expert panel

Marketing and branding experts have long touted the power of live video content to build genuine, long-lasting relationships with target audiences. Not only does this help you improve your follower count, but it can also help you boost your brand recognition among new viewers. But to do so, you’ll need to focus on how to make your live videos interesting and engaging.  To help, 10 members of Young Entrepreneur Council discuss their best tips for successfully leveraging live video content to improve your brand recognition and grow your brand’s following on social media and beyond.

expert panel

With technologies, knowledge and events constantly advancing, consumer values and behaviors naturally shift over time as well. In order to keep pace, businesses small and large must evolve alongside their audiences if they want to ensure they don’t become irrelevant in the market. But how can business leaders predict or discern what their customers will do or think next? Below, a panel of Young Entrepreneur Council experts offer their advice on what entrepreneurs can do to keep up with customer behaviors and opinions and ensure their brands are shifting to meet changing needs.

expert panel

Continuous innovation is important for the growth of any business. All innovation ultimately begins as a simple idea, but bringing that idea to life requires thoughtful and effective experimentation to reach a larger goal. As successful business leaders, the members of Young Entrepreneur Council understand that testing must be done in a careful, controlled environment with clear metrics and benchmarks. Below, eight of them each share one step you should always take when testing out a new idea and explain how that step helps achieve the best end results.

expert panel

For some, the meaning of the adage “the customer is always right” has evolved from “businesses should listen to consumers because they drive the market” to “businesses should always focus on giving customers exactly what they want—no matter the ask or the cost.” However, sometimes the customer isn’t actually right, and giving in to their demands isn’t the wise move. When a customer is angry or frustrated, it’s important for a business to listen to and empathize with their concerns. But if that customer is ultimately wrong, you shouldn’t make unreasonable sacrifices or do something that’s not really in their best interests just to get back into their good graces. Here, 10 Young Entrepreneur Council members share their thoughts on how to strike a balance between ensuring a customer feels well-treated and doing what’s right for your business.

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Live streams are no longer just an opportunity to show off new products. They are a powerful selling tool that generates actual revenue.