Erin Blaskie

Member Since 2012

Erin Blaskie

Fractional CMO, Startup & Scale-Up Marketing Consultant & Advisor, and Brand Marketer | TEDx Speaker | Digital Marketing Instructor

ErinBlaskie.com

Ottawa, Canada Area

I’m a fractional CMO and marketing advisor to startups and scaleups. In 2004, I founded one of the first virtual assistance businesses in Canada. My very first client was a startup in Silicon Valley that I worked with until they were acquired by Ancestry.com for $100M. In 2008, I pivoted the company to a marketing agency and provided services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films. As social media rose in popularity, I worked with Hollywood actors, best-selling authors, and professional speakers to craft their personal brands and build communities of raving fans. In 2017, I joined L-SPARK, a B2B SaaS accelerator, where I led their marketing and community-building efforts while also advising and mentoring the startups in the program. In 2020, I then joined Fellow, a B2B SaaS platform for meeting productivity and team management, as their first head of marketing hire. In the media, my work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and more. I am also the Chair of the Entrepreneurship Program Advisory Committee at Algonquin College, the Ottawa Chapter Co-Lead for the Slack Platform Community, and a digital marketing instructor at the Telfer School of Business.


SKILLS

  • Digital Marketing
  • Inbound Marketing
  • Go to Marketing Strategy

RECENT CONTENT

October 1st, 2020

11 Major Productivity Disruptions and How to Overcome Them

September 23rd, 2020

10 Strategies To Generate Word-Of-Mouth Through Digital Marketing

Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base.

September 18th, 2020

Eight Considerations When Allocating Your Social Media Budget

The entire marketing world knows how powerful a well-funded social media campaign can be when growing a brand image. It can be challenging for smaller entrepreneurs to determine how much money should go into this part of your marketing, as there are several dozen social media channels that you can invest in. How do you determine how much money to dedicate to one or more of those social media accounts?

September 4th, 2020

Nine Effective Ways To Mediate Workplace Conflict

Disagreements and conflicts are inevitable in the workplace. As a leader, it’s your job to mediate any issues between workers so your company culture remains positive and productive. However, this is often easier said than done: It takes a truly empathetic and effective leader to listen to each side and help both parties come to a mutually-beneficial solution.


COMPANY INFO

ErinBlaskie.com

A boutique agency that provides fractional CMO services to startups and scaleups around the world. The agency also provides marketing advisement, mentoring, and education.


AREA OF FOCUS

  • Brand Marketing
  • Digital Marketing
  • Content Marketing

INDUSTRY

Marketing & Advertising