Dustin Lemick

Member Since 2020

Dustin Lemick



Chicago Area

Dustin is the founder and CEO of BriteCo, an innovative insurance technology company that is transforming the retail jewelry appraisal and insurance experience for the digital age. Launched in March, 2019, BriteCo currently holds insurance licenses in all 50 states plus Washington DC. Prior to founding BriteCo, Dustin was the president of his family’s jewelry business, Cy Fredrics Jewelers, a luxury jewelry and watch company in the north suburbs of Chicago. Cy Fredrics Jewelers was founded by Dustin’s grandfather, Cy Lemick, in 1958. After graduating with a degree in economics from the University of Wisconsin-Madison, Dustin received his gemological degree from the Gemological Institute of America. He also holds an insurance producers license in the state of Illinois. Dustin is incredibly passionate about team building, efficiencies, and innovation. Leading BriteCo, he is dedicated to helping brick and mortar retail jewelers reach younger audiences and thrive in a highly competitive retail environment. When not working or spending time with his family, Dustin likes to research and collect vintage watches.


October 13th, 2021

Nine Steps Every Entrepreneur Can Take To Scale Up Their E-Commerce Business

In the first half of 2021, the e-commerce industry hit $408.51 billion, which is up nearly 22% from the previous year. With so much room for growth and a promising future in a digital-first world, e-commerce continually attracts entrepreneurs and their business ideas. Before launching a new venture, however, it's important to have the right strategy in place. 

June 3rd, 2020

How To Take A Business From Concept To Reality

Find the white space in your industry, and fill the gap with a business that has the potential to expand in multiple directions.