John Brackett

December 14th, 2022

10 Ways Any Company Can Tighten Up Their Cybersecurity Efforts For The New Year

Especially given the growing remote workforce, companies may be looking to tighten up their cybersecurity efforts come the new year. Hackers and cybersecurity threats unfortunately aren’t going anywhere, so finding new ways to secure your company’s technology and protect your customers’ data is a good practice to begin to ensure your business’s safety all year long.

December 13th, 2022

10 Tips to Guarantee a Successful Relationship With Your Part-Time Bookkeeper

Businesses are only as successful as their ability to manage money, so it's important for leaders to be informed of any financial changes with the help of an experienced bookkeeper.

December 6th, 2022

Eight Entrepreneurs Discuss The Obstacles They Never Anticipated When They First Started

When you decide to become an entrepreneur, there are certain obstacles you know you’re going to have to face—obtaining funding, advertising your business or making that first sale. However, there are often many more obstacles you won’t be prepared for or didn’t even realize would happen.

November 17th, 2022

Aspiring Business Owner? Nine Ways To Ensure Your Passion Will Be Profitable

Many aspiring entrepreneurs seek to get into business because they're passionate about their idea. However, strong passion for an idea may not always be enough to ensure profitability, and in order to succeed long term in the business world, making enough money to both survive and thrive is vital. 

November 8th, 2022

10 Tips For Building A Positive Community Around Your Business

On a basic level, a successful business is one that generates enough sales to turn a profit every year. However, if business owners want to maintain that success over a long period of time, one strategy that’s often helpful is creating a positive community around your product, service or business. Doing so offers your customers a place to interact with each other as well as with you and your team, and fosters loyalty and passion within your fan base. 

November 7th, 2022

11 Ways Small Businesses Can Compete With Major Retailers for Holiday Sales

Cyber Monday and Black Friday are great opportunities to attract customers to your small business, but there is often a lot of competition from major retailers during the holiday season. While your small business may not be able to compete on the same level as a major retailer, there are a lot of strategies you can use to sell more products or services through the end of the year.

November 3rd, 2022

Eight Cybersecurity Checkups Your Company Should Conduct Regularly

Cybersecurity becomes more important with each passing day, as advancements in both technology and the methods used to hack into it continuously evolve. But while the tech world continues to move ahead at a fast pace, not all business leaders are able to keep up. Though they may have a basic understanding of how to keep their technology and data safe, they may not be aware of all the various strategies they could employ to improve their cybersecurity efforts.

October 30th, 2022

9 Strategies for Year-Round Financial Stability as a Seasonal Business

No matter what industry you're in, it's important to ensure that you have enough capital to maintain your business year-round. However, this is especially important if demand for your products or services ebbs and flows based on seasonality, such as with pool accessories or holiday decorations.

October 28th, 2022

How to Create a Podcast Your Customers Will Actually Want to Listen To

October 25th, 2022

Earning Extra Money Every Month? Eight Next Steps To Improve Your Business

Naturally, the goal of any business leader is to achieve financial success. This can mean many things depending on the entrepreneur and their objectives, but it often starts with money left over at the end of every month. However, after achieving this goal, the issue then becomes what to do with the extra money.

October 24th, 2022

Eight Valuable Pieces Of Feedback These Entrepreneurs Learned From Exit Interviews

While waiting until an employee leaves the company may not be the ideal way to receive feedback about your business, exit interviews can provide a wealth of vital knowledge that can help business leaders make changes to their company processes and policies for the better. Employees are often more honest and open when leaving their positions, and their feedback can shed light on issues leaders may not have even known existed.

October 21st, 2022

Seven Ways Companies Can Use Data To Support Their Recruiting Efforts

The recruiting and hiring process is one of the most important aspects of business, as a single hiring decision can have a major impact on the way the rest of the business functions. To make the right decisions during this process, business leaders can collect and analyze data to assist them in their efforts. 

October 19th, 2022

Nine Young Entrepreneurs Share How They Measure The Success Of Their Workdays

When it comes to defining success, there’s no one right answer. It can mean owning your own business, making over a million dollars, driving a particular car or even just having more freedom with your time. But when broken down into a single workday, success can sometimes be a little more difficult to measure. Its definition can even change throughout your career as you develop both professionally and personally.

October 18th, 2022

Eight Signs A Job Candidate Is Portraying Their Authentic Self

October 18th, 2022

8 Ways to Make a Professional Impression When Working From Home

Despite the more relaxed environment and constant distractions, there are plenty of ways to display your professionalism from your home office.

October 16th, 2022

12 Helpful Tips for Communicating Bad News to Staff and Stakeholders

Sharing bad news with your company's employees or stakeholders is never easy, especially when the bad news may directly affect them. Because of this, it's important to strike the right balance between remaining calm and professional while delivering the news in an empathetic manner.

October 14th, 2022

11 Steps Companies Can Take to Impress at College Job Fairs This Year

October 4th, 2022

How To Fine-Tune Your Checkout Page

Here are five quick strategies you can use to reduce shopping cart abandonment and maximize conversions on your checkout page. 

October 2nd, 2022

10 Ways Busy Small-Business Owners Can Make Time for Professional Development

Running a small business can be time-consuming, so certain tasks may be pushed back in favor of more pressing ones. One task that should be prioritized, however, is professional development. By making the time to learn, you'll be better poised to grow as a leader and scale your business for the long term.

September 30th, 2022

10 Areas To Dedicate The Bulk Of Your Social Media Budget To (And Why)

When it comes to social media marketing, much of it can be done on a limited budget—or sometimes even for free. It costs nothing to create an account and start posting, but there are other aspects of social media that will likely require an investment. And whether you’re working with limited funds or you have a much broader budget at your disposal, choosing the right areas of social media marketing to dedicate the bulk of your budget to can help ensure you’re set on a path toward success.

September 23rd, 2022

Leaders: Simple Strategies For Offering More Feedback During The Workday

One key way of ensuring your team members have the tools and knowledge to do their jobs to the best of their abilities is to provide them with plenty of feedback. But between busy schedules and stressful projects, leaders may think it too difficult to find the time. So while many employees may be eager to receive more feedback from their leadership, companies aren't necessarily providing it. 

September 20th, 2022

Eight Tried-And-True Tips For Creating Effective Customer Retention Emails

In marketing, attracting new customers is only one half of the equation; businesses must also focus on how to keep those customers once they earn them. Sending customer retention emails is one way to help accomplish this. But simply asking customers to make another purchase likely won’t be effective—and could come off as pushy, which may turn off otherwise interested customers.

September 16th, 2022

Implementing A New Digital Marketing Strategy? 10 Ways To Help Ensure ROI

As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources.

September 15th, 2022

8 Key Ways to Leverage Video While Recruiting and Hiring

September 15th, 2022

Landing Page Best Practices: How to Optimize Your Web Pages for Increased Conversion

Your website’s landing page gives customers their first impression of your business. Customers will notice if your page has a slow load time, too many calls to action, broken links, or if it’s just too confusing to use—and they will likely click out of your page before viewing your products or services.

September 12th, 2022

7 Ways to Onboard New Managers That Will Set Them Up for Success

Onboarding a new manager can be an overwhelming experience for both the new manager and the employee doing the training. Not only does the new hire have to learn the organizational culture and procedures, but they’ll also need to meet and establish a rapport with their team.

September 4th, 2022

10 Ways to Tactfully Decline Your Employee's Request for a Raise

Sometimes, leaders aren't able to grant an employee's request for a raise, whether it's because there's no budget for it or because the person's performance or skill set doesn’t currently warrant one. In either case, leaders need to focus on tact and kindness when declining the employee's request — a task that may feel awkward or uncomfortable for leaders who have never done it.

August 30th, 2022

5 Quick Tips For Improving Blog Engagement

The most important thing to remember is you have to be consistent and offer value to your readers.

August 23rd, 2022

10 UX Research Steps To Take When Building Your Website Or App

To encourage sales, your product—and the platform you're selling on—needs to be appealing to prospective customers. Hard-to-use platforms or unattractive site designs that make a consumer pause should be avoided at all costs. But what seems intuitive to you and your team may not be so to the average user.

August 22nd, 2022

Nine Ways To Get Your Employees Interested In Your Company's Wellness Program

A healthy employee is a happy employee, and many companies that understand this go out of their way to support the health and well-being of their employees by offering employee wellness programs. However, even if a company offers an employee wellness program, its benefits can often go unused by employees. In fact, some studies suggest usage of employee assistance programs is as little as 10%. 

August 16th, 2022

14 Qualities of Excellent Advertising Copy — and How to Write It

Members of Young Entrepreneur Council share their insights on what makes effective ad copy.

August 16th, 2022

Choose The Right Investor For You By Asking Yourself These Nine Questions

Choosing an investor for your business is like choosing a business partner: Their resources and input are going to have a major impact on the way your business functions and the potential it has for success. Determining the right investor for you, then, is not an endeavor to take lightly.

August 11th, 2022

Eight Types of Company Missions These Entrepreneurs Think Are Vastly Overrated

August 8th, 2022

10 Important Skills Every Leader Should Build

No matter the industry, there are many different hard and soft skills a leader should develop to be an effective and inspiring presence on their team. While some required skills will be field-specific, skills like managing your time, speaking publicly, motivating and listening apply to all leadership positions.

August 4th, 2022

Nine Tips For Building The Necessary Discipline To Become An Entrepreneur

Becoming your own boss, setting your own schedule and finally getting to run the business of your dreams are all welcome benefits of becoming an entrepreneur. However, entrepreneurship is a goal that takes lots of determination and plenty of self-discipline to achieve, and not everyone is suited to be a business owner.

August 4th, 2022

Nine Ways to Prepare an Exit Strategy Now (Even if You Aren't Ready to Leave Yet)

August 4th, 2022

Partnering With a University to Find Top Talent? 12 Tips for Success

August 4th, 2022

How To Improve Your Retention Rate And Save Lost Sales

Getting new customers is a great feeling, but plenty of advantages come with retaining people who’ve already made a purchase on your website.

August 3rd, 2022

Eight Issues To Prepare For As Your Company Approaches The 50-Employee Mark

For many entrepreneurs, a growing business is a successful one. But there’s a lot more to consider than simple growth as a measurement for success. A quality company culture, happy and fulfilled employees as well as seamless processes are all factors that contribute to a healthy company—and they all have the potential to be negatively impacted by your company’s growth.

July 21st, 2022

Bringing on Your First Intern? Consider These 10 Expert-Recommended Tips

July 19th, 2022

8 TIPS TO IMPROVE YOUR REMOTE TEAM'S INTERNAL COMMUNICATIONS STRATEGY

Members of Young Entrepreneur Council share advice for creating a solid internal communications strategy for remote businesses.

July 18th, 2022

11 Perks You Should Offer Hybrid and Remote Employees

Hybrid and remote work models have quickly become the new normal for many companies. While working remotely offers many benefits to employees, many of the perks that used to keep staff productive and happy in an office setting are no longer relevant when employees are working from home.

July 15th, 2022

Don't Make These Nine Operational Mistakes When You're First Starting Your Business

As a new leader, there's an exciting sense of accomplishment when you deem your company "open for business." However, there are multiple decisions left to be made on the operations side that can make a new organization sink or swim. This is especially true if you have employees who are counting on your leadership to grow a successful business.

July 6th, 2022

Pressed For Time? Eight Ways To Make A Quality Decision Fast

The day-to-day life of a business owner is often fast-paced, with a multitude of problems to solve and employees to answer to. This means that, when faced with a decision, entrepreneurs may not have time on their side and they may be forced to make quick decisions on the fly or with very little time to weigh out every possibility. 

July 5th, 2022

Nine Traits Of An Ideal Employee (And How To Attract Them To Your Company)

Amid millions of employees quitting their jobs at record rates, companies are desperately searching for top talent to join their teams. As businesses look to strengthen their workforce, they must also figure out the best ways to attract ideal candidates.

June 30th, 2022

8 Business Processes That Need a Human Touch

Members of Young Entrepreneur Council discuss where to draw the line with artificial intelligence in business.

June 24th, 2022

11 Ways To Create An Appealing Hybrid Work Environment

After the Covid-19 pandemic hit and lockdown was in full swing, many businesses were forced to figure out how to run their operations remotely in order to stay afloat. Although business is regaining a sense of normalcy now, many job applicants continue to look for hybrid work environments when seeking potential job opportunities. 

June 23rd, 2022

Entrepreneurs: Build Your Confidence With These 12 Daily Affirmations

Even the most confident professionals have days where they might be feeling a little low or down on their game. Whether you wake up feeling on top of the world or a little less than confident, it's helpful to have a daily affirmation to remind yourself how special and important you really are. 

June 22nd, 2022

11 PRACTICAL WAYS TO CREATE A CULTURE OF ADAPTABILITY

Members of Young Entrepreneur Council discuss how to build a company culture that can successfully handle any issue, mistake or challenge that arises.

June 20th, 2022

11 Tips to Attract Gen Z Professionals to Your Company

June 16th, 2022

10 Marketing Tactics to Generate Excitement for Your New App

Members of Young Entrepreneur Council share marketing methods you can use to get potential customers interested in your new mobile app.

June 16th, 2022

Eight Steps A Leader Should Take When Faced With A Company Crisis

There are many crises that a company can face during its lifetime, and they happen for many different reasons. Whether it's a financial crisis, an economic crisis, an environmental crisis or any other type of crisis, it's important for business leaders to have a plan in place to manage the situation quickly.

June 13th, 2022

10 Ways to Encourage Brainstorming at Your Company

Innovation drives a business forward, so it’s important to know how to tap into it as well as harness the creativity of your team. To help you create an environment that’s conducive to brainstorming and new ideas, 10 members of Young Entrepreneur Council share their best tips below.

June 9th, 2022

10 Effective Ways To Leave A Lasting Impression On A Potential Employer

Whether you're applying for a position at a large corporation or a job at a growing startup, the potential employer is likely going to have a lot of applicants to comb through and some tough decisions to make before they settle on one particular candidate. When you’re interviewing, your first impression is often a lasting one, so it’s vital to leave a positive impression during the hiring process.

June 8th, 2022

10 Ways Tech Professionals Can Beat Impostor Syndrome

Members of Young Entrepreneur Council recommend ways of defeating imposter syndrome and gaining confidence at work.

May 31st, 2022

12 Faux Pas to Avoid at Your Next Networking Event

May 31st, 2022

11 Ways To Sound More Confident And Professional Over The Phone

Whether it's cold calls, sales calls or building a relationship with a vendor, phone conversations are prevalent in many professionals' daily working lives. However, it can be tricky to sound confident and at ease over the phone without a face-to-face connection.

May 31st, 2022

Have to Reject an Internal Candidate? Be Sure to Take These 8 Steps

May 27th, 2022

12 Important Tips Every Customer Service Team Should Know About Live Chat

Good customer service teams can help maintain healthy customer relationships and build back any trust that may have been lost due to a poor experience. Conversely, a bad support team can have the opposite effect, leaving customers feeling like their money could have been better spent elsewhere.

May 25th, 2022

9 Crucial Steps to Take After Suffering a Cyberattack

Members of Young Entrepreneur Council discuss what business leaders should do in the event of a cyberattack.

May 19th, 2022

10 Website Design Elements to Increase Sales and Engagement

Members of Young Entrepreneur Council discuss website elements that could help boost customer engagement and overall sales.

May 18th, 2022

Giving Effective Feedback to Employees: How to Get Your Message Across With Empathy

One of your most basic responsibilities as a leader is to provide your team with constructive feedback. Without feedback, employees don’t have a solid direction for moving forward, which can result in repeat mistakes and even low morale.

May 16th, 2022

Marketing Locally? 11 Ways to Make Your Interactions More Personal

Local shoppers can become a business's most loyal customers by helping spread the word about the business to other community members. It's important, then, for businesses to establish these local connections early on to see the best results from local marketing.

May 16th, 2022

12 Secrets to Finding Fulfillment as an Entrepreneur

Members of Young Entrepreneur Council share their insights on what it takes to stay happy as a business owner.

May 12th, 2022

Four Ways To Improve Your Video Marketing Strategy

Video marketing will continue to positively impact businesses across all industries for the foreseeable future.

May 6th, 2022

Nine Traits You'll Need to Succeed as an Entrepreneur in the Tech Industry

May 2nd, 2022

In A Midday Slump? Try These 10 Strategies To Get Your Motivation Back

Whether your schedule allows for flexible working hours or you hold a 9-to-5 job, you may find that your energy wanes throughout your workday. Whether it's from decision fatigue, stress or just a natural productivity slump, sometimes you just need a boost of energy to keep you going for the rest of the day.

April 27th, 2022

14 Ways to Ensure Your Employees Get the Most Out of Workshops

When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting.

April 21st, 2022

Nine Expert Tricks To Optimize Your Business Website For Conversions

One of the main purposes of a business website is to convert website traffic into revenue. This means creating calls to action (CTAs), building sales funnels and curating interesting, valuable content for those browsing your website.

April 20th, 2022

Nine Effective Tips To Keep A Long-Term Project On Track

When you're working to complete a project that will span a long period of time, it's easy to feel overwhelmed. Without proper preparation and oversight, a long-term project runs the risk of getting derailed along the way as more immediate and pressing concerns pop up.

April 19th, 2022

12 Tips to Effectively Differentiate Your Social Media Content Across Platforms

Having more than one social media account for your brand may mean reaching more people, but it doesn't mean businesses can simply post the same content to each platform. If you want to grow your audience, it's important to differentiate your content across accounts while still ensuring everything feels cohesive and consistent.

April 18th, 2022

Testing A New Business Idea? Take These Eight Steps For The Best Results

Continuous innovation is important for the growth of any business. All innovation ultimately begins as a simple idea, but bringing that idea to life requires thoughtful and effective experimentation to reach a larger goal.

April 15th, 2022

New to Freelancing? 13 Ways to Earn Enough Business to Succeed

April 6th, 2022

Four Ways To Improve Your Product Landing Pages

If you can’t convince readers that your product or service is worth their time, they likely won’t take future action on your website. 

April 1st, 2022

Nine Common Sales Obstacles You May Face In The Early Stages Of Your Business

Sales challenges are unavoidable in any business, regardless of industry. From curating an effective sales process to pinpointing your ideal customer, solving these sales challenges is crucial during the early stages of your company.

March 31st, 2022

Looking For A Job? How To Build A Personal Brand For Your Career Path

Your personal brand is the version of yourself you showcase to the world. It encompasses your values, mission and brand personality that you showcase to customers, your network and potential employers.

March 30th, 2022

Is a Business Opportunity Right For You? 12 Factors to Consider

March 30th, 2022

Does Your Company Systemize These Nine Important Business Functions?

Businesses need systems and processes to maintain quality and efficiency in their operations. Systemization helps to communicate to your team how you'd like your business to be effectively run and provides a clear model for them to follow. However, busy entrepreneurs don't always take the time (or have the time) to put those systems in place.

March 29th, 2022

Nine Effective Ways To Showcase Your Personality On LinkedIn

When you're looking to impress potential employers and business peers, it can be difficult to show off your personality on the limited pages of a resume or job application. Thankfully, LinkedIn provides a great opportunity to get more personal with your network.

March 9th, 2022

Founders: 11 Pieces of Advice You Shouldn't Listen To

March 8th, 2022

11 Ways Your Mobile App Could Hurt Your Sales

Members of Young Entrepreneur Council discuss why you might not be seeing a good ROI on your business's mobile app.

March 7th, 2022

12 Ways You Can Leverage Your First Book to Grow Your Business

There's a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it's a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur's first book can be used to help them grow their business. 

March 4th, 2022

How To Keep Customer Acquisition Costs Low While Growing A Community

March 3rd, 2022

Draw Customers In With These Eight Tips For Creating Effective Video Ads

March 1st, 2022

9 Data Security Steps to Take When Starting a Home Business

Members of Young Entrepreneur Council offer steps to take if you want to keep your home-based business safe from cyberattacks.

February 28th, 2022

12 Email Marketing Pet Peeves to Avoid in Your Next Campaign

Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled “limited-time offers.” These practices can be annoying to readers and cause your email to end up in the trash.

February 25th, 2022

11 Ways To Ensure The Success Of A Collaborative Business Campaign

Partnering with another business in your industry on a campaign or promotion is an effective and mutually beneficial way to market your product or service. Not only does it bring brand awareness for your company, but you'll also expand your reach by tapping into your partner company's existing audience.

February 22nd, 2022

Nine Effective Strategies to Banish Imposter Syndrome for Good

Believing in yourself can sometimes be the hardest part of any job.

February 22nd, 2022

11 Tips To Ensure Your Guest Posts Are Effective Advertising For Your Business

Guest posts are an excellent way to gain publicity for your business. Through this form of content marketing, you'll establish yourself as a credible expert in your industry and gain valuable brand exposure to the publication's audience.

February 22nd, 2022

11 Areas Small-Business Marketers Should Focus on in 2022

Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. However, if you fail to create a focused strategy, your marketing efforts will likely be less than successful. 

February 16th, 2022

Eight Essential Financial Tips To Keep Your Business Going Past Year One

In all the excitement of opening a business and launching that first product or service, it can be easy for aspiring entrepreneurs to forgo a thorough audit of their finances in favor of speed to market. However, it's absolutely crucial for business owners to keep a close eye on their income and expenses—especially if they want to ensure their survival past year one.

February 14th, 2022

11 Signs to Look for When Shopping for Quality SaaS Products for Your Business

Choosing the right software-as-a-service (SaaS) product is like choosing a new car or buying a new house — you want to make sure that it's high quality and meets all your wants and needs. However, if you're not used to shopping for software, it can be hard to know how to choose the best option for you.

February 14th, 2022

9 Potential Negatives to Using Social Media to Recruit New Hires

February 10th, 2022

11 SIGNS YOUR COMPANY IS DUE FOR A TECH UPGRADE

Members of Young Entrepreneur Council recommend upgrading your business software or hardware when you notice these signs.

February 10th, 2022

How To Create Compelling Case Studies For Your Business

Case studies can help you grow your email list, build trust with new visitors, secure sales and so much more.

February 9th, 2022

Eight Entrepreneurs Share The Most Impactful Pieces Of Business Advice They’ve Received

When you're starting a new business, there are a lot of priorities to juggle and a lot of learning curves to overcome. Maybe you're great at marketing, but need to work on your finance skills. Maybe you have enough capital but aren't sure where to begin with production.

February 7th, 2022

Eight Tips For Building Your Business While Balancing A Personal Life

As an entrepreneur, you may come to realize that certain aspects of your personal and social life have to be put on the back burner to get your business off the ground. Neglecting your personal life can come at a cost, though.

February 7th, 2022

13 Ways to Stay Productive When Your Business Is Understaffed

The "Great Resignation" has forced many businesses to contend with understaffed teams, demanding customers and discouraged employees. This environment of overwork and reduced morale can naturally have a negative effect on a team’s productivity.

February 4th, 2022

Are You Ready To Start Your Next Business? Nine Clear Signs It's Time

While some entrepreneurs are content with one business under their belts, there are many others who run two, three or even several businesses all at once. Some business owners are simply brimming with ideas and, at some point, they may find themselves itching to launch their next venture. Others see success in their first business and want to replicate it.

February 3rd, 2022

Eight Meaningful Ways To Show Your Employees Appreciation On Any Occasion

Many studies show that demonstrating employee appreciation boosts morale and promotes loyalty. However, with so much "busyness" in a typical day-to-day work environment, it can be difficult to remember to slow down and show that appreciation.

February 2nd, 2022

Nine Important 'Don'ts' When Mediating Employee Conflict

Every business has employees who aren't on the same page from time to time. Whether it's clashing personalities or differences of opinion, conflicts can arise at any point, and it's up to the manager to help mediate them.

January 27th, 2022

10 Smart Strategies to Convince Candidates to Work for Your Company

January 26th, 2022

13 Strategies for Getting More Work Done in Less Time

Hint: organization and time management go a long way.

January 24th, 2022

11 Small Business Trends Entrepreneurs Are Excited to See in 2022

When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of which are still thriving as we enter 2022. 

January 21st, 2022

Swamped With Work? 10 Steps to Achieving Better Focus

January 19th, 2022

10 SMART WAYS TO VET POTENTIAL INVESTORS BEFORE SEALING THE DEAL

Members of Young Entrepreneur Council discuss the steps you should take when seeking an investor for your business.

January 18th, 2022

Interviewing? 9 Tips to Translate Your Qualifications From Your Resume

January 18th, 2022

10 New Year's Resolutions Every Business Owner Should Make For 2022

The beginning of January is ripe with new possibilities. "New Year's resolution" season is the perfect time for companies to reassess their business vision and set concrete goals for the upcoming year.

January 14th, 2022

13 Vital Lessons to Learn About Hiring for a Senior-Level Position

The future of your business relies on finding the best candidates to hold senior positions. Making the right choice can spell the difference between success and failure for your company, but it isn’t always easy finding the best fit to lead your company to the next stage.

January 14th, 2022

9 Easy Ways to Engage Your Customers With Your Content

January 13th, 2022

Trying To Differentiate Your Business? Eight Common Mistakes Entrepreneurs Often Make

As a new entrepreneur, getting your product out into the market is hard enough, but when there is a lot of competition in your market, it can make things even tougher. When trying to differentiate their products in a situation like this, entrepreneurs are bound to make mistakes along the way.

January 7th, 2022

Nail Your Next Job Interview With These 11 Strategies for Exuding Confidence

Even if you're not feeling on top of your game, you can still use these "fake it 'til you make it" tips.

January 5th, 2022

Nine Tips For Crushing Your Career Goals In 2022

With 2021 now at a close, it's the perfect time of year to start looking forward to the year ahead and setting goals for success. As you set your personal resolutions, don't forget to focus on your career aspirations for the coming year too.

January 4th, 2022

Eight Entrepreneurs Share The Top Marketing Lessons They Learned In 2021

Over the past year, there have been many changes in the world of marketing. As technology continues to advance and businesses find new ways to be creative with the way they promote their products and services, other companies are faced with the choice to keep up or fall behind.

December 30th, 2021

Nine Best Practices For Getting The Most Out Of Year-End Reflection

The end of each year is an important time to reflect on what you accomplished throughout the year as well as any challenges you faced so that you can make a game plan to improve in the future. Sometimes it's difficult to remember everything that happened, but you don't want to overlook significant events when reflecting on them can help you accomplish more in the months ahead.

December 27th, 2021

10 Ways to Ensure Your Social Media Accounts Are Attractive to Potential Employers

December 22nd, 2021

12 Ways to Breathe New Life into Your Social Media Strategy Next Year

December 20th, 2021

Nine Tips To Balance Customer And Employee Needs During The Busy Holiday Season

During the holidays, business owners are pulled in all different directions. Both customers’ and employees’ needs change during this time, and leaders are often left to figure out how to balance them out. With the increased demand and added chaos from the holiday shopping season, this can be a tough task; however, there are steps business leaders can take to ensure they’re keeping everyone happy.

December 14th, 2021

Want to Be More Driven at Work and in Life? Use These Self-Motivation Techniques

Sometimes, all you need is a little boost to get yourself and your goals on the right track.

December 8th, 2021

11 Common Work Habits That Might Be Sabotaging Your Productivity And Focus

We live in a world of constant distractions and interruptions. While it's easy to blame these external factors for our lack of focus, it's often our own reactions to and bad habits around those distractions that are truly sabotaging us.

December 7th, 2021

9 Tasks Sales Teams Should Focus on During New Year Q1 Planning

December 7th, 2021

12 Tips to Achieve a More Profitable Business Website

Anyone can create a website, and every business needs one. However, creating a website that actually turns a profit can be a challenge. 

December 1st, 2021

14 Simple Ways To Practice Gratitude In Your Everyday Professional Life

With so many work stressors, it can often feel difficult to feel grateful for your professional life. Long days and difficult co-workers can be hard to handle, and these factors may sometimes overshadow your job’s positive benefits in your mind. However, intentionally looking for the good can help you feel more gratitude for the opportunity you’ve been given and improve your overall mental state.

November 30th, 2021

12 TECH SOLUTIONS TO MAKE REMOTE WORK MORE EFFECTIVE FOR YOUR TEAM

Members of Young Entrepreneur Council share the top tools that will help any company improve their remote work process.

November 29th, 2021

10 Tips to Encourage More Product Sales on Amazon

November 24th, 2021

11 Ways to Reduce Cart Abandonments for Your E-Commerce Business

Members of Young Entrepreneur Council recommend using these e-commerce tricks for lowering shopping cart abandonment rates.

November 22nd, 2021

11 Things to Consider When Looking for a New Office Space for Your Business

When your business starts to grow, it's an exciting indicator of success. However, it can also be an indicator that organizational changes need to take place. If your business has outgrown its current location, it's time to start considering moving into a new office space. There's a lot to think about before making such a significant change, though.

November 22nd, 2021

9 Ways to Leverage Data to Make Better Recruiting and Hiring Decisions

November 19th, 2021

Four Ways To Get More Value From Your Coming Soon Page

The idea behind a coming soon page is simple; build hype around your value proposition.

November 17th, 2021

11 Effective Ways to Show Your Boss You're Ready for a Promotion

Working hard and being a creative problem-solver can go a long way.

November 15th, 2021

14 Activities to Keep Your Team Motivated When They're Stuck in a Rut

When your team is feeling uninspired, try these activities and initiatives designed to boost morale.

November 15th, 2021

13 Ways to Make Candidates More Comfortable During an Interview

November 15th, 2021

14 Recruiting Hacks to Find the Best Job Candidates

Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start.

November 12th, 2021

11 Areas Managers Should Work on Daily to Become Better Leaders

November 12th, 2021

B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year

November 12th, 2021

Eight Ways Remote Companies Can Prevent Information Silos And Keep Communication Flowing

Due to their dispersed nature, remote companies are tasked with finding innovative ways to remain transparent and keep communication flowing throughout the business. When teammates and whole departments aren’t able to interact together in person, the way they communicate must adapt. But when communication breaks down, information silos can develop, leading to confusion and low morale.

November 9th, 2021

Find Fall Hires Fast With These 10 Tips to Streamline Your Recruiting and Hiring Efforts

November 2nd, 2021

13 STEPS YOU SHOULD ALWAYS TAKE BEFORE USING A PIECE OF USER-GENERATED CONTENT

Members of Young Entrepreneur Council recommend taking these steps before using content made by your audience.

November 1st, 2021

Nine Questions to Ask Yourself to Ensure You're Being A Fair Leader

Clear communication and empathy go a long way.

October 29th, 2021

15 Warning Signs Your New Hire May Not Pan Out As Expected

Accurately gauging the fit of a job candidate can be difficult, and sometimes new hires who seemed great during the interview process don't pan out as expected. In situations like this, a leader must take action to course-correct and figure out the problem before the whole team suffers.

October 28th, 2021

13 Top Ways To Increase Your Confidence In The Workplace

Confidence is an important feeling to have if you want to succeed at work, in relationships and in everyday life. It's also a trait that seems much easier to possess than it actually is—Sometimes it takes a step outside your head and comfort zone to achieve it.

October 26th, 2021

10 Stale Mobile Advertising Strategies

Members of Young Entrepreneur Council discuss the methods they wish companies would stop using to advertise on mobile.

October 20th, 2021

14 Actionable Tips to Better Your Public Speaking Skills

October 20th, 2021

Eight Simple But Effective Ways To Improve Your Company's Data Security

In an era when cybercrime and data breaches are more prevalent than ever, businesses can't afford to ignore data security. From phishing and ransomware attacks to careless password practices, there are countless ways for thieves to penetrate your company's digital walls and access sensitive information.

October 18th, 2021

10 Clear Signs You May Need To Hire A Consultant To Help Your Business

As a new business owner, it's wise to work with someone who has been in your shoes and possesses the experience to help you navigate any uncertainty you might face. Launching and running a successful business requires time, energy and seasoned insight. However, many budding entrepreneurs tend to shy away from spending money on a consultant.

October 12th, 2021

Why These Common Marketing Strategies Might Actually Be Ineffective

October 12th, 2021

10 Questions to Help Small Businesses Narrow Down Their Target Audiences

Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down your ideal customer, you need to know how to do it correctly.

October 11th, 2021

14 ESSENTIAL TRAITS TO LOOK FOR IN A CHIEF TECHNOLOGY OFFICER

Members of Young Entrepreneur Council share some important qualities companies should look for in their CTO candidates.

October 7th, 2021

14 Top Hacks to Help Your New Business Grow Its Social Media Following

Social media can do wonders for a business — as long as you have followers paying attention. It can be a common misconception, especially among new entrepreneurs, that you just need to create a few social media profiles and your followers will find you. 

October 5th, 2021

Nine Common Mistakes New Businesses Make On Social Media (And How To Fix Them)

When a new business owner sets up their first company social media accounts, they may not be aware of how intentional they actually need to be with their social media strategy. While on the surface social media marketing may seem simple, it actually involves a lot of careful consideration and complex methods that businesses will want to follow in order to be successful.

October 5th, 2021

10 Aspects of Entrepreneurship That Can Be Major Obstacles (and How to Overcome Them Anyway)

September 28th, 2021

Personalize Your Customer's Online Shopping Experience With These 9 Tips

September 27th, 2021

Start Becoming a Better Communicator Today With These 12 Tips

Like any other skill, better communication comes with practice.

September 27th, 2021

12 Important Productivity Tips to Help Your Small Business Thrive

In order for any business to thrive, it needs to have a productive leader and team. However, productivity means a lot more than simply keeping busy. Sometimes, you can keep yourself busy working on tasks that essentially amount to nothing and lead you down a dead-end path of wasted time and energy. 

September 20th, 2021

Employers: 13 Important Criteria That Should Inform Your Pay Raise Decisions

Regular pay raises can show employees how much you appreciate their hard work and can also prevent them from feeling dissatisfied in their current environment. However, it's important to know when a raise will be the most effective and well-earned.

September 16th, 2021

11 Tips on Conducting Video Interviews That’ll Impress Your Candidates

September 16th, 2021

How To Use FOMO To Get More Holiday Sales In 2021

One of the most effective marketing strategies you can use to turn more visitors into holiday shoppers is fear of missing out.

September 14th, 2021

15 Ways for Business Leaders to Overcome Perfectionism

Members of Young Entrepreneur Council offer their advice on how to stop chasing an imaginary perfection and move forward with your business.

September 13th, 2021

13 Ways to Pull Yourself Out of a Work Rut

A few simple tricks can help you regain that lost motivation.

September 7th, 2021

Digital Marketers: 10 Ways to Drive More Positive Word-of-Mouth

September 7th, 2021

13 Signs It's Time to Expand Your Business Operations

One of the most significant milestones for any business is the day it reaches a point of expansion. While every business owner looks forward to the day they can grow their business, it's important not to be hasty in doing so. A successful business expansion depends on a number of factors and needs to be carried out at the right time. To help you understand when the time is right for you to expand your business operations, 13 experts from Young Entrepreneur Council (YEC) answer the following question:

September 1st, 2021

13 Ways to Salvage an Investor Pitch Meeting That’s Not Going Well

One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill.

September 1st, 2021

10 Key Questions To Ask Before Making Any Major Business Decision

Every decision you make in business will have its consequences. While you always want to make decisions that will result in positive outcomes, things don't always go as well as you hoped they would. In this way, it's important for a leader to take the time to think through a potential decision before committing to it. 

August 20th, 2021

Improve Your Digital Brand by Taking These 8 Practical Steps

August 16th, 2021

14 Unconventional Social Media Tactics to Boost Audience Engagement

Garnering tons of social media engagement sometimes requires an out-of-the-box approach.

August 16th, 2021

GIVING A VIRTUAL SALES PITCH? 10 WAYS TO SET YOURSELF UP FOR SUCCESS

Members of Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.

August 12th, 2021

10 Ways To Live A Healthier Lifestyle As An Entrepreneur

Business leaders have a lot of responsibilities to juggle, which often lead to non-stop workdays and sleepless nights. The overwork culture naturally drives entrepreneurs to burn out, whether in the short or long term. 

August 11th, 2021

12 Essential Tips for Launching a Successful Company Rebrand

August 9th, 2021

12 Big Pain Points Companies Need to Solve for Their E-Commerce Customers

Members of Young Entrepreneur Council discuss some major issues with the e-commerce experience.

August 9th, 2021

11 Effective Negotiation Strategies to Help You Seal the Deal

Whether it’s about a job offer or a potential business partnership, every professional will find themselves negotiating at some point in their career. The secret to achieving a positive outcome for both parties doesn’t have to be a mystery, however, and the key is often in thorough preparation and knowing some effective negotiation strategies.

August 3rd, 2021

Eight Ways To Support Remote Employees Transitioning Back To The Office

As companies look ahead to the post-pandemic world, many are struggling with whether or not to bring employees back into the office. Some have opted to stay remote full time, some will bring employees back to the office and others have considered embracing a hybrid workforce with a mix of in-office and remote work.

August 2nd, 2021

10 Tips To Make Weekly Meetings Useful For Your Whole Team

Weekly standups and regular reports are great ways for leaders to check in with their teams. These are times to briefly share updates and ask about any concerns or questions the team may have before the day or week begins.

July 26th, 2021

8 Common App Features More Companies Should Eliminate

July 26th, 2021

11 POTENTIAL DRAWBACKS TO A COMPLETELY CLOUD-BASED MODEL

Members of Young Entrepreneur Council explore some possible negatives of shifting your entire business model to the cloud.

July 26th, 2021

10 Unique Ways To Thank Customers For Their Loyalty

In a world filled with uncertainties, businesses want to be able to rely on customer loyalty. Many businesses know they wouldn’t be successful without their customers, but they may not be sure how to best thank them for their loyalty.

July 23rd, 2021

Solopreneurs: 11 Tips for Hiring Your First Employee

July 20th, 2021

14 Ways to Build Brand Loyalty With Social Media

As social media becomes a go-to communication platform for consumers across all demographics, it’s important for companies to increase their brand awareness on the platforms their audiences use. Leveraging these social media platforms effectively can help create strong connections with customers, draw them to your business, and build brand loyalty.

July 20th, 2021

Looking For Work? Don't Follow These 10 Overrated Job Search Tips

Searching for a new job can be a huge challenge. Modern recruiters have an influx of applications to sift through and judge, and it can be difficult to stand out from the crowd.

July 19th, 2021

13 Fears Entrepreneurs Often Face (and How to Overcome Them)

Fear is a paralyzing emotion and can stop even the most experienced business owners in their tracks. For entrepreneurs — who count on moving forward as a way to keep their businesses thriving — letting fear get out of hand can be debilitating. 

July 15th, 2021

Four Inventive Ways To Get More Blog Comments

Allowing comments on your blog gives visitors a chance to voice their opinion and talk to other readers. However, it’s not always easy to get user engagement on your posts, especially if you’re starting with zero responses.

July 13th, 2021

11 Ways Marketers Can Reach More Millennials on Social Media

One common piece of marketing advice is to meet your audience where they are. For the many companies looking to reach millennials, that means social media — and especially through the use of Instagram and TikTok. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t actually turn millennials away from your brand?

July 12th, 2021

12 COMMON TRAITS OF THE TECH INDUSTRY’S MOST SUCCESSFUL COMPANIES

Members of Young Entrepreneur Council discuss characteristics all top tech companies share and why.

July 12th, 2021

15 Tips to Make Meetings More Efficient and Useful

One of the most common complaints in the business world is about being forced to attend unnecessary meetings. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. To help business leaders run more purposeful meetings, we asked 15 members of Young Entrepreneur Council to share their best tips for how to make meetings more efficient and useful.

July 10th, 2021

13 Tips to Make Faster, Better Decisions for Your Business

Making thorough, educated decisions doesn't have to take tons of time.

July 8th, 2021

Eight Ways Leaders Can Encourage Employees To Share More Ideas

It’s important for leaders to know that, when it comes to teams, just because the weekly team meetings are quiet or the suggestion box hasn’t seen a valid recommendation or criticism in a while, doesn’t mean no one has anything to say. In fact, more often than not, employees have thoughts, suggestions and criticisms to offer, but they don’t share because they’re not sure how their leaders will respond if they do.

July 6th, 2021

9 Incentives You Should Offer to Attract Top Talent

June 25th, 2021

Nine Tips To Give Feedback To Your Manager (And Ensure It’s Well-Received)

Many employees are familiar with receiving feedback from their managers. However, few are as familiar or comfortable with giving feedback to their managers. Whether it’s because, as an employee, you don’t feel like it’s your place to offer criticism or because you just aren’t sure how to go about doing it, approaching a superior with a critique can be a frightening prospect.

June 24th, 2021

13 SEO and SEM Tips for Businesses With Limited Budgets

Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won’t break the bank.

June 23rd, 2021

Business Owners: 9 Things to Stop Doing When Creating Marketing Content

June 21st, 2021

Nine Ways to Stay on Top of Industry News as a Busy Entrepreneur

June 14th, 2021

14 INDUSTRIES PRIMED FOR DISRUPTION BY AI

Members of Young Entrepreneur Council predict which industries AI is likely to have a major impact on in the near future.

June 11th, 2021

Four Smart Ways To Reduce Cart Abandonment

You may have to experiment with some of these strategies to find what works for you, but this is one marketing effort worth pursuing. 

June 10th, 2021

12 Questions Managers Should Ask Their Employees in Order to Lead Them Well

One of the best ways to learn how to manage your employees is to ask them questions. If you pose the right questions, you'll get to know what motivates your employees and what their goals are. You can then use this information to manage them more effectively and help them succeed in their jobs.

June 8th, 2021

Seeking Investors? Follow These Nine Tips For Building Relationships With Industry Experts

The key to success for most startups is having adequate funds for growth. In many cases, this means finding investors and raising capital to get your business off the ground.

June 8th, 2021

10 Tips for Keeping Up a Social Media Presence as a Busy Entrepreneur

June 4th, 2021

New to Networking? 10 Steps to Ensure You’re Making Long-Term Connections

June 1st, 2021

Going Job Hunting? 11 Tips to Clean Up Your Online Personal Brand First

May 28th, 2021

Eight Lesser-Known Red Flags Of A Toxic Work Environment

Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them.

May 27th, 2021

8 Content Marketing Mistakes You Might Be Making (and Why You Should Fix Them)

May 21st, 2021

13 ESSENTIAL LESSONS FOR LEADERS FROM THE REMOTE-WORK ERA

Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar.

May 20th, 2021

10 Important Factors to Consider When Conducting a Mid-Year Check on Company Goals

Tracking the progress of your company goals is the best way to ensure they get accomplished.

May 19th, 2021

Got An Angry Customer? Nine Techniques To Keep Your Conversation Productive And Positive

It's an inevitability in any business; you can't please every customer and, eventually, someone will get upset. But what matters is how you deal with their expectations and come to a common solution.

May 17th, 2021

12 Leader-Recommended Techniques to Actually Start Journaling Effectively

A journal can be a valuable tool to an entrepreneur. Being able to sit down and reflect on your thoughts throughout the day can provide a much-needed dose of perspective and can help you to improve your focus.

May 14th, 2021

How to Increase Productivity as a Home Business Entrepreneur

Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs. 

May 12th, 2021

Need a Co-Founder for Your Business? Find Your Best Match by Looking for These Eight Traits

May 10th, 2021

14 Ways to Create Your Own Happiness at Work (Even if You Don't Like Your Job)

One of the biggest influences on a business and its employees is a positive attitude. Leaders who have a positive mindset and are pleasant to be around get the most out of their peers and employees. A happy attitude is infectious, and when workers are in a good mood, they yield good results.

May 6th, 2021

Five Tips For Building Brand Partnerships

We often start out thinking that we can grow our brand without partnering with other companies. For many people, this is how they run their business for the first several years. It’s not easy to find a brand partner when you barely have 100 sales under your belt. 

May 4th, 2021

11 Popular Productivity Hacks (And Why They’re Overrated)

Not every method is going to work the same for every person.

May 3rd, 2021

9 Tips to Boost Your Job Posting’s Visibility While Targeting The Applicants You Really Want

When a business posts a job online, it aims to garner the interest of the most qualified professionals in the field. Just like advertising, getting the job in front of the right eyes is crucial to its success. But with thousands upon thousands of job postings out there, what can a business do to ensure that their online job listing doesn't get buried under the clutter? To share their insights, nine experts from Young Entrepreneur Council (YEC) answered the following question:

April 21st, 2021

12 Smart Ways to Transform Your In-Store Experience for the Post-Pandemic World

From ramping up online offerings to implementing new health and safety protocols, the Covid-19 pandemic has transformed the way people do business—especially for physical retail stores navigating the future of post-pandemic shopping. While it can be challenging for companies to pivot their operations based on customers’ changing needs and expectations, it can also serve as a unique opportunity for growth.

April 19th, 2021

11 Recruiting Solutions To Improve Your Hiring Process

As it has with many other parts of running a business, technology has granted business leaders the tools that can make recruiting a much simpler process. Today’s tech can help gather and sort applications, offer communication tools to ensure recruiters have a safe and secure location to speak with their potential hires and many of them even provide contract services that can help speed up onboarding.

April 19th, 2021

11 Ways to Reclaim Your Time for Rest and Relaxation

As entrepreneurs start getting more involved with their businesses, it’s not uncommon that they find there's less time to spend on themselves. Unfortunately, being a successful business owner can often mean spending many hours engrossed in work without taking personal breaks. The result is almost always burnout, which can have negative effects on your health and well-being.

April 19th, 2021

12 Effective Ways to Use Short Video Content for Your Small Business

The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:

April 16th, 2021

11 BUSINESS LEADERS PREDICT THE NEXT BIG STEP IN ENCRYPTION TECHNOLOGY

Members of Young Entrepreneur Council share their predictions for upcoming advances in encryption tech.

April 9th, 2021

SHOULD YOUR BUSINESS DEVELOP A LONG-TERM CONTENT STRATEGY OR CONTINUALLY REINVENT ITSELF?

Members of the Young Entrepreneur Council weigh in on whether a long-term or campaign-by-campaign content strategy works best for brands.

April 7th, 2021

10 Tips to Asking a Top Publication to Contribute Guest Content on Your Website

Getting quality guest posts on your website is one of the most effective ways to ensure that your brand gains added visibility. The more high-quality sites post to yours, the better search engines will rank you and the more positive relationships you’ll build.

April 7th, 2021

13 Poor SEO Habits Marketers Should Avoid

Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized.

April 7th, 2021

15 SMART STRATEGIES FOR HANDLING NEGATIVE CUSTOMER REVIEWS

Members of Young Entrepreneur Council explain the first steps a business should take upon discovering a negative review.

April 6th, 2021

10 Perks Companies Can Offer to Boost Employee Morale and Retention

In addition to the position itself, company benefits are one of the most important elements that candidates carefully consider when gauging whether they want to join a company. Once an employee is on board, these perks can also play a role in whether or not an employee chooses to stay and whether they get the sense that the company values their contributions. To help leaders determine which benefits to offer, 10 members of Young Entrepreneur Council (YEC) explore the following question:

April 5th, 2021

15 CRM Tools To Help Businesses Build Positive Customer Relationships

Building positive relationships with your customers is essential to running a successful and sustainable business. That’s why many business owners rely on customer relationship management (CRM) tools to connect with clients and nurture ongoing interactions.

April 5th, 2021

12 Steps to Surrounding Yourself With Positive People

Whether you’re a business leader or just someone trying to improve their life, surrounding yourself with positive people can be an important part of personal development. Aside from offering support when you most need it, positive people can also challenge you to grow and evolve as an individual, all while giving you the confidence you need to take action.

April 1st, 2021

How To Get More Value From Your Next Press Release

There are plenty of factors you have to keep in mind when you’re writing and distributing this type of content.

March 30th, 2021

Eight Ways Companies Can Educate Customers About Cybersecurity Threats

For many companies, it’s not always clear whether or not they should be responsible for educating their customers about the dangers of cyber attacks and malware. But as cybersecurity becomes a greater threat, even non-tech companies are considering the best ways to communicate these dangers to their customers.

March 30th, 2021

13 Essential Lessons About How to Manage Well

March 29th, 2021

13 Subtle Traits That Can Make Someone an Influential Person

If you want to lead, you may want to nurture these traits first.

March 26th, 2021

12 Key Traits to Look for When Hiring for Your Early-Stage Business

March 26th, 2021

12 Ways to Make New Employees Feel Welcome

When you run a business and hire employees, it’s essential your new staff members feel like they are valued members of the team. Your efforts should begin on day one with an onboarding process that will help new employees feel welcome, and that will set them up for success as they start their work.

March 22nd, 2021

10 Entrepreneur-Recommended Bookkeeping Tools For Small Businesses

Bookkeeping is a tedious but necessary process for all businesses. But for small businesses with limited resources, streamlining the process becomes of even greater importance. One way to do this is to invest in a reputable accounting software or tool that keeps you organized and on track.

March 22nd, 2021

11 Tips to Always Keep Your Social Media Content On Brand

As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. But with so many social media platforms, trends and opportunities for innovation, it can be easy to let the brand message get lost along the way. So how does a company keep all of its different social media profiles and content on brand with each and every post? Below, 11 experts from Young Entrepreneur Council (YEC) examine the following question:

March 12th, 2021

15 Free Tools Solopreneurs Can Use to Start Their Business on a Budget

When an entrepreneur starts a business, the immediate concern is how much it will cost to set up. Cost can sometimes seem like a barrier to entry for those hopeful business owners looking to get started on a budget. Luckily, evolving tech has provided many free alternatives to the paid tools other professionals use.

March 10th, 2021

Nine Smart Tips To Save Money When Just Starting Your Business

When you’re trying to get a business off the ground, you don’t always have a lot of resources at your disposal. In order to gain some momentum, it may then be necessary to “cut a few corners.” However, this doesn’t mean you have to betray your ethics, as there are a few elements of business you can reasonably (and legally) cut or save money on to help give your business the kick-start it needs to get going.

March 10th, 2021

8 Leader-Recommended Digital Platforms to Generate Paid Leads

March 9th, 2021

13 STRATEGIES FOR OVERCOMING SELF-CRITICISM

Members of Young Entrepreneur Council share their best tips for combating the discouraging thoughts that plague many entrepreneurs.

March 9th, 2021

Eight Critical Prioritization Tips When Everything Seems Important

In business, time is money, and it can be easy for entrepreneurs to overload themselves with work. But with so many demands on their schedules, every task can begin to seem important and too much information can get out of hand. In these cases, it’s vital that entrepreneurs pause and take a moment to figure out how to best manage their time.

March 8th, 2021

11 Simple Reminders That Will Help You Be a More Positive, Confident Person

Entrepreneurship is an exciting and fulfilling career path, but there might be times when you’ll feel discouraged and riddled with self-doubt. Combating these emotions isn’t always easy and takes patience and continued practice.

March 4th, 2021

Streamline Your SaaS Vendor List With These 13 Entrepreneur-Recommended Tips

Many businesses rely on software-as-a-service (SaaS) companies to help them run their everyday operations. However, with so many specialized vendors, it's easy to lose track of the number — and price tag — of the SaaS providers you're working with. To help, members of Young Entrepreneur Council weighed in on the following question:

March 1st, 2021

13 Easy Changes to Your Daily Routine That Will Boost Long-Term Productivity

March 1st, 2021

Four Powerful Ways To Build Your Brand Reputation

In today’s digital landscape, your reputation is everything. Consumers often look for trusted brands with a track record of providing excellent customer service and delivering stellar products.

February 25th, 2021

15 WAYS BUSINESS OWNERS CAN MAKE THE MOST OF SOCIAL MEDIA

Members of Young Entrepreneur Council offer their firsthand insights on leveraging social media effectively this year.

February 24th, 2021

9 Expert Tips to Supercharge Your Business LinkedIn Page

February 19th, 2021

How To Make The Best Use Of LinkedIn And Virtual Networking Opportunities

At a time when in-person meetups are typically off the table, virtual networking platforms like LinkedIn can be valuable resources for business owners. The opportunity to connect regardless of location can open doors that just aren’t possible without these online tools. But while LinkedIn has some of the same features as traditional social media sites, its purpose, and therefore its use, should differ.

February 10th, 2021

Eight Steps To Take To Determine Your Niche And What Makes Your Brand Stand Out

As an entrepreneur, it’s important to keep an eye on your competition and find ways to set yourself apart from others in your industry. Especially in a saturated market, it's vital to stand out with a strong personal brand.

February 8th, 2021

Nine Smart Ways To Unify Online And Offline Marketing Strategies

Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online and offline is integral to a brand’s success today.

February 8th, 2021

8 Easy Ways Entrepreneurs Can Get Started Using Live Video for Their Business

February 8th, 2021

Want a Candidate to Accept Your Job Offer? 12 Things to Include in Their Offer Letter

If you’re trying to attract highly qualified professionals to your company, it’s likely that they’re mulling over multiple offer letters in addition to yours. To incentivize a top job candidate to accept your offer, you have to find a way to make it stand out. To help, a panel of Young Entrepreneur Council (YEC) members answered the following question:

February 2nd, 2021

12 Rules to Better Manage Client Expectations Early On

When a client signs on with your business, they have certain expectations about what your performance will be. The best way to end up with a happy client, however, is to manage these expectations early on. If you don't, and a client feels as though they should have gotten more from your business but didn't, their testimony could severely damage your future business and your reputation. To ensure you don’t end up in this situation, 12 experts from Young Entrepreneur Council (YEC) share their insights on the following question:

February 1st, 2021

10 Ways to Turn Employees into Brand Ambassadors for Your Business

Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand ambassadors, that your business’s brand is able to truly shine. But forcing employees to take part in branding efforts can seem demanding and may not have the same result as when they contribute voluntarily.

February 1st, 2021

12 CLOUD COMPUTING TIPS FOR GROWING YOUR BUSINESS

Members of Young Entrepreneur Council share some basic how-to tips for small businesses that want to use cloud computing.

January 28th, 2021

Don't Like Your Colleague? 14 Tips to Develop a More Positive Working Relationship

January 28th, 2021

Nine Tips To Conduct An Effective Trial Period For A Potential New Hire

The goal of any recruitment effort is to find a candidate who would be a good fit for the company. This would mean that the hire would not only be proficient in their role, but would also do well within the specific company culture. But beyond an interview, how can leaders ensure new hires will be the right choice?

January 27th, 2021

How To Create Engaging Promotions For Your Small Business

There are a few reasons a marketing strategy can fail. In most cases, it boils down to audience engagement.

January 26th, 2021

11 Tips to Make Your Sponsored Social Media Posts Stand Out

January 25th, 2021

14 STRATEGIES TO PREPARE YOUR COMPANY FOR THE AUTOMATION REVOLUTION

Members of Young Entrepreneur Council share how to prepare your company for greater integration of artificial intelligence and automation.

January 25th, 2021

11 Tips to Remember Your Potential When Tough Times Knock You Down

Everyone feels down from time to time, even entrepreneurs. Constantly surrounded by others who are seemingly experiencing success, business leaders can sometimes have a hard time reminding themselves of their own potential.

January 21st, 2021

13 Tips for Attracting Top Candidates When They’re Already Employed

January 20th, 2021

10 Lucrative Side Hustles You Can Get Started on Today

The modern world has made it really easy for anyone to get started on a side hustle. In fact, most entrepreneurs get started with some sort of side gig. Transitioning those side hustles into standalone businesses that can financially support them usually begins with understanding how to make a significant amount of profit, but not all side hustle ideas are lucrative enough to evolve into something financially stable.

January 20th, 2021

12 Factors to Consider Before Becoming an Entrepreneur

Being an entrepreneur and owning your own business is an end goal for most people. It's a thrilling end result -- the fact that you're your own boss, you set your own hours, and remain accountable only to yourself can be a heady mix. Yet, the benefits of the position usually overshadow the more pertinent considerations that would-be entrepreneurs overlook. Although there are significant benefits to being a business owner, there's also a considerable amount of background work that rarely gets highlighted but needs to be done.

January 19th, 2021

12 Strategies to Make Your Customer-Facing Content More Engaging and Authentic

January 19th, 2021

12 PREDICTIONS FOR THE MOST IMPACTFUL IOT DEVICES OF 2021

Young Entrepreneur Council members look ahead at consumer IoT device trends they expect we’ll see more of this year.

January 15th, 2021

Fight Distractions and Stay on Task With These 13 Productivity Strategies

January 14th, 2021

17 Creative Ways to Bring Together Company Leaders for Productive Conversation

17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.

January 12th, 2021

13 Self-Care Activities to Get You Through the Dark, Dreary Winter Months

The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life.

January 11th, 2021

Eight Key Strategies To Get Investors Interested In Your Business

Finding funding is typically one of the most challenging parts of starting a new business. The risks versus rewards of investing in new companies can usually have investors worried about jumping in. The responsibility is then on the entrepreneur to make their business idea exciting and attractive enough to warrant investors' attention.

January 11th, 2021

11 Ways Entrepreneurs Can Start Their Day on the Right Note

January 4th, 2021

How To Find Your Footing When Starting A Company Blog

Are you thinking about starting a blog for your business? If so, you’re making an excellent choice for the future of your brand. Consumers are more likely to connect with brands that produce high-quality blog content. 

December 30th, 2020

18 Things to Consider Before Committing to Business Insurance

18 entrepreneurs from YEC look at the main reasons why an organization should get insurance.

December 30th, 2020

12 Promising Industries to Start a Business in Today

December 30th, 2020

12 Leader-Recommended Marketing Strategies (And Why They’re so Effective)

December 21st, 2020

9 Things Mobile Marketers Should Do Better in Q1 The first quarter of any new year comes with its own challenges and expectations for marketers. WIth mobile marketing having grown exponentially in this pandemic-hit world of social distancing and remote work, marketers will have their work in Q1 of 2021 cut out for them. So what should mobile marketers focus on doing better in the first quarter of the new year and why?

December 17th, 2020

Want to Boost Your Team's Programming Skills? Try These 15 Expert-Recommended Tools

Programming is highly in demand in today's digital-first world. Try these tools, courses and platforms recommended by business leaders.

December 15th, 2020

Nine Business Leaders Share The Biggest Mistakes They Made As A New Boss

It’s a myth that successful leaders never make mistakes – even the best leaders have slip-ups from time to time. It’s crucial to learn from those mistakes so they aren’t repeated and equally important to be transparent with your employees when remedying the situation. 

December 15th, 2020

No Product Reviews? Here's How to Encourage Amazon Sales Anyway

December 3rd, 2020

14 Ways to Achieve Personal Goals While Successfully Running a Company

December 3rd, 2020

How To Create Actionable Customer Personas

Are you looking for a way to connect with customers, improve brand engagement and get more sales? If so, it may be time to think about creating actionable customer personas. Customer personas are essentially profiles that define the segments within your target audience.

December 2nd, 2020

16 Excellent Sales Automation Tools

16 entrepreneurs from YEC share their favorite sales automation tools and strategies and explain why they work.

November 24th, 2020

Passion Or Profit: Nine Factors To Consider When Deciding What Business To Start

New entrepreneurs sometimes fall into the trap of thinking that they can make their hobbies profitable through their business. When you're putting together a company, the first thing you may want to consider is whether you're doing this as a passion or for profit.

November 23rd, 2020

14 Traits That Will Get Employers to Notice You

November 23rd, 2020

11 Best Methods for Achieving Uninterrupted Focus

Entrepreneurs can be easily distracted. Whether it's new ideas popping into their heads or the demands of their businesses, distractions abound and can easily steal away your focus.

November 23rd, 2020

12 Ways Service-Based Businesses Can Take Advantage of the Holiday Season

The holiday season is usually a goldmine of opportunities for product-based businesses that deploy specific marketing strategies to make their offering stand out and be relevant for that time of the year. While service-based businesses typically find it more difficult to capitalize on this season’s business opportunities, there are still several creative strategies they can deploy to make holiday marketing work in their favor. To help, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

November 6th, 2020

Four Easy Tips For Building A Better Customer Experience

Every business is a little different, so customer experiences can vary across industries. Making small tweaks and changes to your website and marketing design can drastically improve customer experience (CX) for visitors.

November 4th, 2020

16 Best Practices for Optimizing Your Sign-Up and Landing Pages

It's often said you only get one chance to make a first impression, and that holds true for your company website. The visual appearance and written copy on your sign-up and landing pages must be compelling enough to grab a visitor's attention and convince them to take the next step in their relationship with your brand.

November 3rd, 2020

13 Strategies for a Successful Microinfluencer Partnership

Influencers are the newest way of reaching out to social media audiences. Unlike traditional advertising, these influencers have their own goals and ambitions. Influencers thrive on building relationships between themselves and their audiences. Microinfluencers tend to have fewer followers but an even more close-knit community. In many cases, this closer relationship makes it easier for them to convince users of their perspective. When dealing with micro-influencers, businesses should understand what makes this particular relationship work so well. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

October 28th, 2020

Dealing With Employee Feedback: 13 Essential Steps

October 28th, 2020

13 Pros and Cons of Using Personality Tests to Evaluate Employees

As entrepreneurs, we understand how powerful the classification of personality types can be in recruitment. From Myers-Briggs to Enneagram, the number of ways to gauge a person's innate traits can be measured in a hundred different ways. Several companies use one or more of those personality tests to develop their employees' potentials.

October 21st, 2020

12 BIG UPCOMING TECH TRENDS ENTREPRENEURS PLAN TO LEVERAGE

Members of Young Entrepreneur Council share the upcoming technology trends they're most excited about and how they plan to jump on board.

October 20th, 2020

Nine Signs You're Not Being Effective Today

You may measure your effectiveness with several metrics. However, not everyone has the time to dedicate to figuring out their level of daily effectiveness and productivity. As professionals, most of us have to learn how to spot the red flags indicating that we are being ineffective.

October 19th, 2020

Eight Vetting Practices For Executive Hires

When a business hires an executive, it expects to get someone who can perform in managerial positions. Because leaders are such a vital part of a company's operations, choosing the right candidate for an executive-level position is even more crucial than in other departments.

October 15th, 2020

11 Warning Signs a Deal Is Going to Fall Through

Being able to close a deal is a crucial part of an entrepreneur’s skill set, but sometimes, vendor agreements and partnerships can fall through due to unavoidable circumstances. Knowing that a deal is about to fall through before that actually happens can be quite beneficial for a company, as it gives the opportunity to choose its next steps in advance: pursue the agreement more aggressively, back off and let it fail, or do nothing and see if it corrects itself. However, before the business can take any action, it must be able to identify the telltale signs of a deal collapsing. To help, we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

October 12th, 2020

20 Uniquely Useful Tools for Conducting Market Research

These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them.

October 9th, 2020

How to Communicate Important News Internally: 15 Best Tips

An effective internal communications strategy is essential when trying to build a cohesive team working together toward the same goal. Especially when it comes to announcing important news to your team, using the right internal communications approach is of utmost importance. The right communications strategy ensures the communicated message is clear and easily understood, leaving no room for error. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:

October 9th, 2020

How To Establish The Identity Of Your New Business

Your brand identity is determined by how you digitally represent your business, engage with your audience and market your products.

October 5th, 2020

15 Entrepreneurs Share the First Hires They Made for Their Business and Why

October 5th, 2020

14 MAJOR TECH ISSUES OF 2020 (AND THE INNOVATIONS THAT WILL RESOLVE THEM)

Members of Young Entrepreneur Council discuss some of the past year's most pressing technology concerns and how we should address them.

October 1st, 2020

11 Major Productivity Disruptions and How to Overcome Them

September 30th, 2020

10 Unique Habits To Increase Your Productivity

With the sheer amount of productivity hacks and life hacks on the market today, it's easy to get overwhelmed. Even with all of these, it can be hard to figure out which ones work and which ones are just myths.

September 25th, 2020

13 Expert-Recommended Tricks For Accelerating Your Online Growth

For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process.

September 24th, 2020

15 Smart Ways to Get More Mileage Out Of Your Digital Content

If your company has a blog and social media presence, you know how challenging it can be to keep up with the constant demand for new content. Recycling and updating existing content is a great way to put a fresh spin on what you’ve previously published without the hassle of coming up with a brand-new idea.

September 22nd, 2020

Want To Attract (And Keep) The Right Clients? Try These 10 Strategies

Having the right clients can make all the difference in your business’s success. Of course, finding those ideal clients isn’t always easy. You don’t want to be too selective and turn down a good business opportunity, but you also don’t want to overextend yourself for a client who won’t stick around in the long run.

September 21st, 2020

Stressed Out? 15 Practical Actions to Combat Doubt, Fear and Anxiety

Today's world is more stressful than ever. The fast-paced, always-on environment many of us operate in is enough to cause anxiety among even the most organized leaders. Throw in the current global pandemic and an economic recession, and it's no surprise that many people are experiencing doubts and fears in their personal and professional lives.

September 18th, 2020

Eight Considerations When Allocating Your Social Media Budget

The entire marketing world knows how powerful a well-funded social media campaign can be when growing a brand image. It can be challenging for smaller entrepreneurs to determine how much money should go into this part of your marketing, as there are several dozen social media channels that you can invest in. How do you determine how much money to dedicate to one or more of those social media accounts?

September 17th, 2020

Eight Critical Factors To Keep In Mind When Considering A Business Partnership

When you start a business, one of the first questions you ask yourself if you should be doing this alone, or if you need help. This decision determines whether your company is a solopreneurship or a partnership. Some entrepreneurs work better by themselves, but others realize the benefit of having a partner.

September 15th, 2020

How To Use Customer Feedback To Grow Your Business

When you look at how people feel when they visit your business, you can identify your strengths and weaknesses. Use your strengths to keep customer satisfaction soaring, and find ways to build on your weaknesses to aid in retention. 

September 15th, 2020

Feeling Unmotivated at Work? Here Are 11 Ways to Refuel Your Drive

Motivation works cyclically. There are moments when you feel as though you can take on the world, punctuated by moments when you feel like it makes no sense to do anything. If you've been feeling unmotivated at work recently, you're not alone. Workers worldwide go through the same moments of "boom and bust" when it comes to their motivation.

September 10th, 2020

11 Actions To Take Today If You Want To Become A Thought Leader

“Thought leadership” is a big buzzword in the business world right now, and it’s easy to see why it’s become such an important focus for leaders. When others look to you for your expertise and insight, you can become a leading, recognized voice in your industry.

September 10th, 2020

12 E-Commerce Marketing Elements That Need to Change E-commerce marketing practices vary significantly based on industry, customer habits and what you’re selling, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and results. Here are 12 critical aspects of e-commerce marketing that are long due an overhaul.

September 8th, 2020

Nine Best Methods for Determining Pay Raises for Employees

Each company gauges the contribution of its employees differently. Some focus on deliverables, while others rely on employee loyalty and worked hours to determine a worker's contribution to the business.

September 4th, 2020

Nine Effective Ways To Mediate Workplace Conflict

Disagreements and conflicts are inevitable in the workplace. As a leader, it’s your job to mediate any issues between workers so your company culture remains positive and productive. However, this is often easier said than done: It takes a truly empathetic and effective leader to listen to each side and help both parties come to a mutually-beneficial solution.

August 31st, 2020

11 Critical Elements That Can Set Your Digital Brand Apart To stand out among the competition in an increasingly digital world, a company’s own digital brand or footprint needs to be unique and memorable. Here are 11 critical elements your organization should consider when developing a digital brand identity that is sure to get you noticed.

August 31st, 2020

15 Tips for Developing an Effective Success Plan

Plans are crucial to success in any endeavor. It doesn't matter if that project is building a business or writing a book. Without planning, even the most well-intentioned projects can hit a roadblock and stop. Developing a success plan takes time and effort. It also requires a certain level of experience, and newcomers are unfortunately hit with this realization after they start their projects.

August 21st, 2020

Four Tips For Making The Most Of Your Online Company Meetings

The result of a structured meeting where you're gathering feedback, promoting positivity and touching base with your employees is a business with a recipe for success.

August 11th, 2020

12 Critical Elements of a Successful Rebranding Strategy Companies considering a rebrand need to carefully weigh the reasons behind the need for change, as well as potential risks. If not properly implemented or communicated to the target audience, a rebrand can misfire and end up hurting the business more. To help develop a successful rebranding strategy, here are 12 critical elements any organization should keep in mind.

August 10th, 2020

Nine Common Misconceptions About Changing Habits

Switching a “bad” habit for a good one is not always the best option.

July 31st, 2020

How To Secure Employee Trust After A Management Shake-Up

Implement these tips as a regular part of your company culture to keep employees happy and confident, even during trying times.