Member Since 2020
Dustin is the founder and CEO of BriteCo, an innovative insurance technology company that is transforming the retail jewelry appraisal and insurance experience for the digital age. Launched in March, 2019, BriteCo currently holds insurance licenses in all 50 states plus Washington DC. Prior to founding BriteCo, Dustin was the president of his family’s jewelry business, Cy Fredrics Jewelers, a luxury jewelry and watch company in the north suburbs of Chicago. Cy Fredrics Jewelers was founded by Dustin’s grandfather, Cy Lemick, in 1958. After graduating with a degree in economics from the University of Wisconsin-Madison, Dustin received his gemological degree from the Gemological Institute of America. He also holds an insurance producers license in the state of Illinois. Dustin is incredibly passionate about team building, efficiencies, and innovation. Leading BriteCo, he is dedicated to helping brick and mortar retail jewelers reach younger audiences and thrive in a highly competitive retail environment. When not working or spending time with his family, Dustin likes to research and collect vintage watches.
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