Member Since 2019
Portland, Oregon Area
With 17 years of sales and marketing experience Jeff focuses on strategy and growth practices. Jeff has worked in strategic business development roles at several companies including Fortune 500 to technology startups. His greatest strengths are creativity, passion for sales and leadership. He thrives on challenges, particularly those that expand the company's reach. He has helped large corporations expand top line revenues and start-ups reach profitability far ahead of projections. Currently Jeff is the co-founder of LeadsRx and is thrilled to bring attribution and transparency to the broadcast and digital marketing industry. Extensive experience in; Start Ups IoT: e-Commerce Strategic Partnerships: SaaS: Adtech/MarTech Digital Media: Hunting/Prospecting: Quota Attainment Sales Management: Sales Process:Go-To-Market Strategies
How can you, the owner of a network working so diligently to promote and advertise on behalf of the partners in your network, prove that all of your effort is indeed paying off with sales conversions?
Working for a startup is vastly different than working for an established company. Established companies have steady processes and defined operations, while startups often wade through a constant stream of pivots and unknowns.
Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.
To perform the complex calculations necessary to arrive at the incrementality of a medium, you need to think more like a scientist and less like a marketer.
There's no question as to how vital innovation is to a business. However, the pitfall that most entrepreneurs fall victim to is thinking that all change must come from the top. If a company hires right, its talented employees could offer a vast resource in terms of their innovation to the company.
One of the most common complaints that professionals have in the 21st century is how little time there is in a day. The truth of the matter is that the day hasn't changed, but how we manage our time has. Losing time on frivolous activities is nothing new. However, with the advent of attention-stealing applications, we lose more time than ever before without even realizing it.
Accessing capital is one of the biggest challenges many new entrepreneurs face. From loans to investments, securing the proper financing is a long and taxing process, but it can be overcome. Members of Young Entrepreneur Council explained how they worked through their funding challenges.
Businesses run on money the way engines run on fuel. Knowing how to effectively save money, especially when a business first gets started, is a great way to build capital to help the company grow. Funding is usually one of the most significant hurdles for a new business to overcome. Unless the company already has an angel investor, this stumbling block might be the one that dooms the enterprise in the long run.
Marketing is only truly effective if it strikes a chord with the audience it's intended for. Brand messages resonate more when the business aims them at the right audience. Since branding happens across multiple channels, having a consistent plan for both content and media is necessary.
LeadsRx is a marketing attribution platform that helps marketers understand which of their online and offline campaigns are driving conversions like new customers and leads for sales teams.