Jason Khoo

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Public speaking is a great way to gain exposure for your brand and a reputation for expertise in your field. Events with an audience allow for transparency and vulnerability—two key pieces to success when you're working to build a brand that consumers are eager to engage with. Speaking events also help you show off the core solutions your business has to offer. The pandemic may have slowed in-person conferences and presentations, but it's likely a temporary effect—and there are plenty of virtual opportunities out there right now. We asked 10 members of Young Entrepreneur Council their advice on finding great speaking engagements to build up your brand. Here are their recommendations for tracking down the best opportunities for you.

expert panel

expert panel

17 leaders from YEC share the tools and processes they use and why they work. In the digital age, a company not tapping into automation is losing time and productivity. Relying on human contributors to produce content is still the best approach. However, in distributing this content, automated processes, tools, and strategies are always more efficient. In marketing, efficiency means a better return on investment because it speeds up turnover time and costs less than manual methodologies. Companies can ill-afford to waste time on manual methods when automated means of getting the message out to an audience exist. In the world of marketing, time is money. Automation utilities save time, and as a result, increase the company's ROI on their marketing budget. How does a business automate its marketing? Some entrepreneurs think automation is complicated, requiring a long process of learning how to use new tools. Others fear it requires adding a specialized IT department to their company, which might be a considerable upfront cost to the company. Neither of these things is true. In fact, some of the best automation tools that you need to use are both simple and cost-effective. Even those with an associated price tag usually pay for themselves in the savings the business makes through its automation. Automation doesn't have to be a scary, unknown landscape. To help, we consulted 17 entrepreneurs from YEC about the marketing automation tools, strategies, and processes they utilize to make life easier and increase their marketing ROI.

expert panel

expert panel

Entrepreneurship is a journey that no one is fully prepared to take. No matter how much time you spent researching and learning things before you started, there are always things you’ll wish you had done differently in hindsight. While you can’t prepare for every possible scenario, you can arm yourself for some common challenges and circumstances by learning from other’s experiences. We asked members of Young Entrepreneur Council what they wished they knew before they launched their businesses and what difference it would have made. Ten of them shared their insights below.

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Go beyond the average monthly searches or the difficulty to rank for each keyword to truly understand the intent of the keyword.

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SEO can be much simpler than it looks at first glance.

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Transparency in business has become a practice that’s favored by not only consumers, but by employees as well. When leaders are transparent with their team about the business, it builds a sense of trust and equips employees to make informed decisions. However, sharing more information than necessary can be distracting at best, and detrimental to company culture at worst. So how do you determine how transparent to be with your employees? Below, 10 members of Young Entrepreneur Council share some questions and considerations for leaders.

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expert panel

There's no question as to how vital innovation is to a business. However, the pitfall that most entrepreneurs fall victim to is thinking that all change must come from the top. If a company hires right, its talented employees could offer a vast resource in terms of their innovation to the company. All that a business needs to do is to cultivate this drive for making things better. In doing so, they leverage the employee's creative urges to the benefit of the organization. Here, eight contributors to Young Entrepreneur Council examine how a company can set its employees on the path to generating innovative ideas strategically.

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As an entrepreneur, it’s useful to have strong business acumen -- an almost intuitive skill that can and must be honed. However, good business sense alone isn’t enough; there are several other traits an entrepreneur needs in order to succeed. As some of the top leaders in their respective industries, the members of Young Entrepreneur Council know what skills are required to succeed in the business world. Below, they share 10 underrated skills that all entrepreneurs should possess, but often don't.

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Human beings are fallible. With every strength, there is an attached weakness. However, we are also self-aware, and that gives us an advantage. We can actively seek out our weaknesses and find ways to shore them up. Admitting that one is vulnerable to certain things is an excellent place to start. However, figuring out our strengths and weaknesses take a lot more time and effort than some are willing to invest. To help young business leaders get a handle on their characteristics, these eight members of Young Entrepreneur Council describe their personal techniques to determine where they are vulnerable, and how they address the shortcoming.

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Running a business is no easy feat, and with each new challenge that arises, an entrepreneur risks becoming buried under the weight of the responsibility. There's no way that an individual can stop the flood of responsibilities, so the only option that a new business owner has is to find an effective and efficient process for managing the situation. Some strategies designed to help leaders avoid being buried under the responsibilities of a business work far better than others, but it's challenging to know from a glance which ones are good and which ones aren't. These eight members of Young Entrepreneur Council look at the most effective strategies they use to avoid becoming a victim of their business's increasing demands.

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Take a look at these metrics for a comprehensive view of your site's SEO.

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Neither strategy is inherently better than the other; it just depends on what is best for your business.