Chris Christoff

January 17th, 2023

11 Ways to Reward Hardworking Employees (and Encourage More Exemplary Behavior)

When an employee succeeds at work, leaders should make sure that employee feels recognized for their efforts. Rewarding your staff members for a job well done not only motivates them to continue to work hard, but it also inspires others to reach the same goal.

January 9th, 2023

9 Signs You May Have Made a Bad Hiring Choice (and What to Do Next)

December 20th, 2022

Nine Entrepreneurs Share The 2022 Business Trends They Expect Will Carry Over Into The New Year

Social media isn’t the only place to find the latest trends. When taking a look at the business world as a whole over the last 12-month period, you’ll find a number of trends and initiatives that took hold of a large number of organizations. Whether it’s increased flexibility or organic lead capture, these trends grew popular for a reason—but will their popularity carry over into the new year?

December 19th, 2022

Team Too Big for Regular One-on-Ones? Try These 11 Communication Strategies Instead

When your company starts to grow steadily, it can become nearly impossible for you as a leader to find time to meet with staff individually on a regular basis. Instead, consider alternative communication strategies to save time while ensuring you and your team stay on the same page.

December 15th, 2022

10 Ways to Motivate Your Employees During the Winter Season

December 13th, 2022

Found Overnight Success? Nine Tips For Scaling Your Business Quickly

Becoming an overnight success is every entrepreneur's dream, but when it actually does happen, it can rapidly turn into an overwhelming nightmare if you aren’t prepared for the influx of new customers and orders. Rather than allowing yourself to be buried by the consequences of your success, finding a way to scale your business quickly can ensure you keep up with rising demand.

November 30th, 2022

Taking Time Off For The Holidays? Nine Ways Entrepreneurs Can Celebrate Stress-Free

Even if they manage to take some time off, many entrepreneurs can have a hard time actually relaxing during the holidays, and they may find themselves checking in or worrying about whether things are running properly in their business.

November 29th, 2022

Eight Ways Businesses Can Leverage YouTube And Other Video-Sharing Platforms

Video is big for consumers—in fact, video watching has doubled since 2018—so those businesses that are not yet taking advantage of this key marketing tool are missing out on potential opportunities and leads. As the top video-sharing platform across the globe, YouTube is a great place to get started. But what exactly should businesses do?

November 28th, 2022

Eight Pieces Of Customer Feedback That Changed How These Business Leaders Operate

Whether it’s an unhappy complaint or a five-star review, customer feedback can be an invaluable resource for company leaders looking to improve upon their products, services or business operations. This feedback can spark either minor or major changes, but both can have a big impact on customer satisfaction and overall sales if implemented correctly. 

November 14th, 2022

Nine Big Fundraising Mistakes These Entrepreneurs Made (And What You Should Do Differently)

All businesses need some sort of investment to get started. Whether that money comes from the entrepreneur, their family and friends, an investor or some other solution, if you don’t have experience raising money, it can be easy to fall into certain traps or attempt certain strategies that may seem like smart moves at the time but actually end up sabotaging your efforts later on.

November 3rd, 2022

Eight Cybersecurity Checkups Your Company Should Conduct Regularly

Cybersecurity becomes more important with each passing day, as advancements in both technology and the methods used to hack into it continuously evolve. But while the tech world continues to move ahead at a fast pace, not all business leaders are able to keep up. Though they may have a basic understanding of how to keep their technology and data safe, they may not be aware of all the various strategies they could employ to improve their cybersecurity efforts.

October 30th, 2022

9 Strategies for Year-Round Financial Stability as a Seasonal Business

No matter what industry you're in, it's important to ensure that you have enough capital to maintain your business year-round. However, this is especially important if demand for your products or services ebbs and flows based on seasonality, such as with pool accessories or holiday decorations.

October 28th, 2022

How to Create a Podcast Your Customers Will Actually Want to Listen To

October 28th, 2022

Eight Effective Ways To Develop Employees Into Future Business Leaders

Whether they intend to promote them internally or simply want what's best for their careers, many business leaders make it a priority to develop their employees into leaders themselves. Doing so not only helps ensure the company has high-quality talent to run it, but it also ensures employee happiness as they see their leader caring for their personal and professional development.

October 25th, 2022

Earning Extra Money Every Month? Eight Next Steps To Improve Your Business

Naturally, the goal of any business leader is to achieve financial success. This can mean many things depending on the entrepreneur and their objectives, but it often starts with money left over at the end of every month. However, after achieving this goal, the issue then becomes what to do with the extra money.

October 18th, 2022

Starting a Side Business While Employed? Prioritize These 9 Tasks

Many entrepreneurs start new businesses while also balancing full-time jobs. When there’s limited time to work on developing a new company, you need to pick and choose what tasks to focus on first. Here, a panel of Young Entrepreneur Council members each share one task that should take priority over all others when you have limited time to work on your startup.

October 14th, 2022

11 Steps Companies Can Take to Impress at College Job Fairs This Year

October 12th, 2022

12 Tools These Entrepreneurs Recommend for Optimizing Your Sales Process

October 10th, 2022

10 Smart, Effective Ways To Set An Example Of Healthy Conflict Resolution At Work

Resolving conflicts in the workplace is imperative to a healthy workplace culture. Leaving conflicts unsolved builds resentment among team members and creates a toxic environment that can be distracting from the work that needs to be completed.

October 4th, 2022

Five Ways To Stand Out From Your Competitors

It is possible to overcome your competitors and reach new heights if you’re willing to be patient and do your homework. 

October 1st, 2022

Nine Unconventional (But Effective) Social Media Engagement Tactics

Creating great content on social media doesn't mean much without a highly engaged and loyal following.

September 30th, 2022

Little Interest in an Open Position? 9 Tips for Increasing the Number of Applications

September 30th, 2022

10 Areas To Dedicate The Bulk Of Your Social Media Budget To (And Why)

When it comes to social media marketing, much of it can be done on a limited budget—or sometimes even for free. It costs nothing to create an account and start posting, but there are other aspects of social media that will likely require an investment. And whether you’re working with limited funds or you have a much broader budget at your disposal, choosing the right areas of social media marketing to dedicate the bulk of your budget to can help ensure you’re set on a path toward success.

September 29th, 2022

Nine Effective Ways To Promote Yourself As An Industry Thought Leader

When a professional’s goal is to be an industry thought leader, the natural first step is to get their ideas out into the world. For many, this means writing an article. But once you’ve written an article—or many, many articles—what else can you do to show off your expertise and connect with others in your space?

September 21st, 2022

Nine Ways Leaders Can Help Their Employees Feel Like Themselves At Work

Researcher, author and speaker Brené Brown once said, “Daring leaders work to make sure people can be themselves and feel a sense of belonging.” When employees have the freedom to let their personalities shine and foster a connection to the company and their peers, what often follows is a strong sense of team loyalty and passion for their work.

September 13th, 2022

Facing Supply Chain Issues? Nine Tips For Weathering The Storm

As companies continue to face supply chain issues across the board, many are looking for solutions to help them get back on their feet and heading toward “business as usual.” Even when the current supply chain storm passes, savvy business leaders will be looking ahead and preparing for the next time processes go awry. 

September 8th, 2022

10 Practices You Can Start Today To Promote Better Inclusivity In Your Company

While many companies are looking to improve their efforts when it comes to diversity, equity and inclusion, it’s estimated that only 34% of companies currently have the resources to support those efforts. However, promoting better inclusivity in your company doesn’t have to immediately involve major staffing changes or expensive education programs. There are steps any business leader can take today that may not require any resources at all.

September 7th, 2022

Nine Tips For Achieving (And Maintaining) A Healthy Co-Founder Relationship

The partnership you have with your co-founder is arguably the most important relationship you'll build as an entrepreneur, so it's important to keep it healthy. Constant arguments or disagreements about how the business should be run will only divide your relationship and your company, weakening them as well as your chances of success.

September 2nd, 2022

Nine Questions Your Resume Should Always Answer (According To Entrepreneurs)

When a potential employer reads your resume, they often have a checklist of items they’re looking for. They may want to see that you have the right certifications or degree, that you have a certain number of years of experience under your belt or they may be looking for a particular set of skills. But even if you qualify on paper, the employer may still have a few lingering questions they’ll need answered before they can decide to move forward with your application.

August 31st, 2022

Eight Tips For Building A Product Prototype (Without Spending A Fortune)

If you're building a product for your new business, you'll first need a solid prototype. This will help you better visualize your concept and start getting necessary feedback from customers or peers. But if you’re just starting out as an entrepreneur, you may not yet have the budget for multiple iterations or complex software or tools to build your prototype, so finding a way to save money will be key.

August 30th, 2022

11 Important Steps to Take Before Starting a Business Partnership

Creating a new business idea is exciting, and it can be even more thrilling when you have a business partner by your side. However, for a partnership to flourish, it’s important to discuss the day-to-day operations and long-term vision for the business right from the start.

August 26th, 2022

The Toughest Questions These Entrepreneurs Were Asked By Potential Hires (And How They Responded)

When it comes to job interviews, many employers are focused on the questions they’ll be asking each candidate and the best way to phrase those questions in order to get the information they need to make a quality decision. However, what many employers may not prepare for are the difficult questions they’ll be asked by the candidates and how they should go about answering them while still shining a positive light on their company.

August 18th, 2022

4 Tips For Sending Effective Welcome Emails

Welcome emails can quite literally make or break your email marketing strategy.

August 9th, 2022

Building a Business? Remember These 12 Tips.

Members of Young Entrepreneur Council offer tips that first-time founders might forget to think about.

August 8th, 2022

Eight Candidate Types To Avoid When Hiring The Best COO For Your Company

A company’s chief operations officer—or COO—is responsible for one of the most important aspects of business: its day-to-day operations. Because the current and future success of any business depends on it functioning like a well-oiled machine, making the right hire for the COO position is key. 

August 5th, 2022

11 Ways To Be More Convincing When Pitching An Idea To Your Manager

When you have an idea—whether it’s a simple tweak to an ongoing project or a major overhaul to an ineffective work process—and you want to share it with your manager, pitching it can be as simple as walking into their office or messaging them on Slack and explaining the idea. However, if you want to ensure your pitch is successful, you may need to think through your overall strategy first.

August 4th, 2022

Partnering With a University to Find Top Talent? 12 Tips for Success

August 4th, 2022

Nine Tips For Building The Necessary Discipline To Become An Entrepreneur

Becoming your own boss, setting your own schedule and finally getting to run the business of your dreams are all welcome benefits of becoming an entrepreneur. However, entrepreneurship is a goal that takes lots of determination and plenty of self-discipline to achieve, and not everyone is suited to be a business owner.

August 3rd, 2022

Eight Issues To Prepare For As Your Company Approaches The 50-Employee Mark

For many entrepreneurs, a growing business is a successful one. But there’s a lot more to consider than simple growth as a measurement for success. A quality company culture, happy and fulfilled employees as well as seamless processes are all factors that contribute to a healthy company—and they all have the potential to be negatively impacted by your company’s growth.

August 2nd, 2022

Looking To Make One-On-One Meetings More Productive? Nine Questions To Ask Your Employees

One-on-one meetings can be powerful opportunities for employees and managers to connect on goals, reassess tasks and brainstorm ideas, but they can also turn into wasted time if not leveraged properly. If there’s no agenda to follow or neither party is sure what to discuss, the meeting may end early and without any real progress made.

July 31st, 2022

12 Accounting Mistakes New Business Owners Often Make

A new business won't survive long if it doesn't have solid cash flow and a good accounting system in place. Unfortunately, some of the most common financial problems stem from simple mistakes new entrepreneurs may make the first time they're tasked with keeping the books.

July 29th, 2022

Hit A Business Growth Plateau? Here's How To Regain Momentum

When a company’s growth seems to be slowing down or hitting a plateau, it may be indicative of a bigger problem. However, it’s how you address the problem that can make or break your business.

July 28th, 2022

12 Soft Skills You Should Develop to Impress Potential Employers

Employers look for a variety of qualities and traits in job candidates. While you’ll always want to highlight the hard skills that are relevant to the position you’re applying for, there are also soft skills that could help you land a job, even if you’re a little less qualified than the other candidates.

July 26th, 2022

8 UNDERRATED FEATURES YOU SHOULD CONSIDER ADDING TO YOUR MOBILE APP

Members of Young Entrepreneur Council list the mobile app features they think should receive more attention.

July 11th, 2022

11 Challenging Aspects of Being a Small-Business Owner (and Why It’s Worth It)

Owning a business is one of the most challenging endeavors a person can take on, and owning a small business is no exception. From strategizing to delegating and everything in between, there are many difficulties that small-business owners face, yet most of them would say that it's all worth it in the end.

July 8th, 2022

Determine Your Business Idea's 'Market Need' With These Top Strategies

Whether your business is still just an idea or you're in the research phase, it's never too early to think about determining market need. It's essential to figure out what consumers need from your product and pinpoint a target audience.

July 7th, 2022

Entrepreneurs Recommend Their Top Cold Calling Strategies (That Actually Work)

With so many forms of digital communication available, the traditional cold phone call may seem like a lesser form of gaining a sale or finding a business partnership. Some people may believe that cold calling will only lead to rejection—or worse, mid-call hang-ups. However, there are still ways to effectively cold call about prospective business transactions that will lead to success. 

July 6th, 2022

Pressed For Time? Eight Ways To Make A Quality Decision Fast

The day-to-day life of a business owner is often fast-paced, with a multitude of problems to solve and employees to answer to. This means that, when faced with a decision, entrepreneurs may not have time on their side and they may be forced to make quick decisions on the fly or with very little time to weigh out every possibility. 

July 6th, 2022

4 Ways To Boost Your Video Marketing Return On Investment

Video marketing is a powerful way to connect with existing customers, improve brand awareness with new prospects and improve sales.

July 1st, 2022

Eight Tips For Transitioning Away From A Transaction-First Sales Mentality

With quotas to reach and profits to gain, it can be easy for a sales team to zero in on a "transaction now" mentality regarding consumer relationships. While this mentality makes for quick sales and easy wins, it can leave customers with a bad taste in their mouths.

June 29th, 2022

Eight Smart Tips For Creating A Balanced, Effective Sales Strategy

An effective sales strategy involves a precise plan explicitly crafted to sell products and meet consumer demand. When planning an optimized sales strategy with your team, it's essential to reach for a well-balanced option that satisfies your consumers while driving profit.

June 24th, 2022

11 Ways To Create An Appealing Hybrid Work Environment

After the Covid-19 pandemic hit and lockdown was in full swing, many businesses were forced to figure out how to run their operations remotely in order to stay afloat. Although business is regaining a sense of normalcy now, many job applicants continue to look for hybrid work environments when seeking potential job opportunities. 

June 22nd, 2022

Thinking About Becoming A Manager? 10 Things You’ll Need To Succeed

As employees climb the corporate ladder, some may feel their natural next step is a managerial position. However, managerial roles aren't suited for everyone.

June 22nd, 2022

10 Workflow Automation Tools That Will Streamline Your Day

Modern automation capabilities can free up workers’ valuable time to help them be more productive and focus on big picture tasks that will further a company’s vision. With so many tools available, how can you determine which automation technologies would be best for your company?

June 21st, 2022

10 Essential Career Tips If You're Just Starting Out In Social Media Management

Social media management is a career field filled with limitless opportunities in our increasingly digital world. More companies than ever before are searching for tech-savvy social media managers who can uplevel their social media content and reach wider audiences.

June 19th, 2022

Need to Recharge During a Busy Workday? Try These 11 Tricks

No matter how busy your workday seems, you can always carve out a few minutes to take a breather.

June 13th, 2022

12 Things You Can Do When You're Having Trouble Focusing on Work

With so many electronic devices and social media platforms, it's easier than ever before for even the most focused and organized of professionals to get distracted from the task at hand. Combine that with the fact that work-from-home and hybrid work models have become popular for many companies, and it should really come as no surprise that people are having a hard time focusing.

June 10th, 2022

10 Effective Systems For Ensuring Your Employees’ Ideas Are Heard

Whether it happens while participating in meetings or partaking in company surveys, the best ideas happen when there's plenty of room for everyone to share. This means that businesses at the helm of true innovation provide each employee with the chance to have their voice heard.  However, this can become more difficult to ensure as your company grows larger.

June 8th, 2022

10 Ways Tech Professionals Can Beat Impostor Syndrome

Members of Young Entrepreneur Council recommend ways of defeating imposter syndrome and gaining confidence at work.

June 6th, 2022

11 Top Business Podcasts for Professionals (and Why They’re Worth Listening To)

For years, podcasts have been delivering high-quality content to businesspeople around the world. Whether you're looking for business advice, inspirational feedback, personal stories or industry updates, there's a podcast to suit your fancy. To offer up an idea of the best business podcasts out there today, 11 professionals from Young Entrepreneur Council (YEC) respond to following question:

June 3rd, 2022

Searching For The Right Startup Accelerator? Eight Things You Should Be Looking For

One path for starting a business is to leverage a startup accelerator. These programs offer mentorship and education to new business owners while providing funding opportunities in exchange for equity. You may even find there are certain nuances and eligibility requirements to abide by during your search for the right startup accelerator.

May 19th, 2022

8 Practices Every Business Should Borrow From 5-Star Companies

Companies with a 5-star rating have earned their stellar reputation by delivering a superior product or service and following best practices for customer service.

May 17th, 2022

Entrepreneurs: How To Optimize Your Workflow And Get Hours Back Every Week

As a leader, you likely have a hand in many different sectors of your business, whether it's overseeing employees or directing specific projects. Because of the amount of time you have to devote to so many different activities, you may be losing time jumping from project to project. But there are ways that you can optimize your workflow without risking burnout and still get the same amount of work done—if not more—with time to spare.

May 11th, 2022

Eight Tips To Turn Data Into Actionable Business Steps

Data and metrics are critical drivers of a business's overall success. The more data streams you have, the better you can understand your customers, their needs, what works and what doesn’t.

May 11th, 2022

Four Common Reasons Marketing Emails Fail (And What To Do Instead)

You have to work hard and deliver a top-notch experience if you want subscribers to continue interacting with your brand.

May 9th, 2022

Trying To Impress A Potential Investor? Keep These Nine Tips In Mind

Whether you're an experienced entrepreneur or just starting out, investors can be a crucial part of your startup's continued success. While it's possible for investors to take a chance on a business, many investors have certain criteria they'll look for before they take the plunge.

May 6th, 2022

9 Pandemic-Driven Technologies That Entrepreneurs Love

Members of Young Entrepreneur Council discuss their favorite tech that's come about in response to ongoing culture changes.

April 27th, 2022

14 Ways to Ensure Your Employees Get the Most Out of Workshops

When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting.

April 21st, 2022

12 Ways to Use Technology to Upgrade Your Sales Processes

Members of Young Entrepreneur Council discuss the ways businesses can leverage technology to improve their sales strategies.

April 15th, 2022

New to Freelancing? 13 Ways to Earn Enough Business to Succeed

April 13th, 2022

8 Tips for Breaking Through a Creative Block

Overcoming a creative block can seem impossible at times, but with the right strategies, you can unlock more of your potential.

April 6th, 2022

How To Get More YouTube Views: Four Practical Tips

If the content you create doesn't resonate with your intended audience, it's unlikely they'll return to your channel.

March 31st, 2022

Looking For A Job? How To Build A Personal Brand For Your Career Path

Your personal brand is the version of yourself you showcase to the world. It encompasses your values, mission and brand personality that you showcase to customers, your network and potential employers.

March 30th, 2022

Does Your Company Systemize These Nine Important Business Functions?

Businesses need systems and processes to maintain quality and efficiency in their operations. Systemization helps to communicate to your team how you'd like your business to be effectively run and provides a clear model for them to follow. However, busy entrepreneurs don't always take the time (or have the time) to put those systems in place.

March 29th, 2022

Master Working From Home With These 10 Tips

Members of Young Entrepreneur Council discuss the software or hardware that has helped them succeed while working from home.

March 28th, 2022

10 Apps To Boost Productivity And Efficiency For You And Your Whole Team

For many professionals, having the option to work from home has brought significant benefits, like cutting commuting costs or working in a more comfortable setting. However, it can be even easier to lose time at work when sharing that space with responsibilities in the home, whether it’s the laundry sitting in the corner of the room, the kids’ homework or the dog needing to go outside. 

March 22nd, 2022

11 CRITERIA TO CONSIDER WHEN SELECTING A WEB HOSTING SERVICE

Members of Young Entrepreneur Council list criteria you should look at when determining the right web host for your business.

March 17th, 2022

Nine Essential Security Steps To Keep Your E-Commerce Customers Safe

Online safety is critical when you’re serving e-commerce customers. If proper protocols aren’t followed, e-commerce sites can easily fall prey to cybersecurity breaches, which may expose private customer information. 

March 11th, 2022

Nine Easy Changes To Ensure Your Website Is More Mobile-Friendly

Many business leaders may make the mistake of assuming that a well-designed desktop website will translate into a well-designed mobile website—and will quickly learn that’s not the case. With a different screen size, different applications and varying user behaviors, mobile requires separate consideration when it comes to design and function.

March 9th, 2022

12 Effective Tactics To Include In Your Search Engine Marketing Strategy

A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Search engine marketing (SEM) helps solve this problem by targeting customers through keywords and drawing them into your website.

March 9th, 2022

Founders: 11 Pieces of Advice You Shouldn't Listen To

March 7th, 2022

12 Ways You Can Leverage Your First Book to Grow Your Business

There's a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it's a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur's first book can be used to help them grow their business. 

March 4th, 2022

How To Keep Customer Acquisition Costs Low While Growing A Community

March 3rd, 2022

Draw Customers In With These Eight Tips For Creating Effective Video Ads

March 3rd, 2022

Four Crucial Tips For Listening To Your Audience

It’s easier to build a consistent audience who wants to engage with your brand if they see you’re keeping their interests, thoughts and concerns in mind. 

March 2nd, 2022

10 Simple Ways To Automate Your Sales Process For Short- And Long-Term Improvements

Getting customers through the sales funnel can sometimes be an arduous task. It can also be difficult to juggle multiple prospects at different stages of the funnel, which is why it's important to automate what you can.

March 1st, 2022

9 Data Security Steps to Take When Starting a Home Business

Members of Young Entrepreneur Council offer steps to take if you want to keep your home-based business safe from cyberattacks.

February 25th, 2022

11 Ways To Ensure The Success Of A Collaborative Business Campaign

Partnering with another business in your industry on a campaign or promotion is an effective and mutually beneficial way to market your product or service. Not only does it bring brand awareness for your company, but you'll also expand your reach by tapping into your partner company's existing audience.

February 24th, 2022

13 Tips to Making Imposter Syndrome a Thing of the Past

February 22nd, 2022

8 Industries Poised to Benefit From Augmented and Virtual Reality

Members of Young Entrepreneur Council list the industries they think should make better use of augmented and virtual reality technology.

February 22nd, 2022

Nine Effective Strategies to Banish Imposter Syndrome for Good

Believing in yourself can sometimes be the hardest part of any job.

February 14th, 2022

11 Signs to Look for When Shopping for Quality SaaS Products for Your Business

Choosing the right software-as-a-service (SaaS) product is like choosing a new car or buying a new house — you want to make sure that it's high quality and meets all your wants and needs. However, if you're not used to shopping for software, it can be hard to know how to choose the best option for you.

February 10th, 2022

11 SIGNS YOUR COMPANY IS DUE FOR A TECH UPGRADE

Members of Young Entrepreneur Council recommend upgrading your business software or hardware when you notice these signs.

February 9th, 2022

Eight Entrepreneurs Share The Most Impactful Pieces Of Business Advice They’ve Received

When you're starting a new business, there are a lot of priorities to juggle and a lot of learning curves to overcome. Maybe you're great at marketing, but need to work on your finance skills. Maybe you have enough capital but aren't sure where to begin with production.

February 7th, 2022

Eight Tips For Building Your Business While Balancing A Personal Life

As an entrepreneur, you may come to realize that certain aspects of your personal and social life have to be put on the back burner to get your business off the ground. Neglecting your personal life can come at a cost, though.

February 7th, 2022

13 Ways to Stay Productive When Your Business Is Understaffed

The "Great Resignation" has forced many businesses to contend with understaffed teams, demanding customers and discouraged employees. This environment of overwork and reduced morale can naturally have a negative effect on a team’s productivity.

February 3rd, 2022

Eight Meaningful Ways To Show Your Employees Appreciation On Any Occasion

Many studies show that demonstrating employee appreciation boosts morale and promotes loyalty. However, with so much "busyness" in a typical day-to-day work environment, it can be difficult to remember to slow down and show that appreciation.

February 3rd, 2022

10 Things to Target When Studying Your Competitors

Members of Young Entrepreneur Council suggest the information you should try to find when researching your business’s competition.

February 2nd, 2022

Nine Important 'Don'ts' When Mediating Employee Conflict

Every business has employees who aren't on the same page from time to time. Whether it's clashing personalities or differences of opinion, conflicts can arise at any point, and it's up to the manager to help mediate them.

February 2nd, 2022

Four Powerful Ways To Segment Your Email Leads

We all want to keep our subscribers engaged and turn them into lifelong customers, but that’s often easier said than done. You can make countless tweaks to your email strategy, but none are quite as powerful as customer segmentation.

February 1st, 2022

Eight Effective Ways To Support Your Employees In Building Their Skills

A great employee shows up to work each day ready and willing to do their best work for your business. It's only fair that, as their employer, you support their professional development—especially if these skills will help them grow within your company.

January 31st, 2022

Ditch the Discount: 10 Incentives to Drive Sales and Earn New Customers

One of the best ways to attract customers to a business is by offering discounts. Whether your business is brand new or a multimillion-dollar company that's been in the game for over a decade, this tried-and-true tactic will always increase traffic. However, small businesses often can't afford to offer deep discounts on their products or services in the hopes of attracting new customers — They need to be strategic and creative in offering other incentives instead. 

January 27th, 2022

10 Smart Strategies to Convince Candidates to Work for Your Company

January 26th, 2022

Ask Your Employees These Eight Important Questions At The Start Of Each Year

At the beginning of the year, companies and employees alike are setting resolutions for the months ahead. As employees set their sights on new goals, there are a few questions leaders should be asking them at the start.

January 24th, 2022

11 Simple Ways to Grow Employee Engagement in Social Media

Social media is an effective, low-cost way to market your company’s products or services, and is also a great way to keep customers engaged while expressing your brand’s mission. However, to make the most of a platform’s potential, you need to be active and strategic, which can require your entire team’s involvement. To get your employees excited to participate, consider the following advice from the members of Young Entrepreneur Council.

January 21st, 2022

Nine Effective Ways To Track Your Departmental Goals In 2022

January is a time when many professionals and businesses set goals and company resolutions for the year ahead. However, even the most well-intentioned may lose sight of their goals as the year goes on.

January 18th, 2022

10 New Year's Resolutions Every Business Owner Should Make For 2022

The beginning of January is ripe with new possibilities. "New Year's resolution" season is the perfect time for companies to reassess their business vision and set concrete goals for the upcoming year.

January 14th, 2022

13 Vital Lessons to Learn About Hiring for a Senior-Level Position

The future of your business relies on finding the best candidates to hold senior positions. Making the right choice can spell the difference between success and failure for your company, but it isn’t always easy finding the best fit to lead your company to the next stage.

January 11th, 2022

11 Ways Leaders Can Show Their Employees Gratitude

Members of Young Entrepreneur Council suggest ways leaders can thank their teams for all their hard work.

January 11th, 2022

Eight Tech Innovations That Will Impact The Market For Consumers In 2022

Technology is evolving at a faster pace than ever, and each change affects the consumer market in different ways. Every year, innovations are introduced that impact the market in ways some people never would have imagined. 

January 5th, 2022

Limited Business Experience? 10 Tips To Build A Successful E-Commerce Site

E-commerce has steadily risen in popularity among aspiring entrepreneurs who want a simple business model with less overhead than a traditional retail store. Selling online is a great way for inexperienced entrepreneurs to make money, test their business acumen and interface with customers online.

December 27th, 2021

Struggling To Manage Your Global Remote Team? Follow These 10 Tips

Remote work arrangements used to be few and far between, but ever since the pandemic, more and more companies are operating fully remotely. Although those who adopted a remote model early on have likely fallen into a rhythm, those new or established businesses that are now deciding to go fully remote may still be struggling to adapt to and manage remote teams—especially if they operate on a global scale.

December 27th, 2021

10 Ways to Ensure Your Social Media Accounts Are Attractive to Potential Employers

December 22nd, 2021

12 Ways to Breathe New Life into Your Social Media Strategy Next Year

December 21st, 2021

12 Tips to Keep Employee Morale High Through the Dreary Winter Season

As the weather gets colder and the days get shorter, it's easy for your team's motivation to decline alongside it. If you don't want to see morale and productivity plummet through the winter months, it's important to take proactive steps to energize and inspire your staff.

December 15th, 2021

Bringing On Lots Of New Hires? Eight Ways To Help Your Team Connect With Each Other

An effective, collaborative team is the backbone of any successful organization. But when you're in the midst of hiring a lot of new players, it can be difficult to bring them all together and ensure they’re connecting as a true team. Figuring out a way to help them feel comfortable with each other and with the existing team, therefore, should be a top priority for any leader.

December 9th, 2021

12 WAYS TO USE SOCIAL MEDIA TO FIND THE RIGHT JOB FOR YOU

Members of Young Entrepreneur Council offer ways professionals can leverage social media when job hunting.

December 7th, 2021

9 Tasks Sales Teams Should Focus on During New Year Q1 Planning

December 7th, 2021

12 Tips to Achieve a More Profitable Business Website

Anyone can create a website, and every business needs one. However, creating a website that actually turns a profit can be a challenge. 

December 7th, 2021

10 Simple Strategies For Drumming Up Excitement Around A Virtual Event

During the pandemic era, virtual events like webinars and conferences have become more common, offering business value and education from the comfort of your home. Although these online gatherings are popular, it’s hard to drum up the same level of excitement for them that people seem to have for in-person events.

November 30th, 2021

12 TECH SOLUTIONS TO MAKE REMOTE WORK MORE EFFECTIVE FOR YOUR TEAM

Members of Young Entrepreneur Council share the top tools that will help any company improve their remote work process.

November 29th, 2021

10 Tips to Encourage More Product Sales on Amazon

November 22nd, 2021

Want To Get Your Product In Retail Stores? Take These 10 Essential Steps

Many product-based companies want to be carried by major retailers, but with so much competition, only a select few ever achieve that goal. Landing your product in a major retail store will take a lot of time and persuasion, and you’ll have to be able to demonstrate why your product is worth a retailer’s shelf space. 

November 22nd, 2021

9 Ways to Leverage Data to Make Better Recruiting and Hiring Decisions

November 16th, 2021

14 FACTORS TO CONSIDER WHEN REDESIGNING YOUR WEBSITE'S UX

Members of Young Entrepreneur Council list the factors companies will want to consider if they want to improve their website UX.

November 15th, 2021

14 Activities to Keep Your Team Motivated When They're Stuck in a Rut

When your team is feeling uninspired, try these activities and initiatives designed to boost morale.

November 15th, 2021

Firing Your First Employee? 13 Tips to Do It the Right Way

Firing an employee for the first time in your career can be a difficult and emotional process. But whether an employee’s performance has been consistently subpar or a difficult downsizing decision has been made, sometimes it has to be done. To help you do it in the most effective, kindest way possible, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:

November 12th, 2021

11 Areas Managers Should Work on Daily to Become Better Leaders

November 12th, 2021

B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year

November 9th, 2021

How Any Business Can Leverage YouTube To Grow Their Customer Base

YouTube is one of the top social media platforms in the world. As such, it provides a plethora of untapped potential for many businesses. Whether you're a new business looking for ways to establish an online presence or have been on the platform a while but haven't been able to figure out how to tap into the potential it has to offer, once you know how to use it effectively, you're sure to grow your following.

November 8th, 2021

12 Local Marketing Tactics to Attract More Customers This Holiday Season

Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you're a small- and medium-sized business operating on a limited budget.

November 1st, 2021

15 Tips To Realign And Resolve Conflict With Your Business Partner

No matter how well-aligned two business partners may be, there will inevitably be times when they don't see eye to eye. However, when larger issues arise and the partners are no longer on the same page, it's critical for both parties to get back on track to resolve their conflict. Otherwise, they risk making decisions (or making no decisions at all) that could ultimately harm the business and its culture.

November 1st, 2021

8 Surprising Skills Critical to Succeeding in Tech Roles Today

October 27th, 2021

13 Resume Clues That a Job Candidate Will Be a Good Fit

Anyone who’s hired an employee knows that a resume is not the only indicator of whether or not a job candidate will be a good fit. However, there are some key elements to look for in a resume that usually signal that a candidate may be the right person to join your team.

October 26th, 2021

10 Stale Mobile Advertising Strategies

Members of Young Entrepreneur Council discuss the methods they wish companies would stop using to advertise on mobile.

October 12th, 2021

Why These Common Marketing Strategies Might Actually Be Ineffective

October 11th, 2021

15 Steps You Can Take Right Now to Become a Lifelong Learner

You don’t have to wait to start your journey toward success.

October 11th, 2021

14 ESSENTIAL TRAITS TO LOOK FOR IN A CHIEF TECHNOLOGY OFFICER

Members of Young Entrepreneur Council share some important qualities companies should look for in their CTO candidates.

October 7th, 2021

14 Top Hacks to Help Your New Business Grow Its Social Media Following

Social media can do wonders for a business — as long as you have followers paying attention. It can be a common misconception, especially among new entrepreneurs, that you just need to create a few social media profiles and your followers will find you. 

October 7th, 2021

12 Strategies to Ensure Your Content Ideas Are New, Fresh and Creative

When you want your business to stand out online, it's crucial to have a never-ending supply of new and creative ideas. Sometimes new ideas come naturally, but every business owner or entrepreneur will go through times when the creative juices aren't flowing when they need them to the most. 

October 7th, 2021

4 Powerful Ways To Show Social Proof On Your Website

Are you looking for a way to boost sales and build trust with your target audience? If so, consider the benefits of adding social proof signals to your website. 

October 5th, 2021

10 Aspects of Entrepreneurship That Can Be Major Obstacles (and How to Overcome Them Anyway)

October 5th, 2021

Nine Common Mistakes New Businesses Make On Social Media (And How To Fix Them)

When a new business owner sets up their first company social media accounts, they may not be aware of how intentional they actually need to be with their social media strategy. While on the surface social media marketing may seem simple, it actually involves a lot of careful consideration and complex methods that businesses will want to follow in order to be successful.

September 29th, 2021

13 Business Technology Mistakes Many Startups Make

Technology can be an incredible asset for a small business when its uses are carefully considered and researched. Some business owners, however, may feel overwhelmed by the amount of technology they do or don’t need to succeed. To help you avoid making poor decisions around business tech, we asked Young Entrepreneur Council members to weigh in on the common business technology mistakes startups make that you should definitely steer clear of.

September 28th, 2021

Personalize Your Customer's Online Shopping Experience With These 9 Tips

September 27th, 2021

Start Becoming a Better Communicator Today With These 12 Tips

Like any other skill, better communication comes with practice.

September 24th, 2021

13 WAYS TO BUILD BUSINESS CREDIBILITY (EVEN WITH A MODEST BUDGET)

Members of Young Entrepreneur Council share simple, cost-effective ways companies can build credibility and trust with their customers.

September 16th, 2021

11 Tips on Conducting Video Interviews That’ll Impress Your Candidates

September 14th, 2021

Eight Holiday Marketing Trends Entrepreneurs Are Tired Of Seeing (And What To Do Instead)

As the holiday season draws near, so does the chance to market your offerings to holiday shoppers. To ensure successful end-of-year sales, it's important to plan effective campaigns that will entice shoppers to buy from your business. This means getting innovative and thinking beyond the "traditional" holiday ad campaigns and promotions consumers are used to seeing.

September 14th, 2021

Nine Key Traits To Look For In A Great Board Advisor

Though a company's internal planning process is important, an outside perspective can also be equally beneficial. An advisory board, composed of experts who provide valuable insight and strategic advice, can offer that perspective to directors and higher-level managers.

September 13th, 2021

13 Ways to Pull Yourself Out of a Work Rut

A few simple tricks can help you regain that lost motivation.

September 9th, 2021

Is A New Job Opportunity Right For You? Nine Questions To Ask Yourself

Few people stay in the same exact role at just one company for their entire career. At some point in your professional journey, you'll likely seek out change, whether it's moving up in your organization or finding a job elsewhere.

September 9th, 2021

12 THINGS YOU SHOULD NEVER DO AFTER RECEIVING A BAD CUSTOMER REVIEW

Members of Young Entrepreneur Council discuss why doing these things could do more harm than good for your business.

September 1st, 2021

12 COMMON MISTAKES COMPANIES MAKE WHEN ENGAGING THEIR AUDIENCE ON SOCIAL MEDIA

Members of Young Entrepreneur Council list some common missteps companies make with social media engagement.

August 23rd, 2021

14 Ways Employers Can Support Positive Mental Health in the Workplace

The happiness of its employees can make all the difference in a company's success.

August 23rd, 2021

Eight Tips To Make Taking A Vacation Easier (Even As An Entrepreneur)

After more than a year of staying at home, many people are excited to travel again -- including entrepreneurs. In fact, getting some space from your business can really help clear your mind and prevent burnout. However, many business owners are still facing lingering challenges due to the pandemic, and it can be difficult to find time to step away from work.

August 20th, 2021

Improve Your Digital Brand by Taking These 8 Practical Steps

August 20th, 2021

Freelancers: 10 Steps To Set Boundaries And Ensure You Get Paid

In the growing gig economy, there's fierce competition in many freelance markets. Far too often, contractors will try to earn repeat work from a client by going the extra mile and taking on extra work only to not get properly compensated for it.

August 19th, 2021

10 Remote Employee Onboarding Tips to Help New Hires Succeed

No matter if your company has been remote since the start or if you’re new to the remote working environment, you can always learn new remote employee onboarding tips to improve your virtual onboarding process.

August 16th, 2021

15 Positive Habits All Entrepreneurs Should Develop to Become Successful Leaders

Success starts with building one small habit at a time.

August 16th, 2021

14 Unconventional Social Media Tactics to Boost Audience Engagement

Garnering tons of social media engagement sometimes requires an out-of-the-box approach.

August 13th, 2021

14 Blogging Mistakes Companies Often Make (and What They Should Do Instead)

A critical aspect of gaining recognition online is mastering the all-important blog post. While blogging has been around for decades, many people still struggle with understanding how to utilize blog posts to attract readers and gain more recognition.

August 13th, 2021

How To Use Augmented Or Virtual Reality To Enhance Your Website’s User Experience

Now more than ever, people are skeptical about the products and services they want to purchase. Prospects will spend a lot of time researching everything there is to know about a brand before they commit.

August 11th, 2021

12 Essential Tips for Launching a Successful Company Rebrand

August 9th, 2021

Just Starting Your Business? 10 Tasks You Can Assign to a Virtual Assistant

August 7th, 2021

11 Everyday Actions Anyone Can Take To Improve Their Leadership Skills Today

Everyone has to start somewhere when building their skills. Here's where to begin if you want to lead.

August 6th, 2021

Eight Tips To Stop Working 24/7 And Achieve A Healthier, More Balanced Life

It’s a common tenet of American culture that with a little hard work and determination, you can make your greatest dreams come true. While being a hard worker is an admirable trait, it can quickly turn into a negative one if your everyday life is consumed by work.

August 4th, 2021

9 Tips on Finding More Diverse Candidates for Your Company’s Open Positions

August 3rd, 2021

13 Important Soft Skills to Look for in Job Candidates

When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume. Here, members from Young Entrepreneur Council share 13 underrated but important soft skills they look for when they are hiring new employees.

August 3rd, 2021

How To Successfully Market Your First Online Course

With practice, you can master marketing your first online course.

August 2nd, 2021

13 Tips to Getting Your Voice Heard in a Group Setting

Learning how to speak up in a group and make your voice heard is an essential professional skill.

July 30th, 2021

13 Communication Mistakes Companies Make With Their Customers (and How to Fix Them)

Communication is extremely important in the business world, especially when it comes to customers and clients. Without transparent communication, customers might feel disconnected from your brand and like they lack any support from your business.

July 30th, 2021

15 Smart Social Media Strategies to Handle a PR Crisis

A public relations crisis is a common incident many companies face at some point. The lasting impact of the incident is not so much about the crisis itself, but the way it’s handled.

July 29th, 2021

12 Pieces of Consumer Data Every Small Business Should Collect

Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.

July 23rd, 2021

Solopreneurs: 11 Tips for Hiring Your First Employee

July 19th, 2021

11 WAYS COMPANIES CAN ENSURE DATA SECURITY FOR IOT DEVICES

Members of Young Entrepreneur Council explain how companies can better manage the safety of their customers’ data.

July 15th, 2021

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans

So, you have a great business idea and a basic foundation of your vision. Your next step, before pitching to investors or even thinking about launch day, is to write a solid business plan.

July 13th, 2021

Can Leaders Ever Be Too Transparent?

Transparency is often boasted as a defining quality of successful business leaders. Oftentimes it helps team members feel valued and comfortable enough to share their own opinions. But can too much transparency have negative effects on company operations and employee morale?

July 13th, 2021

10 Expert Tips to Minimize Annoying Chatbot Features and Delight Your Customers

Chatbots can enhance the customer experience on your company website if they’re designed well. But all too often, these little bots have features that disrupt the user experience, resulting in bounces and a feeling of poor customer service.

July 11th, 2021

10 Questions Every Sales Professional Should Ask Potential Customers

July 10th, 2021

13 Tips to Make Faster, Better Decisions for Your Business

Making thorough, educated decisions doesn't have to take tons of time.

July 1st, 2021

10 EFFECTIVE WAYS TO LEVERAGE TECH FOR ULTIMATE PRODUCTIVITY

Members of Young Entrepreneur Council share their best tech hacks for getting time back in your workweek.

June 28th, 2021

Eight Smart Social Media Moves To Ramp Up Your Company’s Success

While social media is a popular way for people to connect with friends and share entertainment, it’s also a great way for businesses to market their products and services. But for businesses that haven’t yet cracked the code on going viral, building a solid social media presence can seem like an unreachable goal. 

June 24th, 2021

13 WAYS TO BUILD UP THE HYPE FOR YOUR NEW APP LAUNCH

Members of Young Entrepreneur Council share their best tips for marketing your newly launched mobile app.

June 24th, 2021

Eight Questions To Ask Yourself Before Moving Forward With A New Product Or Service Idea

Entrepreneurs and business leaders are often filled with ideas, but that doesn't mean they should always move forward with them. It’s first important to determine if that new product or service idea is actually a viable option for your business. Asking yourself some initial questions can help you validate your idea before taking the next steps to see it through to fruition.

June 24th, 2021

13 SEO and SEM Tips for Businesses With Limited Budgets

Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won’t break the bank.

June 23rd, 2021

Business Owners: 9 Things to Stop Doing When Creating Marketing Content

June 21st, 2021

12 Characteristics All Top Recruiters Share (and Why They Get Results)

June 17th, 2021

12 Ways to Empower Your Employees to Become Better Leaders

To be great leaders, they’ll first need a great leader.

June 14th, 2021

13 Tips to Increase Your Adaptability and Reduce Stress in Times of Change

Everyone experiences changes in their lives, whether big or small, and the stress that comes along with these changes can either hurt you or allow you to grow stronger. One of the best ways to manage this stress is to learn to be more adaptable.

June 8th, 2021

10 Tips for Keeping Up a Social Media Presence as a Busy Entrepreneur

June 4th, 2021

New to Networking? 10 Steps to Ensure You’re Making Long-Term Connections

June 4th, 2021

3 Ways To Win Back Lost Customers

There are plenty of advantages that come with building an audience that’s loyal to your brand.

May 28th, 2021

Eight Lesser-Known Red Flags Of A Toxic Work Environment

Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them.

May 27th, 2021

8 Content Marketing Mistakes You Might Be Making (and Why You Should Fix Them)

May 27th, 2021

10 TIPS TO ENCOURAGE EMPLOYEES TO FOSTER THEIR OWN COMPANY CULTURE

Members of Young Entrepreneur Council explain how to encourage employees to play an active role in shaping organizational culture.

May 24th, 2021

Limited Resources? 13 Easy Practices for Better Employee Onboarding

Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:

May 21st, 2021

13 ESSENTIAL LESSONS FOR LEADERS FROM THE REMOTE-WORK ERA

Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar.

May 17th, 2021

12 Leader-Recommended Techniques to Actually Start Journaling Effectively

A journal can be a valuable tool to an entrepreneur. Being able to sit down and reflect on your thoughts throughout the day can provide a much-needed dose of perspective and can help you to improve your focus.

May 17th, 2021

13 Common Mistakes Hiring Managers Make (And How to Avoid Them)

May 14th, 2021

How to Increase Productivity as a Home Business Entrepreneur

Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs. 

May 11th, 2021

9 Tips to Improve Your Live Customer Chat (for Customers and Employees)

May 10th, 2021

14 Ways to Create Your Own Happiness at Work (Even if You Don't Like Your Job)

One of the biggest influences on a business and its employees is a positive attitude. Leaders who have a positive mindset and are pleasant to be around get the most out of their peers and employees. A happy attitude is infectious, and when workers are in a good mood, they yield good results.

May 7th, 2021

IMPROVE YOUR MOBILE APP’S USABILITY AND DESIGN WITH THESE 11 UX TRENDS

Members of Young Entrepreneur Council explore some user experience trends every app developer should be implementing.

May 4th, 2021

11 Popular Productivity Hacks (And Why They’re Overrated)

Not every method is going to work the same for every person.

May 3rd, 2021

Nine Tips to Convince an Investor to Fund Your Startup (Even When You Have No Experience)

May 3rd, 2021

Hire Better: 10 Entrepreneurs Share Their Tips on Finding the Right Candidates, Fast

April 30th, 2021

Four Clever Ways To Skyrocket User Retention

Retention is one of the keys to steady growth.

April 28th, 2021

Creating Your First Company Video? 10 Tips You Should Know

April 26th, 2021

11 Leader-Recommended Tools To Help Your Business Stay Organized

Effective task management can be quite a challenge for many professionals and businesses, especially when dealing with complex assignments or a large volume of projects, each with its own specific requirements, deadlines and deliverables.

April 21st, 2021

12 Smart Ways to Transform Your In-Store Experience for the Post-Pandemic World

From ramping up online offerings to implementing new health and safety protocols, the Covid-19 pandemic has transformed the way people do business—especially for physical retail stores navigating the future of post-pandemic shopping. While it can be challenging for companies to pivot their operations based on customers’ changing needs and expectations, it can also serve as a unique opportunity for growth.

April 19th, 2021

11 Ways to Reclaim Your Time for Rest and Relaxation

As entrepreneurs start getting more involved with their businesses, it’s not uncommon that they find there's less time to spend on themselves. Unfortunately, being a successful business owner can often mean spending many hours engrossed in work without taking personal breaks. The result is almost always burnout, which can have negative effects on your health and well-being.

April 19th, 2021

12 Effective Ways to Use Short Video Content for Your Small Business

The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:

April 9th, 2021

SHOULD YOUR BUSINESS DEVELOP A LONG-TERM CONTENT STRATEGY OR CONTINUALLY REINVENT ITSELF?

Members of the Young Entrepreneur Council weigh in on whether a long-term or campaign-by-campaign content strategy works best for brands.

April 7th, 2021

10 Tips to Asking a Top Publication to Contribute Guest Content on Your Website

Getting quality guest posts on your website is one of the most effective ways to ensure that your brand gains added visibility. The more high-quality sites post to yours, the better search engines will rank you and the more positive relationships you’ll build.

April 5th, 2021

12 Steps to Surrounding Yourself With Positive People

Whether you’re a business leader or just someone trying to improve their life, surrounding yourself with positive people can be an important part of personal development. Aside from offering support when you most need it, positive people can also challenge you to grow and evolve as an individual, all while giving you the confidence you need to take action.

April 1st, 2021

How To Maintain Blog Traffic And Maximize Conversions

The best way to build rapport with your audience and increase sales is through content marketing. Blogs are typically the focal point of every content marketing strategy, and it’s not hard to see why.

March 29th, 2021

13 Subtle Traits That Can Make Someone an Influential Person

If you want to lead, you may want to nurture these traits first.

March 26th, 2021

Eight Entrepreneurs Share Lessons From Business Disasters That Were Blessings In Disguise

Devastating occurrences sometimes happen in business without a lot of forewarning. Entrepreneurs can leverage insurance to protect themselves from things such as fire or theft, but there are other less obvious disasters that are more difficult to prepare for.

March 22nd, 2021

13 Entrepreneur-Recommended Habits To Maintain Productivity (Even When You're Busy)

No matter how stressed or busy you get, the right habits can keep you moving forward.

March 22nd, 2021

10 Entrepreneur-Recommended Bookkeeping Tools For Small Businesses

Bookkeeping is a tedious but necessary process for all businesses. But for small businesses with limited resources, streamlining the process becomes of even greater importance. One way to do this is to invest in a reputable accounting software or tool that keeps you organized and on track.

March 16th, 2021

Nine Practical Ways To Protect Your Company From Hackers And Phishing Attacks

Sensitive information is stored and accessed digitally by businesses every day. While it's a lot more convenient for companies to have data stored digitally, unfortunately this also means these files are more vulnerable to attacks from hackers. Malicious users can gain access to a company’s data in several ways, including phishing, a method which takes advantage of unsuspecting employees as a gateway. 

March 14th, 2021

12 Resources and Communities Entrepreneurs Should Follow for Industry Insight and Tips

Staying tuned in to the pulse of your industry is key to becoming a successful entrepreneur. Public groups, online forums and the like are among the most valuable resources for gathering and contributing industry information. But if someone is looking for in-depth insight into their business niche, locating the right groups where this discussion occurs is the first step. To help you find them, 12 members of Young Entrepreneur Council (YEC) respond to the following question:

March 12th, 2021

15 Free Tools Solopreneurs Can Use to Start Their Business on a Budget

When an entrepreneur starts a business, the immediate concern is how much it will cost to set up. Cost can sometimes seem like a barrier to entry for those hopeful business owners looking to get started on a budget. Luckily, evolving tech has provided many free alternatives to the paid tools other professionals use.

March 10th, 2021

Nine Smart Tips To Save Money When Just Starting Your Business

When you’re trying to get a business off the ground, you don’t always have a lot of resources at your disposal. In order to gain some momentum, it may then be necessary to “cut a few corners.” However, this doesn’t mean you have to betray your ethics, as there are a few elements of business you can reasonably (and legally) cut or save money on to help give your business the kick-start it needs to get going.

March 5th, 2021

Three Tips For Creating An Irresistible Job Résumé

When your résumé is created with care, you’ll have an easier time finding a job that fits your needs from a financial and self-growth standpoint.

March 4th, 2021

Managing Your Energy: Eight Tips To Staying In Peak Performance Mode At Work

Your energy levels are a key factor in how productive you are during the day. For an entrepreneur, maintaining high energy levels throughout the workday is necessary for maximum efficiency. But with so many things playing a part in how energetic we feel, it can be difficult to pinpoint exactly how best to manage those energy levels for work.

March 4th, 2021

Streamline Your SaaS Vendor List With These 13 Entrepreneur-Recommended Tips

Many businesses rely on software-as-a-service (SaaS) companies to help them run their everyday operations. However, with so many specialized vendors, it's easy to lose track of the number — and price tag — of the SaaS providers you're working with. To help, members of Young Entrepreneur Council weighed in on the following question:

March 1st, 2021

13 Easy Changes to Your Daily Routine That Will Boost Long-Term Productivity

February 26th, 2021

Eight Things Machine Learning Can Do To Improve Your Daily Customer Interactions

As machine learning becomes more prevalent in business, it has the potential to affect a company’s day-to-day interactions with its customers, whether positively or negatively. Many businesses have already invested heavily in machine learning and have found great success. However, new tech can always be intimidating, scary or potentially difficult to implement.

February 25th, 2021

15 WAYS BUSINESS OWNERS CAN MAKE THE MOST OF SOCIAL MEDIA

Members of Young Entrepreneur Council offer their firsthand insights on leveraging social media effectively this year.

February 24th, 2021

Employers: Eight Red Flags You May Not Notice Until After You’ve Hired Someone

During the interview process, there are some red flags that will be immediately apparent to an employer. Unfortunately, there are also a few of them that may slip by unnoticed, and it's only after the hire starts working that the company realizes they may have made an error.

February 24th, 2021

9 Expert Tips to Supercharge Your Business LinkedIn Page

February 22nd, 2021

13 Crucial Roles You Should Consider Hiring First When Building a Marketing Department

Marketing is a crucial element of any successful business, and even small business startups will need to begin building their marketing department as soon as possible. However, some marketing roles are more critical to your business’s success than others. To help you determine which role you need to hire for first, 13 experts from Young Entrepreneur Council (YEC) answer the following question:

February 22nd, 2021

13 STRATEGIES TO EFFECTIVELY COMMUNICATE A COMPLEX IDEA TO YOUR AUDIENCE

Members of Young Entrepreneur Council share some foolproof ways to break down a complicated concept for your target market.

February 19th, 2021

How To Make The Best Use Of LinkedIn And Virtual Networking Opportunities

At a time when in-person meetups are typically off the table, virtual networking platforms like LinkedIn can be valuable resources for business owners. The opportunity to connect regardless of location can open doors that just aren’t possible without these online tools. But while LinkedIn has some of the same features as traditional social media sites, its purpose, and therefore its use, should differ.

February 5th, 2021

Seven Effective Ways Leaders Can Track Department-Specific Goals

Many companies set goals for the year, but can often lose track of them as other problems and priorities arise. Ensuring each department has its own goals to work toward is one way to help prevent this issue. But how can a leader figure out if each department is on track with its goals?

February 5th, 2021

Three Ways AI Can Help You Evolve Your Digital Marketing Strategy

The main reason businesses use AI is for data collection. Instead of manually going through every customer interaction, businesses can use AI programs to compile this information into actionable reports. Consequently, business owners and marketers can make smarter decisions about their campaigns.

February 2nd, 2021

12 Rules to Better Manage Client Expectations Early On

When a client signs on with your business, they have certain expectations about what your performance will be. The best way to end up with a happy client, however, is to manage these expectations early on. If you don't, and a client feels as though they should have gotten more from your business but didn't, their testimony could severely damage your future business and your reputation. To ensure you don’t end up in this situation, 12 experts from Young Entrepreneur Council (YEC) share their insights on the following question:

February 1st, 2021

12 CLOUD COMPUTING TIPS FOR GROWING YOUR BUSINESS

Members of Young Entrepreneur Council share some basic how-to tips for small businesses that want to use cloud computing.

January 26th, 2021

11 Tips to Make Your Sponsored Social Media Posts Stand Out

January 25th, 2021

14 STRATEGIES TO PREPARE YOUR COMPANY FOR THE AUTOMATION REVOLUTION

Members of Young Entrepreneur Council share how to prepare your company for greater integration of artificial intelligence and automation.

January 22nd, 2021

18 Tools Businesses Should Leverage for Customer Engagement in 2021

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

January 20th, 2021

10 Lucrative Side Hustles You Can Get Started on Today

The modern world has made it really easy for anyone to get started on a side hustle. In fact, most entrepreneurs get started with some sort of side gig. Transitioning those side hustles into standalone businesses that can financially support them usually begins with understanding how to make a significant amount of profit, but not all side hustle ideas are lucrative enough to evolve into something financially stable.

January 19th, 2021

12 Strategies to Make Your Customer-Facing Content More Engaging and Authentic

January 17th, 2021

13 Recruiting Lessons to Remember When Hiring for a Senior Position

Hiring for a senior position at a company usually requires a lot more time and effort than hiring for other positions. In many cases, business owners may have a hard time finding the most effective way to source senior talent for their organization. You don't want to lose out on great talent, but you also need to spot the best talent out of the field of applicants, because making a wrong hire at this level can spell disaster for the organization.

January 14th, 2021

17 Creative Ways to Bring Together Company Leaders for Productive Conversation

17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.

January 8th, 2021

13 BEST PRACTICES FOR ENGAGING AND RETAINING MOBILE APP USERS

Members of Young Entrepreneur Council offer some effective ways to keep users coming back to your mobile app.

January 7th, 2021

Four Tips For Publishing Powerful Blog Content

Publishing powerful content is about a lot more than the words you choose to write. Your audience is the No. 1 deciding factor in your success. Turn to them as your blog evolves so you can continue publishing relevant content that gets your business big results.

January 4th, 2021

11 Tips for Hiring a Part-Time Employee to Help With Your Business’s Finances

Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

December 30th, 2020

12 Leader-Recommended Marketing Strategies (And Why They’re so Effective)

December 21st, 2020

Nine Ways To Navigate The Holiday Workload While Already In Crisis Mode

It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work.

December 21st, 2020

13 Practical Steps for Conquering Self-Doubt

Self-doubt can be debilitating for some individuals. If you're trying to advance your career, the belief that you’re not good enough can quickly put an end to those aspirations. It can make you feel less confident about your abilities, which in turn can make you seem less trustworthy and dependable to others. If you can't believe in yourself, will anyone else?

December 21st, 2020

9 Things Mobile Marketers Should Do Better in Q1 The first quarter of any new year comes with its own challenges and expectations for marketers. WIth mobile marketing having grown exponentially in this pandemic-hit world of social distancing and remote work, marketers will have their work in Q1 of 2021 cut out for them. So what should mobile marketers focus on doing better in the first quarter of the new year and why?

December 18th, 2020

Eight Ways To Differentiate Your Idea In A Saturated Market

One of the worst things for a budding entrepreneur is to realize that the problem they're solving already has a solution. The business environment has diversified a lot, but the low cost of entry has now made it easy for others to develop similar ideas.

December 17th, 2020

10 Effective Methods for Locating the Right Talent

Businesses are in an unenviable position of having to find the most talented individuals in their field and entice them to work at their organization. In many cases, finding qualified candidates has come down to creating the right ads and vetting candidates properly.

December 11th, 2020

Four Ways To Effectively Personalize Your Marketing Emails

The key to building a highly effective email marketing strategy is personalization.

December 4th, 2020

How To Encourage Holiday PTO Without Leaving Your Business Short-Staffed

With the holidays approaching quickly, many are ready to set their “out of office” messages and relax and recharge. It’s important for employers to encourage this balance and promote the use of paid time off around the holidays. However, if everyone takes off at the same time, it may leave you with a skeleton crew and piles of work for when employees return, making for a not-so-happy start to the new year. 

December 2nd, 2020

14 WAYS TO REDUCE ONLINE CART ABANDONMENT AND CONVERT MORE SITE VISITORS

Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.

November 25th, 2020

10 Out-Of-The-Box Marketing Promotions To Jump-Start Your Early-Stage Business

Trying to get people interested in your startup may seem like fighting a losing battle. The early stages of a startup have several challenges to getting customers involved in the business. Advertising to a large market can be expensive, and you have to figure out if your strategy will even work with your core audience. Standard marketing campaigns can be useful, but audience responses can be lackluster for something they've seen dozens of businesses try before.

November 19th, 2020

13 Essential Resume Elements to Warrant an Interview

Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

November 17th, 2020

https://www.forbes.com/sites/theyec/2020/11/17/nine-risks-entrepreneurs-should-be-aware-of-when-starting-their-first-business/

November 12th, 2020

How To Build Hype Around A New Product

If you want to find success with your next big release, you must know how to build hype around your new product.

November 10th, 2020

20 Innovative Apps Ideal for Managing a Team Remotely

These 20 entrepreneurs discuss the best features for remote management of a displaced workforce.

November 4th, 2020

16 Common Mistakes Companies Make With Their Blogs

A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.

November 4th, 2020

Nine Creative Strategies for Keeping an Audience Engaged on Your Website

A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?

November 4th, 2020

16 Best Practices for Optimizing Your Sign-Up and Landing Pages

It's often said you only get one chance to make a first impression, and that holds true for your company website. The visual appearance and written copy on your sign-up and landing pages must be compelling enough to grab a visitor's attention and convince them to take the next step in their relationship with your brand.

November 2nd, 2020

13 Signs You May Need a Motivation Boost

Staying motivated as an entrepreneur takes a lot of effort. In several situations, business owners find themselves struggling to point themselves in the right direction, whether in their profession or in their personal life. In both of these cases, your inspiration dictates the drive you have to accomplish your goals.

October 27th, 2020

12 Critical Marketing Skills in Today’s Digital Landscape As today’s digital landscape has shifted, with more companies switching to almost-entirely online operations, marketers’ roles and responsibilities are also changing. So which are some of the newest skills and competencies that are now critical for marketers to succeed in today’s increasingly digitized world?

October 26th, 2020

Here's How to Foster a Community Around Your Brand

A loyal community of followers can help your brand and business grow.

October 21st, 2020

12 BIG UPCOMING TECH TRENDS ENTREPRENEURS PLAN TO LEVERAGE

Members of Young Entrepreneur Council share the upcoming technology trends they're most excited about and how they plan to jump on board.

October 16th, 2020

Eight Habits To Rely On For Better Work-Life Balance

Working from home requires paying attention to many small details regarding your mental and physical well-being, with work-life balance tending to be significantly higher among remote workers compared to traditional office workers.

October 15th, 2020

11 Warning Signs a Deal Is Going to Fall Through

Being able to close a deal is a crucial part of an entrepreneur’s skill set, but sometimes, vendor agreements and partnerships can fall through due to unavoidable circumstances. Knowing that a deal is about to fall through before that actually happens can be quite beneficial for a company, as it gives the opportunity to choose its next steps in advance: pursue the agreement more aggressively, back off and let it fail, or do nothing and see if it corrects itself. However, before the business can take any action, it must be able to identify the telltale signs of a deal collapsing. To help, we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

October 12th, 2020

20 Uniquely Useful Tools for Conducting Market Research

These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them.

October 9th, 2020

How to Communicate Important News Internally: 15 Best Tips

An effective internal communications strategy is essential when trying to build a cohesive team working together toward the same goal. Especially when it comes to announcing important news to your team, using the right internal communications approach is of utmost importance. The right communications strategy ensures the communicated message is clear and easily understood, leaving no room for error. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:

October 9th, 2020

Hiring New Remote Employees? Here’s How to Successfully Onboard Them Virtually

Remote working has taken the world by storm, as more and more businesses are looking at hiring workers and having them operate remotely. Aside from the convenience of the workers, the company also benefits from higher productivity and worker morale. However, getting those employees onboarded can be a challenging task. Businesses can't rely on the tried-and-true formulae they've used for years to onboard on-site employees and should instead adapt their techniques to cater for remote hires.

October 9th, 2020

10 Reasons a Press Release Is Still a Valuable Business Tool Once widely used by businesses as a way to boost visibility even if they did not have any relevant news to share, press releases are now believed to be an outdated approach, according to many industry professionals. However, when used right and timed appropriately, they can still be valuable tools for an organization. Here are 10 reasons why the press release still matters:

October 7th, 2020

11 IMPORTANT TRAITS TO LOOK FOR IN A SENIOR CREATIVE DIRECTOR FOR PRINT AND WEB

Members of Young Entrepreneur Council explain which qualities a hiring manager should seek out in a senior creative director who's working on both print and web campaigns.

October 5th, 2020

11 New Technologies Impacting Product-Based Businesses As technology advances by leaps and bounds, its impact on the business world is growing exponentially. For product-based businesses in particular, leveraging the right technology is key when it comes to manufacturing, promoting, advertising and commercializing their offering. Here are several recent or upcoming technologies expected to have the biggest impact on product-based businesses.`

October 5th, 2020

14 MAJOR TECH ISSUES OF 2020 (AND THE INNOVATIONS THAT WILL RESOLVE THEM)

Members of Young Entrepreneur Council discuss some of the past year's most pressing technology concerns and how we should address them.

October 5th, 2020

3 Ways to Strengthen Customer Trust With Social Media

There’s no better place to build trust as a business.

October 1st, 2020

14 Unique Ways to Encourage Innovation in Your Company

As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team.

October 1st, 2020

11 Major Productivity Disruptions and How to Overcome Them

September 30th, 2020

10 Unique Habits To Increase Your Productivity

With the sheer amount of productivity hacks and life hacks on the market today, it's easy to get overwhelmed. Even with all of these, it can be hard to figure out which ones work and which ones are just myths.

September 30th, 2020

11 Unique Strategies for Reaching Out to Generation Z Audiences

With each passing year, demographics change. Where a company's core demographic might have been millennials a few years ago, today it's shifted to Generation Z. Unfortunately, there's a marked difference in values between generations, and businesses need to revamp their marketing strategy to reach out to their newest client base without alienating their other followers.

September 29th, 2020

15 Ways to Get Return Visitors to Read Your Blog

If you're like the hundreds of content marketers out there that have invested in blog content, you want people to read it. If you've been watching your metrics for visits, you might realize that many visitors don't even bother with your blog. Sure, they might follow a social post from your media to your blog, and possibly read a single entry, but they won't engage further than that.

September 29th, 2020

12 Nontraditional Marketing Channels That Are Surprisingly Effective

Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.

September 28th, 2020

14 Simple Tips to Improve Your Recruiting Efforts Right Now

September 25th, 2020

Eight Boxes To Check If You Want To Be A Great Salesperson

Sales is a challenging industry that takes a unique combination of traits and skills to succeed. When we examine the truly memorable salespeople we know, a few things become immediately apparent -- most notably, that there are certain features all successful salespeople share.

September 23rd, 2020

17 Utilities to Automate Marketing for Better ROI

17 leaders from YEC share the tools and processes they use and why they work.

September 21st, 2020

13 Best Tips for Practicing Your Investor Pitch

Entrepreneurs should all know by now how nerve-wracking delivering a pitch to investors can be. If you've invested a lot of your time and effort into designing a business idea, you want to get the point across to investors effectively. As with anything, practicing your delivery can go a long way toward making a steadier presentation. That’s why we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

September 16th, 2020

13 Valuable Resources for Learning New Work-Related Skills

September 11th, 2020

10 Tried-And-True Email Marketing Tactics That Actually Work

Despite the numerous digital communications channels available today, email is still one of the best ways to get and stay in touch with your customers. Email marketing is notorious for its high return on investment, and with nearly 4 billion active email users, there’s a huge potential audience waiting to receive your messages.

September 8th, 2020

Nine Best Methods for Determining Pay Raises for Employees

Each company gauges the contribution of its employees differently. Some focus on deliverables, while others rely on employee loyalty and worked hours to determine a worker's contribution to the business.

September 4th, 2020

14 Smart Ways to Leverage a Virtual Assistant for Productivity

September 3rd, 2020

15 WAYS TO CREATE A MOBILE-FIRST E-COMMERCE EXPERIENCE YOUR CUSTOMERS WILL LOVE

Members of Young Entrepreneur Council explain how companies can optimize their mobile shopping experience.

September 3rd, 2020

Here's How to Cut Recruiting Costs Without Sacrificing Quality

August 31st, 2020

11 Critical Elements That Can Set Your Digital Brand Apart To stand out among the competition in an increasingly digital world, a company’s own digital brand or footprint needs to be unique and memorable. Here are 11 critical elements your organization should consider when developing a digital brand identity that is sure to get you noticed.

August 31st, 2020

Improve Your Mood in Under 10 Minutes With These 12 Strategies

August 28th, 2020

10 Clear Signs You Need To Make A Mobile App For Your Customers

Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. However, some may see even greater success if they develop a mobile app.

August 27th, 2020

Nine Cool AR/VR Elements To Include In Your Personal Branding Strategy

Once seemingly confined to the spheres of gaming and technology, virtual reality (VR) and augmented reality (AR) are becoming increasingly common in both personal and professional ventures. In fact, VR and AR can be used to great effect in one’s personal branding strategy, especially if it's giving your audience a deeper connection or more intimate look at your business.

August 27th, 2020

20 Free Advertising Platforms for Increased Visibility on a Budget

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

August 25th, 2020

How To Stop Following And Start Leading

Focus on growing as a person while helping those around you

August 18th, 2020

17 Valuable Recruitment Resources for Your Next Project

17 professionals from YEC share the best websites for locating fresh talent.

August 3rd, 2020

Four Leadership Tips You Need to Know

All leaders make mistakes; just be sure to see them as opportunities for growth.

August 3rd, 2020

12 Business Planning Tips for First-Time Founders

July 30th, 2020

14 Things That Could Throw Off The Wearables Revolution

Electronic wearables were an exciting new concept just years ago. Now, they’ve slowly become the norm, with gadgets like smart watches and sleep trackers overwhelming the market.

July 22nd, 2020

13 Concrete Ways Aspiring Entrepreneurs Can Build Their Self-Confidence

As a budding young entrepreneur, you're likely to meet a lot of people telling you, "no." While some of these people are well-meaning, the constant negativity will eventually impact your self-confidence.

July 20th, 2020

13 Searching Self-Questions to Help You Become a Better Leader

Leadership is a battle for constant improvement.

July 15th, 2020

14 Essential Lessons for Young Entrepreneurs

Learning from others is vital to your success.

July 10th, 2020

Small Team? 15 Tips for Expanding Your Marketing Efforts With Limited Resources

Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. With such limited resources, you may not be able to have a dedicated full-time marketing person to help you reach your full potential as a brand. That's why we asked members of Young Entrepreneur Council the following question:

July 10th, 2020

11 Strategies to Make Your Voice Heard in a Crowd

It takes more than just raising your voice

July 6th, 2020

13 Mobile 'Priorities' That Just Aren't Worth It, According to Entrepreneurs

July 3rd, 2020

11 Engaging Ways To Inform Consumers About Your Latest Offerings

The only way a business can garner new customers and retain current ones is by laying out the benefits that its product or services present to the consumer. In the past, all it took was a flashy headline and a few bullet points that punched home the usefulness of the product or service. Today's world has evolved to a point where traditional advertising no longer makes the same impact. Even newer, more modern methods of advertising are having a hard time getting traction among some demographics.

June 30th, 2020

14 Quick and Easy Ways to Keep Up With Industry News

June 30th, 2020

10 Smart Social Media Moves That Can Help Boost Your Business

Social media is becoming an increasingly important part of every business’ marketing strategy. Making the right move with your social content at the right time can help bring positive attention and new customers to your business.

June 29th, 2020

16 Ways Leaders Can Stress Less and Adapt to Opportunities

Stress is common when you’re in a management position. With countless tasks to complete, employees to manage and business operations to oversee, it’s no surprise many leaders end up feeling overwhelmed at one point or another.

June 26th, 2020

How To Easily Slow Down Customer Churn

You have the power to reduce the number of people who stop using your product or service.

June 25th, 2020

10 Smart Ways Business Leaders Can Leverage Social Media in a PR Crisis

Since the internet has permeated business to such an extent, PR crises are becoming far more common for companies. Many of those PR faux-pas are due to misuse or misunderstanding of social media interaction. However, as much as social media can be a tool to cause a PR crisis, it can also be useful in helping to manage it. Social media is still the best way to create a rapport and interact with a particular demographic of customers directly.

June 23rd, 2020

15 Smart Ways for Leaders to Thrive Under Stress

June 22nd, 2020

12 Key Elements Leaders Should Consider When Doing Live Video

June 22nd, 2020

Growing Quickly? 8 Ways to Make Sure Your Culture Keeps Up

When your company's growth is gaining traction, make sure your culture grows right alongside it.

June 19th, 2020

27 Books for Success to Add to Your Summer Reading List

June 16th, 2020

How to Encourage Employees to Create Their Own Company Culture

Team members who feel connected to an organizational culture they helped create tend to be happier and more productive.

June 15th, 2020

15 Ways for Leaders to Encourage Employee Self-Teaching

Within any company, the ambitions of individual team members should aid the overall organization. However, it takes a leader to fuel, direct, and inspire this ambition into a way that helps both the team members and the organization as a whole. One way leaders can get their team members to realize their ambitions is by guiding them toward self-teaching and taking initiative, as a way of expanding their knowledge and skills while also seizing new opportunities within the company. To help, we asked 15 members of Young Entrepreneur Council the following:

June 12th, 2020

15 Collaboration Tools for Remote Teams (That Aren't Slack)

With so many remote working teams in the world today, productivity requires utilizing tools that can connect the team through voice, chat and video. Slack rules the roost as the team collaboration software, but it’s far from being the only reliable one. Dozens of team collaboration tools have gained growing popularity over the last two months. Some of them offer similar functionality to Slack and might even be better at some things. Others are sorely lacking in utilities to help a team get organized.

June 11th, 2020

16 Things to Avoid When Doing Content Marketing The internet is full of tips and advice on what to do when developing a content marketing strategy, but knowing what not to do is equally important to ensure success. Here are 16 things marketers should definitely avoid when doing content marketing.

June 8th, 2020

Founders Share Their Best Advice for Selling Your Business

You need to make sure the company is in the right shape and that future buyers will respect your legacy.

June 8th, 2020

15 Ways to Bounce Back When Things Are Going Badly

In all walks of life, there will be pitfalls that plague professionals. For an entrepreneur, especially, it may occasionally feel like nothing is working out, no matter what you do. There's a saying that success only comes to those who get back up each time they get knocked down. The problem is that the saying doesn't detail how you get back up from a fall. Some leaders can find themselves falling over and over, and each time the recovery takes more out of them. 

June 8th, 2020

Hiring Your First Remote Employee? Follow These 16 Tips

Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely.

June 8th, 2020

How to Make the Most of Self-Discovery Practices: 15 Proven Strategies

Entrepreneurs can be so busy in today's business world that they lose sight of themselves. Introspection has an essential place in an entrepreneur's mindset. Understanding one's goals and motivations can help one come to terms with what one wants out of life.

June 4th, 2020

15 Effective Ways to Reach Gen Z on Social Media

As the up-and-coming generation of consumers, Gen Z has become a hot target demographic for many brands. This generation of true digital natives is even more entrenched in the world of technology than the millennials who came before them. Therefore, companies that want to reach them need to go all-in on social media, Gen Z's preferred place to "hang out" online.

June 2nd, 2020

Four Tips For Leaders Entering The Remote Workforce

Employees flock to managers who know how to identify and solve issues.

May 29th, 2020

10 Key Factors in Determining Whether an Employee Should Get a Raise

It takes a lot of mental fortitude for an employee to approach their employer for a raise. There's no playbook for managers and business owners to know how to gauge whether an employee deserves a raise or not. The factors as to whether an employee deserves to earn more can be approached in several different ways. From the addition of value to the support they provide, each plays an integral part in determining whether a raise is warranted. That’s why we asked 10 entrepreneurs from Young Entrepreneur Council (YEC) the following:

May 28th, 2020

4 Tips for Understanding Your Target Audience

People across all demographics want to do business with brands that deliver personalized content and evolve their company based on pain points and user feedback.

May 26th, 2020

Here's How to Run a Successful 'Traditional' Ad Campaign for Your Local Market

Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market -- if they're used the right way.

May 21st, 2020

How Successful Leaders Avoid Bad Morning Habits

These bad habits can have a lasting effect on your daily productivity and efficiency.

April 27th, 2020

4 Ways to Use Social Media to Organically Boost Brand Visibility

You might be tempted to pay for ads, but engagement will go much further if it's organic.

April 16th, 2020

14 Ways to Define Your Unique Personal Brand

April 15th, 2020

13 Entrepreneurs Share Their Journey to Accessing Startup Capital

Accessing capital is one of the biggest challenges many new entrepreneurs face. From loans to investments, securing the proper financing is a long and taxing process, but it can be overcome. Members of Young Entrepreneur Council explained how they worked through their funding challenges.

April 15th, 2020

12 Ways to Boost Your Following on LinkedIn LinkedIn remains one of the most valuable resources for a business in terms of building industry connections, finding talent and attracting new potential customers. So how can a new business make the most of its LinkedIn page to boost its following and gain more visibility?

April 7th, 2020

https://www.inc.com/young-entrepreneur-council/6-bad-business-situations-that-turned-out-to-be-blessings-in-disguise.html

April 1st, 2020

Help High-Performing Employees Get Back In Gear: Eight Actionable Steps

If prompted, there's at least one employee that business owners can point to definitively and state that they are one of the most high-performing hires at the company. However, these high-performing employees sometimes go through issues that can put them off their game. For the company, this can impact performance and efficiency.

March 31st, 2020

Four Smart Tips For Getting Your First Guest Post Published

Take your content marketing strategy to the next level by getting published on someone else's website.

March 17th, 2020

Eight Proven Strategies For Maximizing Productivity During Your Work Day

Time management is one of the most challenging parts of being an entrepreneur. When you're a business owner, you don't have the luxury of getting all your tasks laid out for you. You have to formulate those tasks, assign importance to them, and schedule them so that they can get done in a reasonable window, all while finding ways to keep the entire business running and growing.

March 5th, 2020

How To Win Back Customers Who Stop Engaging With Your Emails

You’re going to encounter customers who are no longer interested in your brand. But there are people you can still win back if you understand their goals and interests.

February 24th, 2020

10 Entrepreneurs Share One Piece Of Advice That Has Stuck With Them

The world's most successful entrepreneurs are often fiercely independent and self-reliant. They have the courage to keep going when things get difficult and know how to push themselves to overcome even the most challenging of situations. However, no one becomes a success completely on their own. Entrepreneurs also need a strong support network of peers and mentors who can offer them sage advice and wisdom throughout their journey. Below, 10 members of Young Entrepreneur Council share the one piece of advice that has stuck with them over the years and helped them get where they are today.

February 19th, 2020

3 Simple and Effective Leadership Tips for Remote Managers

Overseeing a team that's spread across the country -- or even the globe -- doesn't have to be as challenging as you think.

February 11th, 2020

https://www.inc.com/young-entrepreneur-council/7-ways-to-shut-down-negative-self-talk-regain-confidence.html

February 10th, 2020

Identifying Your Employees’ Leadership Potential: Eight Critical Traits

A leader is someone who takes the initiative and drives the business forward to fulfill its goals. Within a company, leaders are responsible for guiding and inspiring those whose departments they lead. Many leaders get to their positions after years of experience and learning what their jobs entail.

January 23rd, 2020

3 Ways to Protect Your E-Commerce Website in 2020

Continue refining and adding new layers of protection to your cybersecurity plan this year.

January 22nd, 2020

https://www.inc.com/young-entrepreneur-council/6-proven-tactics-for-dealing-with-upset-customers.html

January 13th, 2020

Feeling Down? 16 Ways To Remind Yourself Of Your Potential

Everyone feels down from time to time -- especially when you're dealing with the stress of running a business. Those negative feelings can make you question everything. While it's OK to feel down, the best way to relieve that feeling is to actively seek out positive thoughts. That's why we asked Young Entrepreneur Council members what they do in moments of doubt to help remind them of their potential. Ask yourself the following questions to regain your confidence during a mental or emotional rut.

January 13th, 2020

Here's How To Stay Active On Social Media As An Introverted Leader

Having an active social media presence is a great way for leaders to grow their business. It helps you establish your personal brand and authority, as well as reach a wider audience of potential customers. However, it also requires you to expend time and energy, which can be especially draining for an introverted or introspective business owner. Fortunately, you can use your introspection to your advantage while engaging on social media. Below , 10 Young Entrepreneur Council members share their best tips for introverted leaders who want to stay active on social media without burning out.

January 9th, 2020

Track Your 2020 Departmental Goals With These 10 Effective Tactics

As your company grows, managing both company-wide and department goals can become more and more challenging. It can feel like a delicate balancing act -- and if it's not coordinated properly, prioritizing broader company goals could come at the expense of the individual departments. As successful business leaders, the experts of Young Entrepreneur Council have learned how to track their department-specific goals as their companies have grown. That's why we asked a panel of YEC members to share their best tips for monitoring departmental objectives. Here's what they had to say.

January 2nd, 2020

4 Tips for Choosing an All-Star Business Mentor

Look for someone who will help you grow, not hold you back.

December 16th, 2019

Finding Investors For Your Business: Eight Entrepreneurs Share Crucial Advice

Entrepreneurs usually have to locate a source of funds to make their dreams into a reality. Sometimes, all you have is an idea, and as good as that idea is, unless you know how to get funding, it'll remain a thought in your head. Convincing people to invest in a business is more than just laying out the positives and negatives. Finding the right pitch for the correct type of investor is crucial in securing their financial help.

December 10th, 2019

https://www.inc.com/young-entrepreneur-council/becoming-a-great-business-leader-7-communication-secrets.html

December 6th, 2019

13 Considerations When Weighing New Office Policies

Office culture doesn't stagnate, and there will always be a constant change around how a business operates. Instituting new office procedures and policies as the company culture changes may mean taking some chances. Not all new plans are guaranteed to succeed, and some of them require considerable risk on behalf of the company.

December 5th, 2019

How to Segment Your Lead List Like a Pro

Use email marketing to increase your conversions this holiday season.

December 3rd, 2019

https://www.inc.com/young-entrepreneur-council/q1-planning-6-top-tips-to-start-new-year-on-right-foot.html

November 27th, 2019

https://www.inc.com/young-entrepreneur-council/7-top-strategies-for-delivering-effective-feedback-to-your-team.html

November 21st, 2019

Dealing With Social Media Controversy? 15 Tips for Handling It Gracefully

In the age of social media, a controversy -- and a potential public relations crisis -- is always lurking. It's impossible to completely avoid controversial issues and conversations if your business is on social media, but knowing how to handle them with grace and professionalism can save you from landing your brand in hot water. To help you, we asked members of Young Entrepreneur Council the following question:

November 19th, 2019

From Training To Travel, Here Are 12 Cool Uses Of Virtual Reality

The world has been enamored with the use of virtual reality ever since the movie “Tron” came out in the 80s. Today's VR is a bit different from the fancy world of the silver screen, but the technology has a lot of practical uses.

November 14th, 2019

Three Ways AI Is Improving Website Development

There are numerous benefits for consumers, business owners and developers when AI is used during the design phase.

October 9th, 2019

How to Find the Right Social Media Influencer for Your Campaign

Influencer marketing has helped businesses of all kinds build brand awareness, prolong engagement and generate sales.

September 18th, 2019

How To Write A Business Plan That's Right For You: Four Tips

Crafting a sound business plan will always take a lot of work, but it doesn't have to be overwhelming.

May 4th, 2018

4 Ways To Stand Out During Your Job Hunt This Year

Looking to add a specific skill to your arsenal to make yourself more marketable? Consider an online course.

March 22nd, 2018

Why Setting Work-Life Boundaries Is More Productive Than Striving for Work-Life Balance

Chasing some illusory sense of "balance" only leads to increasing the stress you're supposed to be decreasing by being balanced.