Britt Fero

Member Since 2020

Britt Fero



Seattle Area

With a passion for growth, innovation and human insight –I've built my career helping a wide range of recognized brands re-energize their businesses all around the world, including United Airlines, Islands of the Bahamas, HP, the International Olympic Committee, Capella University, American Girl and Aflac among others. Prior to founding PB&, I was the Chief Strategy & Media Officer at Publicis Seattle - driving the agency’s overall strategy and growth plan, resulting in double-digit growth, a new media offering and a ‘story incubator’ for start-ups. Prior to Publicis, I was a Partner at Cole & Weber United and spent the majority of my career at Fallon in both Minneapolis & New York, where I learned the importance of culture, curiosity, compassion, and creativity. Today PB& is a strategically driven SWAT team that uses creativity to solve problems, unlock business potential and add value to people’s lives. I've been fortunate to have my work honored by Communications Arts, the OneShow and Cannes and have been featured in the books Juicing the Orange, Brand Apart and ‘Your Ad Here.’ Within our first year, PB& was named Small Agency of the Year/Northwest by AdAge.


  • Content Creation
  • Branding
  • Go to Marketing Strategy


February 10th, 2022

Eight Traits To Look For Before Bringing On Any New Hire

Finding the perfect candidate to fill an open position is about so much more than choosing someone with the necessary skills and experience. While it's important to hire someone with the technical knowledge and expertise to get the job done well, it's equally as important to find someone who will fit into your company culture or be a positive influence on others. 

February 8th, 2022

Nine Effective Ways To Maintain High Brand Engagement

The most successful brands usually maintain a high level of customer engagement. When customers are engaged with a brand, they're more likely to continue to buy from that brand and recommend that others do too.

March 3rd, 2021

How To Combine Your Business's Content And Media Planning To Target The Right Audience

Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how and where they should market. Once they do that, it's just a matter of unifying their content and media planning to target their product's most viable buyers.

February 22nd, 2021


Members of Young Entrepreneur Council share some foolproof ways to break down a complicated concept for your target market.



PB& is a strategically driven SWAT team that uses creativity to solve problems and unlock potential. We've been named Ad Age Small Agency of the Year/NW. Our work has been named Best Branded Content of the Year twice. We've been a finalist for the Tribeca X award. Most of all, we're a team of curious people who love to tackle tough challenges.


  • Advertising
  • Content Creators
  • Brand Marketing


Marketing & Advertising