Diana Goodwin

Member Since 2015

Diana Goodwin

Founder & CEO


Toronto, Canada Area

Diana Goodwin is Founder & CEO of MarketBox, a B2B SaaS product which enables service-based marketplaces and businesses to grow and scale their businesses. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox. Diana is considered a tech innovator and thought-leader in marketplace businesses, the gig economy and scaling businesses internationally and can regularly be seen speaking at events, sharing her knowledge with both corporate and entrepreneurial audiences. Diana has been profiled in Forbes, Inc., Huffington Post, Techvibes and Dragons' Den to name a few. She has won numerous business awards including Emerging Entrepreneur of the Year, and the Telus $100,000 Small Business Challenge.


May 5th, 2021

How To Be More Persuasive In Business: Seven Unique Approaches

Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that your company is better than others. The art of being persuasive, however, is something many entrepreneurs overlook, despite it being such a core component to a successful business.

April 20th, 2021

Nine Elements Required For A Truly Captivating Brand Story

Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more.

April 18th, 2021

8 Tips for Crafting the Perfect Business Email

Writing a business email? Don't hit "send" until you've completed these key steps.

April 7th, 2021

13 Poor SEO Habits Marketers Should Avoid

Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized.



MarketBox software is specifically designed to manage the unique challenges of businesses with mobile workforces. Our suite of tools enables you to easily manage workers' schedules and travel zones and empower your customers to easily book online. No more endless back and forth and lost sales. We’ve got you covered.


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