Joe Gagliese

Member Since 2016

Joe Gagliese

Co-Founder

Viral Nation Inc

Toronto, Canada Area

My name is Joseph Gagliese, I recall vividly as a young person that I had the entrepreneurial bug. I was constantly coming up with ideas for the next big thing and my family was frequently and reluctantly called upon to test market “things”.  With little trepidation I decided not to seek treatment for the entrepreneurial bug and have accepted its influence on me. Today I am very proud to be the President of Viral Nation Inc.. We are a global social media influencer agency and marketing company. The world of social media advertising has for a lack of a better term, “blown up” and is making its way into the mainstream of marketing. My partner and I correctly anticipated this evolution or revolution to be more dramatic. Since our start just a short few years ago, we have become the largest social media influencer agency America and one of the largest globally. We are and have been working with large brands such as Microsoft, Scotiabank, Crayola and successfully launched initiatives to promote their products and services, and increase awareness through social media influencers and content. We have also worked with organizations such as the Pan Am Games to foster interest and awareness for their event. The audiences of social media influencers, both individually and collectively, are vast and their audiences have a need to consume their unique content. We find ourselves in the power seat within this burgeoning industry and created a direct channel for brands that allows their target audience to be reached at a fraction of the cost of traditional marketing AND is MUCH more effective.   Viral Nation had solidified our position as a key player in the social media marketing industry and we aspire to keep growing. We want to keep teaching and showing brands how they can maximize their dollars in a meaningful way. Influencer marketing is a unique space and people are realizing the value and the effect it can have if done the right way. It's our grand vision to give influencer


SKILLS

  • Leadership
  • Sales
  • Digital Marketing

RECENT CONTENT

July 21st, 2020

How To Enhance Your Organization’s User Experience: Eight Vital Lessons

User experience (UX) informs your consumer's overall impression of your business. Like all other first impressions, you need to make this one count, or else your buyer might just consider going elsewhere. Unfortunately, many young businesspeople underestimate the importance of user experience.

July 20th, 2020

13 Searching Self-Questions to Help You Become a Better Leader

Leadership is a battle for constant improvement.

December 23rd, 2019

The Future Of Holiday Marketing Is Online

If this year's Black Friday and Cyber Monday sales are any indication, your brand should be investing in online marketing.

October 22nd, 2019

The New Playbook For Gen Z Marketing

For the brands that study and understand the new Gen Z landscape, there’s tremendous opportunity.


COMPANY INFO

Viral Nation Inc

Viral Nation is an award-winning full-service agency that pioneered influencer marketing programs and strategies. The company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy. It also boasts one of the world’s largest and most impactful influencer networks, representing gamers, athletes, social celebrities and influential content creators across dozens of industries both exclusively and non exclusively. Viral Nation is known for its outstanding track record of successful marketing campaigns for clients such as Tencent, Match, Wish, Victoria's Secret, ViewSonic and many more. The agency’s influencer campaigns are backed by its industry-leading tracking and ROI metrics. Having outperformed on 95% of its influencer marketing campaigns, the agency is entrusted with marquee accounts for leading brands globally and has a client retention rate of over 90%. The full-service agency is led by an expert team that focuses on driving real results.


AREA OF FOCUS

  • Influencer Marketing
  • Content
  • Digital Marketing

INDUSTRY

Marketing & Advertising