Member Since 2020
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Obtaining an accurate valuation of your business isn’t just about determining how much your company is worth; it’s about figuring out where your business stands today and the potential it has for the future. In this way, accurately valuing your company is a vital first step in growing your business and bringing on board investors who can help you do just that.
The process of branding yourself as an entrepreneur doesn't happen overnight. It takes time, effort and consistency to build a strong brand identity.
On a basic level, a successful business is one that generates enough sales to turn a profit every year. However, if business owners want to maintain that success over a long period of time, one strategy that’s often helpful is creating a positive community around your product, service or business. Doing so offers your customers a place to interact with each other as well as with you and your team, and fosters loyalty and passion within your fan base.
Whether it’s to make a purchase, fill out a form or sign up for a list, the natural purpose of any business website is to get visitors to convert. When first starting out, entrepreneurs may focus more on the logistics of their website—ensuring each page works properly and that it is designed to meet brand standards—but in the process, they may forget to think about action steps for potential customers.
Naturally, the goal of any business leader is to achieve financial success. This can mean many things depending on the entrepreneur and their objectives, but it often starts with money left over at the end of every month. However, after achieving this goal, the issue then becomes what to do with the extra money.
Sharing bad news with your company's employees or stakeholders is never easy, especially when the bad news may directly affect them. Because of this, it's important to strike the right balance between remaining calm and professional while delivering the news in an empathetic manner.
As they plan for this year's holiday season, many business leaders are looking for something new to shake up their current marketing routine. It’s easy for holiday marketing to grow stale, especially when relying on old gimmicks or traditional strategies of years past. To stand out among the sea of other eager businesses looking to increase sales, companies will have to think a bit more creatively.
When you're a solopreneur, it can be difficult to find time to both run your business and market it on social media. However, if you want word to spread and your customer base to grow, building a presence on social media is a key way to achieve that goal.
Many employers talk about wanting "employee loyalty," or employees who will give their all to their role and to the company in order to help it succeed. But what's talked about less is what employers can do to actively earn this loyalty from their employees, leaving employers with no action plan for how to inspire this kind of behavior in their teams.
Despite female entrepreneurship trending upward—especially in recent years—on a global scale, male entrepreneurs still outnumber their female counterparts three to one. Statistics like this one, paired with feelings of doubt and a sense of imposter syndrome any aspiring entrepreneur is sure to feel when starting out, can often leave young female entrepreneurs with one or more limiting beliefs that can hold them back from accomplishing everything they’re capable of.
You may have heard that there are different types of thought leaders—but what does this mean? Why is being a thought leader important?
Creating great content on social media doesn't mean much without a highly engaged and loyal following.
As technologies advance, companies collect more data and the trust consumers once had for those companies wanes, new laws surrounding consumer privacy are going into effect, constantly changing the way businesses learn about and sell to their customers. Such laws would put customers back in the driver’s seat, giving them control over what data they would like to share and when.
In some professionals' eyes, one "con" of remote work is the lack of visibility. Without your peers or your boss around you to notice you working on a project or accomplishing your goals, it can be all too easy to feel siloed, isolated and like you aren’t getting the recognition you deserve for your hard work. But just because you aren’t physically around your boss when working remotely doesn’t mean you can’t achieve the same level of visibility as you would in the office.
Innovation is often a key driver for long-term business success, but in order to properly innovate, you have to get creative first. A creative flow state, or any length or period of time during which a professional can think and create uninterrupted by distractions or intrusive thoughts, can be beneficial to those aiming to generate quality ideas in less time—but getting into this state isn’t always the most straightforward task.
As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources.
While you may have started your company blog with a wealth of original, valuable content ideas, after a particular length of time in business, you may find your creativity lacking and your blog content suffering with the same old topics and ideas. With so much content already out there on the internet, it can be difficult to constantly generate new ideas that your audience will be interested in reading.
The partnership you have with your co-founder is arguably the most important relationship you'll build as an entrepreneur, so it's important to keep it healthy. Constant arguments or disagreements about how the business should be run will only divide your relationship and your company, weakening them as well as your chances of success.
When a potential employer reads your resume, they often have a checklist of items they’re looking for. They may want to see that you have the right certifications or degree, that you have a certain number of years of experience under your belt or they may be looking for a particular set of skills. But even if you qualify on paper, the employer may still have a few lingering questions they’ll need answered before they can decide to move forward with your application.
With companies still adjusting to the pandemic-fueled surge in remote and hybrid work environments, many company leaders are struggling to build a cohesive company culture that is inclusive of both their in-office and remote teams. Though their staff may benefit from the flexibility these environments provide, they can also suffer from a lack of community and belonging when separated from their peers.
When you hire great talent, you do so with the hope that they will be effective and productive in their work, overcoming challenges and meeting and exceeding goals. But even the best employee can’t accomplish much if they aren’t given the opportunities or the tools to do so. As a leader, you can help empower your staff to do their best work—but first, you’ll have to figure out how.
To encourage sales, your product—and the platform you're selling on—needs to be appealing to prospective customers. Hard-to-use platforms or unattractive site designs that make a consumer pause should be avoided at all costs. But what seems intuitive to you and your team may not be so to the average user.
Maintaining a positive relationship with your clients is important for both your business and theirs. However, there are times when your team and your client may disagree about how a project or initiative is being carried out.
When an entrepreneur brings on a business advisor, they often do so with the intention of gaining sound insight and advice—finding that “second opinion” that can help steer their business in the right direction. But, many times, an advisor turns into something more: a true mentor who can offer guidance, support, motivation and understanding when times get tough, as well as the advice needed to help get you back on your feet.
Choosing an investor for your business is like choosing a business partner: Their resources and input are going to have a major impact on the way your business functions and the potential it has for success. Determining the right investor for you, then, is not an endeavor to take lightly.
Live video is in high demand among social media audiences, but developing content that truly captivates people requires the right strategy.
Business travel is an excellent opportunity to make new connections and close deals. However, between transportation, meals, accommodations and other per diem expenses, it's easy for a traveling professional to rack up a hefty bill.
Entrepreneurship can be an incredibly rewarding endeavor, and many professionals one day hope for the opportunity to start their own business and live their passion. However, the entrepreneurial lifestyle isn’t for everyone. For many, it comes with long hours, missed activities and stressful judgment calls. But if you want to succeed, there are a number of small changes you can make that can have a major impact on your overall fulfillment and happiness.
When it comes to employees taking vacations, it’s all about achieving balance. Too many staff members off at once can cause heavy workloads and stress for the remaining team, but too few staff members taking time off can also mean your team isn’t getting the rest and relaxation they need to do their best work.
Marketing is one of the most vital aspects of business, as without any marketing efforts, your target market won’t ever hear about or find your product or service. But because of its importance, that also means marketing can come with some tough decisions. Whether it’s about what direction to take, who to work with, what your messaging should be or where to allocate your resources, these choices can have a major impact on the potential success of your product or service.
When you have an idea—whether it’s a simple tweak to an ongoing project or a major overhaul to an ineffective work process—and you want to share it with your manager, pitching it can be as simple as walking into their office or messaging them on Slack and explaining the idea. However, if you want to ensure your pitch is successful, you may need to think through your overall strategy first.
For many entrepreneurs, a growing business is a successful one. But there’s a lot more to consider than simple growth as a measurement for success. A quality company culture, happy and fulfilled employees as well as seamless processes are all factors that contribute to a healthy company—and they all have the potential to be negatively impacted by your company’s growth.
There are a few different ways to get backlinks. Let's look at some to find out which fits your business best.
Members of Young Entrepreneur Council list the mobile app features they think should receive more attention.
Creating and maintaining a website is often one of the most important parts of running a successful business. Without a website, customers will have a hard time discovering and purchasing your products or services, so it’s key to ensure your website is up and functioning properly. When you’re a solopreneur, however, and all of the work falls on your shoulders, it can be all too easy to let website maintenance fall by the wayside.
Hybrid and remote work models have quickly become the new normal for many companies. While working remotely offers many benefits to employees, many of the perks that used to keep staff productive and happy in an office setting are no longer relevant when employees are working from home.
Amid millions of employees quitting their jobs at record rates, companies are desperately searching for top talent to join their teams. As businesses look to strengthen their workforce, they must also figure out the best ways to attract ideal candidates.
Members of Young Entrepreneur Council discuss where to draw the line with artificial intelligence in business.
There are many situations in which an aspiring or established entrepreneur could benefit from a business partner. Maybe you're just starting out and believe your business idea would perform better with someone else by your side, or perhaps you've grown your company as much as you can on your own and need another person at the wheel with you to reach the next level.
To find the right influencers, you need to look at their reach and niche.
Even the most confident professionals have days where they might be feeling a little low or down on their game. Whether you wake up feeling on top of the world or a little less than confident, it's helpful to have a daily affirmation to remind yourself how special and important you really are.
Modern automation capabilities can free up workers’ valuable time to help them be more productive and focus on big picture tasks that will further a company’s vision. With so many tools available, how can you determine which automation technologies would be best for your company?
Whether it's your first launch, a relaunch or the introduction of an add-on feature, a product launch is an exciting time for any business. Because every launch is unique, there's a lot of preparation that goes into it, and you and your team may have spent weeks, months or even years perfecting the product for this very moment.
Members of Young Entrepreneur Council share marketing methods you can use to get potential customers interested in your new mobile app.
Motivation and energy don't always stick around for long, so it's good to know how to channel it for maximum productivity.
Without customer loyalty, a business can struggle to succeed. While your business may have a few standout customers who have become brand ambassadors for your product or service, the unengaged or inactive customers are often the ones you need feedback from the most. These customers can provide candid and honest feedback as to why they aren't more engaged with your business.
Marketing is both an art and a science. It requires acute attention to detail, in-depth analysis, an understanding of mass psychology and a level of creative thinking that not many people possess.
Members of Young Entrepreneur Council recommend apps and software that can help improve your social media marketing strategies.
As the Great Resignation continues, one in five employees say they are planning to switch jobs in the next year. Experts have cited a few reasons why so many people are making the switch since the start of the pandemic, with one of those reasons being poor management or leadership.
Members of Young Entrepreneur Council recommend ways of defeating imposter syndrome and gaining confidence at work.
If you’re an aspiring entrepreneur trying to level up your skill set—or even a seasoned entrepreneur looking to learn something new—you’re bound to come across a wealth of information about your industry and business and leadership in general. Whether it’s in the form of books, podcasts, articles, videos or any other medium, it can be a lot to sift through, and determining what content (and what format) to focus on can be challenging for those who are unsure where to start.
One path for starting a business is to leverage a startup accelerator. These programs offer mentorship and education to new business owners while providing funding opportunities in exchange for equity. You may even find there are certain nuances and eligibility requirements to abide by during your search for the right startup accelerator.
Data is a key factor in determining many critical business decisions. As a business owner, you're most likely tracking multiple points of data each day, from transactions and payroll to projected profits.
Every growing organization will experience role transitions at some point. Whether a project is changing hands, an employee is moving into a promotion, or you’re hiring someone to take on a new position, you will want the transitions to go smoothly.
All new hires should be given a fair chance to acclimate to their new position and get used to the way things are done within your company. However, after some time, you may start noticing signs that the onboarding period simply isn't going well for your new employee.
Web 3.0 and the Metaverse have emerged as a solution to the long-standing customer demand for transparent information usage.
Companies with a 5-star rating have earned their stellar reputation by delivering a superior product or service and following best practices for customer service.
Trust is key for any relationship to be successful, and this is especially true for manager-employee relationships. Managers rely on their employees to carry out the daily tasks necessary for the success of their business. Employees rely on their managers for guidance, support and leadership.
Local shoppers can become a business's most loyal customers by helping spread the word about the business to other community members. It's important, then, for businesses to establish these local connections early on to see the best results from local marketing.
There are many people out there with dreams of entrepreneurship. They likely have several business ideas, and they may even be able to develop clear visions for what those businesses will eventually look like. However, when it comes to turning those ideas into reality, they’re not sure where to begin or what steps to take to get there.
Mid-year checks are a great time to reevaluate the goals your company made at the beginning of the year and ensure employees and metrics are on the right track. When conducting these check-ins, it's crucial to look at a few pertinent areas that could hinder your company's success. To that end, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:
Whether you're an experienced entrepreneur or just starting out, investors can be a crucial part of your startup's continued success. While it's possible for investors to take a chance on a business, many investors have certain criteria they'll look for before they take the plunge.
When done thoughtfully, internships can have major benefits for both the interns and the companies who host them. Interns are able to get valuable hands-on experience in their chosen field, and companies are able to get to know and evaluate potential employees before committing to hiring them. But while the basic premise is the same, the dynamic changes when the environment shifts to a virtual setup.
One of the first things a business owner might do when starting their business is determine their target audience. Even after narrowing down your target audience, however, you'll still find a lot of diversity in your customer base. Whether they’re of various ages, genders, careers, cultures or needs, there are many different types of people who may be interested in and find value in your product or service. In order to appeal to them all, then, you’ll need to design your website thoughtfully.
With the internet, social media, streaming services and more at our fingertips, it's easier than ever to start your own side hustle centered on curating your own content. As the demand for content—especially niche content about a specific subject or area of expertise—continues to grow, thought leaders and creators can establish themselves in the online space and even develop a loyal following, leading to potential revenue opportunities through advertising and sponsorship deals.
When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting.
Graduation season is quickly approaching, and many soon-to-be grads are now being inundated with advice from advisors, professors and family members about their chosen career paths.
A lapse in vigilance could result in the loss of rankings, and in the B2B sphere, where savvy leads are much harder to lure, the impact on your bottom line can be debilitating.
No matter how good you are at your job, you’ll still have stressful days. However, it’s how you handle the stress that can make a positive or negative impact on your mindset and abilities.
Having more than one social media account for your brand may mean reaching more people, but it doesn't mean businesses can simply post the same content to each platform. If you want to grow your audience, it's important to differentiate your content across accounts while still ensuring everything feels cohesive and consistent.
Continuous innovation is important for the growth of any business. All innovation ultimately begins as a simple idea, but bringing that idea to life requires thoughtful and effective experimentation to reach a larger goal.
Great leaders are constantly evolving, gaining additional skills and finding new ways to effectively manage and guide their teams. This proactive style of leadership comes with practice and self-awareness of any weaknesses or blind spots you may have.
Ensuring employees are engaged is key in business, as it leads to higher company morale and improved quality of work. Further, a lack of engagement can be a telltale sign that something is wrong.
Businesses need systems and processes to maintain quality and efficiency in their operations. Systemization helps to communicate to your team how you'd like your business to be effectively run and provides a clear model for them to follow. However, busy entrepreneurs don't always take the time (or have the time) to put those systems in place.
Millions of people have fresh ideas for new products every year, but not all of them do well in the market. In fact, only a small percentage of entrepreneurs with new product ideas become successful with them—and sometimes that success comes after pivoting from their original idea.
From team meetings to one-on-ones to virtual happy hours, Zoom has become a key tool for dealing with the challenges of remote work and communication. Even though Zoom has become an asset for companies, many remote and hybrid employees battle “Zoom fatigue,” especially if constantly having to meet on screen is a big part of their jobs.
When both teams are in harmony, a business essentially becomes a well-oiled machine for profit generation.
Whether it's work-related, personal or both, everyone has weaknesses and "blind spots." In order to grow, it's crucial to pinpoint these weaknesses and work on improving them, either by yourself or with the assistance of others.
Members of Young Entrepreneur Council list criteria you should look at when determining the right web host for your business.
Throughout the pandemic, it has been difficult for many professionals to build and maintain new business relationships. Interactions may have been limited to Zoom calls or virtual happy hours, while valuable in-person networking events were placed on the backburner.
The relationship between you and your clients shouldn’t be solely focused on business transactions. Deeper client relationships start with a willingness to get to know your customers on a personal level rather than as a number on your invoice.
Self-doubt is common among entrepreneurs. When business owners are overcome with these doubts, it can hold them back from achieving their goals and reaching their full potential.
With so many duties to juggle and schedules to maintain, executives simply can’t do it all themselves. To remedy this, many companies will hire executive assistants to help.
Social media is a critical tool for a small business’s marketing efforts. With the number of social media users projected to grow to 4.4 billion by 2025, there are numerous opportunities to get your small business in front of your potential customers. However, it’s important to know how to stand out from the competition.
There may come a time during your entrepreneurial journey when you need to decide whether or not to sell. Maybe business is booming and sales are thriving — so how will you know when it's time to hang up your hat and walk away?
A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Search engine marketing (SEM) helps solve this problem by targeting customers through keywords and drawing them into your website.
There's a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it's a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur's first book can be used to help them grow their business.
Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. However, if you fail to create a focused strategy, your marketing efforts will likely be less than successful.
Believing in yourself can sometimes be the hardest part of any job.
Information has become increasingly abundant with the emergence of social media platforms, which has led to a serious explosion of the same information repackaged and repurposed over and over again.
When you're starting a new business, it can be easy to get lost in the excitement. Instead of carefully planning next steps, you may end up taking shortcuts or rushing to advance, which can ultimately have a lasting negative impact.
Members of Young Entrepreneur Council discuss how to leverage tech to meet diversity, equity and inclusion goals.
The "Great Resignation" has forced many businesses to contend with understaffed teams, demanding customers and discouraged employees. This environment of overwork and reduced morale can naturally have a negative effect on a team’s productivity.
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