Member Since October 2015
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About
Duran Inci is an Internet Technology Executive with 15+ years of experience in e-business, E-commerce Systems, Integrations, Custom Programming, SaaS, and Digital Marketing including Content Marketing, Paid Search, and client acquisition/lead generation. As CEO of Optimum7, Duran has developed sophisticated processes resulting in the leading-edge execution of technology and marketing strategies. Combined with his strong leadership of the Optimum7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently result in businesses meeting and exceeding online business objectives.
Duran Inci
Published content
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Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab the attention of—and quickly convert—prospective customers. How exactly can brands ensure their landing pages have their intended effect? To help, a group of Young Entrepreneur Council members share tried-and-true strategies to optimize your landing page for maximum conversions.
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It can be said that no professional is ever truly done learning—even ones with years of experience. This is especially true for marketing professionals, as the interests and behaviors of consumers are constantly changing, meaning the way companies must market to them must change as well. In order to keep up, marketers must continue to hone a number of skills throughout their careers, whether that’s through online courses or continued on-the-job training. While not every skill or trait should be given the same amount of attention, there are a few that should make the top of your list. Here, the business leaders of Young Entrepreneur Council share nine skills or traits even the best marketing leaders should continue to work on and why.
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The modern work landscape is dotted with transient employees hopping from job to job, making the recruitment and onboarding journey a costly affair for employers. With the rise of the gig economy and the allure of diverse experiences, retaining talent has become an uphill task. Yet, within this trend, there are candidates seeking stability and a lasting professional journey—you just have to find them. Here, 12 Young Entrepreneur Council members explore the strategies businesses can leverage to ensure they're selecting candidates eager to establish long-lasting professional roots.
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With growth in the global economy and advancements in remote work, more and more companies are recruiting from a global talent pool. However, hiring internationally may not be as straightforward as hiring from within your own country. In order to do it right, you’ll need to consider a number of factors before moving forward, including the hours your team will work and what type of culture you’ll need to create. Here, eight members of Young Entrepreneur Council discuss these factors and more as they share their insights on what all business leaders need to know about hiring internationally and why. Be sure to consider their advice to give your new team the best chance at success.
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When team members get along, they communicate better, trust each other more, and work together more effectively. But how can leaders encourage this camaraderie and bonding, especially when budgets are tight? Here, a group of Young Entrepreneur Council members share some low-cost ways leaders can foster a sense of community and connectedness among their teams.
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As much of customer service is now conducted through live chat or social media, ensuring your teams are properly trained on best practices for written communication is paramount to your success. When your staff can not only educate and serve your customers but also connect with them in a meaningful way, you’re much more likely to build a loyal following that will want to recommend you to their family and friends. According to the members of Young Entrepreneur Council, keeping these 11 tips in mind when engaging with customers in a written format can help ensure your communication is clear, helpful and likely to earn you the trust and loyalty of your customers.
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Of all the resources companies monitor and allocate on a regular basis, time is perhaps the most important one. In the business world, saving time can also mean saving money, and time can often be the difference between a happy customer and an angry one or a successful launch and a failed one. This makes finding ways to save time a top priority for any entrepreneur. To help their own companies save time, the members of Young Entrepreneur Council have implemented a few productivity hacks of their own. Below, they each discuss their chosen strategy as well as what other companies can do to benefit from it.
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Every year, new graduates enter the workforce—each entering a different job market than the one before them. Navigating such a large change successfully can be difficult on one’s own, which is why it helps to consider the advice of those who have walked the same path before and who are achieving their goals. Here, 12 members of Young Entrepreneur Council consider their own journeys and offer up their best advice to new grads entering the workforce and looking to launch their own successful careers.
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The field of marketing is a broad one, encapsulating nearly every aspect of promoting a product or service. It's also an industry that continues to evolve rapidly, particularly in the era of digital and content marketing. As new professionals enter this world, they may have an incomplete understanding of what it takes to be successful. Here, the members of Young Entrepreneur Council share nine common misconceptions new professionals have about what it takes to be a good marketer and what they should be doing instead.
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When you’re a small-business owner, you’re likely doing all you can to manage your schedule, stay on top of your to-do list and handle other vital tasks. Especially if you have a small team or a limited budget, you may be trying to tackle all these different tasks at once, wearing as many hats as you can to ensure your business has what it needs to be successful. But one person simply doesn’t have the time to do everything a thriving business requires, which is why leveraging technology in the right ways can greatly improve the day-to-day operations of your business as well as your own peace of mind. Below, the members of Young Entrepreneur Council discuss eight ways small-business owners can better leverage tech to manage their busy lives and schedules and get better control of their time.
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Though it’s just one of the many duties managers have, ensuring their teams are healthy, strong and efficient is perhaps one of the most important. Strong teams are able to work together effectively to solve problems and brainstorm creative ideas. They can tackle any problem that comes their way, and they are able to strive for greatness without succumbing to burnout. But no team becomes this way by accident. A strong team requires a strong manager to lead it. To that end, the members of Young Entrepreneur Council discuss eight steps managers should be taking on a regular basis to ensure their teams are healthy, strong and efficient—as well as how these steps will help them work together better in the long run.
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For brands that are trying to better their diversity, equity and inclusion efforts, there’s no better partner to help you than your own customers. Often a diverse group themselves, your customers are a valuable resource to help you learn what they’d like to see from your company, what you can do to ensure their happiness and how you might improve your initiatives moving forward. To best tap into their insights, there are a number of different strategies you can use. Below, nine members of Young Entrepreneur Council discuss what companies can do to get their customer base involved in their DEI efforts and how this kind of engagement ultimately improves their relationship with their customers.
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As an entrepreneur, you likely often find yourself pulled in all different directions. A phone call about an issue here, a knock at your door there and an ever-growing inbox can make it so your mind is constantly distracted and you never really have time to move the needle on any of the work that needs to get done. In order to be productive then, it’s key to develop a strategy for prioritizing your time. If you’re unsure how to get started, the members of Young Entrepreneur Council have a few tips. Here, they share eight recommendations for prioritizing your time as a busy entrepreneur and explain why these methods have been so effective for them.
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In today's digitally driven world, tech departments are often the ones driving companies forward. It makes sense, then, that organizations would want to prioritize this team's hiring budget and build out a robust department with distinct roles and skill sets. While it may take some time to add all the positions you need to your tech department, there are a few key roles every business should focus on filling first. To that end, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:
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With advanced technology like virtual reality (VR), it can sometimes be difficult to fathom all the potential applications it can have in the business world. However, nearly every day there seems to be new and exciting innovations in the VR space that can impact both businesses and their customers. Below, several members of Young Entrepreneur Council discuss some of the cool, unique ways they’ve seen virtual reality being used recently—from immersive training experiences to global collaboration—and how these use cases might inspire any entrepreneur to leverage virtual reality for their own business.
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Though TikTok may be receiving a lot of press as of late, steadfast platforms like Instagram still reign supreme, with around 4.25 billion visits per month and 1.39 billion daily global active users alone. This means marketers and social media managers should always be thinking of ways to engage their followers and create meaningful content that will garner attention. But for new businesses especially, gaining traction on social media can be an uphill battle. To help, the members of Young Entrepreneur Council recommend eight tips for increasing engagement on your business’s Instagram and explain why these tactics are so effective no matter how large your following.
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Whether you lead a bustling startup or an established business, as a CEO, your days are likely full of endless meetings, questions from leadership or staff, “fires” that need putting out and very little time to get any actual work done. Without an intentional plan or schedule, your day can get away from you, allowing your work—and your stress—to build up over time. But adding a little structure to your workday doesn’t have to be complicated. Below, nine members of Young Entrepreneur Council speak to their own experience as business leaders, each recommending one way CEOs can build structure into their workday to help them maximize their productivity and why this is so critical to do.
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A toxic workplace can lead to lower-quality work, a decrease in productivity, and employee dissatisfaction—all of which may lead to staff turnover. When you’re a leader, it’s important to address the signs of a toxic workplace as soon as you notice them in order to avoid cultivating a negative company culture. To help you deal with a toxic work environment, a panel of Young Entrepreneur Council members explain what signs to watch out for and how to address issues head-on before they spiral into a bigger problem.
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Cyber Monday and Black Friday are great opportunities to attract customers to your small business, but there is often a lot of competition from major retailers during the holiday season. While your small business may not be able to compete on the same level as a major retailer, there are a lot of strategies you can use to sell more products or services through the end of the year. To help you plan ahead for the big holiday sale days and beyond, the members of Young Entrepreneur Council (YEC) answered the following question:
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The recruiting and hiring process is one of the most important aspects of business, as a single hiring decision can have a major impact on the way the rest of the business functions. To make the right decisions during this process, business leaders can collect and analyze data to assist them in their efforts. But once leaders have collected this information, what do they use it for? How can they best leverage it to not only hire the right talent but also improve the recruiting process overall? Here, seven members of Young Entrepreneur Council discuss ways business leaders can use data to support their recruiting efforts and how doing so can help them achieve their goals.
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Maintaining good relationships with your vendors helps ensure that you consistently receive the goods and services you need and achieve mutually beneficial goals. But when the buyer-supplier relationship begins to sour for whatever reason, it may be best for your business to cut ties and move on. To help you determine whether it's time to seek out a new vendor partnership, 11 Young Entrepreneur Council (YEC) members shared their insights on the following question:
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Receiving a bad review for your product or service—no matter if it’s your first bad review or your 50th—can often feel like a personal attack. After all, entrepreneurs often put a lot of themselves in their businesses, including time, effort and passion. But a bad review doesn’t have to be a negative issue. In fact, it can be a great opportunity to learn. When responding to the review then, you’ll want to keep certain best practices in mind. Below, eight members of Young Entrepreneur Council discuss a few of those practices and why entrepreneurs should follow them when determining how to handle any bad review their business may receive.
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Your website’s landing page gives customers their first impression of your business. Customers will notice if your page has a slow load time, too many calls to action, broken links, or if it’s just too confusing to use—and they will likely click out of your page before viewing your products or services. This is why it’s so important to have a strong landing page that draws customers in, instead of pushing them away. From A/B testing to focusing on SEO keywords, Young Entrepreneur Council members share 12 best practices for optimizing your website’s landing page.
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While many companies are looking to improve their efforts when it comes to diversity, equity and inclusion, it’s estimated that only 34% of companies currently have the resources to support those efforts. However, promoting better inclusivity in your company doesn’t have to immediately involve major staffing changes or expensive education programs. There are steps any business leader can take today that may not require any resources at all. Here, business leaders from Young Entrepreneur Council list 10 of those steps and explain why these practices can have such an effect on your employees, your business and your overall company culture.
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When you have an idea—whether it’s a simple tweak to an ongoing project or a major overhaul to an ineffective work process—and you want to share it with your manager, pitching it can be as simple as walking into their office or messaging them on Slack and explaining the idea. However, if you want to ensure your pitch is successful, you may need to think through your overall strategy first. As business leaders, the members of Young Entrepreneur Council have listened to many pitches from their employees. In order to help you succeed, they recommend the following 11 tips for pitching an idea to your manager and explain why this advice will help you sound a lot more convincing.
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Employers look for a variety of qualities and traits in job candidates. While you’ll always want to highlight the hard skills that are relevant to the position you’re applying for, there are also soft skills that could help you land a job, even if you’re a little less qualified than the other candidates. Because it’s so important to develop these skills to impress potential employers, the members of Young Entrepreneur Council offer their insights on the soft skills they think are key to succeeding in any career and why you should develop them if you want to get hired.
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Members of Young Entrepreneur Council list the mobile app features they think should receive more attention. Not all mobile apps are created equal. The features you may include for a fitness app are likely going to be different from features you would incorporate for a shopping app. However, there are several features that work across the board — ones the members of Young Entrepreneur Council find are vastly underrated. Below, they list eight of those features and detail why they believe these mobile app features should get a little more attention for business owners trying to improve their user experience and design.
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A business without goals can run the risk of becoming aimless and unsuccessful. As a leader, you can set yourself and your business up for success by setting high-quality goals that push you outside your comfort zone and challenge your skills. When it comes to taking action to achieve these goals, it’s crucial to set the right example for your employees. Modeling this positive behavior can help them improve as they work toward their goals and the goals of the company. To help you get started, eight members of Young Entrepreneur Council discuss some of the actions leaders can take to achieve their objectives while modeling exemplary behavior for their employees.
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Amid millions of employees quitting their jobs at record rates, companies are desperately searching for top talent to join their teams. As businesses look to strengthen their workforce, they must also figure out the best ways to attract ideal candidates. While there's no shortage of talent in the workforce today, there are a few ideal traits leaders hope to find in an employee. Below, nine members of Young Entrepreneur Council share some of the qualities they look for in their ideal employees and what businesses can do to attract them.
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Jun 30, 2022
Members of Young Entrepreneur Council discuss where to draw the line with artificial intelligence in business. With all the improvements that have been made in artificial intelligence, there’s no doubt that using it in business is a great way to increase efficiency and save money and time. Incorporating artificial intelligence into the everyday running of a business can leave many leaders wondering where to draw the line, however. Where should they leave room for a human touch? Below, the members of Young Entrepreneur Council share their insights on the key areas of business where human involvement is still necessary and why AI may need to take a back seat.
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Members of Young Entrepreneur Council recommend apps and software that can help improve your social media marketing strategies. With so many companies using social media platforms like Facebook, Twitter, LinkedIn, YouTube and even TikTok, getting noticed and keeping up with the time-consuming demands of a social media marketing strategy means taking your social media game to the next level. Whether it’s saving your team time on the back end or streamlining your content creation efforts, there are a multitude of ways you can improve your current strategy. Below, a panel of Young Entrepreneur Council experts recommends the top software for leveling up your social media.
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For years, podcasts have been delivering high-quality content to businesspeople around the world. Whether you're looking for business advice, inspirational feedback, personal stories or industry updates, there's a podcast to suit your fancy. To offer up an idea of the best business podcasts out there today, 11 professionals from Young Entrepreneur Council (YEC) respond to following question:
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Everyone struggles with self-doubt at some point in their lives, especially if they own a business. Self-doubt as a business owner can be daunting to overcome and may sometimes derail you from your goals. But part of being an entrepreneur means learning how to grow a thick skin in order to take on the adversity, rejection and low confidence that can often come with the job. To help mitigate these common feelings, nine members of Young Entrepreneur Council offer their best advice for becoming more resilient as an entrepreneur and why it's worked for them over the years.
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One of your most basic responsibilities as a leader is to provide your team with constructive feedback. Without feedback, employees don’t have a solid direction for moving forward, which can result in repeat mistakes and even low morale. As with any difficult conversation, the key to communicating feedback is ensuring your message and guidance are clearly understood while also being empathetic to the receiver. To that end, 10 members of Young Entrepreneur Council share how to effectively provide feedback.
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Members of Young Entrepreneur Council share their insights on what it takes to stay happy as a business owner. Owning a business can be a trying journey. If you’re in it for the long haul, you may find your passion or motivation — or maybe both — waning over time. With the stress of running and scaling the business, plus dedicating the time necessary to develop your skills as an employer and industry leader, you can too easily let your own happiness and fulfillment take a back seat to the success of the company. As business leaders themselves, the members of Young Entrepreneur Council understand the stressors of entrepreneurship, but they also know what it takes to thrive despite them. Below, they share some of the secrets to staying happy and fulfilled as an entrepreneur and why doing so is important.
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As your startup grows and you hire more employees, you may find it's time to make your first human resources hire. Founders often take on this role early on in their business journey, but with more employees comes more HR administration and responsibilities, and it's important to find a well-qualified professional. To help you with your hiring process, eight members of Young Entrepreneur Council share what they think startup founders should seek out in an HR candidate. From leadership skills to decision-making abilities, here's what these business leaders recommend looking for.
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Mid-year checks are a great time to reevaluate the goals your company made at the beginning of the year and ensure employees and metrics are on the right track. When conducting these check-ins, it's crucial to look at a few pertinent areas that could hinder your company's success. To that end, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:
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From team meetings to one-on-ones to virtual happy hours, Zoom has become a key tool for dealing with the challenges of remote work and communication. Even though Zoom has become an asset for companies, many remote and hybrid employees battle “Zoom fatigue,” especially if constantly having to meet on screen is a big part of their jobs. Members of Young Entrepreneur Council have also felt this struggle. Here, they offer their best tips on Zoom fatigue and transform your next virtual meeting into a more engaging endeavor for all.
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When you're looking to impress potential employers and business peers, it can be difficult to show off your personality on the limited pages of a resume or job application. Thankfully, LinkedIn provides a great opportunity to get more personal with your network. With room for a summary that encompasses your career highlights and the option to write recommendations for your fellow colleagues, LinkedIn can truly help showcase your personality. To help you drive deeper, more personal connections, nine members of Young Entrepreneur Council detail how to put your best foot forward and let your unique self shine through.
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Self-doubt is common among entrepreneurs. When business owners are overcome with these doubts, it can hold them back from achieving their goals and reaching their full potential. Thankfully, there are ways to work through these limiting beliefs and develop a more secure mindset -- and it often begins with learning from other entrepreneurs who have endured those same struggles. To help reframe your current way of thinking, a group of successful leaders discussed some limiting beliefs many entrepreneurs have and how you can overcome them.
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Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled “limited-time offers.” These practices can be annoying to readers and cause your email to end up in the trash. Here, members of Young Entrepreneur Council share their biggest email marketing pet peeves and why you should avoid them.
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Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. However, if you fail to create a focused strategy, your marketing efforts will likely be less than successful. To that end, 11 professionals from Young Entrepreneur Council (YEC) were asked the following question:
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The "Great Resignation" has forced many businesses to contend with understaffed teams, demanding customers and discouraged employees. This environment of overwork and reduced morale can naturally have a negative effect on a team’s productivity. To keep productivity high, even while experiencing a staff shortage, you’ll need to be intentional about your work. To help set you on the right track, 13 members of Young Entrepreneur Council (YEC) weighed in on the following question:
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No matter your current role, when work gets to be too stressful or monotonous you may begin to daydream about moving on to bigger and better things—things that you're in charge of. The thought of starting a new chapter of your life where you call all the shots can be thrilling, but the reality of making such a move isn't always what you dreamed of. Before you make the life-changing decision to trade your position in an organization for entrepreneurship, take the time to consider what that really means. Below, 10 professionals from Young Entrepreneur Council discuss the most important things a person should consider before quitting their job to become an entrepreneur.
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Jan 27, 2022
The easier that customers can make a purchase, the more likely they will buy your product or service
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Are there specific traits of great managers, personal qualities that are crucial to success in any managerial role? It seems that there are, and while some of these traits are innate, others can be learned. In this article, 13 professionals from Young Entrepreneur Council list a few of the most vital traits you should possess if you want to thrive in a managerial position.
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When an entrepreneur is first starting out, they go through a lot of trial and error. In an effort to grow and scale their business, they often try out various ideas to see what works and what doesn’t. However, scaling a business isn’t easy, and without prior experience, mistakes can be made. While not every venture will be a success, there are ways to effectively scale your business while minimizing risk. To that end, a panel of Young Entrepreneur Council members shared the tips they wish they had known when they first started out to safely and smartly scale a business.
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In the variety of options for financing a startup, many entrepreneurs entertain the idea of inviting investors into their businesses. Working with an investor can help you grow your business quickly while also leveraging their expertise. However, despite the benefits of an investor, there are also many reasons not to partner with one. On the fence about this important financial decision? A panel of Young Entrepreneur Council members share some reasons why aspiring entrepreneurs may wish to opt against investors for their business.
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During the holidays, business owners are pulled in all different directions. Both customers’ and employees’ needs change during this time, and leaders are often left to figure out how to balance them out. With the increased demand and added chaos from the holiday shopping season, this can be a tough task; however, there are steps business leaders can take to ensure they’re keeping everyone happy. Below, nine Young Entrepreneur Council members share some tips for business owners looking to meet the needs of their teams and their customers throughout the season and into the new year.
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Some of the best parts about having a small business are the benefits that it brings to employees: more equity, a hand in the decision-making process and smaller teams, just to name a few. Although the successful growth of your business is something to celebrate, day-one employees may eventually come to miss the small business feeling that they signed on for. To that end, members of Young Entrepreneur Council (YEC) weighed in on the following question:
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Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration. To help get you started, 14 members of Young Entrepreneur Council offer their best tips for successfully launching a new product on social media.
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Nov 24, 2021
Leaving a toxic workplace situation can leave a lasting impression on an employee. Even if you investigate and a company seems to have a good workplace environment, it can be hard to fully ensure that you are stepping into a company that will treat you better. Employee reviews and browsing a company’s website can only get you so far in learning the culture of the workplace. That’s why the members of Young Entrepreneur Council have come up with some key questions you can ask yourself to ensure your new company is the right fit. By asking yourself these questions, you may be able to uncover some warning signs of a toxic workplace.
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Performance feedback is an important way for your employees to know how well they are doing in their role, especially in a growing company. While annual reviews help your employees see how they’ve been doing throughout the course of the year, they could also benefit from receiving regular performance feedback. Continued feedback allows employees to address any changes they should be making in their workflow, rather than finding out later on that they have been underperforming. However, it should be given in a way that employees feel encouraged to improve, rather than micro-managed. Below, a panel of Young Entrepreneur Council members offered some creative ways to give regular performance feedback to key team members, even in a growing company.
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Firing an employee for the first time in your career can be a difficult and emotional process. But whether an employee’s performance has been consistently subpar or a difficult downsizing decision has been made, sometimes it has to be done. To help you do it in the most effective, kindest way possible, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:
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For most entrepreneurs, the early days of their business entail doing most of the day-to-day work themselves. However, as your business grows, so will your need to hire and effectively manage others. Expanding your team requires you to hone your leadership skills, as well as a strategic vision to keep your team on track. To help, 10 members of Young Entrepreneur Council shared some essential leadership skills every entrepreneur should nurture. Follow their recommendations to improve your management abilities and foster a strong business culture.
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The digital marketing industry has seen an influx of growth over the past few years. More businesses than ever are adapting to the digital arena brought on by the global pandemic. This change of pace has spurred new digital marketing trends that have replaced previous outdated strategies. Below, 10 members of Young Entrepreneur Council explained which recent digital marketing trends they're most excited about and why. Here's what they believe the future of marketing will look like, and how these trends have already impacted their own efforts.
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Accurately gauging the fit of a job candidate can be difficult, and sometimes new hires who seemed great during the interview process don't pan out as expected. In situations like this, a leader must take action to course-correct and figure out the problem before the whole team suffers. To help you identify some red flags to look for early in a new employee's tenure, a panel of Young Entrepreneur Council (YEC) members answered the following question:
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Anyone who’s hired an employee knows that a resume is not the only indicator of whether or not a job candidate will be a good fit. However, there are some key elements to look for in a resume that usually signal that a candidate may be the right person to join your team. To help you identify those elements, a panel of Young Entrepreneur Council members weighed in with what to zero in on when reviewing resumes to determine if a job candidate will be a good fit for the position.
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Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down your ideal customer, you need to know how to do it correctly. To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:
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Members of Young Entrepreneur Council share alternative fundraising solutions for entrepreneurs not looking for investors. Entrepreneurs may have many reasons for not seeking out investors for their startups, not the least of which is the desire to maintain total control of their companies. New entrepreneurs may not realize that other options are available that can be just as effective for getting a business started without all the cons of an investor. Below, a panel of Young Entrepreneur Council leaders list some alternatives to investors that entrepreneurs can explore in order to fund their projects. Whether you choose to pursue one or a combination of these suggestions, effective fundraising solutions exist for every type of business.
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When an entrepreneur starts a new business, it's never with the intention to give up on it one day. The sad truth, however, is that running a business unfortunately doesn't always equate to success, and a particular business venture may not work out how you’d planned. After trying so hard to make your business successful, it can be difficult to think about moving on to something else or to know exactly when to throw in the towel. To provide some guidance, eight members from Young Entrepreneur Council shared a few of the signs that will show you when your business may no longer be worth your time.
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Getting your voice out there is an important part of becoming a successful thought leader. However, it can be difficult to know the right way to convey your perspectives on different topics without a strong writing foundation. For those entrepreneurs who have never written before, the thought of publishing a piece can seem like a far-off goal—but it doesn’t have to be if you have the right strategies in place. To help guide you in the right direction, 10 Young Entrepreneur Council members shared their best writing tips for aspiring thought leaders.
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Regular pay raises can show employees how much you appreciate their hard work and can also prevent them from feeling dissatisfied in their current environment. However, it's important to know when a raise will be the most effective and well-earned. That's why a panel of experts from Young Entrepreneur Council (YEC) weighed in on the following question:
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One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill. To help, 13 successful entrepreneurs from Young Entrepreneur Council share key steps you can take to turn things around and get investors to take a chance on your business.
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Getting involved in your local community is an easy way to build relationships and find loyal customers for your business. Hosting a community event can help you kick-start these relationships, but events can be expensive, and a new small business may not have the resources necessary to host one. To help small businesses find some effective yet budget-friendly event solutions, a panel of Young Entrepreneur Council (YEC) members answered the following question:
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A public relations crisis is a common incident many companies face at some point. The lasting impact of the incident is not so much about the crisis itself, but the way it’s handled. In the midst of the crisis, it’s important to approach your audience and the issue at hand with careful consideration. This is often achieved by delivering the right communication at the right time through the right medium, such as your social media channels. Below, 15 members of YEC shared some of the ways you can use social media to help resolve negative PR situations as they occur.
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An individual who factors self-reflection into their everyday development is on their way to becoming a great leader. To advance, managers have to ask themselves regularly if their performance is in line with their leadership goals. The evidence can be in how well their team is performing and the results they have achieved. To that end, 10 Young Entrepreneur Council members each shared one question managers should ask themselves to ensure they’re becoming the best leaders they can be. Try to reflect on these questions yourself if you want to gauge your own performance and efficacy as a leader.
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With social media, businesses have a unique tool to get firsthand insights from customers in an environment which allows them to interact with their audience, ask questions, highlight new products and share information. However, with this tool can come the potential for massive disaster. Social media is littered with examples of brands and companies that failed to realize the best way to use these channels for customer service and have suffered the consequences. To help, 12 professionals from YEC weigh in on some of the rules businesses should keep in mind when using social media to engage with clients in a customer service setting.
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Digital receipts, online bank statements and cloud-based document storage are the norm in today's business world. Some business owners may wonder whether they truly need physical copies of any documents at all these days. However, some important documents should always exist in both physical and digital form. To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:
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One common piece of marketing advice is to meet your audience where they are. For the many companies looking to reach millennials, that means social media — and especially through the use of Instagram and TikTok. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t actually turn millennials away from your brand? With more than three billion users spread across the most popular social networking platforms today, it’s easy to get lost in the mix — even if you are spending top dollar on paid advertising and influencer outreach. The good news is, there are always new methods that are grabbing attention, while other advertisers and content creators are focusing on stale content methods. To help in this process, we’ve reach out to eleven experts from YEC to discuss their best tips on how to catch the attention of millennials and help your brand stand out among the competition. Follow their advice to provide the value this generation so desperately wants.
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Chatbots can enhance the customer experience on your company website if they’re designed well. But all too often, these little bots have features that disrupt the user experience, resulting in bounces and a feeling of poor customer service. Avoid creating annoying and frustrating customer experiences with chatbots by following the insights from these 10 YEC professionals. They’ve pinpointed the most irritating features and designs of chatbots and offered ways to instead maximize their usefulness.
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Hiring talented new employees can help a company grow. Young employees, in particular, often bring fresh perspectives, new skills, and lots of creative energy to the businesses they join. However, it can be difficult to attract young talent, especially in today’s competitive hiring environment. Here, 10 members from Young Entrepreneur Council share how your business can attract the best young professionals.
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As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience. To help you do this, 15 members of Young Entrepreneur Council answered the following question:
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expert panel
Sometimes an employee just doesn’t work out within an organization and needs to be let go. Firing an employee is a task that needs to be handled with delicacy and care, and the process can be intimidating for someone who has never been responsible for terminating an employee before. If you find yourself in this situation, follow this advice from the members of Young Entrepreneur Council:
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Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:
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Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs. So what’s the best way to run a business from the comfort of your home while ensuring productivity and a healthy work ethic? Eleven members of Young Entrepreneur Council share their insights by responding to the following question:
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An automated management and delivery system can not only simplify the process but also help you scale with optimization.
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expert panel
With the increasing awareness of the need for diverse workplaces and teams, diversity, equality and inclusion (DEI) policies have become a pressing issue in the business world. Yet, not every business owner knows where to begin or what to do to ensure their company is hiring for diverse backgrounds and skills. Below, nine members of Young Entrepreneur Council discuss some of the steps a business owner can take to ensure that they have a hiring process that embraces diversity, as well as explain why this is so important to creating a truly successful business.
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Apr 7, 2021
Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized. To help you cultivate acceptable SEO practices, 13 professionals from YEC discuss several examples of poor SEO habits they've run into and explain why these habits could have a severely negative impact on your marketing.
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Entrepreneurs can come from any background, any place and with any experience level. Yet because entrepreneurs task themselves with starting companies to develop solutions and generate value, it’s vital that they have a specific set of skills that help them get the job done. These skills are a necessary part of the entrepreneur’s tool belt. However, there are some skills that are more valuable than others and some that are highly underrated. Here, nine members of Young Entrepreneur Council examine some of the underrated skills that they think entrepreneurs should cultivate, even if others aren’t.
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When your business starts seeing success, it's natural to want to ride the momentum and build upon it. However, it's possible to grow too fast, too soon. Even if your business is thriving, growing too quickly can tire out your staff and burn through your resources. New companies experiencing their first "growth spurt" may try to scale up before they have the team or infrastructure to support it, and this path rarely ends well. To help you scale at a reasonable pace, 12 members of YEC shared their tips for properly managing your growth rate.
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Putting together a book takes time, energy and a lot of effort. And while it accounts for a lot of the book's labor, writing isn't the only thing an entrepreneur needs to concern themselves with. Publishing the book and the marketing associated with it also have a place in the overall success equation. But not all new writers know what to expect from the writing process. To help, 11 experts from Young Entrepreneur Council (YEC) answer the following question:
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As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. But with so many social media platforms, trends and opportunities for innovation, it can be easy to let the brand message get lost along the way. So how does a company keep all of its different social media profiles and content on brand with each and every post? Below, 11 experts from Young Entrepreneur Council (YEC) examine the following question:
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Mar 22, 2021
If you are not already invested in e-commerce, you need to get started to survive in the pandemic economy. Catalyst Digital released a report that revealed current strategies are not working, causing businesses to suffer reductions in revenue.
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The world of work has changed significantly over the last year, with many companies moving to fully remote work. With this new environment comes a new way of managing. As teams are physically separated, it becomes even more important for leaders to find ways to bring them together. To offer some ideas on how to build such camaraderie, 11 members of Young Entrepreneur Council share their thoughts on the following question:
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Digital signatures can affect every possible business.
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expert panel
When a leader leaves your organization, even on amicable terms, it could prompt a significant upheaval in the department that they were a part of. Depending on how intrinsic they were to that department’s function, their departure may even shift the company's operations. For a business to weather this issue, the organization should try to achieve a smooth transition to the new leader. But how does a company ensure that both the new leader and the current staff will successfully adjust to this change? Below, eight entrepreneurs from Young Entrepreneur Council offer their best advice on how businesses can ensure a smooth transition of duties for all involved.
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Jan 29, 2021
Building and scaling a sales team requires more than putting a job advertisement online or in the newspaper or quickly acquiring clients. You also want to have a foundation for future scaling and to earn more revenue consistently.
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Every day, new devices pop onto the scene promising change and innovation. For an entrepreneur who's focused on the expansion of their organization, staying up to date with the latest technology that can support personal and business growth is essential. Whether it’s in a simple or a major way, some of these technologies carry with them the power to change how we do business altogether. Below, eight members of Young Entrepreneur Council take a look at some of the tech gadgets they've acquired recently that they now consider essential to their life or business.
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For many companies, maintaining a high level of engagement and motivation among employees during the dark winter months can be quite a challenge. And with a growing remote work environment, it is even more difficult to make sure your team stays engaged and productive while also ensuring they make time for self-care. To help, 11 entrepreneurs from Young Entrepreneur Council reflect on the following question:
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Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
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Dec 23, 2020
If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive. While everyone is looking forward to what a new year will bring, there will still be a lot of change to witness in the workforce. This year's struggles have started a ball rolling, and the coming year will see it pick up momentum. Here, nine leaders from Young Entrepreneur Council suggest a few ways that the workforce will adapt to this new year and why they expect these changes to occur.
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Dec 21, 2020
Your marketing agency will grow with the right strategies.
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Businesses are in an unenviable position of having to find the most talented individuals in their field and entice them to work at their organization. In many cases, finding qualified candidates has come down to creating the right ads and vetting candidates properly. However, some organizations have refined their candidate sourcing. They've streamlined the process to ensure that they only get those that are already qualified for the position. In such a case, it's just a matter of choosing the most viable candidates. Narrowing down these candidates is a lot easier with filtering early on in the process. Here, 10 experts from YEC explore their preferred methods for locating the ideal candidate for their businesses and explain why those strategies work so well to net them the best individuals for the job.
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Programming is highly in demand in today's digital-first world. Try these tools, courses and platforms recommended by business leaders. Today's world is all about technology, which means people who can develop software and applications are in very high demand. However, many companies that need help with development have found there simply aren't enough qualified programmers to go around. Businesses that are in need of programming talent but can't find or don't have the budget to hire top tech candidates often choose to build the skills of their internal team to supplement their needs. Fortunately, there are countless free and low-cost tools, courses and programs that can help teams boost their programming skills. We asked 15 members of Young Entrepreneur Council to share their top tool recommendations for businesses that want to build programming into their professional development flow.
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The holiday season is usually a goldmine of opportunities for product-based businesses that deploy specific marketing strategies to make their offering stand out and be relevant for that time of the year. While service-based businesses typically find it more difficult to capitalize on this season’s business opportunities, there are still several creative strategies they can deploy to make holiday marketing work in their favor. To help, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
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Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
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You need to jump on this wave and establish your place in the e-commerce frontier.
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A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming. Business blogs need to have a strategy behind them and clearly defined goals before the first post even hits distribution. But what exactly do these companies get wrong about their blogging? Below, 16 professionals from YEC explore some of the most common mistakes and issues they’ve seen with company blogs and suggest ways to address those problems and help ensure blogging success.
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Members of Young Entrepreneur Council share the upcoming technology trends they're most excited about and how they plan to jump on board. No matter what industry you work in, staying on top of the latest tech trends can give your business a competitive edge. By implementing cutting-edge technology, you'll not only streamline your processes, but also differentiate yourself from your competitors. As successful business owners, the members of Young Entrepreneur Council stay on top of the latest business trends, including those in tech. Below, they share 12 big tech trends they’re most excited about and how they plan to leverage them. Follow their recommended steps to take advantage of these trends, too.
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Good content and customers being able to find your wares allow for potentially higher conversion rates.
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Oct 15, 2020
Being able to close a deal is a crucial part of an entrepreneur’s skill set, but sometimes, vendor agreements and partnerships can fall through due to unavoidable circumstances. Knowing that a deal is about to fall through before that actually happens can be quite beneficial for a company, as it gives the opportunity to choose its next steps in advance: pursue the agreement more aggressively, back off and let it fail, or do nothing and see if it corrects itself. However, before the business can take any action, it must be able to identify the telltale signs of a deal collapsing. To help, we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
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Your pitch is the foot in the door you need to secure investors, buyers or support for a project. To make sure your pitch lands, you have to be just the right combination of salesy, trustworthy, and convincing. If any of these falls out of balance, you risk losing your investors or customers, who may see your business as not worthy of their time and money. Trust isn't just for these situations, however. Gaining trust is crucial in several business aspects, from securing trade show space to offering a product to potential customers and more. To help budding entrepreneurs on their road, these eight members of Young Entrepreneur Council offer advice on how to appear more trustworthy, regardless of whether you're interacting with investors, customers or even the board of your own company.
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expert panel
With each passing year, demographics change. Where a company's core demographic might have been millennials a few years ago, today it's shifted to Generation Z. Unfortunately, there's a marked difference in values between generations, and businesses need to revamp their marketing strategy to reach out to their newest client base without alienating their other followers. If the wrong strategy is applied and a company’s messaging reaches the wrong part of its audience, it can cost the business valuable sales. To help avoid such situations, these 11 entrepreneurs from YEC share their insight into how companies can reach out to their Gen Z audience while remaining marketable to their existing clientele.
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Sep 29, 2020
If you're like the hundreds of content marketers out there that have invested in blog content, you want people to read it. If you've been watching your metrics for visits, you might realize that many visitors don't even bother with your blog. Sure, they might follow a social post from your media to your blog, and possibly read a single entry, but they won't engage further than that. So how do you get readers to come back to read about the amazing things you post? These 15 professionals from YEC expound on the methods that work for them to get return visitors and further explain why those techniques are so successful at maintaining user engagement.
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Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience. Several other companies have delved into different methods of connecting and advertising to their core audience -- with surprising results. We asked 12 entrepreneurs from YEC to help us understand what nontraditional media channels they've seen work, and why those strategies were so beneficial to the parent companies.
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Having the right clients can make all the difference in your business’s success. Of course, finding those ideal clients isn’t always easy. You don’t want to be too selective and turn down a good business opportunity, but you also don’t want to overextend yourself for a client who won’t stick around in the long run. We asked members of Young Entrepreneur Council how they’ve managed to attract -- and more importantly, keep -- the right clients in their roster. Here are their best strategies.
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If your products have multiple configurations, then you can increase your website efficiency with some proper work.
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Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development. From figuring out how to find and develop new talent to discussing how to expand the business's outreach, these entrepreneurs have to think creatively about solutions they can implement to improve operations and increase productivity. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:
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Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
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Social media is constantly evolving, as are the ways people use it. What was once primarily used for connecting with old friends and family has morphed into a platform for sharing perspectives and launching campaigns. As an entrepreneur, it’s important to be aware of these changes so you can adapt accordingly. Your business’s social presence can make or break your reputation. That's why we asked a panel of Young Entrepreneur Council members how they keep up with evolving social media functions. They offered their best tips for using such changes to engage your audience.
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Entrepreneurs have some bad habits, one of which is not knowing when they need a break. With many young entrepreneurs, it's almost impossible to take a step back and relax. Yet studies have shown that entrepreneurs that don't take time out to smell the roses risk serious health problems later on in life. The goal of being a successful yet happy businessperson is knowing how to distance yourself from your business. Summer vacations are crucial in ensuring you keep your perspective. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
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Aug 18, 2020
When you have your business model set up and ready for a soft launch, then you can prove yourself with various clothing items.
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Opt for gradual change and seek to align daily tasks with long-term goals.
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When you're negotiating a deal, misinterpreted tone or poorly-chosen words could ruin an otherwise-successful conversation. Sometimes you may not know even which phrases might turn a deal sour. That's why we asked 16 members of Young Entrepreneur Council the following question:
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Electronic wearables were an exciting new concept just years ago. Now, they’ve slowly become the norm, with gadgets like smart watches and sleep trackers overwhelming the market. These devices collect personal data and monitor things like increased heart rate, steps taken and hours slept. But just how long will they remain in consumers' good graces? We asked a panel of Young Entrepreneur Council members about their thoughts on what might derail the wearables revolution. Here’s what they had to say.
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Conversions show that your brand is viable, and using platforms with scalability means that you can continue to grow.
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A strong daily routine can make all the difference in a team's productivity. Things like creating a to-do list at the start of each day and blocking off time for "deep thinking" work often help people get organized and feel more focused throughout the workday. There are plenty of small habits like these that can help you be more efficient at work, but they're easy to forget when you're caught up in the daily grind. That's why we asked members of Young Entrepreneur Council what habits managers should instill in their team to help them become more productive and focused. Read on for their best responses, and why you should encourage these daily habits among your team.
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The internet of things (IoT) is growing at a rapid pace, but sadly, security protocols for those devices are still in their infancy. Customer data security should be a significant concern for IoT companies. At present, there are several glaring holes in security that can be addressed with some dedicated effort. A few IoT companies have even patched out security vulnerabilities. The future holds a lot of promise for these devices, once their manufacturers can work out how to make them fully secure for consumer use. Here, eight leaders from Young Entrepreneur Council predict what they expect to see in the industry over the next few years and discuss how IoT companies can better safeguard their consumers.
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As a leader, you know your workplace dynamic directly impacts employee morale and, in turn, your bottom line. No matter how great your company culture might be, there is always room for improvement. But to make impactful changes, you’ll have to first understand which areas warrant the most attention. To help you identify those areas, we asked a panel of Young Entrepreneur Council members this question:
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The only way a business can garner new customers and retain current ones is by laying out the benefits that its product or services present to the consumer. In the past, all it took was a flashy headline and a few bullet points that punched home the usefulness of the product or service. Today's world has evolved to a point where traditional advertising no longer makes the same impact. Even newer, more modern methods of advertising are having a hard time getting traction among some demographics. How, then, can a company educate its target audience about its latest products or services and their benefits? Eleven contributors to Young Entrepreneur Council look at the approaches a business can take to create engaging yet informative content to attract consumers.
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Warehouses serve as an important resource for the supply chain and for logistics.
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Within any company, the ambitions of individual team members should aid the overall organization. However, it takes a leader to fuel, direct, and inspire this ambition into a way that helps both the team members and the organization as a whole. One way leaders can get their team members to realize their ambitions is by guiding them toward self-teaching and taking initiative, as a way of expanding their knowledge and skills while also seizing new opportunities within the company. To help, we asked 15 members of Young Entrepreneur Council the following:
expert panel
Jun 11, 2020
Feeling like you're not good enough can leave you struggling with your job and halt your career growth.
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As a busy professional or entrepreneur, you’ve probably wished there were more than 24 hours in a day. While you might not be able to find huge chunks of free time, you can always find a few extra minutes a day, which adds up to a few extra hours in a week. Over the course of their careers, the members of Young Entrepreneur Council have found some great hacks to add some time to their busy schedules. If you’re looking to get back three to five hours of your time each week, try out their nine best tricks.
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May 27, 2020
An economic downturn is not great, but an e-commerce business can survive it.
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Apr 21, 2020
As we enter the 2020s, grow within global B2B.
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How does one show as many products as possible without causing overwhelm?
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Mar 2, 2020
To survive in such a competitive atmosphere, learn the basics of SEO and build your reputation with the algorithm.
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In the modern world, entrepreneurs typically need to maintain both an online and offline presence to generate business. It’s important to connect your digital and real-life persona to keep a consistent image, which can ultimately help build trust with your potential customer and follower base. The members of Young Entrepreneur Council have spent time honing their personal brands to grow their business. Below, they share 10 ways to successfully connect your offline and online marketing efforts.
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The winter months mean less sunlight, colder temperatures and often, dampened moods. It’s common for people to feel more tired and less motivated in the winter, which can negatively impact work performance. However, a winter slump is not inevitable -- it may require a bit of extra effort, but you and your teams can stay just as motivated during those colder months. To help you out this winter, we asked members of Young Entrepreneur Council to share how they raise spirits in the workplace throughout the season. Follow their recommendations to keep your team feeling productive until spring arrives again.
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Learn how to leverage your consumer data and how to enhance the experience for website visitors.
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Technology advances rapidly, and business owners need to keep pace with it, or they risk losing their best talent. Thanks to connectivity in all parts of the world, entrepreneurs no longer need to have employees inside their offices at all points in time. Many businesses outsource work to professionals around the globe and leverage specialized technology that makes it easy to plan meetings and manage teams and projects from a centralized office. With these advancements in technology, asking workers to chain themselves to a desk is virtually inhumane. Below, seven contributors to Young Entrepreneur Council examine how employers can make the most of remote workers to drive their organizations’ growth and success.
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Nov 26, 2019
E-commerce marketing is different from a standard marketing campaign in that you have to deliver tangible value.
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The world has been enamored with the use of virtual reality ever since the movie “Tron” came out in the 80s. Today's VR is a bit different from the fancy world of the silver screen, but the technology has a lot of practical uses. Simulation technology has improved drastically since its initial creation. Virtual reality is the next logical step in making simulation resemble the world around us. As VR is already being used in business for training and gaming for immersion, we asked 12 contributors to Young Entrepreneur Council to share the coolest application of virtual reality they had ever encountered. Here's what they had to say:
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Oct 25, 2019
Several industries are growing. You can take advantage of new niches to turn a profit and establish your foothold.
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Sep 20, 2019
Take precautions, but also grab the opportunity when mergers occur.
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Generate leads and work to find consumers who may like your product.
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Jul 22, 2019
You can navigate the GDPR and still conduct email marketing.
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Think of ways to surprise and delight prospects through their mailboxes.
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Now's the time to get your e-commerce store ready for the holidays.
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Choosing between a radical restructuring and a total shutdown (or sale) is one of the biggest decisions you'll make.
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If you're not seeing the results you expected, chances are you're making one of these mistakes with your marketing copy.
Company details
Optimum7
Company bio
Optimum7 is a passionately curious group of strategists, writers, designers and technophiles who like big, actionable ideas. We never settle for “good enough.” We help you navigate the complexities and constant change of the digital landscape so you can attract more qualified prospects, convert more leads and close more sales. Marketing. Design. eCommerce. Custom Programming. Optimum7 helps you compete in the online world and create better experiences for people interacting with your brand so that you can attract more qualified prospects, convert more leads, and close more sales. eCommerce Development The most common thing we hear is that after designing and launching a website, the leads and sales that were expected just didn’t materialize. There is no one-size-fits-all solution to an eCommerce site. We can work with you to create a custom strategy that’ll help you exceed your business objectives. Better profits. Happier customers. When you attract the right people, appeal to their wants and needs, cultivate their interest and guide them through the sales process, you’ll cultivate a strong customer base that retains old customers and attracts new ones.