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Duran Inci


Coral Gables, FL

Member Since October 2015


Digital Marketing
Lead Generation


Duran Inci is an Internet Technology Executive with 15+ years of experience in e-business, E-commerce Systems, Integrations, Custom Programming, SaaS, and Digital Marketing including Content Marketing, Paid Search, and client acquisition/lead generation. As CEO of Optimum7, Duran has developed sophisticated processes resulting in the leading-edge execution of technology and marketing strategies. Combined with his strong leadership of the Optimum7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently result in businesses meeting and exceeding online business objectives.

Published content

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Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab the attention of—and quickly convert—prospective customers. How exactly can brands ensure their landing pages have their intended effect? To help, a group of Young Entrepreneur Council members share tried-and-true strategies to optimize your landing page for maximum conversions.

Nine Skills And Traits Even Top Marketing Leaders Should Continue To Hone (And Why)

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It can be said that no professional is ever truly done learning—even ones with years of experience. This is especially true for marketing professionals, as the interests and behaviors of consumers are constantly changing, meaning the way companies must market to them must change as well. In order to keep up, marketers must continue to hone a number of skills throughout their careers, whether that’s through online courses or continued on-the-job training. While not every skill or trait should be given the same amount of attention, there are a few that should make the top of your list. Here, the business leaders of Young Entrepreneur Council share nine skills or traits even the best marketing leaders should continue to work on and why.

12 Strategies For Hiring Employees Invested In The Long Run

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The modern work landscape is dotted with transient employees hopping from job to job, making the recruitment and onboarding journey a costly affair for employers. With the rise of the gig economy and the allure of diverse experiences, retaining talent has become an uphill task. Yet, within this trend, there are candidates seeking stability and a lasting professional journey—you just have to find them.  Here, 12 Young Entrepreneur Council members explore the strategies businesses can leverage to ensure they're selecting candidates eager to establish long-lasting professional roots.

Eight Points You'll Need To Know Before Hiring Internationally

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With growth in the global economy and advancements in remote work, more and more companies are recruiting from a global talent pool. However, hiring internationally may not be as straightforward as hiring from within your own country. In order to do it right, you’ll need to consider a number of factors before moving forward, including the hours your team will work and what type of culture you’ll need to create. Here, eight members of Young Entrepreneur Council discuss these factors and more as they share their insights on what all business leaders need to know about hiring internationally and why. Be sure to consider their advice to give your new team the best chance at success.

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When team members get along, they communicate better, trust each other more, and work together more effectively. But how can leaders encourage this camaraderie and bonding, especially when budgets are tight? Here, a group of Young Entrepreneur Council members share some low-cost ways leaders can foster a sense of community and connectedness among their teams.

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As much of customer service is now conducted through live chat or social media, ensuring your teams are properly trained on best practices for written communication is paramount to your success. When your staff can not only educate and serve your customers but also connect with them in a meaningful way, you’re much more likely to build a loyal following that will want to recommend you to their family and friends. According to the members of Young Entrepreneur Council, keeping these 11 tips in mind when engaging with customers in a written format can help ensure your communication is clear, helpful and likely to earn you the trust and loyalty of your customers.

Company details


Company bio

Optimum7 is a passionately curious group of strategists, writers, designers and technophiles who like big, actionable ideas. We never settle for “good enough.” We help you navigate the complexities and constant change of the digital landscape so you can attract more qualified prospects, convert more leads and close more sales. Marketing. Design. eCommerce. Custom Programming. Optimum7 helps you compete in the online world and create better experiences for people interacting with your brand so that you can attract more qualified prospects, convert more leads, and close more sales. eCommerce Development The most common thing we hear is that after designing and launching a website, the leads and sales that were expected just didn’t materialize. There is no one-size-fits-all solution to an eCommerce site. We can work with you to create a custom strategy that’ll help you exceed your business objectives. Better profits. Happier customers. When you attract the right people, appeal to their wants and needs, cultivate their interest and guide them through the sales process, you’ll cultivate a strong customer base that retains old customers and attracts new ones.


Information Technology & Services

Area of focus

Digital Marketing
Retail Technology

Company size

11 - 50

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