Member Since July 2016
Skills
About
I recall vividly as a young person that I had the entrepreneurial bug. I was constantly coming up with ideas for the next big thing and my family was frequently and reluctantly called upon to test market “things”. With little trepidation I decided not to seek treatment for the entrepreneurial bug and have accepted its influence on me. Together with my high school friend and business partner Mat Micheli, I launched a series of ventures, including Viral Nation in 2014. As Viral Nation’s Co-CEO, I've led the company’s transformation from a leading influencer marketing agency to a global digital and social innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation now works with tens of thousands of influencers across the social landscape and fuels growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Hasbro, Meta, Oculus, Tencent, and Uber. I'm also privileged to speak to the media often on topics including influencer marketing and social technologies, including with great outlets such as the New York Times, Cheddar, Bloomberg, Adweek, Wall Street Journal, WIRED, CNBC, Vox, Business Insider, Forbes, Inc. and more. In my spare time I like to mentor aspiring business leaders as the first Entrepreneur in Residence at the University of Toronto and am also Strategic Advisor to Immutable Holdings, the parent company of NFT.com, and to Enlightened Capital, a leading credit facility for alternative financing solutions.
Joe Gagliese
Published content
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As people around the world increasingly adopt social media, the companies that employ them are facing a whole new slew of related PR and HR mishaps.
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Here are some ways that the continued rise of the influencer economy may change the world as we know it.
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Sure, dip your toes in the water, but you don’t need to dive fully in on NFTs quite yet.
expert panel
User experience (UX) informs your consumer's overall impression of your business. Like all other first impressions, you need to make this one count, or else your buyer might just consider going elsewhere. Unfortunately, many young businesspeople underestimate the importance of user experience. Modern business is nothing like the “Field of Dreams” -- it takes more than just building it to make people come. You need to offer a unique user experience to make the visit memorable and worth sharing with others. To help, eight professionals from Young Entrepreneur Council explain what they learned about the importance of UX and how they have used these lessons to enhance this experience for their customers.
expert panel
Leadership is a battle for constant improvement. In modern business, there is a particular need for competent leadership. However, leaders don't retain their positions by being complacent. One of the most effective methods of self-reflection is by asking yourself searching questions and answering them truthfully. The catch is that this requires you to be entirely honest with yourself. But what are the questions that would encourage you to be better? What should you ask yourself to develop into a more effective leader? To help, these 13 experts from Young Entrepreneur Council share the questions they ask themselves daily in their bid for self-development.
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Dec 23, 2019
If this year's Black Friday and Cyber Monday sales are any indication, your brand should be investing in online marketing.
Company details
Viral Nation Inc
Company bio
Viral Nation is a global digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech. As the global leader in influencer marketing, Viral Nation's diverse, multidisciplinary team is proud to fuel growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta (formerly Facebook), Tencent, Tim Hortons, TJX, Uber, and Vivid Seats.