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Colin Darretta

Co-Founder & CEO @ Innovation DepartmentInnovation Department

New York City Area

Member Since July 2019

About

Colin is a reformed investment banker turned entrepreneur and investor interested in how technology can be a catalyst for change in otherwise mature industry verticals, both B2B and B2C. Despite it being gauche he still likes to use the word 'disruptive' (if it isn't broke, don't fix it) and in his spare time does his best to continue as an active member of the New York investment community with a particular focus on businesses in which he can add significant value through his experience in finance and entrepreneurship. Colin has been interviewed and writes for a variety of industry publications including Forbes, Inc., TechCrunch, FastCompany and others on topics ranging from venture fundraising, investing, business strategy and industry trends. .

Published content

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Anyone can create a website, and every business needs one. However, creating a website that actually turns a profit can be a challenge.  From design and ease of use to your marketing message, there are many elements to consider and organize in order to make your website profitable. Below, 12 members of YEC weigh in with their best pieces of advice to help business leaders create more profitable websites.

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Every business needs to market its products and services, but there's a lot of competition out there. When you're creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn't measure up to your direct competitors'. In order to differentiate your content from theirs — and gain more consumer attention — you’ll need to take certain purposeful measures. Below, 15 professionals from YEC share their best tips for creating unique content that stands out against the competition.

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One of the biggest challenges for new entrepreneurs across the board is learning how to manage their finances. This is especially true of cash flow management. If you're not used to handling a business budget or invoicing, it's easy to lose track of how much money is coming in versus going out of the business. Because cash flow is such an essential indicator of a company's overall financial health, it's important to learn how to master best practices and avoid critical pitfalls. Below, nine members of Young Entrepreneur Council shared some common mistakes they've seen entrepreneurs make with their cash flow and how to avoid them as a new business owner.

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Entrepreneurs can come from any background, any place and with any experience level. Yet because entrepreneurs task themselves with starting companies to develop solutions and generate value, it’s vital that they have a specific set of skills that help them get the job done. These skills are a necessary part of the entrepreneur’s tool belt. However, there are some skills that are more valuable than others and some that are highly underrated. Here, nine members of Young Entrepreneur Council examine some of the underrated skills that they think entrepreneurs should cultivate, even if others aren’t.

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When you run a business and hire employees, it’s essential your new staff members feel like they are valued members of the team. Your efforts should begin on day one with an onboarding process that will help new employees feel welcome, and that will set them up for success as they start their work. To learn their best advice on how to onboard new employees successfully, the members of Young Entrepreneur Council answered the following question:

Company details

Innovation Department

Company bio

Innovation Department builds companies hands-on, from the ground up. Our team of brand strategists, marketers, operators and builders are obsessed with reducing the time to product-market fit and creating repeatable success for the launch of early-stage businesses.

Industry

Consumer Goods

Area of focus

Venture Capital
Consumer
Innovation Management

Company size

11 - 50

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