Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. It is the first native integration of leading solutions to stop ad fraud, enable more confident decisions through media measurement, attribution, and mix optimization, and create new performance partnerships including influencers and strategic partners. Powered by machine learning, Forensiq offers a sophisticated, multi-channel fraud detection solution with a particular focus on advanced mobile fraud detection techniques, including device hijacking detection and user behavior clustering analysis to ensure marketers are protected in the fast-growing mobile channel. Given Forensiq's heritage working with the supply side in rooting out fraud at the source, it has the capacity to detect more fraud for both the demand and supply sides. As the digital armor protecting marketing and ad spend, Forensiq detects and protects against fraud in pre-bid and post-buy, and at all points in the marketing funnel from impression to conversion, offering a unique fraud-first approach to verification.