Member Since 2021
I started with rolling cigars on my thighs - the easiest job that a 9-year old kid without a LinkedIn profile could get. I then found a more compelling position as a singing telegram artist which I proudly held until I turned 12. 5 years later, I launched a company that created designs for European Music festivals. My early 20’s I spent squatting with a tribe of reindeer herders in the Polar North and exploring Siberia as a travel journalist. After Siberian cold and buckwheat soup, I was off to sunny California, kale salad and early stage investing. I ultimately left to start a branding agency - Wunderdogs - because what I love most in my life, is a good story. At Wunderdogs, we are creating stories and brands that you’ll never forget.
Hybrid and remote work models have quickly become the new normal for many companies. While working remotely offers many benefits to employees, many of the perks that used to keep staff productive and happy in an office setting are no longer relevant when employees are working from home.
Members of Young Entrepreneur Council discuss how to build a company culture that can successfully handle any issue, mistake or challenge that arises.
Without customer loyalty, a business can struggle to succeed. While your business may have a few standout customers who have become brand ambassadors for your product or service, the unengaged or inactive customers are often the ones you need feedback from the most. These customers can provide candid and honest feedback as to why they aren't more engaged with your business.
It can be easy to assume that a sign of being a great leader is having all the answers; however, often the opposite is true. No leader knows everything, but great leaders are always willing to learn and grow in their knowledge, and often have ways of finding the answers they need.
Everyone struggles with self-doubt at some point in their lives, especially if they own a business. Self-doubt as a business owner can be daunting to overcome and may sometimes derail you from your goals. But part of being an entrepreneur means learning how to grow a thick skin in order to take on the adversity, rejection and low confidence that can often come with the job.
Think of your brand as a person. If you met them, what would be the lasting impression?
Sales challenges are unavoidable in any business, regardless of industry. From curating an effective sales process to pinpointing your ideal customer, solving these sales challenges is crucial during the early stages of your company.
Is your brand in need of a makeover? While it may seem as simple as something like changing your company’s name, rebranding is a complicated process with many moving parts.
Many business leaders may make the mistake of assuming that a well-designed desktop website will translate into a well-designed mobile website—and will quickly learn that’s not the case. With a different screen size, different applications and varying user behaviors, mobile requires separate consideration when it comes to design and function.
A pitch deck is more than an optimal structure and data display; it’s a story that connects present and future, helping investors believe that the future is real.
Partnering with another business in your industry on a campaign or promotion is an effective and mutually beneficial way to market your product or service. Not only does it bring brand awareness for your company, but you'll also expand your reach by tapping into your partner company's existing audience.
Guest posts are an excellent way to gain publicity for your business. Through this form of content marketing, you'll establish yourself as a credible expert in your industry and gain valuable brand exposure to the publication's audience.
One of the best ways to attract customers to a business is by offering discounts. Whether your business is brand new or a multimillion-dollar company that's been in the game for over a decade, this tried-and-true tactic will always increase traffic. However, small businesses often can't afford to offer deep discounts on their products or services in the hopes of attracting new customers — They need to be strategic and creative in offering other incentives instead.
Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Here, members of Young Entrepreneur Council list an “unlucky 13” collection of the worst startup advice they were given, and explain why that misguided startup advice is so harmful to entrepreneurs who are just starting out.
When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of which are still thriving as we enter 2022.
Every professional should master the art of persuasion. Whether you're negotiating for a raise, pitching to an investor, giving a presentation, or trying to win a new client, having influence can help reach your goal.
No matter what industry you're in or how tumultuous the market is, hiring the right people for your business is crucial for its success. The right fit needs to have the experience and expertise to perform tasks properly, but more importantly, their personality and values should align with those of the company. Hiring the wrong person to fill a position can cost your business time and revenue.
The future of your business relies on finding the best candidates to hold senior positions. Making the right choice can spell the difference between success and failure for your company, but it isn’t always easy finding the best fit to lead your company to the next stage.
Technology is evolving at a faster pace than ever, and each change affects the consumer market in different ways. Every year, innovations are introduced that impact the market in ways some people never would have imagined.
In a way, building a brand is like scaling the best of you, the founder, so you can actually be in many places at once.
While it may not always feel like it in the moment, business challenges are great opportunities for growth. When we’re thrown outside of our comfort zones, we build confidence and see our strengths. This is especially true for business leaders and entrepreneurs, who face a constant stream of challenges that can often be turned into positive opportunities.
During the pandemic era, virtual events like webinars and conferences have become more common, offering business value and education from the comfort of your home. Although these online gatherings are popular, it’s hard to drum up the same level of excitement for them that people seem to have for in-person events.
Every business needs to market its products and services, but there's a lot of competition out there. When you're creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn't measure up to your direct competitors'.
When starting their businesses, a major concern for entrepreneurs is whether or not their company will succeed. This can hinder them from taking chances, expanding or starting a company altogether.
With so many work stressors, it can often feel difficult to feel grateful for your professional life. Long days and difficult co-workers can be hard to handle, and these factors may sometimes overshadow your job’s positive benefits in your mind. However, intentionally looking for the good can help you feel more gratitude for the opportunity you’ve been given and improve your overall mental state.
Members of Young Entrepreneur Council share the top tools that will help any company improve their remote work process.
Members of Young Entrepreneur Council recommend using these e-commerce tricks for lowering shopping cart abandonment rates.
When people hear the word "sales," they may think of demanding revenue targets, nonstop calls and long hours. While some sales roles can be challenging, this one-sided perception takes away from the fact that the field of sales is often a rewarding career choice.
Members of Young Entrepreneur Council list the factors companies will want to consider if they want to improve their website UX.
Firing an employee for the first time in your career can be a difficult and emotional process. But whether an employee’s performance has been consistently subpar or a difficult downsizing decision has been made, sometimes it has to be done. To help you do it in the most effective, kindest way possible, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:
In the digital age, having a website is an extremely important and valuable way to inform customers of your services. However, it’s not enough to just have a website that looks good—the copy needs to stand out as well.
Wunderdogs is a brand consultancy and accomplice to high-growth companies who want to shake up their industry. We specialize in fast and focused research, strategy, graphic and web design and development.
Marketing & Advertising