Member Since 2014
The Tractionology Group
Los Angeles Area
Joe Stolte is a business scale expert and three-time serial entrepreneur with 2 successful exits. He's currently the CEO of the Tractionology Group, whose mission is to help service-based business owners get more (and better) clients while freeing up their time to make an impact in the world. Over the last 12 years, Joe has created over $1 billion dollars in enterprise value for his clients and in his own companies by focusing on the 3 basics of business: strategy, systems, and people. From scaling a startup to a $500 million dollar valuation to boot-strapping and selling his own digital marketing agency, Joe has been in the trenches and understands how to help business owners simplify, focus, and execute on the 'one big domino' needed to scale. Some of Joe's previous clients include Microsoft, Expedia, and Airbus, and his work has been covered by Forbes, CNBC, ESPN, Billboard, and Yahoo News. Joe is also an active investor in emerging technologies, real estate, and digital assets. He lives in Los Angeles with his wife Judy and his son Journey.
Leaders often fall prey to and mistakenly share myths about sales with their team. Believing these misconceptions can hurt their ability to sell.
When it comes time to start marketing your business, you either have a ton of ideas you want to try or you have no clue where to begin. You likely understand the importance of sharing the benefits of your products and services with prospective customers, but it can be hard to know if you're taking the right steps in sharing your brand's message.
When establishing a startup, it can be difficult to know which metrics you should be focusing on. You may be watching and reporting on basic key performance indicators (KPIs) such as your gross profit margin, but are there metrics you're overlooking? The answer is most likely yes.
Not every online storefront is the same and, when looking to set up and maintain their own online store, business owners can end up spending hours researching various components, add-ons, features and capabilities to find the right software to use.
Ethical dilemmas are commonplace in society, but when a business experiences one, the impact (and potential fallout) can have a wide reach.
With all the channels businesses can use to communicate with their core audience, it's now easier than ever to get feedback from consumers. And whether it’s direct or indirect feedback, many consumers are more than willing to give it. But with so many channels to choose from, how can leaders decide what the most effective ways to stay informed of customer opinions are?
The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:
Make the decision to make fewer decisions.
Whether you’re a business leader or just someone trying to improve their life, surrounding yourself with positive people can be an important part of personal development. Aside from offering support when you most need it, positive people can also challenge you to grow and evolve as an individual, all while giving you the confidence you need to take action.
One of the best ways to reach your target market, build up trust and generate goodwill in advance of the sale is to create content that draws your audience in and compels them to take action.
The Tractionology Group helps service-based business owners get more (and better) clients without complicated advertising or confusing technology. We work with ambitious consultants, coaches, agencies, financial advisors, insurance practices, and other service-based business owners to get more (and better) clients through a hands-on 90-day accelerator program. Our mission is to help business owners generate consistent and predictable sales so they can free up their time to do more of what they are called to do.
Marketing & Advertising