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Dan Golden

Co-FounderBFO (Be Found Online)

Chicago, IL

Member Since May 2015


Digital Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)


Dan Golden is a veteran digital marketing executive & speaker known for famously and accurately predicting that last year, this year, and next year will all be the “year of mobile.” A graduate of Northwestern University with a B.A. in Economics, Dan is a search geek at heart and still spends time auditing accounts, testing new tactics, diving into analytics, and making strategic recommendations for BFO’s clients. In 2006 Dan founded Be Found Local as a paid search agency and after several years of partnering with SEO mastermind and fellow Northwestern graduate Steve Krull, officially merged companies and founded Be Found Online in 2009. Voted one of the best places to work in Chicago, Be Found Online is one of the fastest growing digital marketing agencies in the Midwest, with 5 straight years on the Inc. 5000 list. As Co-Founder, President & Chief Search Artist at Be Found Online, Dan has lead the BFO team from its roots as a search shop to a full-service performance digital media agency; optimizing paid and organic media across search, display, social, and mobile platforms. Before founding Be Found Online, Dan got his start managing paid & organic search for ConsumerGuide and grew his paid search chops managing teams on some of the largest accounts at Performics, which was acquired by DoubleClick & Google before Dan left to start Be Found Online. Gaining experience in automotive with brands like, Toyota, Lexus, and enterprise retail accounts like Northern Tool, FTD & Cabela’s, Dan brings a wealth of big brand experience to Be Found Online’s clients. Dan speaks on a variety of topics related to digital marketing and he specializes in paid search & attribution. He has a passion for challenging the status quo and helping audiences ask the right questions to apply his speaking topics to their businesses. “I don’t try to provide answers; I try to help my audience ask the right questions about their business.”

Published content

expert panel

Feb 28, 2024

Have to Give Bad News to Your Team? 9 Tips for Doing It Right

expert panel

In business, unfortunately, not every day brings about success. At some point in their careers, business leaders will be tasked with sharing bad news with their team members, and how they do so will have a major impact on their relationship with their staff and the trust they may have built over time. Whether it’s as impactful as layoffs or as simple as a down year, you want to approach your communication strategy thoughtfully. To help, nine business leaders from Young Entrepreneur Council (YEC) weigh in on the following question:

12 Rules to Better Manage Client Expectations Early On

expert panel

When a client signs on with your business, they have certain expectations about what your performance will be. The best way to end up with a happy client, however, is to manage these expectations early on. If you don't, and a client feels as though they should have gotten more from your business but didn't, their testimony could severely damage your future business and your reputation. To ensure you don’t end up in this situation, 12 experts from Young Entrepreneur Council (YEC) share their insights on the following question: “What's one rule you'd suggest for better managing client expectations early in a business relationship, and why?” Follow this advice to avoid disappointing your client and instead provide even better service.

expert panel

Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand ambassadors, that your business’s brand is able to truly shine. But forcing employees to take part in branding efforts can seem demanding and may not have the same result as when they contribute voluntarily. To offer some ideas on how business leaders can transform their team members into eager, authentic brand ambassadors, 10 successful entrepreneurs from Young Entrepreneur Council answered the following question: What's one specific way you can encourage employees to help contribute to a company's branding efforts? How do you do this without seeming demanding?

expert panel

There's some merit to the adage of working hard to play hard. With workers devoting their all to a business, especially when it's just getting off the ground, it can be easy for them to lose sight of their need for relaxation. Therefore, it is up to the leaders to intervene and help employees realize that their peace and mental health are just as important as the valuable work they do. Employees that relax and take things in stride are less likely to experience burnout or have emotional breakdowns. Here, eight leaders from Young Entrepreneur Council offer sage advice on how to encourage employees to take time off for relaxation as a core element of keeping them motivated and functional.

Company details

BFO (Be Found Online)

Company bio

BFO (Be Found Online) is a Chicago-based digital marketing agency that delivers Organic Media, Paid Media, Local Search, and Digital Analytics solutions to medium-sized and enterprise-level businesses. Their mission is to keep clients at the forefront of online marketing, executing on industry best practices and innovating to stay ahead of what’s next. They maintain a culture of passionate, fun people who cultivate enduring client relationships based on accountability, inspired by creativity, and driven by analytics. Founded in 2009, Be Found Online is one of Inc. 5000's fastest growing companies in the U.S. since 2012



Area of focus

Digital Marketing

Company size

11 - 50