Britt Fero

Member Since 2020

Britt Fero

Founder/Principal

PB&

Seattle Area

With a passion for growth, innovation and human insight –I've built my career helping a wide range of recognized brands re-energize their businesses all around the world, including United Airlines, Islands of the Bahamas, HP, the International Olympic Committee, Capella University, American Girl and Aflac among others. Prior to founding PB&, I was the Chief Strategy & Media Officer at Publicis Seattle - driving the agency’s overall strategy and growth plan, resulting in double-digit growth, a new media offering and a ‘story incubator’ for start-ups. Prior to Publicis, I was a Partner at Cole & Weber United and spent the majority of my career at Fallon in both Minneapolis & New York, where I learned the importance of culture, curiosity, compassion, and creativity. Today PB& is a strategically driven SWAT team that uses creativity to solve problems, unlock business potential and add value to people’s lives. I've been fortunate to have my work honored by Communications Arts, the OneShow and Cannes and have been featured in the books Juicing the Orange, Brand Apart and ‘Your Ad Here.’ Within our first year, PB& was named Small Agency of the Year/Northwest by AdAge.


SKILLS

  • Content Creation
  • Branding
  • Go to Marketing Strategy

RECENT CONTENT

June 16th, 2020

Business Leaders: With Or Without Sports, Pay Attention To Fans

It’s time to think about the importance of relationships with people and how to build fans, not just customers. 

March 31st, 2020

Raising Your Brand: Creating A Successful Brand Like You Would Raise Your Kids

Give yourself the runway to dream again.


COMPANY INFO

PB&

PB& is a strategically driven SWAT team that uses creativity to solve problems and unlock potential. We've been named Ad Age Small Agency of the Year/NW. Our work has been named Best Branded Content of the Year twice. We've been a finalist for the Tribeca X award. Most of all, we're a team of curious people who love to tackle tough challenges.


AREA OF FOCUS

  • Advertising
  • Content Creators
  • Brand Marketing

INDUSTRY

Marketing & Advertising