Jared Atchison

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New projects or initiatives can be exciting, but sometimes business leaders can be blinded by their own excitement and push forward even when things aren't going as planned. If you think this could be happening to you, it may be wise to reflect on any signs that could indicate a need to pause or stop a project altogether. To help get you started, nine business leaders from Young Entrepreneur Council list signs to look out for that will help you determine if you should pull back on (or completely halt) a project or initiative—even one you’re excited about.

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With vacations, warm-weather activities and a renewed sense of energy to occupy your mind, staying productive in the summer months can sometimes be a difficult task. But whether you’re an entrepreneur trying to grow your business or a busy professional trying to get through a project, finding ways to maintain focus is key to being able to do your best work. Luckily, you don’t have to sacrifice your summer in order to stay productive. According to the members of Young Entrepreneur Council, it’s all about balance. Here, they discuss some of their best tips for how to find your focus and stay productive when the joys of summer are making you feel a bit distracted.

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Being an entrepreneur requires a unique blend of creativity, vision and innovative thinking. To stay ahead in the ever-evolving business landscape, entrepreneurs need constant inspiration and fresh perspectives. Luckily, podcasts have become an invaluable (and readily available) source of knowledge and motivation for ambitious business minds. Whether you're just starting your entrepreneurial journey or are a seasoned professional, the members of Young Entrepreneur Council (YEC) offer their suggestions by answering this question:

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The rise of artificial intelligence is revolutionizing various industries, including content writing for businesses. However, the use of AI tools to generate content has sparked a heated debate in recent times. Advocates argue these tools offer numerous benefits, such as increased efficiency, improved productivity and cost savings. On the other hand, critics express concerns about the potential drawbacks, including the loss of human creativity, ethical issues and the risk of bias. Below, 14 Young Entrepreneur Council members contribute to the ongoing discussion surrounding AI content writing for businesses, examining both the positive aspects and the challenges associated with using these tools. By learning and weighing the pros and cons, businesses can make informed decisions about integrating AI into their content creation processes.

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In a data-driven business landscape, leaders rely heavily on analyzing company metrics to make informed decisions. However, understanding the multiple factors and points to consider when interpreting these metrics is crucial for accurate analysis.  Below, 18 Young Entrepreneur Council members share their tips to help a leader ensure their analysis of company metrics yields accurate and actionable insights. Using these strategies, a leader can determine whether the data indicates they're on course or if they should be prepared to challenge initial perceptions, alter strategic courses or take proactive measures for future success.

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While a business’s goal is always to please its customers, there will likely be times when a customer will end up dissatisfied with the end result of a particular project or product. The way a business responds to this situation can often determine the future of that client relationship and whether or not they will continue to work with that business moving forward. In order to ensure your client’s happiness with the final result—and save the relationship—consider the following advice. Here, nine members of Young Entrepreneur Council each recommend one step you should take to help resolve the issue when a client isn’t happy with you or your team’s work and discuss the impact it will have for the future.

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Many companies begin their diversity, equity and inclusion (DEI) efforts with the best of intentions. They want to ensure that their employees feel included and supported, that the company has diverse points of view at the table and that customers feel represented in their marketing. But this doesn’t always mean these efforts are going to be successful. To help shed some light on why that is, the members of Young Entrepreneur Council share their insights on why many companies’ DEI efforts fail and what leaders can do to ensure they actually succeed.

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It can be argued that any company that collects and handles customer data has the responsibility of leveraging strong methods to protect it, but a similar point can also be made about the company’s responsibility to educate consumers about malware and cyberattacks. Safe customers are happy customers, and helping to ensure your customers follow cybersecurity best practices can help keep them that way. There’s no one way of going about this task, however. Below, the members of Young Entrepreneur Council discuss eight effective methods for educating consumers about cybersecurity and why these methods are so beneficial for your customers and your company.

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Social media has become an integral part of modern-day marketing strategies, enabling companies to reach out to their target audiences more efficiently than ever before. With the proliferation of different social media platforms, it's crucial for companies to maintain a consistent brand voice across all channels. This not only helps in establishing a strong brand identity, but it also enables companies to effectively engage and inform their audiences. To share their insights on how to do this, a panel of Young Entrepreneur Council (YEC) experts reacted to the following question:

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For businesses, TikTok is a platform with potential beyond participating in the latest dance craze or humorous trend. With over 1 billion monthly active users, TikTok is full of potential customers for your brand, and its easy-to-use video-sharing capabilities make it the perfect platform for increasing transparency with your followers and building the trust necessary to attract new consumers. But how should you get started? Here, eight members of Young Entrepreneur Council offer a few of their recommendations. Consider implementing one or all of these creative ideas into your video marketing strategy to build a better relationship with your current customers and draw in new ones as well.

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No one enjoys having difficult conversations—especially with their boss. However, whether it’s about a problem with a co-worker, a mistake that’s been made or a disagreement on a project, difficult conversations are often necessary in the workplace and can help you and anyone else involved move forward and grow as a professional. But, that doesn’t make approaching your boss with a problem any easier. To help you learn how to do it right, eight leaders from Young Entrepreneur Council offer their advice. Here, they share tips from a leadership perspective for how to approach your manager or boss with a difficult conversation in a way that reduces your anxiety and allows you to succeed.

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Search engine optimization enables you to climb the search engine results pages (SERPs) and increase your site's visibility to generate more traffic.

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As employees grow more concerned with inflation, employers may be left wondering what they can do to help. A happy workforce is a productive workforce, and wrestling with the uncertainty that comes with rising prices and economic turmoil can leave any professional feeling a little off their game. So what's one effective way employers can help support them? As business leaders themselves, the members of Young Entrepreneur Council have a few ideas. From a little reassurance to assistance with everyday expenses, there are a multitude of ways companies can offer increased financial stability to their staff. Consider implementing any of the following seven suggestions to give your employees some economic peace of mind.

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Though they are often set with the best of intentions, it’s not uncommon for New Year’s resolutions and the motivation to meet them to fall by the wayside after a few weeks or months into the new year. Busy personal lives and stressful workdays can end up getting in the way, with “just getting by” taking precedence over any push to accomplish more than the status quo. But according to the members of Young Entrepreneur Council, your year doesn’t have to go that way. Below, they each offer their top trick for making New Year's resolutions work, especially as they relate to business, and explain why it’s possible to achieve your goals with the right plan in place.

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Everyone makes mistakes from time to time, and entrepreneurs are no exception. With so many  pressures and responsibilities that affect not only themselves, but also their employees and customers, it’s almost inevitable that an entrepreneur will occasionally make a bad decision. However, sometimes big mistakes can lead to big consequences that can tarnish the entrepreneur’s reputation. But that doesn’t necessarily mean there’s no possibility of redemption. Here, eight Young Entrepreneur Council members discuss what an entrepreneur can do if they’re looking to improve their personal brand after making a mistake and why these methods are so effective at turning things around.

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Success as an entrepreneur takes more than just a good business idea -- you also need to have the right mindset. When it comes to entrepreneurial success, your state of mind is critical. Approaching your business with positivity and a goal-oriented mindset not only helps keep you motivated through the ups and downs, but it can also inspire and encourage your team to work together toward common goals. Below, a group of successful business leaders share some of the actions you can take to cultivate an "entrepreneurial mindset" and how doing so themselves has impacted their careers. Read on to learn how to apply these philosophies to your own day-to-day life.

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It only takes one unhappy customer leaving a negative review to damage a company's reputation and drive away future business. Therefore, it's imperative that customer service teams immediately resolve any customer complaints before they can snowball and turn into bigger problems for a company. To find out the best ways to keep customers happy, a panel of Young Entrepreneur Council members offer their best advice on how leaders can improve their customer service efforts by being proactive rather than reactive.

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If you find yourself distracted, wasting precious time and unable to focus on your tasks, it’s likely you’re not being as productive at work as you’d like. Whether it’s common distractions found around the in-office or at-home workplaces, or even mental distractions and intrusive thoughts blocking you from doing your best work, it’s easy to lose sight of the task at hand when you’re always battling against one stimulus or another. When you’re feeling this way, it can be helpful to have a trick or two up your sleeve to help you get back on track. To share some of their favorite hacks, the members of Young Entrepreneur Council each chime in below with one hack or trick they’d recommend for finding and retaining your focus in the workplace.

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Like conducting an end-of-year performance review for your team members, conducting an end-of-year review of your company’s performance can help you glean insights about where your company is currently at and where you want it to go in the future.  These reviews can include anything from reviewing your finances to realigning with your original mission and vision, but according to the members of Young Entrepreneur Council, there are a few elements you’ll want to be sure you don’t miss. Below, they discuss nine of the elements you’ll want to include in your company’s end-of-year review and why, as well as how doing so can help set you up for a better new year.

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If you're thinking to step into the digital realm but don't know how to get started, here are a few tips that can help.

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When your company starts to grow steadily, it can become nearly impossible for you as a leader to find time to meet with staff individually on a regular basis. Instead, consider alternative communication strategies to save time while ensuring you and your team stay on the same page. To help you do this, 11 Young Entrepreneur Council (YEC) members answered the following question:

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When you decide to become an entrepreneur, there are certain obstacles you know you’re going to have to face—obtaining funding, advertising your business or making that first sale. However, there are often many more obstacles you won’t be prepared for or didn’t even realize would happen. However, with the right strategies and plans in place, each of these hurdles can be overcome. For more insights on how to prepare for these hardships, consider the following advice from the members of Young Entrepreneur Council. Here, they each discuss one obstacle they faced in their career that they never thought to prepare for when they started their company and how they recommend other leaders prepare.

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Expanding your business can be exciting and a real show of success. However, there are many factors to consider when deciding on a second location for your brick-and-mortar store.  To help business owners in their search for the perfect spot, 10 Young Entrepreneur Council (YEC) members weighed in on the following question:

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One of the most challenging quarters for business leaders is often Q4. There is often a rush to close out the year’s expenses, plan year-end initiatives and marketing campaigns, and coordinate holiday PTO. Even though Q4 is sure to be a busy season, it’s also a great time to do some business “housekeeping” and check in on annual goals that haven’t been completed. Here, eight Young Entrepreneur Council members each share one item that’s always included on their year-end checklist.

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Cyber Monday and Black Friday are great opportunities to attract customers to your small business, but there is often a lot of competition from major retailers during the holiday season. While your small business may not be able to compete on the same level as a major retailer, there are a lot of strategies you can use to sell more products or services through the end of the year. To help you plan ahead for the big holiday sale days and beyond, the members of Young Entrepreneur Council (YEC) answered the following question:

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From DiSC to Myers-Briggs, there’s no shortage of personality tests available today. While leaders often use these tests to better understand their current teams, personality assessments can also provide critical information on prospective hires. Here, nine members of Young Entrepreneur Council share what you can learn about candidates through personality assessments—and what you can’t—and how they can be useful in finding the right talent for your team.

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Naturally, the goal of any business leader is to achieve financial success. This can mean many things depending on the entrepreneur and their objectives, but it often starts with money left over at the end of every month. However, after achieving this goal, the issue then becomes what to do with the extra money. Whether it’s reinvesting in the business or supplying your employees with new benefits or perks, there’s no one way to use excess profit, which is why the members of Young Entrepreneur Council share their top tips for leveraging extra money below. When your company has grown and you’ve seen a certain amount of success, consider these next steps for improving your business and your peace of mind.

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The recruiting and hiring process is one of the most important aspects of business, as a single hiring decision can have a major impact on the way the rest of the business functions. To make the right decisions during this process, business leaders can collect and analyze data to assist them in their efforts.  But once leaders have collected this information, what do they use it for? How can they best leverage it to not only hire the right talent but also improve the recruiting process overall? Here, seven members of Young Entrepreneur Council discuss ways business leaders can use data to support their recruiting efforts and how doing so can help them achieve their goals.

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When you start a business, you not only become a part of your local community, but you also join a network of local business owners. Being part of this business network means you can often find help among your fellow entrepreneurs and even lend a hand yourself when others are in need. This may come in the form of advice, but it can also take the form of partnerships where you both support each other’s businesses while also marketing your own. There are a few ways to take on a partnership like this, so business owners can choose which solution works best for their situation. Below, eight members of Young Entrepreneur Council share the methods they recommend any business use and why this kind of partnership can be beneficial for both parties.

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Many entrepreneurs start new businesses while also balancing full-time jobs. When there’s limited time to work on developing a new company, you need to pick and choose what tasks to focus on first. Here, a panel of Young Entrepreneur Council members each share one task that should take priority over all others when you have limited time to work on your startup.

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For many entrepreneurs, experience can have a major impact on the way they conduct business. Whether it’s changing a marketing strategy after an unexpected failure or pivoting a product after getting more acquainted with their target audience’s needs, leaders must constantly evolve alongside their businesses if they’re to succeed long term. This can also mean changing the way they interact with their customers, their employees and their peers on a regular basis.  As business leaders themselves, these 10 members of Young Entrepreneur Council have evolved in their own ways over the course of their careers. Here, they each share how becoming a more experienced leader has changed the way they speak to others and what impact this has had on their business overall.

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When it comes to social media marketing, much of it can be done on a limited budget—or sometimes even for free. It costs nothing to create an account and start posting, but there are other aspects of social media that will likely require an investment. And whether you’re working with limited funds or you have a much broader budget at your disposal, choosing the right areas of social media marketing to dedicate the bulk of your budget to can help ensure you’re set on a path toward success. In order to narrow down which areas you believe deserve the most attention, consider the following recommendations by the members of Young Entrepreneur Council. Below, they share 10 areas of social media marketing they believe deserve the bulk of your budget and why.

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One key way of ensuring your team members have the tools and knowledge to do their jobs to the best of their abilities is to provide them with plenty of feedback. But between busy schedules and stressful projects, leaders may think it too difficult to find the time. So while many employees may be eager to receive more feedback from their leadership, companies aren't necessarily providing it.  However, giving honest, constructive feedback or praise doesn’t have to take up a lot of time—nor be relegated to once-a-year performance reviews. Here, eight members of Young Entrepreneur Council discuss specific ways managers can create more opportunities for feedback during their employees' workdays and why these methods are so effective.

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These guidelines should get you started with search engine marketing and help you create campaigns that yield positive results.

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In marketing, attracting new customers is only one half of the equation; businesses must also focus on how to keep those customers once they earn them. Sending customer retention emails is one way to help accomplish this. But simply asking customers to make another purchase likely won’t be effective—and could come off as pushy, which may turn off otherwise interested customers. So what’s the right approach to take? What should businesses include in these emails, and why? Below, the members of Young Entrepreneur Council each name one tried-and-true tip they have for effective customer retention emails and explain why these tips help keep customers engaged and coming back for more.

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Your website’s landing page gives customers their first impression of your business. Customers will notice if your page has a slow load time, too many calls to action, broken links, or if it’s just too confusing to use—and they will likely click out of your page before viewing your products or services. This is why it’s so important to have a strong landing page that draws customers in, instead of pushing them away. From A/B testing to focusing on SEO keywords, Young Entrepreneur Council members share 12 best practices for optimizing your website’s landing page.

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Releasing a mobile app is often an exciting next step in many entrepreneurs’ journeys after their websites are up and running successfully. However, in the excitement of building and launching their mobile app, it can be easy for an entrepreneur to forget one of the most fundamental aspects of creating this technology: protecting it. With cases of cybercrimes only predicted to rise in the coming years, not making cybersecurity a priority puts your app—and those who use it—at risk for data theft, lost money, fraud and much more. Here, the members of Young Entrepreneur Council discuss some of the precautions companies can take to safeguard their mobile apps against cyberattacks and cybercrimes. Taking even just one of the following precautions can put you and your business in a much more secure place.

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As companies continue to face supply chain issues across the board, many are looking for solutions to help them get back on their feet and heading toward “business as usual.” Even when the current supply chain storm passes, savvy business leaders will be looking ahead and preparing for the next time processes go awry.  To help, nine members of Young Entrepreneur Council share their advice for how entrepreneurs can weather the current supply chain storm, and explain how these tips can help them build better processes for the future.

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The partnership you have with your co-founder is arguably the most important relationship you'll build as an entrepreneur, so it's important to keep it healthy. Constant arguments or disagreements about how the business should be run will only divide your relationship and your company, weakening them as well as your chances of success. To achieve a healthy relationship, then, the members of Young Entrepreneur Council have a few tips in mind. Below, they each share one piece of advice they have for building a healthy co-founder relationship and how these tips will help you maintain a healthy relationship for the long term.

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Of the many duties of a leader, perhaps one of the most important is bringing out the best in their team members. Understanding their needs, strengths and weaknesses and giving them opportunities to shine can help you set them up to succeed in any endeavor they take on. This is especially true as Gen Z professionals enter the workforce with their own perspectives and challenges to overcome.  To truly bring out the best in them, leaders can focus on a few key tips as recommended by the members of Young Entrepreneur Council. Here, they share their advice for helping this generation shine, and how doing so will benefit your overall business as well.

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When an entrepreneur brings on a business advisor, they often do so with the intention of gaining sound insight and advice—finding that “second opinion” that can help steer their business in the right direction. But, many times, an advisor turns into something more: a true mentor who can offer guidance, support, motivation and understanding when times get tough, as well as the advice needed to help get you back on your feet. When thinking about the advice from their own business advisors, the members of Young Entrepreneur Council have a few key tips that come to mind. Below, each member shares one piece of sage wisdom their business advisor gave them, and why they consider it to be one of the best pieces of advice they’ve ever received.

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Members of Young Entrepreneur Council share their insights on what makes effective ad copy. When it comes to advertising campaigns, you can tell when a brand has knocked it out of the park. The message is concise but impactful, and it communicates what the reader needs to know while drawing them in to learn more. Equally clear is when ad copy has missed the mark and produced an ineffective campaign. Fortunately, brands can follow a few basic principles to produce excellent, conversion-worthy advertisements. To that end, 14 members of Young Entrepreneur Council offer their descriptions of the best ad copy and why they believe every marketer should meet these standards.

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Business travel is an excellent opportunity to make new connections and close deals. However, between transportation, meals, accommodations and other per diem expenses, it's easy for a traveling professional to rack up a hefty bill. To help busy travelers find ways to keep costs down during a business trip, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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While they may be effective in drawing in more customers, many ad campaigns come and go, doing just enough to catch audience attention and increase brand awareness. However, there are other campaigns that truly stick with an audience—be it a niche group or even an entire generation. These campaigns are not just memorable, but they’ve often become part of popular culture. Whether it’s with their humor, their emotion or their important message, these ads inspire and entertain all while teaching other companies what makes a truly effective campaign. Below, eight members of Young Entrepreneur Council describe the ad campaigns they greatly admire and the lessons they’ve learned about advertising and beyond.

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Entrepreneurship can be an incredibly rewarding endeavor, and many professionals one day hope for the opportunity to start their own business and live their passion. However, the entrepreneurial lifestyle isn’t for everyone. For many, it comes with long hours, missed activities and stressful judgment calls. But if you want to succeed, there are a number of small changes you can make that can have a major impact on your overall fulfillment and happiness. Below, eight members of Young Entrepreneur Council share the simple yet powerful changes they’ve made to their lifestyles since becoming entrepreneurs in order to be more successful, more fulfilled leaders, and how it’s had a positive effect on their lives.

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Negotiating your salary—especially when you haven’t officially gotten the job—can be a frightening prospect. Obstacles like imposter syndrome or inexperience can make you feel as though you should just accept the company’s original offer and move on, but it’s important to know your worth and to advocate for yourself if you believe you deserve a higher salary. However, even if you build up the confidence to negotiate, knowing exactly what to say—or what not to say—is yet another obstacle to overcome. To help, 10 members of Young Entrepreneur Council each share one thing you should never do if you want to successfully negotiate your salary, and why doing them might actually hurt your efforts from the start.

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When your company has a small team but a growing amount of work, it can be easy to let overwhelm set in. While a big boom of business is often a positive sign of success, it can sometimes feel like a negative side effect when your team isn’t able to handle all the new work that’s coming in.  When you’re a company leader, it’s important to set the tone for your team and to give direction and guidance for how to proceed during such an exciting yet stressful time for the company. To help ensure your small team doesn’t feel overwhelmed, consider the following advice from the members of Young Entrepreneur Council. Below, they share their thoughts on what you can do as a leader to help your team conquer their workload and achieve success moving forward.

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Hybrid and remote work models have quickly become the new normal for many companies. While working remotely offers many benefits to employees, many of the perks that used to keep staff productive and happy in an office setting are no longer relevant when employees are working from home. To learn about creative perks to offer your remote employees, members of Young Entrepreneur Council recommend the following 11 ideas.

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With so many technological advancements taking place and remote and hybrid workforces on the rise, recruiting and hiring processes are much different than they used to be. These days, apps, software and social platforms are where many companies go to seek new talent.  Depending on your industry and company culture, however, some software will be more beneficial than others when it comes to hiring. Here, 10 members of Young Entrepreneur Council discuss their picks for today's most impactful apps and software for recruiting and hiring.

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After the Covid-19 pandemic hit and lockdown was in full swing, many businesses were forced to figure out how to run their operations remotely in order to stay afloat. Although business is regaining a sense of normalcy now, many job applicants continue to look for hybrid work environments when seeking potential job opportunities.  Many companies have thus realized the benefits of operating under a hybrid work model, but they still need to ensure their hybrid work environment is appealing to candidates. Here, 11 members of Young Entrepreneur Council discuss various ways for business owners to ensure they’re providing what potential hires are looking for.

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Innovation drives a business forward, so it’s important to know how to tap into it as well as harness the creativity of your team. To help you create an environment that’s conducive to brainstorming and new ideas, 10 members of Young Entrepreneur Council share their best tips below.

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Members of Young Entrepreneur Council recommend apps and software that can help improve your social media marketing strategies. With so many companies using social media platforms like Facebook, Twitter, LinkedIn, YouTube and even TikTok, getting noticed and keeping up with the time-consuming demands of a social media marketing strategy means taking your social media game to the next level. Whether it’s saving your team time on the back end or streamlining your content creation efforts, there are a multitude of ways you can improve your current strategy. Below, a panel of Young Entrepreneur Council experts recommends the top software for leveling up your social media.

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Members of Young Entrepreneur Council recommend ways of defeating imposter syndrome and gaining confidence at work. When entering a fast-paced, ever-changing industry like tech, falling victim to impostor syndrome can be easy. With new breakthroughs and innovations happening every day, it can seem like you’re constantly scrambling to keep up, which can make you feel like you’re playing catch-up to the rest of your peers who seemingly have it all together. But the members of Young Entrepreneur Council know that isn’t true and that impostor syndrome is a mindset that can affect anyone at any time — even leaders in the tech industry. Below, they share 10 tips you can implement to get out of that place and gain confidence in your ideas and abilities at work.

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Every job application you fill out presents both a challenge and an opportunity. Whether you're writing a cover letter, ensuring your resume is tailored to the job description or trying to remember what to say during your interview, you have a chance to impress the hiring manager and land the job. The challenge, of course, is making sure your application outshines the dozens of others a hiring manager may receive. While there's no secret formula for impressing potential employers, there are ways you can make yourself stand out. To help, 10 members of Young Entrepreneur Council each share one thing the high-quality candidates employers look for do when applying for jobs and why you should do those things too.

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When trying to solve a problem—small or large—many people may tend to rush to a solution in order to get a process in motion or to just get it off their plate so they can focus on other things. However, this method has the potential to create negative consequences, especially if the wrong decision was made or all variables weren’t considered.  To help prevent this situation, it’s vital to slow down your problem-solving process. To do this, consider these tips recommended by the members of Young Entrepreneur Council. Below, they discuss their advice in detail and explain why it’s so important to think problems all the way through—especially as a business leader.

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Whether it's cold calls, sales calls or building a relationship with a vendor, phone conversations are prevalent in many professionals' daily working lives. However, it can be tricky to sound confident and at ease over the phone without a face-to-face connection. No matter what your specific role is, getting comfortable with phone conversations is crucial, as these conversations can make or break sales and important working relationships. To help, 11 members of Young Entrepreneur Council offer their tips for sounding more confident during business phone calls and explain why each strategy is so effective.

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Good customer service teams can help maintain healthy customer relationships and build back any trust that may have been lost due to a poor experience. Conversely, a bad support team can have the opposite effect, leaving customers feeling like their money could have been better spent elsewhere. Properly training customer service teams to handle the myriad of issues that can occur will help customers maintain a favorable opinion of your company and keep them coming back again and again. To help you do this, a panel of Young Entrepreneur Council members share the best advice a leader can impart to their staff while training on one of the more popular modes of customer support—live chat.

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Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. But while reaching those customers and making the sale can be achieved with the right plan, there is still the possibility of making a lot of mistakes along the way. To see positive results from your content marketing efforts, there are some important "dos," but there are also some very important "don'ts" that should be considered. Below, 13 Young Entrepreneur Council members share their top actions to avoid in content marketing and why.

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Members of Young Entrepreneur Council discuss website elements that could help boost customer engagement and overall sales. Often, when entrepreneurs think of trying to boost customer engagement and sales, they start brainstorming marketing campaigns they could run or different social media techniques they could implement to get customers more interested in their business. Not as much thought is given to the business’s website as a way to increase engagement, however. More than just the place of transaction, a business website can serve as an information hub, a community and a place customers will want to return to again and again — all with the right design. To help get you started, the members of Young Entrepreneur Council each discuss one website design element you’ll want to consider in order to increase your business’s sales and engagement.

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Members of Young Entrepreneur Council share their insights on what it takes to stay happy as a business owner. Owning a business can be a trying journey. If you’re in it for the long haul, you may find your passion or motivation — or maybe both — waning over time. With the stress of running and scaling the business, plus dedicating the time necessary to develop your skills as an employer and industry leader, you can too easily let your own happiness and fulfillment take a back seat to the success of the company. As business leaders themselves, the members of Young Entrepreneur Council understand the stressors of entrepreneurship, but they also know what it takes to thrive despite them. Below, they share some of the secrets to staying happy and fulfilled as an entrepreneur and why doing so is important.

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Your planner is more than just a way to keep track of time. It’s also a tool you can use to inspire you and keep you motivated when times are rough.

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Whether your schedule allows for flexible working hours or you hold a 9-to-5 job, you may find that your energy wanes throughout your workday. Whether it's from decision fatigue, stress or just a natural productivity slump, sometimes you just need a boost of energy to keep you going for the rest of the day. If you're unsure where to look for relief, 10 members of Young Entrepreneur Council have some strategies that may help. Below, they each share one thing that helps them regain productivity when they're in a slump.

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When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting. To help you do this, 14 members of Young Entrepreneur Council (YEC) answered the following question:

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With so many competing companies in today's marketplace, customers have countless options when it comes to patronizing a business. To influence their decision-making, customers look for companies that they believe will add value to their lives.   Below, 11 members of Young Entrepreneur Council shared their thoughts on ways small business owners can consistently bring value to customers. They explain how these methods strengthen a business's connection with its customers and ultimately ensure the company's longevity.

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A nightly routine is a perfect opportunity to unwind from the day and focus on your overall wellness. Whether you make a to-do list for the next day, write in a journal about the day's achievements and challenges or take time for screen-free relaxation, following the same practices night after night can help you set yourself up for success the next day. If you're thinking of creating a nightly routine, consider the following recommendations by the members of Young Entrepreneur Council. Below, they explain what they do each night and why they believe it sets them up for a successful next day. Try out their recommendations to see what works best for your evening rituals and habits.

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No matter how good you are at your job, you’ll still have stressful days. However, it’s how you handle the stress that can make a positive or negative impact on your mindset and abilities.  For professionals who have their well-being in mind, maintaining daily habits can be beneficial to their success. Below, a panel of Young Entrepreneur Council members share the daily practices they adhere to in order to set their day up for success. They explain why these habits are worth sticking to no matter how busy or stressed you are and how they can motivate you to keep going, even when work gets tough.

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When you're working to complete a project that will span a long period of time, it's easy to feel overwhelmed. Without proper preparation and oversight, a long-term project runs the risk of getting derailed along the way as more immediate and pressing concerns pop up. Anyone leading this type of project should take the necessary steps to make sure every piece of the endeavor stays on track and progresses smoothly. To help you do this, a panel of Young Entrepreneur Council members discuss how to ensure long-term projects reach successful conclusions.

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Having more than one social media account for your brand may mean reaching more people, but it doesn't mean businesses can simply post the same content to each platform. If you want to grow your audience, it's important to differentiate your content across accounts while still ensuring everything feels cohesive and consistent. To help you do this, 12 members of Young Entrepreneur Council (YEC) weigh in on the following question:

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Members of Young Entrepreneur Council explain how to merge your website's copy and design to create a more engaging user experience. Two of the most important elements to consider when building your business’s website are the copy and the user experience (UX) design. Ensuring you write quality text and construct a visually appealing design will give you a great basis for an engaging website. When you combine your focus on these two elements, however, you’ll end up with a truly attention-grabbing business site that will keep your audience coming back. Unsure of how to go about merging your copy with your UX design? Below, a panel of Young Entrepreneur Council members shares 11 tips to get you started.

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Every successful entrepreneur has one special "something" that has made a unique, lasting contribution to their achievements, be it a former mentor, a previous role they held or an event that impacted their life. Our lived experiences help define who we are as individuals and hone our perspectives throughout life. As we advance as professionals, these experiences take shape as new traits, resources and accomplishments that help drive our ongoing maturity and achievement. Whether it’s in their personal or professional lives, Young Entrepreneur Council members have been influenced by many milestone moments and memories. Below, nine of them describe the most important things they've gained as they've advanced in their careers and how these additions benefit them in the roles they play now.

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No matter what industry you're in, if you’re trying to hire in the current job market, chances are that you're up against some fierce competition. With so many companies to compete with, it's vital to find a way to stand out so that the best talent will want to join your team — and your job posting is the best place to start. To that end, a panel of Young Entrepreneur Council (YEC) members were asked to answer the following question:

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Great leaders are constantly evolving, gaining additional skills and finding new ways to effectively manage and guide their teams. This proactive style of leadership comes with practice and self-awareness of any weaknesses or blind spots you may have. To help hone these skills, nine Young Entrepreneur Council members discuss how entrepreneurs can boost their leadership abilities. Below, they share their top-recommended exercises to help leaders take stock of their skills and find out where they can improve.

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Members of Young Entrepreneur Council offer their best advice for moving your physical retail store online. As the popularity (and necessity) of online shopping continues to rise, many business owners are choosing to transition their brick-and-mortar stores to an e-commerce model. However, running a business online can differ dramatically from running a physical store, and it may require new approaches to and new mindsets about selling and advertising goods. To help make the transition easier, a panel of Young Entrepreneur Council experts share their best advice for moving into the e-commerce space. Follow their tips to get your online business up and running the right way — the first time.

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Many entrepreneurs find it particularly difficult to recover from financial mistakes. Small businesses especially often run on very tight margins, meaning that one slip-up can be detrimental to a young company. Here, eight Young Entrepreneur Council members share some steps an entrepreneur should take in the event of a financial mistake. Here’s why they believe these actions can help an entrepreneur to recover and learn from their errors to ultimately grow their business.

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Your personal brand is the version of yourself you showcase to the world. It encompasses your values, mission and brand personality that you showcase to customers, your network and potential employers. A personal brand can even be utilized alongside a business brand with great effects—up-leveling your professional identity and opening doors for new business opportunities. If you're looking to build a personal brand, check out this advice from nine members of Young Entrepreneur Council and find out how optimizing your personal brand can help you as a job seeker.

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Getting your business noticed online is only getting more challenging, as every day new businesses are opening up and creating more competition for consumer attention. The go-to strategy for many companies, therefore, is to leverage social media to get in front of their target audience and convince them to make a purchase. But the perfect social media ad won’t come about without a little forethought and planning. If you really want to persuade potential customers, consider the following tips as recommended by the members of Young Entrepreneur Council. Implementing these steps could give you a significant leg up on the competition.

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Many business leaders may make the mistake of assuming that a well-designed desktop website will translate into a well-designed mobile website—and will quickly learn that’s not the case. With a different screen size, different applications and varying user behaviors, mobile requires separate consideration when it comes to design and function. But you don’t necessarily have to start from scratch if you want to make sure your existing website is mobile-friendly. For easy changes any business can make, consider the following tips from the members of Young Entrepreneur Council. Making even just one of these changes could have a positive impact on the way your users engage with your business.

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Members of Young Entrepreneur Council discuss why you might not be seeing a good ROI on your business's mobile app. With the number of shoppers who choose to make their purchases on mobile platforms steadily rising every year, businesses these days would be remiss not to consider building a mobile app to serve their customer bases. Although building such an app aims to increase sales, many businesses might actually find themselves losing money post-launch. Many factors can affect this sales dip, but the members of Young Entrepreneur Council have narrowed down their top 11 reasons why you might not be seeing the ROI you’d hoped for after building your mobile app. Below, they explain what you can do to turn the situation around for the better.

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Many employees set out with dreams of climbing the company ladder and someday becoming part of the executive leadership team. But the journey to the C-suite is filled with obstacles that young professionals might not expect when they first start out.  Below, nine Young Entrepreneur Council members shared their advice for aspiring business leaders looking to land that executive promotion. Follow their recommendations to give yourself the best chance at upward career movement.

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When it comes to creating a successful marketing strategy, you don’t always need to reinvent the wheel. Sometimes a few small changes can have a huge impact on your ROI.  To that end, a panel of Young Entrepreneur Council members shared their top eight tips to help business leaders quickly level up their marketing strategy. Below, they discuss what makes these simple strategies so effective.

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Members of Young Entrepreneur Council offer steps to take if you want to keep your home-based business safe from cyberattacks. When you’re launching a new business, cybersecurity and data protection likely aren’t top of mind for you. But doing business comes with a lot of sensitive information that you don’t want getting in the wrong hands, and the nature of being online means safeguarding that data should be approached from several angles — especially if you run your business from home. Whether you’re a solopreneur operating from your home office or a remote-first startup, there are a few steps you need to consider to ensure your business’s safety online. Below, a panel of Young Entrepreneur Council experts weigh in on those steps and how they can help prevent cybercrime.

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As a business owner, you want your customers to be satisfied with your service or product. When they aren't, and decide to leave a negative review, it's easy to take that personally—but it's also a potential learning opportunity. It's important to respond to bad reviews in a respectful manner and to learn from what your customers are trying to communicate. Sometimes, you may learn that you just can't please everyone with your business or that you might need to let go of some customers. Below, eight Young Entrepreneur Council members shared some of the lessons they've learned from negative reviews and how those experiences helped them become better leaders.

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Many leaders grow and advance in their careers with the help of a mentor. Because of this, it’s natural to want to "pay it forward" by helping up-and-coming industry professionals find their way. Even if your company doesn't have a formal mentorship program in place, there are ways leaders can still act as mentors for their employees. Something as simple as having an open-door policy so employees can ask questions could help encourage an open environment and support growth. To discuss this and other methods of mentorship, nine Young Entrepreneur Council members recommended some key actions business leaders can take to act as mentors to their team members.

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Determining the right price for a product or service is one of the most important elements in a business's formula for success. If the price is too low, you'll be losing out on well-deserved profits, but if the price is too high, you'll be losing out on potential customers and clients. There are several factors to take into consideration when setting a fair price for a product or service. To share insights into what these factors are and why they're important, nine professionals from Young Entrepreneur Council (YEC) answered the following question:

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In the variety of options for financing a startup, many entrepreneurs entertain the idea of inviting investors into their businesses. Working with an investor can help you grow your business quickly while also leveraging their expertise. However, despite the benefits of an investor, there are also many reasons not to partner with one. On the fence about this important financial decision? A panel of Young Entrepreneur Council members share some reasons why aspiring entrepreneurs may wish to opt against investors for their business.

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As the weather gets colder and the days get shorter, it's easy for your team's motivation to decline alongside it. If you don't want to see morale and productivity plummet through the winter months, it's important to take proactive steps to energize and inspire your staff. To help, the members of Young Entrepreneur Council recommend some ways in which you can keep their spirits and motivation high all winter long.

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In the war for tech talent, a well-crafted, well-placed job listing can make all the difference. There's a certain art to listing a job, from posting to the right websites to using the right language that will attract the right candidate. This can be especially difficult when trying to find the best tech talent. Depending on the exact wording of the job listing, your company could potentially receive tons of applications from candidates who aren't right for the job. On the other hand, many talented potential applicants may pass by your job listing if it doesn't appeal to their unique skill set and career goals. To help, a panel of Young Entrepreneur Council members offered their best advice for optimizing your tech job listings.

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Some of the best parts about having a small business are the benefits that it brings to employees: more equity, a hand in the decision-making process and smaller teams, just to name a few. Although the successful growth of your business is something to celebrate, day-one employees may eventually come to miss the small business feeling that they signed on for. To that end, members of Young Entrepreneur Council (YEC) weighed in on the following question:

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During the pandemic era, virtual events like webinars and conferences have become more common, offering business value and education from the comfort of your home. Although these online gatherings are popular, it’s hard to drum up the same level of excitement for them that people seem to have for in-person events. As successful business leaders, the members of Young Entrepreneur Council have seen their fair share of successful digital events and understand what factors will generate interest and engagement. Below, 10 of them offered their best tips on how to draw a crowd and increase sign-ups for your company’s virtual events.

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Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration. To help get you started, 14 members of Young Entrepreneur Council offer their best tips for successfully launching a new product on social media.

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Working hard and being a creative problem-solver can go a long way. Whether managing a team or an entire business, anyone in a management position has a lot on their plates. This means that while you may be itching for a promotion, your position may not be at the forefront of your manager's mind. It's up to you to put it there.  But how can you get your manager's attention and prove to them that it's time for you to move up as a leader? Here, 11 members of Young Entrepreneur Council weigh in and offer their perspectives as managers who have had to give those promotions and employees who have successfully leveled up in the past.

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Members of Young Entrepreneur Council list the factors companies will want to consider if they want to improve their website UX. While your business’s first attempt at creating a website may have focused on necessary product information, your logo and color scheme and basic functionality, it may not have truly considered how your visitors use the site and, therefore, may not have produced the positive results you were hoping for. To get the most out of your website, it’s vital that you take a look at the full user experience first. To help guide you, the members of Young Entrepreneur Council offer 14 factors all companies should consider when redesigning their websites and why these particular factors can have such an impact on the way your users experience your business.

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Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start. To learn more about methods that work, 14 successful entrepreneurs from Young Entrepreneur Council (YEC) shared their favorite recruiting tips for finding the best of the best.

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expert panel

Members of Young Entrepreneur Council list some struggles business leaders face with digital marketing and how to overcome them. Consumers are spending more time online, visiting more platforms than ever before. Therefore, digital marketing is an important way to spread brand awareness and convert potential customers. But with so many evolving trends in digital marketing, keeping up and mastering best practices isn’t always easy. Below, a panel of Young Entrepreneur Council members discusses some of the common hurdles entrepreneurs face when dealing with digital marketing and offer their advice on overcoming them.

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Becoming a better manager won’t happen overnight, but taking small, consistent steps will help you reach your goal.

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Members of Young Entrepreneur Council recommend taking these steps before using content made by your audience. One of the easiest ways for any business to produce content is to make smart use of the content their audience members have already made. This user-generated content (UGC) not only is a great way to get your audience engaged with your brand, but it’s also an effective strategy to find free content for your business’s social channels. According to a panel of Young Entrepreneur Council members, however, there are a few things you’ll want to be sure you do before you use any UGC. Below, they’ve listed 13 of the steps you’ll want to take and explain why taking them is so important.

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expert panel

Accurately gauging the fit of a job candidate can be difficult, and sometimes new hires who seemed great during the interview process don't pan out as expected. In situations like this, a leader must take action to course-correct and figure out the problem before the whole team suffers. To help you identify some red flags to look for early in a new employee's tenure, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Anyone who’s hired an employee knows that a resume is not the only indicator of whether or not a job candidate will be a good fit. However, there are some key elements to look for in a resume that usually signal that a candidate may be the right person to join your team. To help you identify those elements, a panel of Young Entrepreneur Council members weighed in with what to zero in on when reviewing resumes to determine if a job candidate will be a good fit for the position.

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Members of Young Entrepreneur Council discuss the methods they wish companies would stop using to advertise on mobile. With average smartphone users spending somewhere between three to six hours a day on their phones, it’s no wonder that marketers are trying to capitalize on this time. However, some marketers have been going about it the wrong way, creating unnecessary friction or irritation for users simply trying to consume content. According to this panel of Young Entrepreneur Council members, the following 10 mobile marketing methods are some of the worst offenders. Consider removing these strategies from your plans if you want to make the most of your mobile marketing efforts.

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expert panel

The secret to a successful and efficient company culture is transparent communication. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company's direction and decisions. To help you do this, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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With so many professionals now leaving their current jobs and rethinking their future career goals, companies are looking for ways to retain their employees for the long term. However, it can be difficult for leaders to identify a clear strategy for loyalty-building and employee retention, especially with larger teams.  To help, nine members of Young Entrepreneur Council shared strategies for leaders to build or earn loyalty from employees. Follow their advice to keep your best workers on board and satisfied for years to come.

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Members of Young Entrepreneur Council share some important qualities companies should look for in their CTO candidates. Because the chief technology officer position is so important, you need to ensure that the right person assumes the role. A CTO needs to not only have a strong command of technology, but also project management, organization and team dynamics, among other things. If you’re hiring a CTO for the first time, you may not know exactly what to look for when reviewing applications and interviewing job candidates. Below, a panel of Young Entrepreneur Council members shared 14 traits they look for when hiring a CTO and why each quality is so essential to the job. 

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You don’t have to wait to start your journey toward success. People often say that the key to success is to become a lifelong learner. This is because as you continue to learn new things throughout your life and career, you’re better able to adapt, innovate and grow — all of which are necessary components to a successful business. And continued curiosity around your passions can make for a fulfilling life. To get started, follow these steps recommended by the members of Young Entrepreneur Council and begin your journey to becoming a lifelong learner today.

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Entrepreneurs who are operating and maintaining a business all on their own have a ton of work on their plates. Often, the duties of a solopreneur can seem daunting or unmanageable as they tackle every task, big or small. Even if you can outsource some tasks to vendors and contractors, however, it's still important to streamline your to-do list and make the most of your time. Many members of Young Entrepreneur Council have experience being the sole leader at the helm of a growing business. Below, 10 of them offered some tips for busy solopreneurs who want to make their days more efficient.

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Social media can do wonders for a business — as long as you have followers paying attention. It can be a common misconception, especially among new entrepreneurs, that you just need to create a few social media profiles and your followers will find you.  However, if you want to amass a large following of loyal, engaged customers, you’ll need to be proactive. To help set you on the right path, 14 members of YEC share their best tips and hacks for new entrepreneurs who are looking to grow their business's social media following.

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Before a new business can set up a marketing strategy, the very first thing it must do is determine who its target customers are. While it may seem simple to pinpoint your ideal customer, sometimes you can end up making assumptions that aren’t actually true, and if you don't get your target customer base right, your marketing efforts will be focused on the wrong people. Fortunately, there are some tried-and-true ways for a business to determine who its target customers are. Here, eight members of Young Entrepreneur Council share their best tips for how to go about doing just that.

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Getting your voice out there is an important part of becoming a successful thought leader. However, it can be difficult to know the right way to convey your perspectives on different topics without a strong writing foundation. For those entrepreneurs who have never written before, the thought of publishing a piece can seem like a far-off goal—but it doesn’t have to be if you have the right strategies in place. To help guide you in the right direction, 10 Young Entrepreneur Council members shared their best writing tips for aspiring thought leaders.

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Members of Young Entrepreneur Council share simple, cost-effective ways companies can build credibility and trust with their customers. As a foundational pillar for business success, consumer trust can make or break a business — and building it from the ground up is no easy feat. With no experience or reputation to back it, a fledgling business can seem questionable and untrustworthy to potential customers. But to build that necessary credibility, new entrepreneurs will have to make the most of their startup budgets. To help set you on the right course, the members of Young Entrepreneur Council provided 13 cost-effective ways new companies can build credibility while earning the trust of their customers.

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Though a company's internal planning process is important, an outside perspective can also be equally beneficial. An advisory board, composed of experts who provide valuable insight and strategic advice, can offer that perspective to directors and higher-level managers. A strong board offers businesses a competitive advantage, allowing them to make informed decisions that will drive growth and success. For this reason, each member of the board must be a quality candidate who is truly invested in your organization's success. To help you find the best advisors for your business, the members of Young Entrepreneur Council shared nine key traits to look for in a great board advisor.

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Members of Young Entrepreneur Council offer their advice on how to stop chasing an imaginary perfection and move forward with your business. Entrepreneurs naturally want their businesses to be as perfect as possible. What many business leaders may not realize, however, is that in striving for perfection, they may actually be doing more harm than good. Leaders who always seek perfection can end up delaying projects, spending unnecessary money, destroying team morale and undermining their own self-confidence if they aren’t careful about how they channel this perfectionism. To provide guidance on how to do just that, the members of Young Entrepreneur Council shared their best advice for overcoming perfectionism in business.

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Every decision you make in business will have its consequences. While you always want to make decisions that will result in positive outcomes, things don't always go as well as you hoped they would. In this way, it's important for a leader to take the time to think through a potential decision before committing to it.  Thankfully, there are some important questions you can ask yourself to help you gain clarity on a decision before you make it. Below, members of Young Entrepreneur Council share the questions they always ask before making any major business decisions for their companies and how those questions help them make better decisions overall.

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One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill. To help, 13 successful entrepreneurs from Young Entrepreneur Council share key steps you can take to turn things around and get investors to take a chance on your business.

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The happiness of its employees can make all the difference in a company's success. The success of a business largely relies on growing sales, stellar customer service and, just as importantly, the positive attitude of its employees. Happy employees are likely more engaged, productive and willing to learn than unhappy ones. This means that team motivation and productivity can skyrocket under the right conditions, but how do you get your employees to that level? As a leader, it's important for you to promote the mental well-being of your employees if you want to see business thrive. Below, 14 members of Young Entrepreneur Council share the ways in which employers can help support the positive mental health of their employees and why it's so important to do.

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In the growing gig economy, there's fierce competition in many freelance markets. Far too often, contractors will try to earn repeat work from a client by going the extra mile and taking on extra work only to not get properly compensated for it. As business professionals, it’s important for freelancers to stand up for themselves and their work and get the compensation they deserve. To help, a panel of Young Entrepreneur Council members shared their advice. Below, they discussed what freelancers can do before or after taking a job to ensure that they don't get taken advantage of by their clients.

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Members of Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective. It’s a generally understood rule of sales that your sales pitch and technique should always adapt to the individual client or business you’re selling to. To be a truly effective salesperson, however, you must also adapt your technique to the environment in which you’re pitching. Increasingly, the sales environment of choice has been over Zoom or other video conferencing tools. Because you don’t have your usual in-person strategies to fall back on, you’ll want to consider these 10 steps recommended by a panel of Young Entrepreneur Council members if you want to nail your next pitch.

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Success starts with building one small habit at a time. Some of the most successful people in the world swear by following a daily routine and building positive habits. When you focus your attention on building positive work habits, you'll notice things start to change. You'll be able to communicate better, tasks will feel less overwhelming and you'll be able to approach problems with a clear mind.  Sometimes building a small habit takes a lot of focus and effort, but it's well worth it for the success of your future. Here, 15 members of Young Entrepreneur Council share the positive work habits they have been cultivating and how those habits have helped them be more successful leaders.

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Garnering tons of social media engagement sometimes requires an out-of-the-box approach. Having a strong social media presence is a must-have for entrepreneurs, as this is where most consumers search for or connect with businesses. However, it isn’t enough just to have an active account. To really reap the benefits of social media marketing, you must actively engage with your followers.  To help companies better leverage their social media presence, 14 Young Entrepreneur Council members share some effective, yet potentially unconventional ways companies can maintain and boost engagement with their audience.

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Getting involved in your local community is an easy way to build relationships and find loyal customers for your business. Hosting a community event can help you kick-start these relationships, but events can be expensive, and a new small business may not have the resources necessary to host one. To help small businesses find some effective yet budget-friendly event solutions, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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A critical aspect of gaining recognition online is mastering the all-important blog post. While blogging has been around for decades, many people still struggle with understanding how to utilize blog posts to attract readers and gain more recognition. If your blog isn't performing optimally but you're not sure why, you're not alone. Here, 14 members of YEC share the most common blogging mistakes companies make and their expert advice on what you should be doing instead.

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It’s unrealistic to think that a business will never encounter an unsatisfied customer or face an unpleasant review.

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expert panel

Podcasts offer a convenient, time-saving way for entrepreneurs to keep up with current events and gain new insights about business and finance. Most business owners likely have a list of go-to podcasts that they tune into regularly to get advice on everything from hiring people to managing a team and other important aspects of running a business efficiently. In order to spread the wealth of knowledge they've obtained from their favorite podcasts, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Members of Young Entrepreneur Council discuss why open-source software meets small business needs better than tech from major corporations. To be an effective business, it helps to have the right technology at your disposal. Because of their name recognition and broad advertising reach, major tech corporations like Microsoft and Google may be the first thought of businesses big and small looking for the right software to meet their needs. However, they may not actually be the best choice. Especially for small businesses with limited staff and often even more limited budgets, open-source software may be exactly what they need. To explain why, nine Young Entrepreneur Council members list off some of the specific reasons why open-source software may be able to help small businesses in ways major tech companies never can.

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School looked very different for many students this past year and a half due to the Covid-19 pandemic. For recent college grads, the future of work may seem like it’s filled with even more of the same uncertainty as the job market evolves and heals in the aftermath of 2020. But despite what’s occurred, it’s important to move forward and find ways to begin your career in a way that will set you up for success. To provide some guidance on how to do that, 10 members of Young Entrepreneur Council offered their best advice for recent graduates looking to start their careers during this unprecedented time.

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Members of Young Entrepreneur Council explore some possible negatives of shifting your entire business model to the cloud. The pandemic opened up new possibilities for remote work among companies big and small. Some organizations are even interested in remaining remote or utilizing a hybrid work model by implementing a cloud-based system. While this model can have some major advantages, including minimizing costs and increased accessibility, cloud computing can also have major drawbacks. To help you make the decision that’s best for your company, 11 members of Young Entrepreneur Council explained some disadvantages to consider before going completely cloud-based.

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Starting a new job can be difficult for anyone, but it can be especially daunting for someone hired for a managerial position. Integrating yourself into an established culture and work environment as a leader can be nerve-wracking and raise a lot of doubts and fears. Will your new employees accept you? How can you earn their trust and respect? To help start the job on the right foot, 10 Young Entrepreneur Council members each detail one step a new manager can take to establish strong relationships with their team. Here are their recommendations and why it’s so important to follow these steps when you're starting out. 

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Fear is a paralyzing emotion and can stop even the most experienced business owners in their tracks. For entrepreneurs — who count on moving forward as a way to keep their businesses thriving — letting fear get out of hand can be debilitating.  But like any business leader, the members of Young Entrepreneur Council have had their fair share of fears throughout their own entrepreneurial journeys. Below, 13 members shared what they've been most afraid of as entrepreneurs and how they’ve changed their mindsets to reduce the impact of those fears on their businesses.

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With social media, businesses have a unique tool to get firsthand insights from customers in an environment which allows them to interact with their audience, ask questions, highlight new products and share information. However, with this tool can come the potential for massive disaster. Social media is littered with examples of brands and companies that failed to realize the best way to use these channels for customer service and have suffered the consequences. To help, 12 professionals from YEC weigh in on some of the rules businesses should keep in mind when using social media to engage with clients in a customer service setting.

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Members of Young Entrepreneur Council explain how companies can better manage the safety of their customers’ data. IoT devices like home security systems, robot vacuums, fitness trackers, smart lightbulbs and everything in between are designed to make users’ lives easier and more efficient. But to achieve that ease, users must input data, often personal, to help these devices function well—which can sometimes mean forgoing security for functionality. However, there are steps companies can take to protect their customers’ data and ensure better security for their devices. Below, 11 members of Young Entrepreneur Council list some of those steps and explain why managing data security for these devices is so important.

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One common piece of marketing advice is to meet your audience where they are. For the many companies looking to reach millennials, that means social media — and especially through the use of Instagram and TikTok. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t actually turn millennials away from your brand? With more than three billion users spread across the most popular social networking platforms today, it’s easy to get lost in the mix — even if you are spending top dollar on paid advertising and influencer outreach. The good news is, there are always new methods that are grabbing attention, while other advertisers and content creators are focusing on stale content methods. To help in this process, we’ve reach out to eleven experts from YEC to discuss their best tips on how to catch the attention of millennials and help your brand stand out among the competition. Follow their advice to provide the value this generation so desperately wants.

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Chatbots can enhance the customer experience on your company website if they’re designed well. But all too often, these little bots have features that disrupt the user experience, resulting in bounces and a feeling of poor customer service. Avoid creating annoying and frustrating customer experiences with chatbots by following the insights from these 10 YEC professionals. They’ve pinpointed the most irritating features and designs of chatbots and offered ways to instead maximize their usefulness.

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Members of Young Entrepreneur Council discuss characteristics all top tech companies share and why. All companies start off in the same place—no clients, no reputation, no proven track record of success—but when you think of any top tech company, there’s usually a reason why they made it there.  As technology continues to progress and the need for technology companies grows, more and more business leaders are going to be looking for ways to emulate that success. To take some of the guesswork out of the equation, these 12 leaders from Young Entrepreneur Council discuss the traits all successful tech companies seem to have in common and why. Consider these traits when determining the right path to success for your business.

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One of the most common complaints in the business world is about being forced to attend unnecessary meetings. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. To help business leaders run more purposeful meetings, we asked 15 members of Young Entrepreneur Council to share their best tips for how to make meetings more efficient and useful.

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There are some business leaders who instantly light up a room when they walk into it. They have this charisma that draws people to them and makes others want to listen. However, if you don't feel like you have this type of personality naturally, you don't have to give up on being able to make a positive impact on others. With a few simple techniques, you can be a business leader whom others look up to and wish to be.  Below, 13 professionals from Young Entrepreneur Council offer their best advice for how to be a positive influence even when charisma doesn't come naturally to you.

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Members of Young Entrepreneur Council share their best tips for marketing your newly launched mobile app. When launching a new app, you’ll want to invest your time, money and effort into marketing it. Otherwise, you won’t reach your intended audience or boost your sales. If people don’t know about your app, they likely won’t be able to find it or won’t feel inclined to try it out.  To that end, 13 members of Young Entrepreneur Council shared marketing tactics a company can use to get people excited about their new application before and after launch. Here’s what they recommend and why these methods work so well.

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For new business owners, it may not always be clear when to move beyond core employees and begin bringing on some new teammates. Growing pains are normal for a startup that is doing well, so until you see your employees are struggling, you may not realize that it’s time to bring on additional help. To help you better spot the signs, a panel of Young Entrepreneur Council members offer eight indications that your company needs additional support staff. Look for these issues within your business so you can face the problems head-on and give your employees the help they need to do their jobs well.

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Everyone experiences changes in their lives, whether big or small, and the stress that comes along with these changes can either hurt you or allow you to grow stronger. One of the best ways to manage this stress is to learn to be more adaptable. When you're able to adapt, you're less likely to feel stressed by minor or major changes that happen in life. Here, 13 members of Young Entrepreneur Council explain how you can adapt to whatever comes your way so you can fight off the stress of new circumstances.

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Good business advice can come from anywhere, at any time in an entrepreneur's journey. Some of those lessons will come directly from mentors and fellow business leaders; other times, they're learned through firsthand experience. No matter the source, some tips can be so impactful that they influence the course of an entrepreneur's business. The experts of Young Entrepreneur Council each have their own pieces of game-changing advice they’ve discovered along their journey. Below, nine of them share the best lessons they've learned that they want to pass along to fellow small business owners.

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It’s crucial to find a healthy balance so you don’t feel overwhelmed and can keep up with your to-do list.

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Business leaders often think they need to have all the answers. It's true that a manager or executive should be a trusted source of information when employees or clients need something. However, it can be difficult to know how to proceed when someone asks a question you don't know the answer to. Fortunately, there’s power in admitting you don't know something, and it often makes you appear more authentic and human. So to help you navigate interviews, meetings and customer interactions with ease, nine members of Young Entrepreneur Council explained how business leaders should answer questions they’re unsure about and why each approach is so effective.

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Members of Young Entrepreneur Council share their best tips for overcoming self-doubt when starting out in business. Impostor syndrome describes the feeling that you’re somehow a fraud in your personal or professional life. People who suffer from this psychological pattern often believe that they just got where they are by luck, which invalidates or diminishes their achievements in their own minds. New entrepreneurs, especially those who have limited experience in their industry, often succumb to impostor syndrome. They may feel like they don’t know what they’re doing and that their partners, clients or employees might find out and walk away. If you’re struggling with impostor syndrome, 12 members of Young Entrepreneur Council share some strategies here that may help you combat it.

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First impressions are everything, especially when you’re first starting out on the job. When you’re trying to make a name for yourself within a new role or company, it’s important to know how to make an excellent impression. As successful business leaders, the members of Young Entrepreneur Council know that first impressions can lay the foundation for the rest of your time at any organization. Below, 10 members detailed the best things a new hire can do to impress their managers and company right off the bat. Here's why those actions are so impactful and can prove your worth and value as an employee.

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Sometimes an employee just doesn’t work out within an organization and needs to be let go. Firing an employee is a task that needs to be handled with delicacy and care, and the process can be intimidating for someone who has never been responsible for terminating an employee before. If you find yourself in this situation, follow this advice from the members of Young Entrepreneur Council:

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Major changes are often necessary for a company that wants to keep growing and scaling. When critical moments occur, however, (such as a merger or landing a major client) leaders need to set the tone for the rest of their employees. How they respond to them will trickle down and set the example for how everyone else will work. One of the most important things a leader can do in these times of change is fortify and maintain the trust of their employees. Below, nine members of Young Entrepreneur Council shared their methods for keeping employees' trust during pivotal moments for a company.

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Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:

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As an entrepreneur, you're likely to face adversity, rejection and low self-confidence at some point in your journey. These are bound to happen over time, and how you deal with them can define the success of you and your business. The secret to bouncing back from these challenges is building your resilience. To help you, 10 members of Young Entrepreneur Council reflected upon their own entrepreneurial stories and shared their insights. Below they discuss their tips for developing a "thicker skin" to handle adversity with grace.

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Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar. The COVID-19 pandemic has rocked the world’s foundations in all aspects. Countless companies have had to change their business models and switch to remote work to keep their employees safe. But after more than a year of this virtual work environment, leaders have learned valuable lessons on how to lead—and how not to lead—when their teams aren't all in one location. The members of Young Entrepreneur Council know the challenges of pivoting their leadership style in the current climate. Below, 13 of them shared the lessons that have taught them how to be better leaders in this new remote work era.

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Tracking the progress of your company goals is the best way to ensure they get accomplished. When a business leader sets company goals at the beginning of a year, they should also plan to check in on those goals periodically. One major common check-in time is the mid-year check. This reflection period can be a good reminder of what the organization should be focused on, as well as an opportunity to share progress and alternate plans. To get the most out of this goal discussion, leaders should have a specific and focused agenda. Below, members of Young Entrepreneur Council suggested a few factors leaders should check in on in order to stay on track all year long.

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A journal can be a valuable tool to an entrepreneur. Being able to sit down and reflect on your thoughts throughout the day can provide a much-needed dose of perspective and can help you to improve your focus. Unfortunately, there’s no one step-by-step guide on how you should journal to obtain these desired results. Some techniques work well, and others are less effective. For a busy entrepreneur, journaling effectively may require trial and error. Here, 12 leaders from Young Entrepreneur Council share their techniques for those who may be hesitant to try journaling or those who are unsure of where to begin and how those methods help them get their thoughts in order as business owners.

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Members of Young Entrepreneur Council share some important insights every entry-level tech candidate should know before joining the field. You’ve completed your education and training, you’ve done research on the job market and you’re ready to start applying for positions in the tech industry. But before you do, it's important to know how the industry operates. Like every industry, the technology sector is unique, but it's also evolving and advancing quickly, which means hopeful candidates will constantly need to evolve their skills in tandem. Keeping these facts in mind will allow you to not only find the best-fit position for you, but also map out how your career may look in the future. Below, 13 members of Young Entrepreneur Council share a few other insights job candidates will need to keep in mind if they want to enter and succeed in the tech space.

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If you struggle with negative self-talk, you aren’t the only one. It can be challenging to change your ways of thinking and improve how you view yourself. But it’s absolutely necessary if you want to lead a more fulfilling, meaningful life.

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Members of Young Entrepreneur Council explore some user experience trends every app developer should be implementing. When you're developing a mobile app, there are many features to consider during your creation process. However, the most important thing to prioritize is the app’s overall usability and design. You may have a great marketing campaign to drive downloads, but if you don't create a user-friendly experience, consumers are unlikely to keep using your app. To that end, 11 members of Young Entrepreneur Council shared some of the UX trends developers should consider implementing. Here’s why these user experience elements are so helpful in creating a successful mobile app.

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When a business posts a job online, it aims to garner the interest of the most qualified professionals in the field. Just like advertising, getting the job in front of the right eyes is crucial to its success. But with thousands upon thousands of job postings out there, what can a business do to ensure that their online job listing doesn't get buried under the clutter? To share their insights, nine experts from Young Entrepreneur Council (YEC) answered the following question:

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Effective task management can be quite a challenge for many professionals and businesses, especially when dealing with complex assignments or a large volume of projects, each with its own specific requirements, deadlines and deliverables. Luckily, advances in business technology have created a significant increase in the number and availability of task management solutions. It can, however, be challenging to know which tool to choose, and a user can quickly get bogged down by the number of options in front of them. To help, eleven professionals from Young Entrepreneur Council weigh in on the most effective tools and solutions they've used to get organized and explain what about those solutions helps them stay on track.

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Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment. From video doorbells to smart locks to thermostats, smart home systems can be incredibly beneficial for homeowners. They can make tasks simpler and make your home run more efficiently. However, there are a few things homeowners should know before installing one. To help you prepare for this investment, 13 members of Young Entrepreneur Council discuss what they believe all consumers should know before purchasing a smart home system. Keep these insights in mind as you're shopping for your next device.

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As it has with many other parts of running a business, technology has granted business leaders the tools that can make recruiting a much simpler process. Today’s tech can help gather and sort applications, offer communication tools to ensure recruiters have a safe and secure location to speak with their potential hires and many of them even provide contract services that can help speed up onboarding. But with so many options to pick from, these recruitment tools aren't necessarily known to everyone. Below, 11 members of Young Entrepreneur Council discuss the most valuable software and solutions they use in their recruitment processes and why these tools help get the right talent into their businesses.

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Members of Young Entrepreneur Council share their predictions for upcoming advances in encryption tech. Privacy and security are becoming increasingly important in today’s highly digital business world. With many employees working remotely and technology rapidly advancing, encryption technology will need to advance just as quickly. To that end, 11 members of Young Entrepreneur Council shared what they predict will be some of the next big steps in encryption technology in the near future. Keep an eye on these developments to see what kind of effect they’ll have on privacy and security for you and your business.

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Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized. To help you cultivate acceptable SEO practices, 13 professionals from YEC discuss several examples of poor SEO habits they've run into and explain why these habits could have a severely negative impact on your marketing.

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Building positive relationships with your customers is essential to running a successful and sustainable business. That’s why many business owners rely on customer relationship management (CRM) tools to connect with clients and nurture ongoing interactions. With so many options on the market, leaders may not know where to start in their search for a great CRM tool. Below, 15 experts from Young Entrepreneur Council shared their favorite CRM tools and why they’re so effective.

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Make this year your company’s best yet by prioritizing the latest content marketing trends and using them to improve your strategy.

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For many companies, it’s not always clear whether or not they should be responsible for educating their customers about the dangers of cyber attacks and malware. But as cybersecurity becomes a greater threat, even non-tech companies are considering the best ways to communicate these dangers to their customers. But what's the most effective way to do so, given how complex an issue cybersecurity really is? To shed some more light on this topic, eight members of Young Entrepreneur Council share their opinions on whether or not companies have a responsibility to educate consumers about cybersecurity and list some effective ways to go about doing so.

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Many entrepreneurs will concede that their worst problem is overthinking complex decisions. The issue with overthinking is not only that it stifles creativity and innovation; it also erodes your confidence as an entrepreneur and can make you second-guess yourself. In the world of business, this lack of self-confidence could spell disaster. The best way to avoid overthinking is to focus on the problem at hand and recenter yourself, but doing so requires a bit of effort. To help, these 12 experts from Young Entrepreneur Council discuss a few practical ways to recenter yourself and avoid overthinking as an entrepreneur.

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Good web design can make or break a modern business. If your website is smooth and easy to navigate, it will attract more users and is a vote of confidence for your organization. A poorly designed site can have the opposite effect, turning users away no matter how good the product is. Below, 12 members of YEC shared what they believe is the most important design element to incorporate into your company’s homepage to increase traffic. Try out their recommendations to start bringing in more website visitors.

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Members of Young Entrepreneur Council offer tips for developing effective, sales-boosting e-commerce ads. E-commerce is a great way for a business to boost its sales, especially in today's world of social distancing and online shopping. But with so many businesses gravitating toward e-commerce, the space has become rather crowded. Companies that want to sell online successfully need to maximize their advertising efforts and keep attracting new customers. To help, 12 members of Young Entrepreneur Council shared some effective ways to take your e-commerce advertising to the next level. Follow their tips to keep customers coming in your virtual door, even during your off-season.

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Many professionals have been fired from positions in the past. Getting fired from a job can be embarrassing and anxiety-inducing, especially when you have to explain the reason why you were let go to a potential new employer. While some employers won't bother to broach the subject, others could view the termination as a questionable part of a candidate’s work history unless the issue is brought out into the open and discussed with transparency and honesty. So how should a candidate approach this topic? Below, eight professionals from Young Entrepreneur Council offer some advice about how to discuss your previous job loss so that you won't dissuade a potential new employer from hiring you.

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First impressions count for a lot, especially with a prospective business partner or client. When you're selling something, the first impression you make is so important. If a prospective customer isn’t immediately intrigued, they’ll be unlikely to revisit or consider your brand in the future. To ensure you capture your audience’s attention, you’ll want to find ways to wow them from the start. To help, a group of successful entrepreneurs shared their best tips for making a great first impression with a potential new business partner or client. Follow their recommendations to make yourself unforgettable.

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No matter how stressed or busy you get, the right habits can keep you moving forward. As an entrepreneur, you’re going to battle stress, busyness, and likely even exhaustion from time to time. While these episodes might feel discouraging, they’re not permanent, and you’ll be able to push through and find motivation again.  The ability to keep up your energy and mental stamina begins with good, healthy habits. Below, a panel of Young Entrepreneur Council members shared habits they adhere to in order to maintain productivity. Try some of their tips to get you through the rough patches in your business.

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Members of Young Entrepreneur Council share their favorite resources to help you stay abreast of industry changes. The tech industry is notorious for moving quickly and abruptly. If you want to stay relevant in the field, you’ll have to be able to identify and adapt to changes and new trends.  However, keeping up is a daunting task, even for the most seasoned tech professionals. For newcomers, it’s important to build up a collection of reliable resources to help maintain industry knowledge.  For guidance on where to start, a panel of Young Entrepreneur Council members shared their favorite platforms and resources to help you stay up to date with industry changes.

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To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it's a great idea—but app fatigue is very real, and if you don't want users to delete your app after a few uses, you need to give them a good reason to keep coming back. Many members of Young Entrepreneur Council have experience building and deploying successful business mobile apps, and they understand what it takes to create something engaging and long-lasting. To offer their insights, a panel of members shared some important steps businesses should take when building their mobile apps. Follow their tips to ensure your app becomes a regular habit for those who download and use it.

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Staying tuned in to the pulse of your industry is key to becoming a successful entrepreneur. Public groups, online forums and the like are among the most valuable resources for gathering and contributing industry information. But if someone is looking for in-depth insight into their business niche, locating the right groups where this discussion occurs is the first step. To help you find them, 12 members of Young Entrepreneur Council (YEC) respond to the following question:

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When you’re trying to get a business off the ground, you don’t always have a lot of resources at your disposal. In order to gain some momentum, it may then be necessary to “cut a few corners.” However, this doesn’t mean you have to betray your ethics, as there are a few elements of business you can reasonably (and legally) cut or save money on to help give your business the kick-start it needs to get going. For guidance on where to begin, nine members of Young Entrepreneur Council offer a few suggestions on how to save money in the early days of your startup and why you should do so to provide better service to your customers and successfully grow your business.

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If you're just getting your feet wet in business, there are many things that can be overwhelming. One of the biggest sources of overwhelm, however, is finances. With so many numbers to track, livelihoods to be responsible for and rules to follow, business finances can quickly become too much for new entrepreneurs to handle. However, following a few key steps and having a basic plan can go a long way to simplifying the entire financial process. Below, eight members of Young Entrepreneur Council discuss a few pertinent tips that may help first-time entrepreneurs get a little more comfortable with business finances and set themselves up for a successful financial future.

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Entrepreneurship is an exciting and fulfilling career path, but there might be times when you’ll feel discouraged and riddled with self-doubt. Combating these emotions isn’t always easy and takes patience and continued practice. Whether you’re a newbie business owner or a seasoned entrepreneur, it helps to affirm to yourself just how capable you are of accomplishing your dreams. To offer some guidance, 11 members of Young Entrepreneur Council shared things everyone should periodically remind themselves of in order to be more positive, confident and tenacious. Follow their advice to boost your self-esteem and move beyond self-doubt.

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For many people, networking is not a skill that comes naturally—even to entrepreneurs. But without this skill, entrepreneurs may end up developing bad networking habits that could hinder their ability to form new business relationships. Because cultivating good connections is crucial for any entrepreneur, breaking those bad networking habits is a necessary undertaking. To help, nine members of Young Entrepreneur Council list some of the bad networking habits that entrepreneurs need to ditch immediately if they intend to improve the quality and quantity of their business connections and master the art of networking.

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As machine learning becomes more prevalent in business, it has the potential to affect a company’s day-to-day interactions with its customers, whether positively or negatively. Many businesses have already invested heavily in machine learning and have found great success. However, new tech can always be intimidating, scary or potentially difficult to implement. Below, eight leaders from Young Entrepreneur Council attempt to quell some of those fears by discussing the merits of machine learning and how they see it affecting their own daily interactions with customers. These are just a few things machine learning can do to help take your business to the next level.

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Email marketing is a great way for small businesses to stay connected with their customers and encourage more sales. The problem is that because of their size they often have limited resources for growing their subscriber lists. So to help small business owners expand their email audience (even on a budget), the members of Young Entrepreneur Council weighed in on the following question:

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It’s easier to build successful relationships with your colleagues when nothing stands in the way of mutual communication.

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Members of Young Entrepreneur Council share some foolproof ways to break down a complicated concept for your target market. You come up with a great idea. On paper, it makes perfect sense. You and your team talk about it together all day long, but when you go to explain the idea to your target audience, the idea just doesn’t translate well and you lose them. It can be frustrating to not have the skills or words to properly articulate your concept, but effective communication is a core skill for any entrepreneur. That’s why the members of Young Entrepreneur Council shared some simple ways you can successfully explain challenging concepts to their audience. Try these strategies to help you get your idea across, no matter who you’re talking to.

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Marketing is a crucial element of any successful business, and even small business startups will need to begin building their marketing department as soon as possible. However, some marketing roles are more critical to your business’s success than others. To help you determine which role you need to hire for first, 13 experts from Young Entrepreneur Council (YEC) answer the following question:

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When surrounded by others, it can be difficult not to compare your successes to everyone else’s. Unfortunately, this competition can lead to stress and can easily create situations where you feel insecure about your path in life. But remembering that success looks different for everyone is just one step to maintaining your confidence. So what are some other ways you can avoid falling into a comparison trap and instead build healthy connections with your peers? Below, 10 professionals from Young Entrepreneur Council discuss some of the tips they’d recommend for avoiding unnecessary comparison with others and successfully connecting with peers.

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Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online and offline is integral to a brand’s success today. However, if these strategies aren’t aligned, the messaging at different touch points can be diluted and inconsistent, which could end up confusing consumers rather than tempting them to learn more about the company’s offerings or make a purchase. Below, nine leaders from Young Entrepreneur Council discuss ways to seamlessly unify online and offline marketing strategies and explain why connecting the two is critical to a business’s success.

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When heading a company, there are certain budget items that should be of critical concern. Basics like payroll and product costs are easy to figure in to your operational budget. But business is nothing without its unexpected expenses, and there are bound to be a few that CEOs will forget to account for. While you won’t be able to anticipate everything, with the right information and resources, you can avoid a potentially big financial problem. To help, eight professionals from Young Entrepreneur Council offer insight into some of the unexpected expenses that CEOs should look out for and what could happen if they don't.

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Email lists are fantastic tools for keeping in contact with consumers, sharing information and generating leads. But putting together an email list and figuring out how to attract customers to your list can take a lot of time and effort if not done thoughtfully. So how does a company go about creating an email list that will yield a good return on investment? What's the first thing an entrepreneur needs to do to ensure that the list is successful? Here, 11 experts from YEC look at some crucial first steps to setting up an email list that will offer a good ROI, and why these steps are so critical to the list's (and the entrepreneur's) success.

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When a client signs on with your business, they have certain expectations about what your performance will be. The best way to end up with a happy client, however, is to manage these expectations early on. If you don't, and a client feels as though they should have gotten more from your business but didn't, their testimony could severely damage your future business and your reputation. To ensure you don’t end up in this situation, 12 experts from Young Entrepreneur Council (YEC) share their insights on the following question: “What's one rule you'd suggest for better managing client expectations early in a business relationship, and why?” Follow this advice to avoid disappointing your client and instead provide even better service.

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Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand ambassadors, that your business’s brand is able to truly shine. But forcing employees to take part in branding efforts can seem demanding and may not have the same result as when they contribute voluntarily. To offer some ideas on how business leaders can transform their team members into eager, authentic brand ambassadors, 10 successful entrepreneurs from Young Entrepreneur Council answered the following question: What's one specific way you can encourage employees to help contribute to a company's branding efforts? How do you do this without seeming demanding?

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Every day, new devices pop onto the scene promising change and innovation. For an entrepreneur who's focused on the expansion of their organization, staying up to date with the latest technology that can support personal and business growth is essential. Whether it’s in a simple or a major way, some of these technologies carry with them the power to change how we do business altogether. Below, eight members of Young Entrepreneur Council take a look at some of the tech gadgets they've acquired recently that they now consider essential to their life or business.

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Inclusion and diversity have certainly become buzzwords in recent years, but they are more than just a passing fad; They are vital elements to a business's success. A diverse, inclusive workforce leverages the knowledge and experiences of a broader cross section of society and helps bring the business closer to the people it serves. However, not all leaders know the best way to promote inclusion and diversity in their businesses, and even some well-intentioned efforts could harm the business in the long run. Here, eight professionals from Young Entrepreneur Council discuss some of the more effective ways you can promote diversity and inclusion in your company and explain how these methods can help any business succeed.

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Members of Young Entrepreneur Council share how to prepare your company for greater integration of artificial intelligence and automation. As modern technology continues to advance, artificial intelligence (AI) and automation are playing an increasingly vital role in the workforce. Routine, recurring tasks are being automated in nearly every industry to save time and money. As we rapidly approach the start of the “AI/automation revolution,” businesses may be wondering how they can leverage this technology to their advantage. To help, the members of Young Entrepreneur Council share 14 ways companies can prepare for this upcoming revolution to maximize their future success.

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You can't avoid the occasional upset customer, but you can quickly and effectively smooth things over. A business depends on happy customers for lasting success. Unfortunately, no matter what steps you take to prevent customer service issues, not every client is going to be happy. Whether their reason for anger is justified or not, you’ll need to address the situation and the person’s concerns. The way you respond can make the difference between a customer who’s ultimately satisfied and one who refuses to do business with your company again. To help you assuage angry customers, these successful entrepreneurs share their top tried-and-true tactics for conflict resolution.

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Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers. Connectivity is of the utmost importance in the modern world. In business particularly, social media, email, and other outreach methods have the potential to engage consumers like never before. In such a highly connected society, a business that doesn't leverage these tools for consumer engagement is at a disadvantage compared to its competitors.  This is why many businesses utilize several channels of communication to ensure that their customers always feel engaged. But what sort of tools do they use to accomplish that job? Here, 18 members of YEC discuss their favorite tools, apps, and software they use to drive customer engagement efforts and connect with their audiences.

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Communication is one of the most essential skills that a business leader needs to master to be successful. Great leaders may develop their communication skills early on in their careers, but they also have created and maintained habits that help them communicate more effectively. When you watch great leaders address an audience or interact with others, the practices they cultivate to help them communicate so well may not be immediately apparent. Even so, their effectiveness is unquestionable. Here, nine members of Young Entrepreneur Council share the habits they believe all great leaders have and explain why these help make them such powerful communicators.

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Young Entrepreneur Council members look ahead at consumer IoT device trends they expect we’ll see more of this year. The internet of things (IoT) has been a booming sector of the tech industry in recent years. As people are now spending more time at home than ever, the need for connected devices has taken on new importance and relevance.  Because of this need, 2021 will likely be the year that consumers and businesses alike upgrade their smart home and office technology. Below, 12 members of Young Entrepreneur Council shared their predictions for which IoT devices will have the greatest impact on the consumer market in the coming months ahead.

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When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:

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The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life. As business leaders, the members of Young Entrepreneur Council know that regular self-care can help manage stress and beat the winter blues. Try some of their suggestions to get you through this winter season.

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Members of Young Entrepreneur Council offer some effective ways to keep users coming back to your mobile app. Everyone with a smartphone or tablet uses mobile apps, and businesses have increasingly seen the value in creating their own. However, it’s hard to stand out in crowded app stores where many competitors are doing the same thing. Even if you do get people to download your app, the real challenge lies in getting them to come back and continue using it. To help, we asked 13 members of Young Entrepreneur Council how they recommend engaging and retaining mobile app users. Here are their suggested strategies and why each is so effective.

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It's important to lead by example when establishing a culture of transparency.

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Technology has given us a plethora of options for speeding up our workflows. From automation software to artificial intelligence chatbots, we can leverage a significant amount of tech to make demands on our time much less burdensome. However, not all entrepreneurs utilize the benefits tech offers them to its fullest potential. This lack of adoption is partially due to how many options there are available and how obscure some of the methods are. Luckily, these eight professionals from Young Entrepreneur Council have some tried-and-true tech hacks that can significantly improve the efficiency of your business processes.

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Onboarding a new employee is an exciting time for any business. While you're eager to get your new team member up and running on their tasks, you also need to ensure they understand the company culture and will mesh with your organization for the long term. That's why we asked the members of Young Entrepreneur Council (YEC) the following question:

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Facing adversity can help you grow in ways you never imagined. No one likes to think about facing adversity and hardships. However, everyone must deal with challenging situations at some point in their personal and professional lives, especially in the midst of today's pandemic and social climate. Having a strategy to confront adversity head-on can help you be better prepared when obstacles do pop up. To help, we asked a panel of Young Entrepreneur Council members for their advice. Below they share their No. 1 tips for overcoming hardships and why doing so can help you grow as a person.

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The easiest part of opening a business is coming up with the idea and filing the paperwork. The most challenging part often might not be apparent right away. No leader can predict or prepare for every obstacle they might encounter as a business owner, and hurdles can vary by industry and by each entrepreneur. However, with a little insight from more experienced entrepreneurs and the right mindset, you can successfully guide you and your business through any challenge. Below, eight experts from Young Entrepreneur Council talk about the obstacles they never predicted they’d have to overcome when starting their companies and share ways other leaders can prepare to face similar blockades in their entrepreneurial journeys.

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If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive. While everyone is looking forward to what a new year will bring, there will still be a lot of change to witness in the workforce. This year's struggles have started a ball rolling, and the coming year will see it pick up momentum. Here, nine leaders from Young Entrepreneur Council suggest a few ways that the workforce will adapt to this new year and why they expect these changes to occur.

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It’s easier to perform productively and feel rejuvenated when you take a break from work.

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Email marketing is still among the most effective ways to target an audience. However, for email marketing to be successful, you need to encourage people to sign up for your email list. This step might seem like a simple task, but recently consumers are extra-protective about their email addresses. Individuals have been flooded with spam and have become a lot more cautious about who they share their information with. Even so, there are a few handy tips and tricks that you can use to get people to trust you enough to give you their email -- most notably by being transparent and showing the value you will provide them with. These 12 experts from YEC discuss some of the most effective methods and take a look at why they're so good at convincing people to sign up for your email list.

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Whether it’s frustration from limitations in their current industry or being shaken by the instability of the job market during COVID-19, many professionals are starting over in their careers, possibly in a new industry entirely.  But pivoting to a new industry isn’t as simple as mixing and matching your current skill set and hoping it fits. It’s important to examine how your current skills and experience apply to the industry you’re ready to dive into.  To help you, we asked 10 Young Entrepreneur Council members to share strategies for how to do this and tips to convince your future employer you’re qualified to make the switch.

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16 entrepreneurs from YEC share their favorite sales automation tools and strategies and explain why they work. Businesses have all embraced the reality of a technologically advanced society. Emerging technology has made it easier than ever before to interact with customers and shorten the time it takes to get processes done. A significant amount of businesses have embraced cutting-edge technology because they see it as a way of making their systems more efficient. One of the best examples is the adoption of artificial intelligence bots in customer service scenarios. However, as widespread as this usage is, it's not the only way companies have engaged emerging tech to make their business operate better. Sales automation is another practical use of emerging technology that businesses have managed to latch on to. Automating the sales department requires a bit more involvement, but it covers several different areas. Sales automation covers automatic lead generation and sequencing, development of automated reports using analytics guidelines, and alerts for data coming in that affects the sales process. These areas are crucial in determining the viability of prospects and in generating new leads. Throughout the business community, the idea of sales automation has pushed individual companies to look at many different methods of doing this task. Thanks to the demand, there are a vast number of sales automation tools available for businesses nowadays. We asked 16 experts from YEC to talk about the software suites and strategies they use for sales automation and explain why tools suites work so well for their own companies.

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When you first start your business, every member of the “founding team” -- i.e. you and your first employees -- is crucial to its early success. As your business grows and changes, there may come a time when you feel yourself starting to outgrow your original employees. If you want to retain these valuable employees, you must ensure they’re evolving in their roles with your business. Otherwise, it may be time to phase them out and look for fresh talent. To help you navigate this situation, we asked 10 Young Entrepreneur Council members how employers can assess employee growth and ensure they’re evolving in step with the company.

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LONG-FORM ARTICLE EMAILED TO KELSEY You have a great idea for a startup. You know there's a gap in the market and you have the funds to start financing your business. Now all that's left to do is to land your first customer. Making your first sale as a brand-new company isn't always as easy as it sounds, though -- it requires extensive market research and a deep understanding of what messaging and marketing channels will resonate most with them. If you're embarking on the sales journey for the very first time, it helps to know what methods and strategies other entrepreneurs have used to grow their customer base. Below, seven business owners share their best tips for acquiring your startup's first customer.

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Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position. CFOs are responsible for the company's economic health and well-being, and these traits are instrumental for them to understand unspoken truths about the business. Below, 11 members of Young Entrepreneur Council weigh in on the critical qualities that part-time CFOs should demonstrate and why these characteristics are so crucial to the role.

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The holiday season is usually a goldmine of opportunities for product-based businesses that deploy specific marketing strategies to make their offering stand out and be relevant for that time of the year. While service-based businesses typically find it more difficult to capitalize on this season’s business opportunities, there are still several creative strategies they can deploy to make holiday marketing work in their favor. To help, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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With most people working from home and away from their office’s internal server, data security is a pressing concern for employers. Companies and employees must make security a priority and understand how to keep their data safe when they’re working outside of their business’s secure network. To help, we asked members of Young Entrepreneur Council for their best advice on how to keep corporate files safe while working from home. Below, 12 of them shared their insights for remote workers and employers.

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Once your company has achieved financial success, you may find yourself in a position to give back to your community. By donating time or money to a good cause, you’ll not only become a more socially responsible company, but you’ll also feel more fulfilled as a business owner and potentially strengthen the loyalty your clients feel for your organization.  Before you make any kind of charitable donation, it’s important to ensure you’re choosing the right recipient. To help, we spoke with 10 members of Young Entrepreneur Council about what leaders should look for or be wary of when deciding where to donate. Read on for their tips for identifying the best organizations or causes to support.

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With the current corporate focus on remote work, file-sharing and syncing services have become an essential part of the modern office. While some companies have bespoke designed solutions that meet their needs, these can be complicated and clunky to implement, requiring cybersecurity and IT administration input. Luckily, there are several free or accessible options available that small businesses can tap into to help them cope with a remote office's demands. To help, we asked eight entrepreneurs from Young Entrepreneur Council (YEC) the following:

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If your business struggles to retain customers, then you may need a new strategy to reel them in.

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Innovation is the key to a successful and progressive business, and your staff should constantly be looking for ways to grow your brand. As a leader, it’s your responsibility to keep your workers engaged and motivated. To help you inspire and encourage your staff, we asked the experts of Young Entrepreneur Council about ways to spark deeper thinking. Here are 10 important questions leaders should ask their employees to generate ideas and solutions to problems.

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Members of Young Entrepreneur Council share their best tips for getting things back on track when your business is going through a turbulent period. Every business endures trying times at some point. Your job as a leader is not to prevent every possible issue that might arise, but to properly prepare so you can keep your footing when unexpected challenges inevitably occur. To help you, we asked 15 members of Young Entrepreneur Council how leaders can regain order among their team and operations during a chaotic time. Here’s what they recommend, and why it’s so effective.

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LinkedIn is often thought of as the go-to social network for professionals, but it’s more than just a social media platform. It’s a powerful marketing tool for brands to engage with customers, employees and business partners. With new features such as live video, polls and team moments, LinkedIn is offering innovative ways to foster engagement and share content on its platform. We asked the experts of Young Entrepreneur Council how business owners and other professionals can best leverage the platform's new tools. Follow their tips to up your LinkedIn game in 2021.

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A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming. Business blogs need to have a strategy behind them and clearly defined goals before the first post even hits distribution. But what exactly do these companies get wrong about their blogging? Below, 16 professionals from YEC explore some of the most common mistakes and issues they’ve seen with company blogs and suggest ways to address those problems and help ensure blogging success.

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As entrepreneurs, we understand how powerful the classification of personality types can be in recruitment. From Myers-Briggs to Enneagram, the number of ways to gauge a person's innate traits can be measured in a hundred different ways. Several companies use one or more of those personality tests to develop their employees' potentials. As with all approaches, however, there are significant positives and negatives to using personality tests this way. To help us understand the extent to which employers should rely on personality tests to gauge an employee's viability for recruitment or development, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners. These essential communications insights are often learned throughout an entrepreneur’s journey, and sometimes they can come to you through unexpected career situations. That’s why we asked the members of Young Entrepreneur Council to share the best communication lessons they’ve learned during their careers so far. Here are their top 10 lessons and why each was so impactful.

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Members of Young Entrepreneur Council offer suggestions for entrepreneurs that want to change up their mobile ad campaigns. Mobile web traffic continues to skyrocket as consumers spend more and more time on their smartphones and tablets. Approximately half of worldwide web traffic comes from mobile devices, so it makes sense that brands would want to focus on mobile-optimized ad campaigns. But success in mobile advertising is about more than creating visuals and video content that fits on a mobile screen. It's important to follow the right practices and create an enticing experience for viewers and potential customers. Below, 14 members of Young Entrepreneur Council shared some simple changes entrepreneurs can make to their mobile ad strategy to improve their results.

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Being able to close a deal is a crucial part of an entrepreneur’s skill set, but sometimes, vendor agreements and partnerships can fall through due to unavoidable circumstances. Knowing that a deal is about to fall through before that actually happens can be quite beneficial for a company, as it gives the opportunity to choose its next steps in advance: pursue the agreement more aggressively, back off and let it fail, or do nothing and see if it corrects itself. However, before the business can take any action, it must be able to identify the telltale signs of a deal collapsing. To help, we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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When you work smarter, you develop ways to accomplish more in less time.

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Everyone wants to be successful, but not many people understand what success brings with it or what it means exactly. Success is a personal thing -- where one person may see achievement, another may see settling for what they can get. Success is a goal, and there are many roads to get there, but not everyone's version of success is the same. So, while typical entrepreneurial resources such as business books or self-development webinars might offer a textbook definition to success, there's a lot they leave unsaid when it comes to the personal aspects of succeeding. Below, 11 experts from Young Entrepreneur Council share some of the things they see in successful professionals that no guide bothers to explain when you're on the road to success.

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An effective internal communications strategy is essential when trying to build a cohesive team working together toward the same goal. Especially when it comes to announcing important news to your team, using the right internal communications approach is of utmost importance. The right communications strategy ensures the communicated message is clear and easily understood, leaving no room for error. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Many companies that shifted to remote work during the COVID-19 pandemic have helped employees eliminate their daily commute. However, some professionals do still need to make regular trips into the office – and spending time commuting to work can feel stressful and counterproductive. If you use your time wisely, though, there are plenty of ways to maximize your commute and make it a productive one. We asked 10 members of Young Entrepreneur Council how they maximize their commute time and how it helps them in their professional and personal lives. They shared their insights with us below.

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Young Entrepreneur Council members share some upcoming tech trends they believe will have an important impact on business leaders. The world of technology is evolving faster than ever. With so many new tech trends emerging, it can feel impossible to keep up with them all. However, identifying and investing in the right ones can give your business a competitive advantage and set you up for success. That’s why we asked members of Young Entrepreneur Council what tech trends more entrepreneurs should prepare for and what concrete actions they can take to move in the right direction. Their best answers are below.

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Members of Young Entrepreneur Council discuss some of the past year's most pressing technology concerns and how we should address them. The past year has seen unprecedented changes to public health and the global economy. Many facets of daily life and work moved into the digital realm, and the shift highlighted some underlying business technology issues that are getting in the way of productivity, communication and security. As successful business leaders, the members of Young Entrepreneur Council understand how important it is to have functional, up-to-date technology. That's why we asked a panel of them to share what they view as the biggest business tech problem of the past year. Here are the issues they're concerned about and the innovations they believe will help solve them.  

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When you create a company with someone else, the initial stages require you to work closely together. Eventually, a bond forms, as it usually does when people work closely together. However, as a business grows, you and your co-founder may decide to work on separate parts of the business. Sometimes this may lead to disagreements between founding members -- whether caused by lack of communication or different views on how to expand the organization. It's tempting to just put these arguments down to strong personalities butting heads, but reconciling these differences is critical for the good of the company. Below, nine professionals from Young Entrepreneur Council offer their insight into how co-founders can maintain a healthy relationship, even while the company grows around them.

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As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team. To help you put your staff in an innovative mindset, we asked 14 members of Young Entrepreneur Council the following question:

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Members of Yount Entrepreneur Council offer their tips for effectively growing a service-based company. As a service provider, you’re always looking to grow your client base. But service-based businesses can be trickier to scale than a product-based business. It’s not as simple as completing a transaction; service relationships must be nurtured and built over time, and more sales mean more clients to pay attention to. To help you effectively increase your service-based business’s sales, we asked members of Young Entrepreneur Council for their advice. Below they shared their best tips for founders who are looking to scale up without sacrificing quality.

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If you're like the hundreds of content marketers out there that have invested in blog content, you want people to read it. If you've been watching your metrics for visits, you might realize that many visitors don't even bother with your blog. Sure, they might follow a social post from your media to your blog, and possibly read a single entry, but they won't engage further than that. So how do you get readers to come back to read about the amazing things you post? These 15 professionals from YEC expound on the methods that work for them to get return visitors and further explain why those techniques are so successful at maintaining user engagement.

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After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going? Commitment is a fickle thing since people tend to have short attention spans. In the modern age, those attention spans are even further limited because of a society based on instant gratification. If you want to keep users liking, sharing, and commenting on your posts or blogs, you're going to need a strategy to drive that engagement. We asked 11 entrepreneurs from YEC to offer their own insight into how an organization can keep the commitment going after that initial like or share.

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For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process. If you want to scale your site visits and engagement, try these 13 growth hacks recommended by the experts of Young Entrepreneur Council.

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If your company has a blog and social media presence, you know how challenging it can be to keep up with the constant demand for new content. Recycling and updating existing content is a great way to put a fresh spin on what you’ve previously published without the hassle of coming up with a brand-new idea. However, there’s an art to repurposing content: The best brands don’t just copy and paste across platforms; they recontextualize their content and adapt it before reposting. To help you do this, we asked 15 members of Young Entrepreneur Council for the best ways to get more mileage out of their online content. They gave their tips below.

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Entrepreneurs should all know by now how nerve-wracking delivering a pitch to investors can be. If you've invested a lot of your time and effort into designing a business idea, you want to get the point across to investors effectively. As with anything, practicing your delivery can go a long way toward making a steadier presentation. That’s why we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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How will you optimize your social media profiles to improve your conversions?

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Young Entrepreneur Council members share some of the most exciting trends and developments they've seen in digital marketing this year. Digital marketing is constantly evolving, and professionals must stay on top of trends to remain competitive in their respective industries. This year in particular has presented new and unprecedented circumstances for businesses around the world. As a result, companies have had to adapt their digital marketing strategy to customers’ ever-changing needs -- which, while challenging, has also led to incredible innovation. We asked the members of Young Entrepreneur Council about the most exciting digital marketing developments they’ve seen this year so far. Below, they share 14 of their favorite trends and how they’re impacting the future of the industry.

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Plans are crucial to success in any endeavor. It doesn't matter if that project is building a business or writing a book. Without planning, even the most well-intentioned projects can hit a roadblock and stop. Developing a success plan takes time and effort. It also requires a certain level of experience, and newcomers are unfortunately hit with this realization after they start their projects. Moreover, not all success plans are functional. What sets the viable success plans apart from the amateurish ones? Fifteen entrepreneurs from Young Entrepreneur Council share their best tips for success planning and explain why their advice is particularly useful in implementing a plan.

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Being honest and truly helpful is a surefire way to gain your prospect's trust.

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A loyalty program is a great way to create a mutually beneficial situation for your business and your customers.

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Free advertising has leveled up, as there are now more alternatives to paid ads than ever. The world's economy has taken a massive hit, which means that companies will be looking to cut down on different expenses to stay afloat. Unfortunately, many of these businesses will look at their advertising budget when considering what to cut. While advertising can be a significant expense to a business, it's necessary if the company intends to reach out to new and existing customers.  Eradicating advertising could spell disaster for a company, but luckily, there are ways to reach out to clients even if you cut the ad budget completely. Several channels exist that businesses can explore that give them a chance to advertise without the added budget. Many companies overlook them because they associate "free" with "low quality," but that isn't necessarily the case. Businesses concerned about spending on marketing and advertising should explore these channels since they offer a unique way to interact with clients.  Even if your advertising budget hasn't been slashed, these channels still provide massive value for money if you use them right. Twenty associates of YEC discuss some of the best channels and explain how they can help boost the signal of an advertising campaign, even though they cost nothing or very little to use.

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Brand loyalty forms a core concept of marketing in the 21st century. In a paradigm shift, thanks to better interactivity with consumers, brand loyalty is now easier to achieve than ever before. With a medium where the brand can interact directly with clients in the form of social media, all a company has to do is use their social media presence cleverly. Once they leverage their following and provide value to the audience, brand loyalty is sure to follow. To help, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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17 professionals from YEC share the best websites for locating fresh talent. There has been a change in how companies approach the idea of outsourcing. In recent years, businesses have grown less fond of doing everything in-house and more open to hiring freelancers to lend them a hand. This new reality in the world of employment has spawned a massive explosion of websites that cater specifically to professionals providing talent to companies. Searching for local expertise, in particular, can help to enhance the region and support the local community. Additionally, local contractors are easy to get in touch with, either though message or by direct phone call. Occasionally, you may need someone familiar with the region you're operating in, which is why outsourcing to a local freelancer is the right call. Many companies overlook local talent because they have the misconception that imported talent is automatically better. Knowing where to look to find the best in local talent might encourage you to reconsider your opinion on hiring locals to work for your company. Many of these websites offer businesses access to a wide pool of qualified candidates, as well as the possibility of fine-tuning their search so as to identify the most relevant candidates. Filters you can get access to include the location (for local or regional talent), ratings, and expertise. All of these are critical factors in determining whether a freelancer or professional will fit the business's needs. However, not all of these websites are built in the same vein. Seventeen professionals from YEC share valuable advice on the best websites for finding outside talent -- local or not – and explain why those resources are vital to their own businesses.

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Switching a “bad” habit for a good one is not always the best option. We all have bad habits or simply attitudes or routines we would like to change because they are not healthy for us. While not all bad habits are truly bad, it’s important to be able to discern what needs to change for us to advance in our personal and professional life. The internet is full of advice and tips from self-proclaimed gurus on how to shake off a bad habit, but that doesn’t mean their advice works for everyone. Changing your habits is a huge step to take, but before embarking on this journey, you need to become aware of the most common pitfalls and misconceptions of effecting this kind of change. To help, nine members of Young Entrepreneur Council look at the most common misconceptions and why they may impact your ability to successfully change habits.

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When you're negotiating a deal, misinterpreted tone or poorly-chosen words could ruin an otherwise-successful conversation. Sometimes you may not know even which phrases might turn a deal sour. That's why we asked 16 members of Young Entrepreneur Council the following question:

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It’s easier to tailor your offerings to your target market when you hear from them directly.

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These tools and strategies can make email marketing more efficient and less time-consuming. Email marketing is still a handy outreach method for businesses. It offers something unique in how companies can interact with their clientele. The big problem many companies have with email marketing is how much time it takes up from its staff. But does email marketing have to be that time-consuming? One of the things that businesses have realized over the years is that anything which used to take time can become more efficient. Email marketing isn't an exception to this rule. Where research meant digging through tons of questionnaires and noting results, today you can simply access an automatically-compiled list of preferences, sorted by an algorithm. These lists enable businesses to develop targeted, personalized emails that resonate with their target audience. These tools are only the tip of the iceberg, however. As more and more companies are looking into developing personalized marketing techniques, research needs to finish faster than ever before. Specialized tools and software exist to help businesses realize results more quickly. However, many companies are still in the dark about how they could streamline their email marketing to take up less time. We asked 17 thought leaders from YEC their take on the best tools and strategies to make email marketing a more efficient enterprise. Here's what they had to say.

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Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees. That's why we asked 16 professionals from Young Entrepreneur Council (YEC) the following question:

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Electronic wearables were an exciting new concept just years ago. Now, they’ve slowly become the norm, with gadgets like smart watches and sleep trackers overwhelming the market. These devices collect personal data and monitor things like increased heart rate, steps taken and hours slept. But just how long will they remain in consumers' good graces? We asked a panel of Young Entrepreneur Council members about their thoughts on what might derail the wearables revolution. Here’s what they had to say.

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Americans have grown up in a society that has drilled into them the need for hard work to guarantee success. An unfortunate consequence of these constant messages is a skewed mindset toward working long hours in the hopes of "making it" in the industry they've settled on. However, instead of ensuring a long, happy life, the focus on long hours could lead to severe health problems, as numerous studies have shown. How can Americans start working around the grind-till-you-die mindset and live healthier lives? These eight associates of Young Entrepreneur Council offer their best advice on how to escape this mindset and the troubling health problems associated with it, while still maintaining a driven attitude to success.

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All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole. For a company to continue growing, it needs to regain its momentum. But how does a business restore the initial force that set it up for a significant growth spurt in its early development? Here, 15 experts from Young Entrepreneur Council share a few tips about how a company can regain its drive and continue to grow at a massive rate, even after stalling.

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You don't need to spend a ton of money to build a great business website. A high-quality website can attract customers and give them a positive experience with your company. If you don't have much web design experience, you may be concerned about the cost and time it might take for someone else to build the site for you. Fortunately, there are tons of website building tools that allow you to create your own business website, even if you don't know how to code. Many of these platforms offer plenty of sophisticated features without the hefty price tag, while also being user-friendly. To help you explore your options, we asked the members of Young Entrepreneur Council share their favorite low-cost, high-quality website builders. Check out these DIY tools before you outsource the job.

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Spice up your customer service by programming a chatbot to address queries and concerns.

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Stress is common when you’re in a management position. With countless tasks to complete, employees to manage and business operations to oversee, it’s no surprise many leaders end up feeling overwhelmed at one point or another. One of the most effective ways to combat stress in the business world is by improving your adaptability, so you’re ready to take on whatever is thrown your way. Below, 16 members of Young Entrepreneur Council shared their best tips for becoming more opportunity-oriented as a leader.

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While every mentor is unique, the truly great ones will check certain boxes.

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Since the internet has permeated business to such an extent, PR crises are becoming far more common for companies. Many of those PR faux-pas are due to misuse or misunderstanding of social media interaction. However, as much as social media can be a tool to cause a PR crisis, it can also be useful in helping to manage it. Social media is still the best way to create a rapport and interact with a particular demographic of customers directly. We consulted 10 members of YEC to figure out what smart ways exist for business leaders to use social media to manage potential PR conflagrations. Their responses are below.

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Transparency in business has become a practice that’s favored by not only consumers, but by employees as well. When leaders are transparent with their team about the business, it builds a sense of trust and equips employees to make informed decisions. However, sharing more information than necessary can be distracting at best, and detrimental to company culture at worst. So how do you determine how transparent to be with your employees? Below, 10 members of Young Entrepreneur Council share some questions and considerations for leaders.

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An employee referral program is a win-win for you and your team. Referral candidates tend to be well-qualified, since they're pre-vetted by staff members you know and trust, and hiring referrals shows you value your employees' input. To help you build a great referral program, we asked the members of Young Entrepreneur Council the following question:

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With so many remote working teams in the world today, productivity requires utilizing tools that can connect the team through voice, chat and video. Slack rules the roost as the team collaboration software, but it’s far from being the only reliable one. Dozens of team collaboration tools have gained growing popularity over the last two months. Some of them offer similar functionality to Slack and might even be better at some things. Others are sorely lacking in utilities to help a team get organized. To help those working remotely in a group, we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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In today's always-on, digital-first world, consumers increasingly expect companies to offer fast and convenient channels for customer support. To this end, many brands now offer live chat so customers can reach them faster than an email or phone call. While live customer chat may be an attractive option that sets you apart from competitors, it's important to understand the commitment involved and how to best serve the customers who reach out to you through this channel. We asked a panel of Young Entrepreneur Council members what businesses should keep in mind when implementing live chat functionality. Follow their advice to ensure your customers are satisfied, no matter how they reach out to your company.

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expert panel

19 entrepreneurs delve into where online freelance talent is most readily found Businesses have changed their approach to hiring in recent years. More and more companies are relying on freelance talent as opposed to in-house contracts. It's not surprising that the paradigm has shifted in this way, however. Freelancers can be less of a drain on company resources, but they can also be more efficient than in-house hires. Even so, businesses need to find freelance sites that offer talented individuals, accessible search functions, and escrow services in some cases. All of these factors contribute to developing a long-lasting relationship with a freelancer. The rise of freelancing has seen several different locations open up around the internet that offer businesses a chance to interact with professionals. Unfortunately, there are many freelance sites to sort through, and finding the right fit for your needs may take some trial and error. Businesses need to be careful about sourcing their freelancers to avoid hiring someone who is not good for the project or who may have a nonprofessional behavior. How does a company narrow down the best places to source a freelancer online? We consulted 19 entrepreneurs from YEC about the best places to source freelance talent online. Here's what they told us.

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18 leaders from YEC discuss what elements business leaders should keep in mind before selling their company. Selling a business is a significant step and one that entrepreneurs usually spend hours agonizing over. There are just too many uncertainties when it comes to a transaction. Is the estimation of value correct? Are you exiting the market at the right time? How do you ensure that you get the amount that you think the company's worth? Growing a business from humble beginnings to the point where it commands a decent value takes time, effort and a bit of your soul. For many small entrepreneurs, it's like selling a part of themselves. For an entrepreneur to be able to sell their company, they need to sever the emotional bonds they have with its growth and approach the sale without emotion. The best way to do this is to examine the elements that make up the sale critically before even putting the business on the market. But what features are the important ones to consider, in this case? Eighteen business owners from YEC delve into the elements they think entrepreneurs should consider before they decide to list their business for sale, and why those elements are so crucial to the decision.

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Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market -- if they're used the right way. To help with your next traditional media campaign, we asked members of Young Entrepreneur Council the following question:

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Your team members across departments may have various responsibilities and projects, but that doesn't mean they can't relate to one another.

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expert panel

Making a major spending decision in your business, whether that be a new hire or a new marketing campaign, is often intimidating. You want to make sure you’re investing your money wisely, in a way that will yield a worthwhile return. To help you, we asked a panel of Young Entrepreneur Council members how to make financial decisions with confidence.

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Spending time alone and focusing on the year ahead are among the most effective strategies. The holiday period has a lot of emotional curves that can drain you. Getting back to work after the season might find you feeling listless and unable to function. Some entrepreneurs may take months before they get back into the groove. Sadly, waiting this long is not feasible, and getting back to your best performance needs to happen in a matter of days if you want to make the most of the new year. To help young entrepreneurs deal with coming out of the holiday season, we asked 13 professionals from Young Entrepreneur Council what strategies they employ to recharge and recenter themselves after the stress of the holidays is over.

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expert panel

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It takes time to build an authentic company culture, but the results are worth it.

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Grow your business by drawing customers into your physical store location.

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Set yourself up for a positive 2020 with attainable goals.

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Everyone feels down from time to time -- especially when you're dealing with the stress of running a business. Those negative feelings can make you question everything. While it's OK to feel down, the best way to relieve that feeling is to actively seek out positive thoughts. That's why we asked Young Entrepreneur Council members what they do in moments of doubt to help remind them of their potential. Ask yourself the following questions to regain your confidence during a mental or emotional rut.

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expert panel

The winter months mean less sunlight, colder temperatures and often, dampened moods. It’s common for people to feel more tired and less motivated in the winter, which can negatively impact work performance. However, a winter slump is not inevitable -- it may require a bit of extra effort, but you and your teams can stay just as motivated during those colder months. To help you out this winter, we asked members of Young Entrepreneur Council to share how they raise spirits in the workplace throughout the season. Follow their recommendations to keep your team feeling productive until spring arrives again.

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What trends are you prioritizing in your marketing efforts this year?

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As digital payments evolve and become more commonplace, an increasing number of businesses are accepting them, with some businesses rejecting cash payments entirely. While digital payments can certainly be convenient for customers and businesses alike, it’s important to understand the process and avoid any potential pitfalls. We asked the members of Young Entrepreneur Council for their takes on digital payments. They shared 10 things you should keep in mind as digital payment options evolve, and how those offerings will impact your business in the future.

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Risk is often inherent in business, especially when you’re running your own. However, there are steps you can take to manage that risk. As highly successful entrepreneurs in their industries, the members of Young Entrepreneur Council have learned a lot about effectively mitigating risk and minimizing its impact on their businesses. We asked them to share some practical tips for new business owners who are also new to risk management. Read on for their best answers.

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Office culture doesn't stagnate, and there will always be a constant change around how a business operates. Instituting new office procedures and policies as the company culture changes may mean taking some chances. Not all new plans are guaranteed to succeed, and some of them require considerable risk on behalf of the company. If a business isn't sure if a policy or proposal will turn out positively, then its implementation should be weighed carefully. Failure of the policy might mean severe drawbacks to the business as a whole. For entrepreneurs who are looking at instituting new policies, such as, for instance, allowing pets at the office, 13 members of Young Entrepreneur Council examine the core considerations companies should make when evaluating the viability of implementation.

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You may not have face-to-face interactions with your customers, but you can still drive loyalty.

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expert panel

expert panel

Fundraising for a startup is an involved process. At any step of the way, the system may falter and lead to the company missing out on significant funding. There's no step-by-step methodology for developing a startup funding plan. Each startup is unique, both in the ideas they present and the promise that they make to customers. However, for fundraising, it's not the customers' input that matters. It's what the investors think of the company. A startup's fundraising efforts hinges on its ability to make itself attractive as a business idea. To help, 12 members of Young Entrepreneur Council reflect on the big mistakes that they made while fundraising, and offer advice on how today's startup entrepreneurs can avoid falling into the same trap.

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The rate of technological advancement has seen the world change almost entirely in just a single decade. In a short space of time, humanity has managed to develop advances that people only 50 years ago would be unable to fathom. The march of tech isn't slowing anytime soon, either. From fully connected homes to self-driving cars, we are in an age where technology has changed the way we interact with the world around us as well as each other. Each year we get even more tech to experiment with. We asked 10 members of Young Entrepreneur Council what technological advances they were excited to see this year and their immediate implications, as well as why they think these advances are so significant.

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The rate of technological advancement has seen the world change almost entirely in just a single decade. In a short space of time, humanity has managed to develop advances that people only 50 years ago would be unable to fathom. The march of tech isn't slowing anytime soon, either. From fully connected homes to self-driving cars, we are in an age where technology has changed the way we interact with the world around us as well as each other. Each year we get even more tech to experiment with. We asked 10 members of Young Entrepreneur Council what technological advances they were excited to see this year and their immediate implications, as well as why they think these advances are so significant.

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13 Great Methods of Expressing Gratitude Thanking others who deserve it makes you a better entrepreneur. Entrepreneurs have an unearned reputation for being cold individuals because of the things they may need to do what is necessary for the success of their enterprise. However, showing gratitude and letting others know they are appreciated dispels the idea of the cold business owner. Gratitude shows that you care, and people are compelled to reciprocate, just so long as the thankfulness is genuine. Thankfulness shouldn't extend only to friends and family, but also to coworkers and employees. Below, 13 business owners from Young Entrepreneur Council share what they considered the best way to show gratitude to someone, even if they aren't closely related to them.

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If you want to drive sales and promote your content, vlogging is the way to go.

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Don't just write a generic resume and send it out to every company you're interested in.

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Think about how you want to present your brand to consumers in a way that feels authentic and relatable.

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Put your customers first to build a happy, loyal customer base.

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Incorporating ethical marketing into your business strategy will allow you to attract and retain consumers who care.

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Have a clear understanding of who you are marketing to in order to craft messaging that appeals to your target audience.

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Use the information that's available to you to paint a bigger picture of what consumers want out of your website.

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Not everyone is born with great communication skills, but you can learn.

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You’ve worked hard to start your own business; don’t be taken down by simple branding mistakes.

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You've got 30 seconds or less to make an impression. Are you using them wisely?

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Try taking a day off every week to relax and recharge. When you get back to work the next day, you will feel more energized than ever.

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Smart bloggers optimize their contact forms to collect important information from visitors and convert those visitors into leads.

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2017 was the year of the influencer, but it's a trend that will continue strong into the new year. Is your brand ready?

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Save your money and time while helping you grow your business.

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Make these daily habits to position yourself in the best place for success.