Member Since 2020
Britt Fero
PB&
Seattle Area
With a passion for growth, innovation and human insight –I've built my career helping a wide range of recognized brands re-energize their businesses all around the world, including United Airlines, Islands of the Bahamas, HP, the International Olympic Committee, Capella University, American Girl and Aflac among others. Prior to founding PB&, I was the Chief Strategy & Media Officer at Publicis Seattle - driving the agency’s overall strategy and growth plan, resulting in double-digit growth, a new media offering and a ‘story incubator’ for start-ups. Prior to Publicis, I was a Partner at Cole & Weber United and spent the majority of my career at Fallon in both Minneapolis & New York, where I learned the importance of culture, curiosity, compassion, and creativity. Today PB& is a strategically driven SWAT team that uses creativity to solve problems, unlock business potential and add value to people’s lives. I've been fortunate to have my work honored by Communications Arts, the OneShow and Cannes and have been featured in the books Juicing the Orange, Brand Apart and ‘Your Ad Here.’ Within our first year, PB& was named Small Agency of the Year/Northwest by AdAge.
SKILLS
- Content Creation
- Branding
- Go to Marketing Strategy
RECENT CONTENT
February 10th, 2022
Eight Traits To Look For Before Bringing On Any New Hire
Finding the perfect candidate to fill an open position is about so much more than choosing someone with the necessary skills and experience. While it's important to hire someone with the technical knowledge and expertise to get the job done well, it's equally as important to find someone who will fit into your company culture or be a positive influence on others.
February 8th, 2022
Nine Effective Ways To Maintain High Brand Engagement
The most successful brands usually maintain a high level of customer engagement. When customers are engaged with a brand, they're more likely to continue to buy from that brand and recommend that others do too.
March 3rd, 2021
How To Combine Your Business's Content And Media Planning To Target The Right Audience
Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how and where they should market. Once they do that, it's just a matter of unifying their content and media planning to target their product's most viable buyers.
February 22nd, 2021
13 STRATEGIES TO EFFECTIVELY COMMUNICATE A COMPLEX IDEA TO YOUR AUDIENCE
Members of Young Entrepreneur Council share some foolproof ways to break down a complicated concept for your target market.
January 4th, 2021
11 Tips for Hiring a Part-Time Employee to Help With Your Business’s Finances
Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
December 23rd, 2020
Nine Ways The Workforce Will Change In 2021
If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.
December 8th, 2020
Avoid a Boring Branded Giveaway With These 13 Creative Ideas
November 30th, 2020
Try These Nine Expert-Recommended Strategies To Take Your Blog To The Next Level
Blogging is a great way to share information and valuable content with your audience. It also brings a great chance to send potential consumers your way based on your search engine optimization (SEO).
November 17th, 2020
11 Ways “Boring” Industries Can Create Compelling Lead-Gen Content Creating effective lead-generation content can be especially challenging in an industry perceived as “boring” or generating low engagement rates. But with the right strategy and a talented copywriter, even a less-exciting industry can create content or products that would successfully boost engagement and generate leads. Here are some of the best ways to do it:
October 29th, 2020
UP YOUR UGC GAME WITH THESE 13 CONTENT STRATEGIES
Members of Young Entrepreneur Council share some creative ideas for tech companies that want to leverage more user-generated content.
October 7th, 2020
11 IMPORTANT TRAITS TO LOOK FOR IN A SENIOR CREATIVE DIRECTOR FOR PRINT AND WEB
Members of Young Entrepreneur Council explain which qualities a hiring manager should seek out in a senior creative director who's working on both print and web campaigns.
July 10th, 2020
Small Team? 15 Tips for Expanding Your Marketing Efforts With Limited Resources
Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. With such limited resources, you may not be able to have a dedicated full-time marketing person to help you reach your full potential as a brand. That's why we asked members of Young Entrepreneur Council the following question:
June 16th, 2020
Business Leaders: With Or Without Sports, Pay Attention To Fans
It’s time to think about the importance of relationships with people and how to build fans, not just customers.
March 31st, 2020
Raising Your Brand: Creating A Successful Brand Like You Would Raise Your Kids
Give yourself the runway to dream again.
COMPANY INFO
PB&
PB& is a strategically driven SWAT team that uses creativity to solve problems and unlock potential. We've been named Ad Age Small Agency of the Year/NW. Our work has been named Best Branded Content of the Year twice. We've been a finalist for the Tribeca X award. Most of all, we're a team of curious people who love to tackle tough challenges.
AREA OF FOCUS
- Advertising
- Content Creators
- Brand Marketing
INDUSTRY
Marketing & Advertising