Jennifer Buonantony

April 12th, 2021

Eight Key Strategies To Overcome Your Competition And Stand Out In A Crowded Market

In a market with hundreds (maybe thousands) of competitors, it becomes more challenging for businesses to make a mark that'll impact the core audience they’re aiming for. This is why it’s so important for a business to develop a strategy that will give them an edge over the rest.

March 18th, 2021

Creating A Mobile App For Your Business? 14 Ways To Keep Consumers Coming Back To It

To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it's a great idea—but app fatigue is very real, and if you don't want users to delete your app after a few uses, you need to give them a good reason to keep coming back.

February 8th, 2021

Eight Nonnegotiable Traits You Should Be Looking For In Potential Hires

Your employees’ personalities and work ethics have a direct impact on how effective and efficient you and your company are at getting anything done. Because of this, putting together a well-functioning team isn’t always straightforward. For an entrepreneur who needs to have team members they can count on, a few personality traits stand out as necessary.

February 4th, 2021

Looking to Partner With a Larger Business? Take These 10 Steps First

When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear.

February 1st, 2021

Eight Ways To Approach Monitoring Your Business Competition

Building a brand takes a lot of time, effort and resources—but so does monitoring the competition. No business can perform both at the maximum possible effectiveness, and so compromises must be made. Companies must balance their time and other resources to ensure they can achieve both.

January 29th, 2021

Seven Key Strategies To Ensure You’re Hiring The Right People

An entrepreneur is only as powerful as the people they surround themselves with. Starting and attempting to grow a business can be a difficult journey, and the sheer amount of outside challenges you need to tackle can be overwhelming. That is why a solid support network is one of the most important things a business owner should create.

January 21st, 2021

Nine Common Mistakes People Make When Building Their Personal Brand

Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, with all the different information sources out there, it's easy to get confused about how exactly to do that. Where one source would advise you to do one thing, another article may recommend the complete opposite.

January 14th, 2021

17 Creative Ways to Bring Together Company Leaders for Productive Conversation

17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.

December 30th, 2020

Eight Techniques For Navigating Difficult Conversations As A Leader

As an executive, difficult conversations often come up in the workplace. It may be something as sensitive as expressing a concern to an employee or explaining why the company's letting someone go.

December 30th, 2020

Eight Ways Employees Can Show Their Appreciation To Great Leaders

The backbone of a company is its employees, but the brain of a business is its leadership. The best leaders inspire and encourage the employees working under them, but even these leaders need positive reinforcement from time to time. While a lot of this reinforcement comes from those above them in the hierarchy, it has special meaning when the employees under them reach out to show their appreciation.

December 28th, 2020

8 Entrepreneurs Share the Best Marketing Lesson They've Learned in 2020

[LONG FORM EMAILED TO KELSEY]

December 23rd, 2020

Nine Ways The Workforce Will Change In 2021

If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.

December 22nd, 2020

Get Started On Your End-Of-Year Review: Seven Useful Tips

End-of-year reviews are an essential tool to gauge the business's effectiveness and efficiency over the previous year. Unfortunately, few businesses implement a review, and some that do only look at the cursory metrics that would give them a basic understanding of the company's strengths and weaknesses.

December 21st, 2020

Nine Ways To Navigate The Holiday Workload While Already In Crisis Mode

It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work.

December 18th, 2020

Eight Ways To Differentiate Your Idea In A Saturated Market

One of the worst things for a budding entrepreneur is to realize that the problem they're solving already has a solution. The business environment has diversified a lot, but the low cost of entry has now made it easy for others to develop similar ideas.

December 17th, 2020

12 Considerations When Creating Your Pricing Structure

Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following: