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Joe Stolte

Founder & CEOThe Tractionology Group

Austin, Texas Area

Member Since May 2014


Start-Up CEO
Digital Marketing
Sales Strategy & Management


Joe Stolte is a CEO Growth Coach and a four-time serial entrepreneur with 3 successful exits.  He was the former COO of which went public for $526M, and he was the former CRO of Growflow, which was acquired for over $60M. Today Joe is the CEO of the Tractionology Group, helping 'scale-up' CEOs & founders build their sales and marketing “operating system” to create predictable sales, drive a culture of excellence, and unlock their next stage of growth. Joe's work has been covered by Forbes, CNBC, ESPN, Billboard, and Yahoo News.  He is also an active investor in emerging technologies, real estate, and digital assets. He lives in Austin with his wife Judy and his son Journey.

Published content

expert panel

Leaders often fall prey to and mistakenly share myths about sales with their team. Believing these misconceptions can hurt their ability to sell. Ten professionals from Young Entrepreneur Council debunk common sales myths and provide the truth on how to be successful in sales. Beware of these myths trying to pass as sage wisdom from salespeople of the past.

expert panel

When it comes time to start marketing your business, you either have a ton of ideas you want to try or you have no clue where to begin. You likely understand the importance of sharing the benefits of your products and services with prospective customers, but it can be hard to know if you're taking the right steps in sharing your brand's message. Whether you have a bit of marketing know-how or you're still unclear on what you should do first, you can learn from the experiences of successful entrepreneurs who have been in your shoes in the past. Below, these nine Young Entrepreneur Council members share the top marketing advice they wish they had known when they first started marketing their businesses. Read their experiences to help inform what’s best for your business.

expert panel

When establishing a startup, it can be difficult to know which metrics you should be focusing on. You may be watching and reporting on basic key performance indicators (KPIs) such as your gross profit margin, but are there metrics you're overlooking? The answer is most likely yes. These eight Young Entrepreneur Council members have learned through experience that not measuring certain metrics could mean missed opportunities for company growth. So review this list of often overlooked KPIs to see if you're missing any important metrics from your reports.

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Not every online storefront is the same and, when looking to set up and maintain their own online store, business owners can end up spending hours researching various components, add-ons, features and capabilities to find the right software to use.  So what unique features should business owners be zeroing in on? What capabilities are likely to come in handy after the store is up and running? Here, eight members of Young Entrepreneur Council discuss some of the most valuable online store management software features and why these elements are so vital to online business owners.

Eight Common Ethical Dilemmas Business Owners Face (And How To Overcome Them)

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Ethical dilemmas are commonplace in society, but when a business experiences one, the impact (and potential fallout) can have a wide reach. In many cases, ethical dilemmas are challenging to work through because the risk and reward aren't as clear-cut as other types of decisions. This complexity becomes even more convoluted with businesses, as other businesses, customers and employees can all be affected. Below, eight leaders from Young Entrepreneur Council examine some of the more common ethical dilemmas business owners may face and offer their advice on how to overcome them.

Company details

The Tractionology Group

Company bio

The Tractionology Group helps 'scale-up' CEOs & founders build their sales and marketing “operating system” to create predictable sales, drive a culture of excellence, and unlock their next stage of growth.


Marketing & Advertising

Area of focus

Digital Marketing
Sales Automation
Brand Marketing

Company size

2 - 10