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Chris Richmond's avatarPerson

Chris Richmond

CEOProper Media, LLC

Puerto Rico

Member Since May 2017

About

Chris's roles include a bit of everything with emphasis on tech issues that seem impossible to solve. Chris attended the University of Las Vegas at the age of 16; however, he dropped out after only 3 semesters to begin his life as a serial entrepreneur. A self-taught programmer, he has been developing successful websites for more than a decade. Chris founded his first large website in 2007, called ShareTV.com, which became one of the first online distribution partners of HULU and TheWB. A week after launching the project an article announcing the site went viral bringing more than 20,000 visitors that day. The site continued to grow over the years to millions of monthly visitors streaming hundreds of thousands hours of television on the site. In 2014, Chris and his business partner, Drew Schoentrup, acquired their largest project called TV Tropes, a site which generates 80-100 million pageviews each month from its large user base. To announce the takeover, Chris and Drew launched a Kickstarter campaign to ask the members for their help in improving the project. The campaign raised more than $100,000 in donations. In 2015, Chris and Drew formed Proper Media to take their knowledge of running large scale websites to new heights. Their first official client was Snopes.com, the largest and oldest fact-checking website on the web. Within a year, Proper Media was managing ads for dozens of top-tier clients serving ads to more than 100 million users each month. In mid-2016, Proper Media’s founders negotiated a deal with the co-founder of Snopes.com, Barbara Mikkelson, to purchase her single share in Snopes.com former parent company, Bardav Inc., representing a 50% ownership interest in the company. Chris currently serves as a board member of the current parent company, Snopes Media Group. In 2018, Chris helped with his 3rd major acquisition by acquiring Spoutable.com under Proper Media.

Company details

Proper Media, LLC

Company bio

Proper Media is a leading full-service advertising technology company serving over 8B monthly ad impressions through 700+ publisher clients. With a focus on technology, automation and hands on service, Proper offers advanced header-bidding solutions as well as incremental highly viewable ad placements, all optimized by a proprietary machine learning platform. Advertisers can leverage this premium display, native and video inventory through direct and open programmatic channels. Proper Media’s proprietary advertising technology and expert team of ad operations professionals allow publishers to focus their time and resources on creating great content and driving quality user growth. The company offers an advanced form of display-based header bidding called Hybrid Bidding, as well as native and video solutions. Spoutable - part of Proper Media's suite of monetization tools - offers highly engaging stand-alone advertising placements. The platform mixes various forms of promoted and native media - including content, video, and display - into a single placement, then leverages its machine learning-based optimization engine to select the unit design that best serves the website’s monetization and engagement objectives The Proper Promise -------------------- Proper Media’s hybrid bidding solution is guaranteed to increase your programmatic display RPMs by at least 15%. See our website for more details. How We Do It -------------- ▸ Increase the number and quality of demand partners bidding on your inventory ▸ Improve CPMs and RPMs by optimizing viewability, refresh rates, bid floors and more ▸ Reduce your ad ops workload dramatically ▸ Detailed insightful reporting, best-in-class support, great payment terms

Industry

Marketing & Advertising

Area of focus

Header Bidding
Website Monetization
Publishing

Company size

11 - 50

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