Member Since 2014
The Tractionology Group
Austin, Texas Area
Joe Stolte is a CEO Growth Coach and a four-time serial entrepreneur with 3 successful exits. He was the former COO of Lottery.com which went public for $526M, and he was the former CRO of Growflow, which was acquired for over $60M. Today Joe is the CEO of the Tractionology Group, helping 'scale-up' CEOs & founders build their sales and marketing “operating system” to create predictable sales, drive a culture of excellence, and unlock their next stage of growth. Joe's work has been covered by Forbes, CNBC, ESPN, Billboard, and Yahoo News. He is also an active investor in emerging technologies, real estate, and digital assets. He lives in Austin with his wife Judy and his son Journey.
Leaders often fall prey to and mistakenly share myths about sales with their team. Believing these misconceptions can hurt their ability to sell.
When it comes time to start marketing your business, you either have a ton of ideas you want to try or you have no clue where to begin. You likely understand the importance of sharing the benefits of your products and services with prospective customers, but it can be hard to know if you're taking the right steps in sharing your brand's message.
When establishing a startup, it can be difficult to know which metrics you should be focusing on. You may be watching and reporting on basic key performance indicators (KPIs) such as your gross profit margin, but are there metrics you're overlooking? The answer is most likely yes.
Not every online storefront is the same and, when looking to set up and maintain their own online store, business owners can end up spending hours researching various components, add-ons, features and capabilities to find the right software to use.
Ethical dilemmas are commonplace in society, but when a business experiences one, the impact (and potential fallout) can have a wide reach.
With all the channels businesses can use to communicate with their core audience, it's now easier than ever to get feedback from consumers. And whether it’s direct or indirect feedback, many consumers are more than willing to give it. But with so many channels to choose from, how can leaders decide what the most effective ways to stay informed of customer opinions are?
The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:
Make the decision to make fewer decisions.
Whether you’re a business leader or just someone trying to improve their life, surrounding yourself with positive people can be an important part of personal development. Aside from offering support when you most need it, positive people can also challenge you to grow and evolve as an individual, all while giving you the confidence you need to take action.
One of the best ways to reach your target market, build up trust and generate goodwill in advance of the sale is to create content that draws your audience in and compels them to take action.
The Tractionology Group helps 'scale-up' CEOs & founders build their sales and marketing “operating system” to create predictable sales, drive a culture of excellence, and unlock their next stage of growth.
Marketing & Advertising