Member Since April 2015
About
Diana Goodwin is Founder & CEO of MarketBox, a B2B SaaS product which enables service-based marketplaces and businesses to grow and scale their businesses. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox. Diana is considered a tech innovator and thought-leader in marketplace businesses, the gig economy and scaling businesses internationally and can regularly be seen speaking at events, sharing her knowledge with both corporate and entrepreneurial audiences. Diana has been profiled in Forbes, Inc., Huffington Post, Techvibes and Dragons' Den to name a few. She has won numerous business awards including Emerging Entrepreneur of the Year, and the Telus $100,000 Small Business Challenge.
Diana Goodwin
Published content
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Slack pings, calendar reminders, text messages or phone calls and those pesky notifications—the work world can often be incredibly distracting. And for the work-from-home crowd, there can sometimes be additional layers of distraction, like a ringing doorbell, family and friends, a load of laundry or the constant urge to clean up the space around you. But whether in the office or at home, work sometimes takes the back burner to these distractions, leaving you unproductive and stressed out about how you’re going to get it all done. According to the members of Young Entrepreneur Council, the solution is to strive for uninterrupted focus. Being intentional with both your environment and your processes can help set you up for a much more productive day. Here, eight members share their top methods for achieving that uninterrupted focus when you most need it and why these tips work so well.
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In business, unfortunately, not every day brings about success. At some point in their careers, business leaders will be tasked with sharing bad news with their team members, and how they do so will have a major impact on their relationship with their staff and the trust they may have built over time. Whether it’s as impactful as layoffs or as simple as a down year, you want to approach your communication strategy thoughtfully. To help, nine business leaders from Young Entrepreneur Council (YEC) weigh in on the following question:
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As job hopping becomes more and more common among professionals—Gen Z in particular—many business leaders are looking for ways to increase employee loyalty and retention. While some employees look for higher pay and better benefits, others are just looking for somewhere they feel like they’re making a difference and where their hard work is appreciated and noticed. That being said, there are a number of ways employers can entice their team members to stay, improving not only their individual work lives but the company’s overall culture as well. Here, 11 members of Young Entrepreneur Council discuss the advice they would give leaders looking to build loyalty and reduce turnover in their business.
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In today's digital era, where an online presence can make or break a company's success, search engine marketing (SEM) has emerged as a powerful tool to enhance visibility and attract potential customers. From keyword optimization to compelling ad copy and a seamless user experience, understanding the fundamentals of SEM can pave the way for a flourishing online presence and long-term success. Here, Young Entrepreneur Council members explore practical and actionable strategies to help businesses enhance their search engine marketing game.
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Bringing on a business advisor can be a great way to get you or your business out of a rut, both financially and creatively. Not only can they help you rework any failing processes or initiatives, but they can also provide inspiration and insights into what might be the “next big thing” for your growing business. However, like with any new hire you make, you’ll want to be thoughtful about your choice and avoid rushing into a decision based on desperation. To help you find the best fit for you and your business, nine members of Young Entrepreneur Council each discuss one factor entrepreneurs should keep in mind before seeking out a business advisor and why.
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Even the slightest changes can go a long way in creating a positive customer experience. Customer service is a critical aspect of any business, and it can make or break the company's reputation. Fortunately, providing a positive customer experience doesn't have to be a taxing or expensive undertaking -- even the slightest improvements can make a significant impact. For some simple yet effective strategies to improve your company's customer service, read on for eight tried-and-true tips from a group of successful entrepreneurs.
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As much of customer service is now conducted through live chat or social media, ensuring your teams are properly trained on best practices for written communication is paramount to your success. When your staff can not only educate and serve your customers but also connect with them in a meaningful way, you’re much more likely to build a loyal following that will want to recommend you to their family and friends. According to the members of Young Entrepreneur Council, keeping these 11 tips in mind when engaging with customers in a written format can help ensure your communication is clear, helpful and likely to earn you the trust and loyalty of your customers.
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When you’re a small-business owner, you’re likely doing all you can to manage your schedule, stay on top of your to-do list and handle other vital tasks. Especially if you have a small team or a limited budget, you may be trying to tackle all these different tasks at once, wearing as many hats as you can to ensure your business has what it needs to be successful. But one person simply doesn’t have the time to do everything a thriving business requires, which is why leveraging technology in the right ways can greatly improve the day-to-day operations of your business as well as your own peace of mind. Below, the members of Young Entrepreneur Council discuss eight ways small-business owners can better leverage tech to manage their busy lives and schedules and get better control of their time.
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There can come a time for many established businesses when processes become overwhelming, projects start running off track and tech stacks can get too complicated to function cohesively. All of these signs point to a need for simplification—a “decluttering” of the business and its systems. Taking the time to review what’s no longer necessary, keeping only what adds value to the business, is essential if you want to streamline your processes—but where should you begin? Below, the members of Young Entrepreneur Council offer a few suggestions for where you can start as well as what you might want to get rid of or reconsider this year and beyond.
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Though they are often set with the best of intentions, it’s not uncommon for New Year’s resolutions and the motivation to meet them to fall by the wayside after a few weeks or months into the new year. Busy personal lives and stressful workdays can end up getting in the way, with “just getting by” taking precedence over any push to accomplish more than the status quo. But according to the members of Young Entrepreneur Council, your year doesn’t have to go that way. Below, they each offer their top trick for making New Year's resolutions work, especially as they relate to business, and explain why it’s possible to achieve your goals with the right plan in place.
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Whether you’re an aspiring entrepreneur or you’ve recently opened a business, you’re likely thinking about all the skills you’ll need to make your business thrive. While different types of businesses will require different skill sets of their owners, there are several skills that are universally useful across the small-business landscape. To share a few of their top picks, 10 members of Young Entrepreneur Council sound off below. Consider their recommendations if you’re looking to improve your leadership skills and better manage the day-to-day operations of your current or future business.
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As businesses recover from the pandemic-fueled events of the last few years, as well as grapple with the uncertainty of today’s economic climate, entrepreneurs are likely to feel cautious and unsure of how to plan for the success of their businesses going forward. After all, how can you plan for something you don’t know is going to happen? Mistakes may be made and line items may be missed, but thoughtful planning is still the best way to ensure your business continues to thrive in uncertain times. As business leaders themselves, the members of Young Entrepreneur Council have given extra consideration to the issue and below share particular expenses every CEO should budget for this year and why doing so is extra important during this time.
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Whether you lead a bustling startup or an established business, as a CEO, your days are likely full of endless meetings, questions from leadership or staff, “fires” that need putting out and very little time to get any actual work done. Without an intentional plan or schedule, your day can get away from you, allowing your work—and your stress—to build up over time. But adding a little structure to your workday doesn’t have to be complicated. Below, nine members of Young Entrepreneur Council speak to their own experience as business leaders, each recommending one way CEOs can build structure into their workday to help them maximize their productivity and why this is so critical to do.
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It only takes one unhappy customer leaving a negative review to damage a company's reputation and drive away future business. Therefore, it's imperative that customer service teams immediately resolve any customer complaints before they can snowball and turn into bigger problems for a company. To find out the best ways to keep customers happy, a panel of Young Entrepreneur Council members offer their best advice on how leaders can improve their customer service efforts by being proactive rather than reactive.
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Dec 20, 2022
Social media isn’t the only place to find the latest trends. When taking a look at the business world as a whole over the last 12-month period, you’ll find a number of trends and initiatives that took hold of a large number of organizations. Whether it’s increased flexibility or organic lead capture, these trends grew popular for a reason—but will their popularity carry over into the new year? To share their predictions, nine members of Young Entrepreneur Council each discuss one business trend they saw really take hold in 2022 and why they think we will—or will not—continue to see this trend in 2023.
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With additional time-off requests, increased shopping and urgent customer service needs, the holiday season can be a busy time of year for any business. But for those seasonal businesses or businesses where sales really pick up during the end of the year, workload management can be a juggling act of responsibilities. To help busy businesses better strategize their time and improve overall productivity, eight members of Young Entrepreneur Council share their best advice below. Consider these tips if you and your business are starting to feel a bit overwhelmed by the heavy workload of the festive season.
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When you’re a small team, every employee plays a key role in the business. From marketing efforts to sales to operations, each aspect of the business needs a full team effort in order to get off the ground—and that can often mean team members work beyond the scope of the roles which they were hired for. With so much extra time and effort being put in, leaders will want to ensure their teams have all the support they need to achieve their goals. Below, eight members of Young Entrepreneur Council share a few of the ways startup leaders can show their support and set their teams up for success.
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The workforce of 2023 will continue to change and evolve, from more hybrid work policies to a greater focus on global candidates. Over the last few years, businesses have grappled with decisions such as offering permanent remote work, creating hybrid work models or requiring employees to return to the office. Businesses have also faced the impact of quiet quitting and the Great Resignation, which have made them think more deeply about hiring policies, employee benefits and retention rates. In the new year, businesses are likely to see even more changes come about. Below, a group of successful entrepreneurs share their predictions for some of the workforce changes we might see in 2023 and how businesses can adapt.
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Becoming an overnight success is every entrepreneur's dream, but when it actually does happen, it can rapidly turn into an overwhelming nightmare if you aren’t prepared for the influx of new customers and orders. Rather than allowing yourself to be buried by the consequences of your success, finding a way to scale your business quickly can ensure you keep up with rising demand. But to do so, you’ll want to consider the following advice from the members of Young Entrepreneur Council. Here, they discuss their best tips for scaling a business quickly and the steps you won't want to miss if you find yourself suddenly successful.
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Many aspiring entrepreneurs seek to get into business because they're passionate about their idea. However, strong passion for an idea may not always be enough to ensure profitability, and in order to succeed long term in the business world, making enough money to both survive and thrive is vital. But for those not willing to compromise their idea for another they’re less passionate about, the members of Young Entrepreneur Council have a few tips. Below, they each share one piece of advice they would give an aspiring entrepreneur for ensuring their passion will also be profitable and why you don’t necessarily have to give up your dream to make more money.
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Whether you run a fully remote or a hybrid business, keeping corporate files safe while your employees work from home is of the utmost importance. Remote work creates new challenges for business leaders to contend with—such as employees using personal devices to access documents or working from unsecure public networks—and that means leaders will need to take certain steps to ensure sensitive information doesn’t fall into the wrong hands. To help, eight members of Young Entrepreneur Council provide a few strategies business leaders can use to help their employees keep company data safe, and discuss why these tips are so effective and necessary for any business with remote team members.
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Cyber Monday and Black Friday are great opportunities to attract customers to your small business, but there is often a lot of competition from major retailers during the holiday season. While your small business may not be able to compete on the same level as a major retailer, there are a lot of strategies you can use to sell more products or services through the end of the year. To help you plan ahead for the big holiday sale days and beyond, the members of Young Entrepreneur Council (YEC) answered the following question:
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When you’re an entrepreneur, the way you start your day can greatly influence the rest of your workday, giving you the motivation you need to stay productive or setting you up for failure before you’ve even started. Rather than leave your morning to chance, finding ways to prepare for your morning the night before can help you ensure you have the right mindset and tools for a positive next day. To offer a few ideas on how to do just that, seven members of Young Entrepreneur Council share the routines that they’ve implemented for the end of their workdays and the individual habits they have that help set them up for successful mornings.
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One of the best ways to ensure your company is always in good hands—whether you are at the helm or not—is to make sure your team is made up of great leaders. And while careful hiring can deliver a similar result, another and perhaps more effective strategy for achieving this is to create those leaders through your company culture and values. Whether it’s by giving employees more autonomy or encouraging curiosity, there are a multitude of ways you can ensure your company culture breeds successful leaders. To share a few of their favorites, the members of Young Entrepreneur Council list their recommended methods for building leaders within your company and why this is important for the long-term retention of your employees and overall growth of your business.
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When it comes to work and getting things done, effective communication is about more than getting along with your teammates. In a business context, communication can affect not only the interpersonal relationships of the people who work there, but also the speed at which a project is completed, the quality of a product and even the rate at which employees leave the company. Effective communication, then, acts as a solid foundation necessary for any business to thrive. To help build up this foundation, you’ll first need to clear out any of the mistakes, such as those listed by the members of Young Entrepreneur Council. Below, they share some of their biggest communication pet peeves in business, and what people can do to communicate more effectively at work.
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When it comes to defining success, there’s no one right answer. It can mean owning your own business, making over a million dollars, driving a particular car or even just having more freedom with your time. But when broken down into a single workday, success can sometimes be a little more difficult to measure. Its definition can even change throughout your career as you develop both professionally and personally. This change has certainly been the case for the members of Young Entrepreneur Council. Below, they each share what they consider to be the biggest indication of a successful day and why, and why their definition of success has evolved over time.
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Despite the more relaxed environment and constant distractions, there are plenty of ways to display your professionalism from your home office. As more companies allow employees to work from home, it can be challenging to maintain the same sense of professionalism that may have come more naturally in a shared office setting. It can be tempting to work in sweatpants all day or leave the TV on in the background when no one else is working around you. There are also many distractions at home that may not be present in the office, from children playing to dogs barking to the pile of dirty dishes or laundry across the room. When you’re a leader, it's important to consciously exude professionalism while working from home, especially if you're highly visible on video calls throughout the day. Below, eight successful business leaders shared their best tips for ensuring you're perceived as "professional," even in the comfort of your home.
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Whether you run a global business or you simply live far away from your vendors and clients, maintaining quality relationships with your business’s stakeholders is key to your business’s success in the short and long term. Ensuring the happiness of your vendors, clients and team often means avoiding miscommunications, preventing problems and streamlining processes that will help maintain the smooth running of your company. But when in-person interactions are limited—or completely off the table—how should business leaders go about improving these relationships? Below, eight members of Young Entrepreneur Council share their answers as well as insights behind their own relationship-building strategies.
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When you're a solopreneur, it can be difficult to find time to both run your business and market it on social media. However, if you want word to spread and your customer base to grow, building a presence on social media is a key way to achieve that goal. As entrepreneurs themselves, the members of Young Entrepreneur Council understand that business is a juggling act—especially as a one-person show. Below, they share their best tips for actively growing your social media presence while also running the other parts of your business and why these tips will help you succeed at both.
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Despite female entrepreneurship trending upward—especially in recent years—on a global scale, male entrepreneurs still outnumber their female counterparts three to one. Statistics like this one, paired with feelings of doubt and a sense of imposter syndrome any aspiring entrepreneur is sure to feel when starting out, can often leave young female entrepreneurs with one or more limiting beliefs that can hold them back from accomplishing everything they’re capable of. However, according to the members of Young Entrepreneur Council, the following seven beliefs are unfounded and wrong, and below they share why a change in mindset can set you on a better path toward success and give you the boost of confidence you’ll need to thrive as an entrepreneur.
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Receiving a bad review for your product or service—no matter if it’s your first bad review or your 50th—can often feel like a personal attack. After all, entrepreneurs often put a lot of themselves in their businesses, including time, effort and passion. But a bad review doesn’t have to be a negative issue. In fact, it can be a great opportunity to learn. When responding to the review then, you’ll want to keep certain best practices in mind. Below, eight members of Young Entrepreneur Council discuss a few of those practices and why entrepreneurs should follow them when determining how to handle any bad review their business may receive.
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While you may have started your company blog with a wealth of original, valuable content ideas, after a particular length of time in business, you may find your creativity lacking and your blog content suffering with the same old topics and ideas. With so much content already out there on the internet, it can be difficult to constantly generate new ideas that your audience will be interested in reading. But according to the members of Young Entrepreneur Council, there are a number of ways you can revitalize stale blog content. Below, they discuss these strategies and share their advice for giving your blog content a much-needed creative boost.
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Every professional needs time off to rest and recharge, but getting back into your work routine after a vacation or extended PTO can be tough—especially if you have lots of messages or tasks to sift through. All too quickly, that relaxed feeling you gained from your time away is replaced with stress and anxiety about all the tasks that urgently need your attention. But your first day back to work doesn’t have to feel so overwhelming. Below, the members of Young Entrepreneur Council share nine tips for getting back into the swing of things after your vacation gradually and coming back to work refreshed and ready to tackle your next challenge.
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While many companies are looking to improve their efforts when it comes to diversity, equity and inclusion, it’s estimated that only 34% of companies currently have the resources to support those efforts. However, promoting better inclusivity in your company doesn’t have to immediately involve major staffing changes or expensive education programs. There are steps any business leader can take today that may not require any resources at all. Here, business leaders from Young Entrepreneur Council list 10 of those steps and explain why these practices can have such an effect on your employees, your business and your overall company culture.
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No matter how far along you are in your career, there are always going to be opportunities for you to learn. This is especially true when it comes to leveling up certain skills that only increase in importance as you climb the corporate ladder. Skills like empathy, adaptability and even active listening all require constant practice and refinement to truly master—even for those who already feel like they have a solid grasp on them. Here, ten members of Young Entrepreneur Council discuss these skills and more, and share why they think working on the following skills can have a major impact on your career.
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Sometimes, leaders aren't able to grant an employee's request for a raise, whether it's because there's no budget for it or because the person's performance or skill set doesn’t currently warrant one. In either case, leaders need to focus on tact and kindness when declining the employee's request — a task that may feel awkward or uncomfortable for leaders who have never done it. To help leaders in this situation, 10 Young Entrepreneur Council (YEC) members answered the following question:
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No matter what you want to do—start a company, write a book, launch a podcast—you must develop one fundamental skill: the art of getting started.
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For many entrepreneurs, a growing business is a successful one. But there’s a lot more to consider than simple growth as a measurement for success. A quality company culture, happy and fulfilled employees as well as seamless processes are all factors that contribute to a healthy company—and they all have the potential to be negatively impacted by your company’s growth. When your business is small, you have a greater ability for solving and preventing problems that may crop up. As your business grows, that becomes less true. Below, a panel of Young Entrepreneur Council leaders list some common issues you’ll likely encounter as your company approaches the 50-employee mark, and explain how and why you should prepare for them to occur.
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Members of Young Entrepreneur Council list the mobile app features they think should receive more attention. Not all mobile apps are created equal. The features you may include for a fitness app are likely going to be different from features you would incorporate for a shopping app. However, there are several features that work across the board — ones the members of Young Entrepreneur Council find are vastly underrated. Below, they list eight of those features and detail why they believe these mobile app features should get a little more attention for business owners trying to improve their user experience and design.
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Increasing productivity and focus is something most professionals strive for. But while there are different tricks and tips for being more productive and focused on your work, the tips don’t always work for every person. The key is to find advice that works for you and your lifestyle. Here, nine Young Entrepreneur Council members share the habits they try to instill in their teams to help them be more productive and focused. Try out their recommendations and see which is most effective for you.
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Creating and maintaining a website is often one of the most important parts of running a successful business. Without a website, customers will have a hard time discovering and purchasing your products or services, so it’s key to ensure your website is up and functioning properly. When you’re a solopreneur, however, and all of the work falls on your shoulders, it can be all too easy to let website maintenance fall by the wayside. To help offer some direction, eight members of Young Entrepreneur Council share some of the best practices solopreneurs should focus on when maintaining their websites and the impact this will have overall.
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Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that your company is better than others. The art of being persuasive, however, is something many entrepreneurs overlook, despite it being such a core component to a successful business. But how can today's business owners be more influential in their business operations? Is it worth investing time and money to learn how to persuade others? Below, seven leaders from Young Entrepreneur Council suggest several methods that business owners can use to improve their persuasion tactics within their daily lives.
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Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more. Along with a brand, however, comes the story that lets consumers understand the “why” behind your company. To help you develop that story, a panel of Young Entrepreneur Council members shared the most important components of a captivating brand story and how to leverage them. Follow their tips to craft a story that will engage your audience and build a loyal following.
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Apr 18, 2021
Writing a business email? Don't hit "send" until you've completed these key steps. Crafting an effective business email has become something of a lost art. More and more professionals are receiving correspondences with misspellings, lack of structure, and unclear content. These poorly-written emails may reflect badly on the sender or even discourage someone from doing business with them. That’s why it’s so important to pay attention to best practices when communicating with business contacts, colleagues and employees via email. Below, a group of business leaders shared their tips for writing the perfect business email and why each is so effective.
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Apr 7, 2021
Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized. To help you cultivate acceptable SEO practices, 13 professionals from YEC discuss several examples of poor SEO habits they've run into and explain why these habits could have a severely negative impact on your marketing.
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When you're running an organization, communication breakdowns can lead to severe efficiency and productivity problems. While smaller teams may be able to quickly deal with the difficulties of communication inefficiency, this problem becomes harder to solve as the business grows and evolves. Cross-departmental communication is at the heart of a business's ability to respond to issues effectively. Without proper communication channels, the business runs the risk of losing customers and appearing unprofessional. So how can a company make sure that all its departments are on the same page? Seven members of Young Entrepreneur Council recommend a few tips you can use to ensure your organization's departments are communicating well.
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Mar 26, 2021
When you run a business and hire employees, it’s essential your new staff members feel like they are valued members of the team. Your efforts should begin on day one with an onboarding process that will help new employees feel welcome, and that will set them up for success as they start their work. To learn their best advice on how to onboard new employees successfully, the members of Young Entrepreneur Council answered the following question:
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If you're looking for business advice, there are a lot of different places you could go. There are countless books and seminars that promise you success with your business, but many of them are built on the achievements of their creators. No two entrepreneurs or businesses are precisely the same, and because of this, their advice may not apply or resonate with you. Yet, some advice is universally valid, no matter the industry, area of focus or target audience. Here, nine leaders from Young Entrepreneur Council talk about some of the best advice they've encountered throughout all their years as entrepreneurs and explain why any business founder could act on these tips to achieve success.
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As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. But with so many social media platforms, trends and opportunities for innovation, it can be easy to let the brand message get lost along the way. So how does a company keep all of its different social media profiles and content on brand with each and every post? Below, 11 experts from Young Entrepreneur Council (YEC) examine the following question:
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Many businesses rely on software-as-a-service (SaaS) companies to help them run their everyday operations. However, with so many specialized vendors, it's easy to lose track of the number — and price tag — of the SaaS providers you're working with. To help, members of Young Entrepreneur Council weighed in on the following question:
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If you’re trying to attract highly qualified professionals to your company, it’s likely that they’re mulling over multiple offer letters in addition to yours. To incentivize a top job candidate to accept your offer, you have to find a way to make it stand out. To help, a panel of Young Entrepreneur Council (YEC) members answered the following question:
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Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand ambassadors, that your business’s brand is able to truly shine. But forcing employees to take part in branding efforts can seem demanding and may not have the same result as when they contribute voluntarily. To offer some ideas on how business leaders can transform their team members into eager, authentic brand ambassadors, 10 successful entrepreneurs from Young Entrepreneur Council answered the following question: What's one specific way you can encourage employees to help contribute to a company's branding efforts? How do you do this without seeming demanding?
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For many companies, maintaining a high level of engagement and motivation among employees during the dark winter months can be quite a challenge. And with a growing remote work environment, it is even more difficult to make sure your team stays engaged and productive while also ensuring they make time for self-care. To help, 11 entrepreneurs from Young Entrepreneur Council reflect on the following question:
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Being an entrepreneur and owning your own business is an end goal for most people. It's a thrilling end result -- the fact that you're your own boss, you set your own hours, and remain accountable only to yourself can be a heady mix. Yet, the benefits of the position usually overshadow the more pertinent considerations that would-be entrepreneurs overlook. Although there are significant benefits to being a business owner, there's also a considerable amount of background work that rarely gets highlighted but needs to be done. These 12 members of YEC look at these extraneous factors that new entrepreneurs tend to overlook before embarking on starting their business and explain why these elements are so critical to your success as a business owner.
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As the new year signifies new beginnings, most people come up with things they want to change as the January rolls around. If these resolutions stick, they could lead to an entirely new way of life. Yet so many people let these goals falter, and within the first few weeks of the new year, these resolutions are relegated to the proverbial garbage heap. However, some people really do manage to attain their goals. Some entrepreneurs have developed great success by sticking to their New Year’s resolutions, but what's their secret? Here, nine members of Young Entrepreneur Council share some helpful tricks to ensure that you can achieve your own New Year’s resolutions this year.
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17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing. For a business to thrive it needs its leaders to be able to communicate, plan and execute effectively. In order to do this, it’s vital for leaders to gather together — whether in person or virtually — to discuss plans and exchange ideas. For most leaders, these meetings are a chance to have their say in how the business runs. And with companies these days looking at ways to pivot and take advantage of a new business environment, it's not strange to see companies branching out to find more creative ways to bring leaders together. In the past, boardrooms or conference venues were the preferred meeting point for leaders. But as busy executives, it can be challenging to find a time that works for everyone. And even if you can get together, meetings that don’t have a game plan may not always lead to the most productive conversation. Below, 17 members of YEC look at different creative ways business leaders can gather together for effective strategizing and conversation.
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Social media is a place for anyone to express their opinions and beliefs, and often that means talking about controversial topics. Sometimes, a business may post something that sparks a heated debate, or its social media followers might bring up these touchy issues on the business’s page, leaving the brand to come up with a response that won't offend or alienate its audience. To help business owners handle this situation tactfully and professionally, we asked 13 members of Young Entrepreneur Council the following question: Whether it's politics during an election year, a major crisis or even just a regular day, controversial topics are bound to come up on a business's social media. What's one tip you have for dealing with these issues, and why does it work?
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The end of this year is right around the corner, and smart business owners will already be setting up plans and goals for the coming first quarter. Planning helps a business take stock of what it's achieved thus far and what it can hope to accomplish in the first quarter of the new year, given its available time and resources. With proper foresight, a business can set itself up to succeed by making smart decisions and knowing where to invest its resources. Given the challenges we've all faced this year, seeing a tremendous Q1 performance next year will bolster confidence. Below, eight contributors to Young Entrepreneur Council offer valuable advice for planning for Q1 of the new year and explain how they set themselves up to succeed.
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Email marketing is still among the most effective ways to target an audience. However, for email marketing to be successful, you need to encourage people to sign up for your email list. This step might seem like a simple task, but recently consumers are extra-protective about their email addresses. Individuals have been flooded with spam and have become a lot more cautious about who they share their information with. Even so, there are a few handy tips and tricks that you can use to get people to trust you enough to give you their email -- most notably by being transparent and showing the value you will provide them with. These 12 experts from YEC discuss some of the most effective methods and take a look at why they're so good at convincing people to sign up for your email list.
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When you’re young and inexperienced, stepping up to a leadership position can be more difficult than usual. Without a strong standing in their industry, a new entrepreneur may not be able to navigate the terrain as easily as others. However, these leaders can still bring fresh perspectives and ideas to the table. We asked nine Young Entrepreneur Council members how younger founders can demonstrate their thought leadership and novel viewpoints to others in their field. Here's how to step up and show your expertise, even if you haven't been in the industry for long.
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The holiday season is usually a goldmine of opportunities for product-based businesses that deploy specific marketing strategies to make their offering stand out and be relevant for that time of the year. While service-based businesses typically find it more difficult to capitalize on this season’s business opportunities, there are still several creative strategies they can deploy to make holiday marketing work in their favor. To help, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
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Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
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Oct 20, 2020
You may measure your effectiveness with several metrics. However, not everyone has the time to dedicate to figuring out their level of daily effectiveness and productivity. As professionals, most of us have to learn how to spot the red flags indicating that we are being ineffective. Once we manage to catch on to these signs, we can safely estimate whether we're doing more or less than we expect to be doing. As an entrepreneur, effectiveness could mean the difference between achieving something concrete and simply wasting another day while getting nowhere substantial. These nine professionals from Young Entrepreneur Council discuss some of the signs they keep an eye out for to determine whether they're making a difference and the steps they take toward being more productive.
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Sep 29, 2020
If you're like the hundreds of content marketers out there that have invested in blog content, you want people to read it. If you've been watching your metrics for visits, you might realize that many visitors don't even bother with your blog. Sure, they might follow a social post from your media to your blog, and possibly read a single entry, but they won't engage further than that. So how do you get readers to come back to read about the amazing things you post? These 15 professionals from YEC expound on the methods that work for them to get return visitors and further explain why those techniques are so successful at maintaining user engagement.
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Sep 29, 2020
After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going? Commitment is a fickle thing since people tend to have short attention spans. In the modern age, those attention spans are even further limited because of a society based on instant gratification. If you want to keep users liking, sharing, and commenting on your posts or blogs, you're going to need a strategy to drive that engagement. We asked 11 entrepreneurs from YEC to offer their own insight into how an organization can keep the commitment going after that initial like or share.
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Every professional knows that an eight-hour workday rarely means eight straight productive hours of “real” work. Sometimes there are distractions and emergency situations to attend to throughout the day; other times, your calendar is so booked with meetings that it’s hard to find time in between to concentrate on your to-do list. When you only get a few hours per day to tackle your most important tasks, it’s critical to find ways to keep your focus. To help you, we asked members of Young Entrepreneur Council for their advice. Below they shared nine strategies for stretching your productivity and why each is so effective.
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Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development. From figuring out how to find and develop new talent to discussing how to expand the business's outreach, these entrepreneurs have to think creatively about solutions they can implement to improve operations and increase productivity. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:
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“Thought leadership” is a big buzzword in the business world right now, and it’s easy to see why it’s become such an important focus for leaders. When others look to you for your expertise and insight, you can become a leading, recognized voice in your industry. But what does it take to become a thought leader, and what actionable steps can you take toward that goal? We asked members of Young Entrepreneur Council to share some specific factors that define an industry thought leader and what actions people can take to start stepping in the right direction. They shared their responses below.
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Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees. That's why we asked 16 professionals from Young Entrepreneur Council (YEC) the following question:
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Having a side hustle is a great way to develop a creative outlet outside of your regular career. However, these projects can consume a lot of your time, energy and money. That's why it's important to consider the required commitment and effort – and the potential return – before going all-in on your idea. To help you determine if your side hustle is worth pursuing, we asked a panel of Young Entrepreneur Council members how an aspiring entrepreneur can test the idea's viability. Ask yourself these 10 questions to find out.
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Getting any business off the ground requires sufficient capital. However, all the financial stress doesn't have to fall on you as the entrepreneur – there are other ways to secure funding for your startup without assuming 100% of the risk yourself. That's why we asked the members of Young Entrepreneur Council the following question:
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Customer complaints are a necessary part of a business, but it can be discouraging to deal with them. A good leader knows how to look at customer complaints and extract the positives out of those disparaging comments. A skilled leader can take these complaints and turn them into a power to motivate and direct the business's positive growth. The truly gifted among us can turn these negative experiences on their heads, and use them to develop positive experiences for future customers. Below, seven professionals from Young Entrepreneur Council talk about how leaders can grow and improve their businesses by constructively using customer complaints.
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Every company has both the need and the potential to grow over time. Whether a business must adapt to new trends or is simply looking to improve its internal processes, high-level change is simply part of a company's journey. While a good idea can come from anywhere in the organization, it must have the full support of the leadership team for it to be sustainable. This notion can be discouraging for some entry- and mid-level employees who might feel there's too much "red tape" to have their ideas heard, validated and implemented. However, you don’t have to necessarily be at the top of the totem pole to enact lasting change -- there are plenty of ways you can present your ideas to the right people and convince them of the need to change. We asked the members of Young Entrepreneur Council to share their best tips for making a high-level impact, regardless of your place in the organization. Follow their advice to start making a difference today.
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It's often said that a happy employee is a motivated, productive one. If your team members are feeling good about themselves and their work, they’ll bring that positive energy into everything they do. That's why it's so important to keep a close eye on your overall team morale. We polled a group of Young Entrepreneur Council members to find out how they keep tabs on the general sentiment among their team members. Below, nine of them share their best and most effective approach.
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In the wake of COVID-19, many businesses have had to significantly modify or even temporarily shut down their daily operations. In tough times such as these, finding new revenue streams can be a great way to make up the lost income and keep the company afloat. The members of Young Entrepreneur Council understand the struggle of running a business during difficult times, as well as how to navigate that challenge successfully. Below, they share 10 creative ways to diversify your company’s cash flow.
Company details
MarketBox
Company bio
MarketBox software is specifically designed to manage the unique challenges of businesses with mobile workforces. Our suite of tools enables you to easily manage workers' schedules and travel zones and empower your customers to easily book online. No more endless back and forth and lost sales. We’ve got you covered.