Joe Gagliese

Member Since 2016

Joe Gagliese

Co-Founder and CEO

Viral Nation Inc

Toronto, Canada Area

I recall vividly as a young person that I had the entrepreneurial bug. I was constantly coming up with ideas for the next big thing and my family was frequently and reluctantly called upon to test market “things”.  With little trepidation I decided not to seek treatment for the entrepreneurial bug and have accepted its influence on me. Together with my high school friend and business partner Mat Micheli, I launched a series of ventures, including Viral Nation in 2014. As Viral Nation’s Co-CEO, I've led the company’s transformation from a leading influencer marketing agency to a global digital and social innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation now works with tens of thousands of influencers across the social landscape and fuels growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Hasbro, Meta, Oculus, Tencent, and Uber. I'm also privileged to speak to the media often on topics including influencer marketing and social technologies, including with great outlets such as the New York Times, Cheddar, Bloomberg, Adweek, Wall Street Journal, WIRED, CNBC, Vox, Business Insider, Forbes, Inc. and more. In my spare time I like to mentor aspiring business leaders as the first Entrepreneur in Residence at the University of Toronto and am also Strategic Advisor to Immutable Holdings, the parent company of NFT.com, and to Enlightened Capital, a leading credit facility for alternative financing solutions.


SKILLS

  • Leadership
  • Sales
  • Digital Marketing

RECENT CONTENT

November 2nd, 2022

Your Employees Are On Social Media, You’re Right To Be Worried: 5 Worst-Case Scenarios

As people around the world increasingly adopt social media, the companies that employ them are facing a whole new slew of related PR and HR mishaps.

July 8th, 2022

The Rise Of The Influencer: Predictions For Ways They’ll Change The World

Here are some ways that the continued rise of the influencer economy may change the world as we know it.

April 5th, 2022

Three Reasons Why Big Brands Don’t Need To Jump On The NFT Train (Yet)

Sure, dip your toes in the water, but you don’t need to dive fully in on NFTs quite yet.

July 21st, 2020

How To Enhance Your Organization’s User Experience: Eight Vital Lessons

User experience (UX) informs your consumer's overall impression of your business. Like all other first impressions, you need to make this one count, or else your buyer might just consider going elsewhere. Unfortunately, many young businesspeople underestimate the importance of user experience.


COMPANY INFO

Viral Nation Inc

Viral Nation is a global digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech. As the global leader in influencer marketing, Viral Nation's diverse, multidisciplinary team is proud to fuel growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta (formerly Facebook), Tencent, Tim Hortons, TJX, Uber, and Vivid Seats.


AREA OF FOCUS

  • Influencer Marketing
  • Content
  • Digital Marketing

INDUSTRY

Marketing & Advertising