Member Since 2012
Erin Blaskie
ErinBlaskie.com
Ottawa, Canada Area
I’m a fractional CMO and marketing advisor to startups and scaleups. In 2004, I founded one of the first virtual assistance businesses in Canada. My very first client was a startup in Silicon Valley that I worked with until they were acquired by Ancestry.com for $100M. In 2008, I pivoted the company to a marketing agency and provided services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films. As social media rose in popularity, I worked with Hollywood actors, best-selling authors, and professional speakers to craft their personal brands and build communities of raving fans. In 2017, I joined L-SPARK, a B2B SaaS accelerator, where I led their marketing and community-building efforts while also advising and mentoring the startups in the program. In 2020, I then joined Fellow, a B2B SaaS platform for meeting productivity and team management, as their first head of marketing hire. In the media, my work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and more. I am also the Chair of the Entrepreneurship Program Advisory Committee at Algonquin College, the Ottawa Chapter Co-Lead for the Slack Platform Community, and a digital marketing instructor at the Telfer School of Business.
SKILLS
- Digital Marketing
- Inbound Marketing
- Go to Marketing Strategy
RECENT CONTENT
October 1st, 2020
11 Major Productivity Disruptions and How to Overcome Them
September 23rd, 2020
10 Strategies To Generate Word-Of-Mouth Through Digital Marketing
Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base.
September 18th, 2020
Eight Considerations When Allocating Your Social Media Budget
The entire marketing world knows how powerful a well-funded social media campaign can be when growing a brand image. It can be challenging for smaller entrepreneurs to determine how much money should go into this part of your marketing, as there are several dozen social media channels that you can invest in. How do you determine how much money to dedicate to one or more of those social media accounts?
September 4th, 2020
Nine Effective Ways To Mediate Workplace Conflict
Disagreements and conflicts are inevitable in the workplace. As a leader, it’s your job to mediate any issues between workers so your company culture remains positive and productive. However, this is often easier said than done: It takes a truly empathetic and effective leader to listen to each side and help both parties come to a mutually-beneficial solution.
September 2nd, 2020
Six Steps You Can Take To Make Every Meeting Worth Showing Up To
We’ve all been in terrible meetings and have felt the detrimental effects of them.
August 31st, 2020
15 Tips for Developing an Effective Success Plan
Plans are crucial to success in any endeavor. It doesn't matter if that project is building a business or writing a book. Without planning, even the most well-intentioned projects can hit a roadblock and stop. Developing a success plan takes time and effort. It also requires a certain level of experience, and newcomers are unfortunately hit with this realization after they start their projects.
August 27th, 2020
20 Free Advertising Platforms for Increased Visibility on a Budget
Free advertising has leveled up, as there are now more alternatives to paid ads than ever.
August 26th, 2020
Seven Ways To Train Your Future Leaders (Besides Leadership Conferences)
For many growing teams, in-person leadership conferences have been the go-to method for training and developing the organization's future leaders. In today's world, though, there's a lot of uncertainty around when these types of conferences might return.
August 20th, 2020
10 Smart Ways To Keep Up With Ever-Changing Social Media Functions
Social media is constantly evolving, as are the ways people use it. What was once primarily used for connecting with old friends and family has morphed into a platform for sharing perspectives and launching campaigns.
August 10th, 2020
Nine Common Misconceptions About Changing Habits
Switching a “bad” habit for a good one is not always the best option.
August 7th, 2020
Eight Critical Considerations When Selecting A Business Adviser
Business advisers have the potential to be instrumental to a company's success. Unfortunately, not all business advisers make a positive impact, and it's up to the entrepreneur to decide which adviser they want to work with.
June 1st, 2020
Eight Strategic Approaches To Encouraging Employee Innovation
There's no question as to how vital innovation is to a business. However, the pitfall that most entrepreneurs fall victim to is thinking that all change must come from the top. If a company hires right, its talented employees could offer a vast resource in terms of their innovation to the company.
May 21st, 2020
15 Practical Ways to Fit More Time Into Your Day
One of the most common complaints that professionals have in the 21st century is how little time there is in a day. The truth of the matter is that the day hasn't changed, but how we manage our time has. Losing time on frivolous activities is nothing new. However, with the advent of attention-stealing applications, we lose more time than ever before without even realizing it.
May 6th, 2020
Should You Be Outsourcing This Business Function? Eight Signs to Look For
As more businesses start to realize the benefits of outsourcing, they slowly start cutting down on the number of things they do in house. In many industries, the reduction in costs is so significant that it allows the business to thrive and grow much faster. However, even though outsourcing is an excellent idea for increasing profitability for a business, not all solutions should be outsourced, even if they could be.
April 15th, 2020
10 Female Entrepreneurs Share How They Access Resources And Support Other Women In Business
Every business owner hopes to succeed in their venture. Access to the right resources plays a huge role in that success -- but barriers do still exist, especially for female entrepreneurs.
April 6th, 2020
Want To Be An Entrepreneur? 10 Questions To Ask Yourself Before Committing
Starting your own business is not a decision to take lightly. While it’s great to be your own boss with the freedom to set your own schedule, this is only part of the equation. It takes a lot more than just a dream to be a successful entrepreneur. Before you take the leap, there are some important questions to ask yourself to understand if you’re truly ready to launch your own business. To help you make your decision, we asked 10 Young Entrepreneur Council members what everyone should ask themselves before committing to entrepreneurship.
COMPANY INFO
ErinBlaskie.com
A boutique agency that provides fractional CMO services to startups and scaleups around the world. The agency also provides marketing advisement, mentoring, and education.
AREA OF FOCUS
- Brand Marketing
- Digital Marketing
- Content Marketing
INDUSTRY
Marketing & Advertising