Dan Golden

BFO (Be Found Online)

President, Chief Search Artist

Chicago, IL


Dan Golden is a veteran digital marketing executive & speaker known for famously and accurately predicting that last year, this year, and next year will all be the “year of mobile.” A graduate of Northwestern University with a B.A. in Economics, Dan is a search geek at heart and still spends time auditing accounts, testing new tactics, diving into analytics, and making strategic recommendations for BFO’s clients. In 2006 Dan founded Be Found Local as a paid search agency and after several years of partnering with SEO mastermind and fellow Northwestern graduate Steve Krull, officially merged companies and founded Be Found Online in 2009. Voted one of the best places to work in Chicago, Be Found Online is one of the fastest growing digital marketing agencies in the Midwest, with 5 straight years on the Inc. 5000 list. As Co-Founder, President & Chief Search Artist at Be Found Online, Dan has lead the BFO team from its roots as a search shop to a full-service performance digital media agency; optimizing paid and organic media across search, display, social, and mobile platforms. Before founding Be Found Online, Dan got his start managing paid & organic search for ConsumerGuide and grew his paid search chops managing teams on some of the largest accounts at Performics, which was acquired by DoubleClick & Google before Dan left to start Be Found Online. Gaining experience in automotive with brands like Cars.com, Toyota, Lexus, and enterprise retail accounts like Northern Tool, FTD & Cabela’s, Dan brings a wealth of big brand experience to Be Found Online’s clients. Dan speaks on a variety of topics related to digital marketing and he specializes in paid search & attribution. He has a passion for challenging the status quo and helping audiences ask the right questions to apply his speaking topics to their businesses. “I don’t try to provide answers; I try to help my audience ask the right questions about their business.”



  • Digital Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)

BFO (Be Found Online) is a Chicago-based digital marketing agency that delivers Organic Media, Paid Media, Local Search, and Digital Analytics solutions to medium-sized and enterprise-level businesses. Their mission is to keep clients at the forefront of online marketing, executing on industry best practices and innovating to stay ahead of what’s next. They maintain a culture of passionate, fun people who cultivate enduring client relationships based on accountability, inspired by creativity, and driven by analytics. Founded in 2009, Be Found Online is one of Inc. 5000's fastest growing companies in the U.S. since 2012


  • Internet

Area of Focus

  • Digital Marketing
  • SEM
  • SEO

Recent articles by Dan Golden