Member Since March 2012
About
Dmitriy Katsel is the founder of AdU Network, an organization that helps companies such as The Walt Disney Company and JetBlue Airways discover great ideas through university classroom collaborations. AdU Network partners corporate clients with universities such as Columbia University, University of Pennsylvania, and University of California, Los Angeles on research, innovation and design projects. Dmitriy created his company as a student and evolved it into a leading resource for corporations that are looking to collaborate with universities on research and innovation projects.
Dmitriy Katsel
Published content
article
Feb 13, 2013
Most entrepreneurs measure success not in dollars (or accolades won), but in happiness. But how do you increase "happiness" on a daily basis?
Company details
Spring Theory
Company bio
Spring Theory matches companies with universities. We engage courses from the nation’s top universities to dig into a company-proposed project—from product design, consumer insight, digital marketing and everything in between—with the full resources of their professor and university at their disposal. At the end of each semester, students present their ideas and recommendations to our company partners as food for thought. These ideas frequently become springboards for implementation. We’ve designed a process that’s simple and clear, making meaningful connections between brands and students possible. Our approach to each pairing ensures that all parties, from company to classroom, spend their time in meaningful and productive ways.