Member Since 2016
Viral Nation Inc
Toronto, Canada Area
I recall vividly as a young person that I had the entrepreneurial bug. I was constantly coming up with ideas for the next big thing and my family was frequently and reluctantly called upon to test market “things”. With little trepidation I decided not to seek treatment for the entrepreneurial bug and have accepted its influence on me. Together with my high school friend and business partner Mat Micheli, I launched a series of ventures, including Viral Nation in 2014. As Viral Nation’s Co-CEO, I've led the company’s transformation from a leading influencer marketing agency to a global digital and social innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation now works with tens of thousands of influencers across the social landscape and fuels growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Hasbro, Meta, Oculus, Tencent, and Uber. I'm also privileged to speak to the media often on topics including influencer marketing and social technologies, including with great outlets such as the New York Times, Cheddar, Bloomberg, Adweek, Wall Street Journal, WIRED, CNBC, Vox, Business Insider, Forbes, Inc. and more. In my spare time I like to mentor aspiring business leaders as the first Entrepreneur in Residence at the University of Toronto and am also Strategic Advisor to Immutable Holdings, the parent company of NFT.com, and to Enlightened Capital, a leading credit facility for alternative financing solutions.
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Viral Nation is a global digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech. As the global leader in influencer marketing, Viral Nation's diverse, multidisciplinary team is proud to fuel growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta (formerly Facebook), Tencent, Tim Hortons, TJX, Uber, and Vivid Seats.
Marketing & Advertising