Fractional CMO, Startup & Scale-Up Marketing Consultant & Advisor, and Brand Marketer | TEDx Speaker | Digital Marketing InstructorErinBlaskie.com
Member Since March 2012
I’m a fractional CMO and marketing advisor to startups and scaleups. In 2004, I founded one of the first virtual assistance businesses in Canada. My very first client was a startup in Silicon Valley that I worked with until they were acquired by Ancestry.com for $100M. In 2008, I pivoted the company to a marketing agency and provided services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films. As social media rose in popularity, I worked with Hollywood actors, best-selling authors, and professional speakers to craft their personal brands and build communities of raving fans. In 2017, I joined L-SPARK, a B2B SaaS accelerator, where I led their marketing and community-building efforts while also advising and mentoring the startups in the program. In 2020, I then joined Fellow, a B2B SaaS platform for meeting productivity and team management, as their first head of marketing hire. In the media, my work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and more. I am also the Chair of the Entrepreneurship Program Advisory Committee at Algonquin College, the Ottawa Chapter Co-Lead for the Slack Platform Community, and a digital marketing instructor at the Telfer School of Business.
Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base. However, it isn’t always easy to generate referrals naturally, especially as a service provider. That’s why we asked 10 members of Young Entrepreneur Council how a service-based business can use digital marketing to drive more positive word-of-mouth. Their recommendations are below.
The entire marketing world knows how powerful a well-funded social media campaign can be when growing a brand image. It can be challenging for smaller entrepreneurs to determine how much money should go into this part of your marketing, as there are several dozen social media channels that you can invest in. How do you determine how much money to dedicate to one or more of those social media accounts? Social media has made interacting with customers a lot easier, which means the considerations compared to traditional digital marketing are different. Below, eight members of Young Entrepreneur Council explore the critical elements they consider when allocating their social media budgets, and offer advice about budgeting effectively as a small-business owner.
Disagreements and conflicts are inevitable in the workplace. As a leader, it’s your job to mediate any issues between workers so your company culture remains positive and productive. However, this is often easier said than done: It takes a truly empathetic and effective leader to listen to each side and help both parties come to a mutually-beneficial solution. To help you, we asked Young Entrepreneur Council members about the most effective ways to confront conflict in the workplace. Here’s what they recommend.
We’ve all been in terrible meetings and have felt the detrimental effects of them.
Aug 31, 2020
Plans are crucial to success in any endeavor. It doesn't matter if that project is building a business or writing a book. Without planning, even the most well-intentioned projects can hit a roadblock and stop. Developing a success plan takes time and effort. It also requires a certain level of experience, and newcomers are unfortunately hit with this realization after they start their projects. Moreover, not all success plans are functional. What sets the viable success plans apart from the amateurish ones? Fifteen entrepreneurs from Young Entrepreneur Council share their best tips for success planning and explain why their advice is particularly useful in implementing a plan.
A boutique agency that provides fractional CMO services to startups and scaleups around the world. The agency also provides marketing advisement, mentoring, and education.