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Dmitrij Żatuchin's avatarPerson

Dmitrij Żatuchin

CEO & FounderDO OK


Member Since January 2021


Leadeship and Team Inspiration
Growth Strategy and Execution
Business Management


What I love: I love to give more energy back than take. I care about the positive balance of the effects of our living on Earth. That brings me to a mission to help balance the Earth resources consumption, or heal people - mentally or physically. What I am good at: seeing opportunities, strategic thinking, inventive approach, analytical thinking or work with focus made me be of an entrepreneurial mindset. Creating partnerships, uniting beautiful minds or sharing a vision. What I am paid for: helping teams & founders to create meaningful products. Would it be consultancy, ready product, development services, or simple advisory - I am happy to contribute. How I understand the positive impact: The world needs to be a safe environment for differences, providing enough resources for living. Taking care of water, soil, energy, or the health of Earth’s habitats is fundamental. I believe we need to have a sustainable framework for that. Motivation/Drives: Produce the highest value with minimum energy spent. Education: PhD Computer Science, Business/Strategic courses online @GIES College of Business Failure track: 6 x failed with products Success track: 2 service companies, Co-founder & Director of Software Development Association Poland (now uniting 110+ companies), Angel investor and advisor in Nordics. Privately: Family-guy, 2 kids. Follower of positive psychology, emotional intelligence, Montessori education. In love with sauna and music (guitar, piano). Born in USSR, lived in Eastern Germany, Ukraine, Poland, and Estonia.

Published content

expert panel

Creating a new business idea is exciting, and it can be even more thrilling when you have a business partner by your side. However, for a partnership to flourish, it’s important to discuss the day-to-day operations and long-term vision for the business right from the start. From taking the time to set collective goals to establishing trust, 11 Young Entrepreneur Council members share the first steps new business partners should take when launching a venture. Follow their advice to set yourself up for success when starting a business partnership.


expert panel

Members of Young Entrepreneur Council discuss the keys to success when it comes to corporate social responsibility. With today’s consumers becoming more and more socially conscious about where and how they spend their money, their expectations for the brands they support have risen. To continue to succeed, brands are putting greater emphasis on corporate social responsibility, looking for ways to have a positive impact on their local and global communities beyond just making a profit. For brands that haven’t yet started this journey, or for those looking to level up their current efforts, taking a few key steps can help jump-start their success. Below, 10 members of Young Entrepreneur Council elaborate on those steps and why they’re so vital to getting started.

11 Challenging Aspects of Being a Small-Business Owner (and Why It’s Worth It)

expert panel

Owning a business is one of the most challenging endeavors a person can take on, and owning a small business is no exception. From strategizing to delegating and everything in between, there are many difficulties that small-business owners face, yet most of them would say that it's all worth it in the end. To offer their thoughts on why facing such trials and tribulations is worth it, a panel of Young Entrepreneur Council members answered the following question:


expert panel

In the war for tech talent, a well-crafted, well-placed job listing can make all the difference. There's a certain art to listing a job, from posting to the right websites to using the right language that will attract the right candidate. This can be especially difficult when trying to find the best tech talent. Depending on the exact wording of the job listing, your company could potentially receive tons of applications from candidates who aren't right for the job. On the other hand, many talented potential applicants may pass by your job listing if it doesn't appeal to their unique skill set and career goals. To help, a panel of Young Entrepreneur Council members offered their best advice for optimizing your tech job listings.

expert panel

A normal part of running a business is having ideas fail. However, sometimes these circumstances lead to crises within the business. When this happens, employees look to business leaders for guidance on how to respond. To help your company handle crises in a competent manner, you need to have a level mindset. Professionals from Young Entrepreneur Council offer eight ways you can calmly manage a company crisis.

Company details


Company bio

DO OK is a technology consultancy and software development company. It delivers value-driven products and services for future leaders of financial innovation, smart resource management, logistics, and IoT. In 2020 DO OK has been ranked 34th in the Deloitte Technology Fast 50 Central Europe with 710% growth over the four past years. The company is driven by its mission to help create a sustainable future, which it believes will be facilitated through the informed use of its software. After 10 years’ trading, DO OK’s work for more than 100 clients has already positively affected millions of people. We have offices in Estonia, Poland, and the Netherlands. DO OK's flagship product is DoConnect® - an evidence-driven IoT Cloud platform.



Area of focus

Software Engineering
Mobile Apps
Internet of Things

Company size

51 - 200

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