Member Since 2019
Miami/Fort Lauderdale Area
For the past 20 years, Evan Nierman has helped leading companies, governments, business leaders and high-profile individuals accomplish their goals using strategic communications. As the Founder of Red Banyan, Evan has assembled a team of world-class talent across multiple offices, cultivating a culture of excellence and collaboration. His team and their work reflects the firm's core values of Results, Integrity, Commitment/Can-Do Attitude, Accountability and Speed. Evan's areas of expertise include public relations and strategic communications, marketing, crisis management, government affairs, digital and social media strategy, content writing, community relations, message development, reputation management and public speaking.
Minor issues can morph into major issues, and major issues can become huge problems.
Organizations that fail to set up social media policies before they go online are tempting fate.
Crisis planning and crisis PR have become essentials for businesses that want to keep their reputations intact and move forward steadily despite an unpredictable world.
Crisis response should never involve guesswork. Every business, nonprofit organization and government agency should create an action plan ahead of time so when an emergency occurs, they know exactly what to do.
Telling an entrepreneur to aim for second best, as opposed to being the best, may sound a bit crazy. After all, we have been conditioned from a young age to celebrate coming in first and at the top of the standings. That’s what many people think business — and life — are all about.
Clubhouse is a bold new frontier filled with endless possibilities as well as serious risks. As you join in the discussions, it’s important to understand the opportunities and the potential pitfalls.
Many professionals have been fired from positions in the past. Getting fired from a job can be embarrassing and anxiety-inducing, especially when you have to explain the reason why you were let go to a potential new employer.
Preparation is the key to success.
Building a brand takes a lot of time, effort and resources—but so does monitoring the competition. No business can perform both at the maximum possible effectiveness, and so compromises must be made. Companies must balance their time and other resources to ensure they can achieve both.
Precise communications are more important than ever in these challenging times.
Smart organizations are drawing upon lessons learned and seeking to finish the year strong.
Cash flow -- the amount of money that comes in and goes out of a business -- is often a concern for many new companies. Generating a healthy cash flow requires careful planning and a commitment to a strong operational strategy. However, a lack of experience in cash flow management as a new entrepreneur can put you at a disadvantage.
Disaster often strikes with little warning, but if you’re prepared to act, you can move forward with minimal damage to your business operations.
Follow these 10 steps for effective crisis management, and you will be able to face anything that comes your way with poise and confidence.
Organizations are wrestling with vexing questions about what to say and how to say it.
The internet of things (IoT) is growing at a rapid pace, but sadly, security protocols for those devices are still in their infancy. Customer data security should be a significant concern for IoT companies. At present, there are several glaring holes in security that can be addressed with some dedicated effort. A few IoT companies have even patched out security vulnerabilities.
To prove successful during and after this tumultuous time, companies must utilize effective communications practices designed for the new normal.
Considering the complexities of the ever-changing rules of crisis PR engagement, companies must be proactive and prepared with emergency social media strategies and protocols in advance.
When navigating a public crisis, the person seeking redemption must come across as authentic. Empathy, credibility and relatability are also key ingredients to winning over audiences.
Entrepreneurs usually have to locate a source of funds to make their dreams into a reality. Sometimes, all you have is an idea, and as good as that idea is, unless you know how to get funding, it'll remain a thought in your head. Convincing people to invest in a business is more than just laying out the positives and negatives. Finding the right pitch for the correct type of investor is crucial in securing their financial help.
Instead of bombarding their target audience with a deluge of ads likely to irritate them or be ignored, businesses should consider adopting smart public relations.
Detecting subversive and dangerous videos is a start, but making sure they don’t harm the national discourse on everything from baseball to politics is the next step.
Get established in the field and start the process of becoming a media master.
Maximize your social media posts through the smart use of pithy hashtags.
Don't turn what is already a PR crisis into a televised train wreck.
Red Banyan is a strategic communications and public relations firm that helps clients reach their goals. Red Banyan also specializes in high-stakes and crisis PR. We rely upon the experience, skills, and judgment that have steadily guided past clients through challenging circumstances.