Emily Nelson

expert panel

article

When we birth a company or a brand, we get to control the narrative and create a deep sense of connection with our target audience.

expert panel

Entrepreneurship can be unpredictable by its very nature, making it difficult to fully prepare for this challenging and exciting journey. In the process of starting and growing a business, entrepreneurs learn valuable lessons along the way, later applying them as they move forward in their careers.  Absent of this real-world experience, new and aspiring entrepreneurs can learn from the insights of seasoned pros, leveraging their winning strategies and avoiding common missteps. Below, the members of Young Entrepreneur Council reflect on the actions they wish they'd taken before launching their businesses. From developing a strong network to investing in market research, here is their best advice on how to set your new venture up for success.

expert panel

It's often said that employees don't leave bad jobs—they leave bad managers. In this way, if you’re a business leader whose company is suddenly experiencing high turnover, taking a look at your managers and their performance may be a safe place to start when getting to the root of the issue.  While termination may be the solution in some more extreme situations, often, managers may just need further training and support. For guidance on how to begin, consider the following advice from the business leaders of Young Entrepreneur Council. Here, they offer their top tips for how to address the issue of turnover with the manager and help them improve themselves and their management style.

expert panel

Ensuring your brand is recognizable to potential customers, no matter where they find you, is one of the most important parts of building a loyal audience. If the messaging a customer receives from your brand on Instagram differs from the messaging they receive in their email inbox, how can the customer trust what your brand is trying to say or sell? Similarly, if logos, fonts, colors or other design choices for your brand vary by platform, you may be giving off a disjointed, unprofessional look that can be off-putting to customers. To prevent this from happening, you should always strive for brand consistency across all marketing platforms. To share their expert advice on how to do so, the members of Young Entrepreneur Council discuss the top tips they think all entrepreneurs should know about creating a consistent image for a brand.