Diana Goodwin

Member Since 2015

Diana Goodwin

Founder & CEO


Toronto, Canada Area

Diana Goodwin is Founder & CEO of MarketBox, a B2B SaaS product which enables service-based marketplaces and businesses to grow and scale their businesses. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox. Diana is considered a tech innovator and thought-leader in marketplace businesses, the gig economy and scaling businesses internationally and can regularly be seen speaking at events, sharing her knowledge with both corporate and entrepreneurial audiences. Diana has been profiled in Forbes, Inc., Huffington Post, Techvibes and Dragons' Den to name a few. She has won numerous business awards including Emerging Entrepreneur of the Year, and the Telus $100,000 Small Business Challenge.


March 20th, 2023

Eight Ways Entrepreneurs Can Leverage Technology To Get Control Of Their Time

When you’re a small-business owner, you’re likely doing all you can to manage your schedule, stay on top of your to-do list and handle other vital tasks. Especially if you have a small team or a limited budget, you may be trying to tackle all these different tasks at once, wearing as many hats as you can to ensure your business has what it needs to be successful. 

March 6th, 2023

Business In Need Of A 'Declutter'? Nine Steps To Get You Started

There can come a time for many established businesses when processes become overwhelming, projects start running off track and tech stacks can get too complicated to function cohesively. All of these signs point to a need for simplification—a “decluttering” of the business and its systems. Taking the time to review what’s no longer necessary, keeping only what adds value to the business, is essential if you want to streamline your processes—but where should you begin?

February 23rd, 2023

9 Ways to Ensure Your Job Candidates Have a Positive Hiring Experience

February 7th, 2023

Top Job Perks Candidates Will Look for This Year (and How to Accommodate Them)



MarketBox software is specifically designed to manage the unique challenges of businesses with mobile workforces. Our suite of tools enables you to easily manage workers' schedules and travel zones and empower your customers to easily book online. No more endless back and forth and lost sales. We’ve got you covered.


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