Evan Nierman

October 18th, 2022

How To Select A Legal PR Firm: 4 Important Considerations

Legal public relations professionals must be able to work in collaboration with lawyers or risk jeopardizing the case in court.

September 15th, 2022

Why Lifelong Learning Is The Key To Entrepreneurial Success

Seize the opportunities to learn that fall within your grasp. The biggest challenge may be to open your eyes.

August 17th, 2022

Communications Lessons From The Pandemic Are Transferrable To Business

Communication breakdowns can be disastrous and have a far-reaching impact.

August 10th, 2022

Leaders: Eight Ways To Prevent Work From Piling Up During Staff Vacations

When it comes to employees taking vacations, it’s all about achieving balance. Too many staff members off at once can cause heavy workloads and stress for the remaining team, but too few staff members taking time off can also mean your team isn’t getting the rest and relaxation they need to do their best work. 

June 28th, 2022

The Misconstrued Power Of ‘No Comment’

From a strategic communications standpoint, it can be a big mistake to pass up a chance to comment.

June 22nd, 2022

Thinking About Becoming A Manager? 10 Things You’ll Need To Succeed

As employees climb the corporate ladder, some may feel their natural next step is a managerial position. However, managerial roles aren't suited for everyone.

June 14th, 2022

Nine Ways To Support An Average Or Low-Performing Employee

As a leader, it’s natural to want to reward high-performing employees when they’re already doing so well and they’re likely having the biggest impact on the company’s bottom line. However, focus and support should also be given to average or low-performing employees to benefit not only the company, but also the employees as they continue on their career journeys. 

May 24th, 2022

Why Thought Leadership Matters To CEOs

Thought leaders who are convincing have an authenticity that attracts others to listen to what they say.

April 28th, 2022

Why Every CEO Needs To Be A Skilled Crisis Communicator

Having a crisis plan in place before one is needed is essential preparation for any company or organization.

April 5th, 2022

Five Key Business Considerations When Stepping Into Influencer Marketing

Organizations that need to get their message out quickly and effectively can’t afford to overlook influencer marketing.

March 22nd, 2022

How To Transition Away From The 9-To-5 Work Model

As the Covid-19 pandemic pushed more companies to embrace remote work, global hiring and flexible schedules, the traditional 9-to-5 workday has become less and less standard among professionals. Instead of requiring everyone to work during the same hours, companies are beginning to entrust their workforce to manage their tasks on their own time.

March 10th, 2022

Eight Impactful Books That May Change The Way You Lead Your Company

Books can be an invaluable source of information, experience, innovation, motivation and so much more. But for business leaders and entrepreneurs, books are immensely useful tools, whether they're seeking guidance, looking for insight on a specific process or just trying to find a source of inspiration and creativity. 

March 10th, 2022

Four Key Differences Between Crisis PR And Traditional PR

Both traditional and crisis PR agencies are effective, but their missions are different.

February 16th, 2022

Sharing Your Side Of The Story In The Midst Of A Reputation Crisis: 5 Tips

Managing a crisis with a calm, steady hand according to a crisis plan increases your odds of coming out stronger.

January 26th, 2022

Six Expert Tips To Combat A Reputation Crisis In 2022

Be the one to tell your story in your way and you will retain control of your reputation and your brand’s good name.

December 27th, 2021

Struggling To Manage Your Global Remote Team? Follow These 10 Tips

Remote work arrangements used to be few and far between, but ever since the pandemic, more and more companies are operating fully remotely. Although those who adopted a remote model early on have likely fallen into a rhythm, those new or established businesses that are now deciding to go fully remote may still be struggling to adapt to and manage remote teams—especially if they operate on a global scale.

December 27th, 2021

Five Reasons Media Training Is Crucial For Any Leader

Media spokesperson training can give you the confidence, knowledge and on-camera skills needed to get you through even the most stressful situations.

November 29th, 2021

Five Ways Startups Can Generate New Business With Public Relations

Getting the right message out to the right people at the right time is what PR is all about.

November 1st, 2021

How 'Bad Guys' Win In The Age Of The Internet

When online attacks snowball into a trending false narrative, it is easy for the bad guys to win.

October 5th, 2021

Be Careful: Cancel Culture Is Here To Stay 

Minor issues can morph into major issues, and major issues can become huge problems.

August 24th, 2021

Why A Social Media Policy Equals Reputation Insurance

Organizations that fail to set up social media policies before they go online are tempting fate.

July 5th, 2021

Why The Need For Crisis Communications Is On The Rise

Crisis planning and crisis PR have become essentials for businesses that want to keep their reputations intact and move forward steadily despite an unpredictable world.

June 14th, 2021

Five Reasons You Should Have A Crisis PR Plan Before You Need One

Crisis response should never involve guesswork. Every business, nonprofit organization and government agency should create an action plan ahead of time so when an emergency occurs, they know exactly what to do.

April 21st, 2021

Budding Entrepreneurs Should Aim For Second Best

Telling an entrepreneur to aim for second best, as opposed to being the best, may sound a bit crazy. After all, we have been conditioned from a young age to celebrate coming in first and at the top of the standings. That’s what many people think business — and life — are all about.

March 25th, 2021

Enter The Clubhouse But Proceed With Caution

Clubhouse is a bold new frontier filled with endless possibilities as well as serious risks. As you join in the discussions, it’s important to understand the opportunities and the potential pitfalls.

March 23rd, 2021

Lost Your Job? How To Discuss Getting Fired With A Potential New Employer

Many professionals have been fired from positions in the past. Getting fired from a job can be embarrassing and anxiety-inducing, especially when you have to explain the reason why you were let go to a potential new employer.

March 3rd, 2021

Seven Tips To Crush A TV Interview

Preparation is the key to success.

February 1st, 2021

Eight Ways To Approach Monitoring Your Business Competition

Building a brand takes a lot of time, effort and resources—but so does monitoring the competition. No business can perform both at the maximum possible effectiveness, and so compromises must be made. Companies must balance their time and other resources to ensure they can achieve both.

January 22nd, 2021

Two Key Pitfalls To Avoid Online In 2021

Precise communications are more important than ever in these challenging times.

November 13th, 2020

Five Lessons Every Organization Learned In 2020

Smart organizations are drawing upon lessons learned and seeking to finish the year strong.

November 12th, 2020

10 Common Cash Flow Mistakes You Might Make As A New Entrepreneur

Cash flow --  the amount of money that comes in and goes out of a business -- is often a concern for many new companies. Generating a healthy cash flow requires careful planning and a commitment to a strong operational strategy. However, a lack of experience in cash flow management as a new entrepreneur can put you at a disadvantage.

October 5th, 2020

Preemptively Planning For A PR Crisis: How To Protect Your Company

Disaster often strikes with little warning, but if you’re prepared to act, you can move forward with minimal damage to your business operations.

September 14th, 2020

10 Steps For Managing Trouble At Your Company

Follow these 10 steps for effective crisis management, and you will be able to face anything that comes your way with poise and confidence.

July 20th, 2020

Five Steps To Rapidly And Decisively Respond When Facing Cancel Culture

Organizations are wrestling with vexing questions about what to say and how to say it.

July 9th, 2020

Eight Ways IoT Companies Can Better Safeguard Their Consumers

The internet of things (IoT) is growing at a rapid pace, but sadly, security protocols for those devices are still in their infancy. Customer data security should be a significant concern for IoT companies. At present, there are several glaring holes in security that can be addressed with some dedicated effort. A few IoT companies have even patched out security vulnerabilities.

May 21st, 2020

Communication Steps For Leading In a Pandemic

To prove successful during and after this tumultuous time, companies must utilize effective communications practices designed for the new normal.

March 25th, 2020

Five Steps To Effectively Use Social Media For Crisis Management

Considering the complexities of the ever-changing rules of crisis PR engagement, companies must be proactive and prepared with emergency social media strategies and protocols in advance.

December 16th, 2019

A Royal Mess: Lessons In Crisis Communications From Prince Andrew’s BBC Interview

When navigating a public crisis, the person seeking redemption must come across as authentic. Empathy, credibility and relatability are also key ingredients to winning over audiences.

December 16th, 2019

Finding Investors For Your Business: Eight Entrepreneurs Share Crucial Advice

Entrepreneurs usually have to locate a source of funds to make their dreams into a reality. Sometimes, all you have is an idea, and as good as that idea is, unless you know how to get funding, it'll remain a thought in your head. Convincing people to invest in a business is more than just laying out the positives and negatives. Finding the right pitch for the correct type of investor is crucial in securing their financial help.

November 15th, 2019

In This Age Of Excessive Marketing, Smart PR Wins

Instead of bombarding their target audience with a deluge of ads likely to irritate them or be ignored, businesses should consider adopting smart public relations.

October 16th, 2019

Deepfakes Are Very Real — And Very Dangerous

Detecting subversive and dangerous videos is a start, but making sure they don’t harm the national discourse on everything from baseball to politics is the next step.

July 5th, 2019

Five Tips For Aspiring PR Professionals

Get established in the field and start the process of becoming a media master.

June 4th, 2019

The Beginner’s Guide To ‘Hashtagging’ Like A Pro

Maximize your social media posts through the smart use of pithy hashtags.

April 23rd, 2019

The Proper Way To Nail Television Interviews

Don't turn what is already a PR crisis into a televised train wreck.