Member Since 2018
Press Pass LA and PPLA Social + PR
Los Angeles Area
I have over fifteen years of experience working in the entertainment industry spanning script development, TV & Film Production, talent management and social media & public relations. After graduating Summa Cum Laude from Syracuse University's prestigious S.I. NewHouse School of Public Communications (2003), my career began in script development in NYC at Tribeca Films (owned by Robert De Niro and Jane Rosenthal) and then in talent management at Innovative@Ford (a joint venture between Innovative Artists and Ford Models). In 2004, I made the move to Los Angeles working for Mark Burnett Productions having just wrapped Donald Trump's "The Apprentice" and working on Sylvester Stallone and Sugar Ray Leonard's "The Contender." In Los Angeles, my career spanned several more years of production including working in the directing department on the hit TV shows "Grey's Anatomy," "Desperate Housewives," and "House" and on films including "War of the Worlds" and "Thank You For Smoking," to name a few. I later made the move from set production back to talent management and development at companies including Magnolia Entertainment and Robyn Nash Productions. Seeing the shift in the industry toward digital, I accepted a position as the Senior Account Manager in social media across brands and talent at Jones Social PR working on clients including Pacific World Cosmetics, "The Valley Girl Show" on FOX starring tech guru Jesse Draper and Disney's "Dog With A Blog," among others. I later led the social media & PR department at Rebel Industries working across all E + J Gallo Wines and helping to launch a music podcast, "Rebel Radio." I also worked as a senior executive in business and tech PR for NRPR Group across accounts including Heal, Kukun, VC Network, Oncogambit, Glasshouse, and more. In 2010, I started my own media company, Press Pass LA, covering breaking industry news in the areas of TV, Film, Music, Fashion and more. PressPassLA.com focuses on events coverage, ce
As a new entrepreneur, you might battle limiting beliefs or unrealistic expectations that you’ve yet to flag or identify. However, as you progress in your business, you’ll learn there are certain ideas and habits you’ll need to shed in order to reach your fullest potential.
Entrepreneurs can face obstacles from many different areas, but when you’re young and new to the business, there always seem to be extra hurdles to jump over. Both external and internal pressures can wear down on you, and before long, you can start feeling overwhelmed. But these pressures shouldn’t deter you from becoming an entrepreneur, and there are steps you can take to overcome them.
In a market with hundreds (maybe thousands) of competitors, it becomes more challenging for businesses to make a mark that'll impact the core audience they’re aiming for. This is why it’s so important for a business to develop a strategy that will give them an edge over the rest.
To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it's a great idea—but app fatigue is very real, and if you don't want users to delete your app after a few uses, you need to give them a good reason to keep coming back.
Your employees’ personalities and work ethics have a direct impact on how effective and efficient you and your company are at getting anything done. Because of this, putting together a well-functioning team isn’t always straightforward. For an entrepreneur who needs to have team members they can count on, a few personality traits stand out as necessary.
When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear.
Building a brand takes a lot of time, effort and resources—but so does monitoring the competition. No business can perform both at the maximum possible effectiveness, and so compromises must be made. Companies must balance their time and other resources to ensure they can achieve both.
An entrepreneur is only as powerful as the people they surround themselves with. Starting and attempting to grow a business can be a difficult journey, and the sheer amount of outside challenges you need to tackle can be overwhelming. That is why a solid support network is one of the most important things a business owner should create.
Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, with all the different information sources out there, it's easy to get confused about how exactly to do that. Where one source would advise you to do one thing, another article may recommend the complete opposite.
17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.
As an executive, difficult conversations often come up in the workplace. It may be something as sensitive as expressing a concern to an employee or explaining why the company's letting someone go.
The backbone of a company is its employees, but the brain of a business is its leadership. The best leaders inspire and encourage the employees working under them, but even these leaders need positive reinforcement from time to time. While a lot of this reinforcement comes from those above them in the hierarchy, it has special meaning when the employees under them reach out to show their appreciation.
[LONG FORM EMAILED TO KELSEY]
If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.
End-of-year reviews are an essential tool to gauge the business's effectiveness and efficiency over the previous year. Unfortunately, few businesses implement a review, and some that do only look at the cursory metrics that would give them a basic understanding of the company's strengths and weaknesses.
It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work.
One of the worst things for a budding entrepreneur is to realize that the problem they're solving already has a solution. The business environment has diversified a lot, but the low cost of entry has now made it easy for others to develop similar ideas.
Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Press Pass LA began as an entertainment news outlet, presspassla.com. Our mission is to "Get What Matters" in Hollywood to our fans! We bring you celebrity journey stories, the best rising talent to watch, and highlight philanthropy in Los Angeles. We're your press pass behind the velvet rope to all things Hollywood, gossip free! We recently expanded to include our PR + digital agency and our TV/Film production divisions.