-you-need-to-make-a-big-change-in-your-life.html

January 31st, 2020

4 Smart Ways to Win Back Your Disengaged Email Subscribers

If a customer hasn't opened one of your emails in months, how can you win back their attention?

January 22nd, 2020

https://www.inc.com/young-entrepreneur-council/6-proven-tactics-for-dealing-with-upset-customers.html

January 13th, 2020

Feeling Down? 16 Ways To Remind Yourself Of Your Potential

Everyone feels down from time to time -- especially when you're dealing with the stress of running a business. Those negative feelings can make you question everything. While it's OK to feel down, the best way to relieve that feeling is to actively seek out positive thoughts. That's why we asked Young Entrepreneur Council members what they do in moments of doubt to help remind them of their potential. Ask yourself the following questions to regain your confidence during a mental or emotional rut.

January 13th, 2020

Here's How To Stay Active On Social Media As An Introverted Leader

Having an active social media presence is a great way for leaders to grow their business. It helps you establish your personal brand and authority, as well as reach a wider audience of potential customers. However, it also requires you to expend time and energy, which can be especially draining for an introverted or introspective business owner. Fortunately, you can use your introspection to your advantage while engaging on social media. Below , 10 Young Entrepreneur Council members share their best tips for introverted leaders who want to stay active on social media without burning out.

January 9th, 2020

Three AI Technology Trends To Watch In 2020

AI, and all forms of machine learning, will continue to help businesses grow in the new decade.

January 6th, 2020

15 Strategies To Keep Your Team Motivated During The Winter Months

The winter months mean less sunlight, colder temperatures and often, dampened moods. It’s common for people to feel more tired and less motivated in the winter, which can negatively impact work performance. However, a winter slump is not inevitable -- it may require a bit of extra effort, but you and your teams can stay just as motivated during those colder months. To help you out this winter, we asked members of Young Entrepreneur Council to share how they raise spirits in the workplace throughout the season. Follow their recommendations to keep your team feeling productive until spring arrives again.

December 12th, 2019

Embracing Remote Work Culture: Seven Tips For Entrepreneurs

Technology advances rapidly, and business owners need to keep pace with it, or they risk losing their best talent. Thanks to connectivity in all parts of the world, entrepreneurs no longer need to have employees inside their offices at all points in time. Many businesses outsource work to professionals around the globe and leverage specialized technology that makes it easy to plan meetings and manage teams and projects from a centralized office.

December 11th, 2019

How to Help Your Large Remote Team Succeed

Remote work is here to stay, so it's time to empower your remote employees.

December 10th, 2019

https://www.inc.com/young-entrepreneur-council/becoming-a-great-business-leader-7-communication-secrets.html

December 9th, 2019

11 Risk Management Tips For New Business Owners

Risk is often inherent in business, especially when you’re running your own. However, there are steps you can take to manage that risk. As highly successful entrepreneurs in their industries, the members of Young Entrepreneur Council have learned a lot about effectively mitigating risk and minimizing its impact on their businesses. We asked them to share some practical tips for new business owners who are also new to risk management. Read on for their best answers.

December 6th, 2019

13 Considerations When Weighing New Office Policies

Office culture doesn't stagnate, and there will always be a constant change around how a business operates. Instituting new office procedures and policies as the company culture changes may mean taking some chances. Not all new plans are guaranteed to succeed, and some of them require considerable risk on behalf of the company.

December 3rd, 2019

https://www.inc.com/young-entrepreneur-council/q1-planning-6-top-tips-to-start-new-year-on-right-foot.html

November 27th, 2019

https://www.inc.com/young-entrepreneur-council/7-top-strategies-for-delivering-effective-feedback-to-your-team.html

November 26th, 2019

12 Big Mistakes To Avoid When Raising Funds For A Startup

Fundraising for a startup is an involved process. At any step of the way, the system may falter and lead to the company missing out on significant funding. There's no step-by-step methodology for developing a startup funding plan. Each startup is unique, both in the ideas they present and the promise that they make to customers.

November 20th, 2019

How to Improve Your Email Deliverability Rate

You want your emails to reach your intended targets, not get lost in the void.

October 8th, 2019

Four Tips That New Businesses Can Learn From Airbnb Hosts

Airbnb hosts and new business owners have a lot in common.

September 20th, 2019

How to Increase User Engagement for Your App

With so many apps in the app store, it can be difficult to grab and keep the attention of users.

August 29th, 2019

Five Easy Ways To Engage In Lifelong Learning

Engaging in lifelong learning isn't difficult, but it does take dedication.