Member Since 2018
Jennifer Buonantony
Press Pass LA and PPLA Social + PR
Los Angeles Area
I have over fifteen years of experience working in the entertainment industry spanning script development, TV & Film Production, talent management and social media & public relations. After graduating Summa Cum Laude from Syracuse University's prestigious S.I. NewHouse School of Public Communications (2003), my career began in script development in NYC at Tribeca Films (owned by Robert De Niro and Jane Rosenthal) and then in talent management at Innovative@Ford (a joint venture between Innovative Artists and Ford Models). In 2004, I made the move to Los Angeles working for Mark Burnett Productions having just wrapped Donald Trump's "The Apprentice" and working on Sylvester Stallone and Sugar Ray Leonard's "The Contender." In Los Angeles, my career spanned several more years of production including working in the directing department on the hit TV shows "Grey's Anatomy," "Desperate Housewives," and "House" and on films including "War of the Worlds" and "Thank You For Smoking," to name a few. I later made the move from set production back to talent management and development at companies including Magnolia Entertainment and Robyn Nash Productions. Seeing the shift in the industry toward digital, I accepted a position as the Senior Account Manager in social media across brands and talent at Jones Social PR working on clients including Pacific World Cosmetics, "The Valley Girl Show" on FOX starring tech guru Jesse Draper and Disney's "Dog With A Blog," among others. I later led the social media & PR department at Rebel Industries working across all E + J Gallo Wines and helping to launch a music podcast, "Rebel Radio." I also worked as a senior executive in business and tech PR for NRPR Group across accounts including Heal, Kukun, VC Network, Oncogambit, Glasshouse, and more. In 2010, I started my own media company, Press Pass LA, covering breaking industry news in the areas of TV, Film, Music, Fashion and more. PressPassLA.com focuses on events coverage, ce
RECENT CONTENT
February 8th, 2021
Eight Nonnegotiable Traits You Should Be Looking For In Potential Hires
Your employees’ personalities and work ethics have a direct impact on how effective and efficient you and your company are at getting anything done. Because of this, putting together a well-functioning team isn’t always straightforward. For an entrepreneur who needs to have team members they can count on, a few personality traits stand out as necessary.
February 4th, 2021
Looking to Partner With a Larger Business? Take These 10 Steps First
When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear.
February 1st, 2021
Eight Ways To Approach Monitoring Your Business Competition
Building a brand takes a lot of time, effort and resources—but so does monitoring the competition. No business can perform both at the maximum possible effectiveness, and so compromises must be made. Companies must balance their time and other resources to ensure they can achieve both.
January 29th, 2021
Seven Key Strategies To Ensure You’re Hiring The Right People
An entrepreneur is only as powerful as the people they surround themselves with. Starting and attempting to grow a business can be a difficult journey, and the sheer amount of outside challenges you need to tackle can be overwhelming. That is why a solid support network is one of the most important things a business owner should create.
January 21st, 2021
Nine Common Mistakes People Make When Building Their Personal Brand
Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, with all the different information sources out there, it's easy to get confused about how exactly to do that. Where one source would advise you to do one thing, another article may recommend the complete opposite.
January 14th, 2021
17 Creative Ways to Bring Together Company Leaders for Productive Conversation
17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.
December 30th, 2020
Eight Ways Employees Can Show Their Appreciation To Great Leaders
The backbone of a company is its employees, but the brain of a business is its leadership. The best leaders inspire and encourage the employees working under them, but even these leaders need positive reinforcement from time to time. While a lot of this reinforcement comes from those above them in the hierarchy, it has special meaning when the employees under them reach out to show their appreciation.
December 30th, 2020
Eight Techniques For Navigating Difficult Conversations As A Leader
As an executive, difficult conversations often come up in the workplace. It may be something as sensitive as expressing a concern to an employee or explaining why the company's letting someone go.
December 28th, 2020
8 Entrepreneurs Share the Best Marketing Lesson They've Learned in 2020
[LONG FORM EMAILED TO KELSEY]
December 23rd, 2020
Nine Ways The Workforce Will Change In 2021
If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.
December 22nd, 2020
Get Started On Your End-Of-Year Review: Seven Useful Tips
End-of-year reviews are an essential tool to gauge the business's effectiveness and efficiency over the previous year. Unfortunately, few businesses implement a review, and some that do only look at the cursory metrics that would give them a basic understanding of the company's strengths and weaknesses.
December 21st, 2020
Nine Ways To Navigate The Holiday Workload While Already In Crisis Mode
It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work.
December 18th, 2020
Eight Ways To Differentiate Your Idea In A Saturated Market
One of the worst things for a budding entrepreneur is to realize that the problem they're solving already has a solution. The business environment has diversified a lot, but the low cost of entry has now made it easy for others to develop similar ideas.
December 17th, 2020
12 Considerations When Creating Your Pricing Structure
Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
COMPANY INFO
Press Pass LA and PPLA Social + PR
Press Pass LA began as an entertainment news outlet, presspassla.com. Our mission is to "Get What Matters" in Hollywood to our fans! We bring you celebrity journey stories, the best rising talent to watch, and highlight philanthropy in Los Angeles. We're your press pass behind the velvet rope to all things Hollywood, gossip free! We recently expanded to include our PR + digital agency and our TV/Film production divisions.
AREA OF FOCUS
- Media
- Public relations
- Digital Marketing
INDUSTRY
Entertainment