Britt Fero

Member Since 2020

Britt Fero

Founder/Principal

PB&

Seattle Area

With a passion for growth, innovation and human insight –I've built my career helping a wide range of recognized brands re-energize their businesses all around the world, including United Airlines, Islands of the Bahamas, HP, the International Olympic Committee, Capella University, American Girl and Aflac among others. Prior to founding PB&, I was the Chief Strategy & Media Officer at Publicis Seattle - driving the agency’s overall strategy and growth plan, resulting in double-digit growth, a new media offering and a ‘story incubator’ for start-ups. Prior to Publicis, I was a Partner at Cole & Weber United and spent the majority of my career at Fallon in both Minneapolis & New York, where I learned the importance of culture, curiosity, compassion, and creativity. Today PB& is a strategically driven SWAT team that uses creativity to solve problems, unlock business potential and add value to people’s lives. I've been fortunate to have my work honored by Communications Arts, the OneShow and Cannes and have been featured in the books Juicing the Orange, Brand Apart and ‘Your Ad Here.’ Within our first year, PB& was named Small Agency of the Year/Northwest by AdAge.


SKILLS

  • Content Creation
  • Branding
  • Go to Marketing Strategy

RECENT CONTENT

March 3rd, 2021

How To Combine Your Business's Content And Media Planning To Target The Right Audience

Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how and where they should market. Once they do that, it's just a matter of unifying their content and media planning to target their product's most viable buyers.

February 22nd, 2021

13 STRATEGIES TO EFFECTIVELY COMMUNICATE A COMPLEX IDEA TO YOUR AUDIENCE

Members of Young Entrepreneur Council share some foolproof ways to break down a complicated concept for your target market.

January 4th, 2021

11 Tips for Hiring a Part-Time Employee to Help With Your Business’s Finances

Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

December 23rd, 2020

Nine Ways The Workforce Will Change In 2021

If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.


COMPANY INFO

PB&

PB& is a strategically driven SWAT team that uses creativity to solve problems and unlock potential. We've been named Ad Age Small Agency of the Year/NW. Our work has been named Best Branded Content of the Year twice. We've been a finalist for the Tribeca X award. Most of all, we're a team of curious people who love to tackle tough challenges.


AREA OF FOCUS

  • Advertising
  • Content Creators
  • Brand Marketing

INDUSTRY

Marketing & Advertising