Joel Mathew

Member Since 2017

Joel Mathew

CEO & Founder

Fortress Consulting

Chicago Area

Joel Mathew is an entrepreneur with a background in media and technology. He spent several years in Chicago media working for both the television and radio industries, before founding his own digital focused agency, Fortress Consulting. Fortress Consulting is a digital marketing agency, headquartered in Chicago, that bridges the gap between creative and technology. Fortress clients range from new startups to billion dollar global corporations including All State, Nike, Acura and more. In addition to his expertise in advertising and technology, Joel is also a partner in several ventures in a variety of verticals including legal, fitness, cybersecurity, publishing and more. Joel graduated from Northern Illinois University and holds a certificate from Harvard Business School. He frequently lectures to organizations and universities on various topics including entrepreneurship and digital marketing.


January 24th, 2023

Eight Strategies For Avoiding Layoffs During Turbulent Times

During difficult economic times, “layoffs” are often one of the first fears that enter professionals’ minds. Whether it’s a sudden economic downturn or a looming recession, many business leaders resort to laying off staff in a desperate attempt to keep their companies afloat. Even successful tech companies and large financial corporations sometimes exercise this type of cost-cutting measure.

January 17th, 2023

11 Ways to Reward Hardworking Employees (and Encourage More Exemplary Behavior)

When an employee succeeds at work, leaders should make sure that employee feels recognized for their efforts. Rewarding your staff members for a job well done not only motivates them to continue to work hard, but it also inspires others to reach the same goal.

August 22nd, 2022

Disagree With Your Client? 11 Ways to Find a Positive and Effective Solution

Maintaining a positive relationship with your clients is important for both your business and theirs. However, there are times when your team and your client may disagree about how a project or initiative is being carried out.

June 30th, 2022

Nine Common Business Plan Mistakes To Avoid As A New Entrepreneur

Business plans are often considered an essential tool to help set a new entrepreneur up for success. This document typically encompasses the vision for your company, including your mission statement, while also pinpointing your target audience, sales projections and growth goals.


Fortress Consulting

Fortress Consulting Group uniquely combines the creative strengths of a full service advertising agency with the technological savvy of a cutting edge digital media firm to create engaging brand experiences. As our interaction with technology evolves and our digital media consumption grows, brands need to have a compelling digital presence that captures the attention and hearts of consumers. Our digital strategies provide businesses with a significant competitive advantage in reaching their goals. Digital isn't all we do. At Fortress, we strengthen your brand's identity not only in the digital space but consistently across multiple platforms and anywhere you can potentially interact with your target market. We stand apart from the crowd because we can take your digital strategy one step further by developing and integrating full and comprehensive marketing plans that incorporate television, radio, local customized promotions, and much more. We don't take shortcuts. We do business the right way. Our clients aren't just clients, they are a part of our Fortress family and we do what it takes to help them achieve their goals.


Marketing & Advertising