Jeff Keenan

May 25th, 2021

11 Smart Ways For Leaders To Assess Accomplishments Each Quarter

One of the best ways to keep a business innovative and growing healthily is for leaders to set tangible goals for teams. To motivate teams to accomplish their goals, it helps to assess the progress toward meeting them on a quarterly basis. This way, at the end of every quarter, the whole team can look back and track the progress they’ve made, see what still needs to happen and prepare for the quarter ahead.

April 7th, 2021

15 SMART STRATEGIES FOR HANDLING NEGATIVE CUSTOMER REVIEWS

Members of Young Entrepreneur Council explain the first steps a business should take upon discovering a negative review.

March 24th, 2021

Nine Tips All Entrepreneurs Need To Hear When Starting A Business

If you're looking for business advice, there are a lot of different places you could go. There are countless books and seminars that promise you success with your business, but many of them are built on the achievements of their creators. No two entrepreneurs or businesses are precisely the same, and because of this, their advice may not apply or resonate with you.

January 25th, 2021

Marketplace Networks: A Solid Advertising Attribution Opportunity

How can you, the owner of a network working so diligently to promote and advertise on behalf of the partners in your network, prove that all of your effort is indeed paying off with sales conversions?

December 2nd, 2020

10 Critical Qualities Every Startup Hire Should Have

Working for a startup is vastly different than working for an established company. Established companies have steady processes and defined operations, while startups often wade through a constant stream of pivots and unknowns.

December 2nd, 2020

14 WAYS TO REDUCE ONLINE CART ABANDONMENT AND CONVERT MORE SITE VISITORS

Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.

September 23rd, 2020

How To Improve Your Ad Spend Allocation With Incrementality

To perform the complex calculations necessary to arrive at the incrementality of a medium, you need to think more like a scientist and less like a marketer.

June 1st, 2020

Eight Strategic Approaches To Encouraging Employee Innovation

There's no question as to how vital innovation is to a business. However, the pitfall that most entrepreneurs fall victim to is thinking that all change must come from the top. If a company hires right, its talented employees could offer a vast resource in terms of their innovation to the company.

May 21st, 2020

15 Practical Ways to Fit More Time Into Your Day

One of the most common complaints that professionals have in the 21st century is how little time there is in a day. The truth of the matter is that the day hasn't changed, but how we manage our time has. Losing time on frivolous activities is nothing new. However, with the advent of attention-stealing applications, we lose more time than ever before without even realizing it.

April 15th, 2020

13 Entrepreneurs Share Their Journey to Accessing Startup Capital

Accessing capital is one of the biggest challenges many new entrepreneurs face. From loans to investments, securing the proper financing is a long and taxing process, but it can be overcome. Members of Young Entrepreneur Council explained how they worked through their funding challenges.

April 15th, 2020

12 Ways to Boost Your Following on LinkedIn LinkedIn remains one of the most valuable resources for a business in terms of building industry connections, finding talent and attracting new potential customers. So how can a new business make the most of its LinkedIn page to boost its following and gain more visibility?

March 4th, 2020

Wondering How To Save Money While Getting Your Business Off The Ground? Read These Seven Tips

Businesses run on money the way engines run on fuel. Knowing how to effectively save money, especially when a business first gets started, is a great way to build capital to help the company grow. Funding is usually one of the most significant hurdles for a new business to overcome. Unless the company already has an angel investor, this stumbling block might be the one that dooms the enterprise in the long run.

February 13th, 2020

Eight Best Tips To Blend Content And Media Strategies For Your Target Audience

Marketing is only truly effective if it strikes a chord with the audience it's intended for. Brand messages resonate more when the business aims them at the right audience. Since branding happens across multiple channels, having a consistent plan for both content and media is necessary.

January 16th, 2020

Time Management Tips: Focus on Brand Growth or Competition?