Brian Pallas

expert panel

expert panel

The first few years of a company can be the most critical for its overall growth trajectory. This early stage will set the tone for the business and determine how potential pitfalls will be handled.  As a business owner, you'll have to make a multitude of important decisions during this time, from determining your product's viability to setting company values. Below, 10 members of Young Entrepreneur Council detail the most important business decisions they made during the first few years of their own businesses and why they feel they were so important in getting them where they are today.

expert panel

expert panel

Many leaders grow and advance in their careers with the help of a mentor. Because of this, it’s natural to want to "pay it forward" by helping up-and-coming industry professionals find their way. Even if your company doesn't have a formal mentorship program in place, there are ways leaders can still act as mentors for their employees. Something as simple as having an open-door policy so employees can ask questions could help encourage an open environment and support growth. To discuss this and other methods of mentorship, nine Young Entrepreneur Council members recommended some key actions business leaders can take to act as mentors to their team members.

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Many professionals look for meaning and purpose in their work—their "true calling." Passion is a great motivator for business owners, and being intentional with your work will help generate great outcomes. If you have a specific mission and vision in place, you have something to return to any time you feel stuck in your business. However, your purpose doesn't have to be extravagant and grand; it can be as simple as you'd like it to be. Below, eight members of Young Entrepreneur Council shared their own personal career callings and how following those paths has impacted their business journeys.

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Super Bowl commercials are known for capturing their audience’s attention in an extreme way, whether through humor, storytelling or the star power of their commercial cast. It seems that everyone has a favorite Super Bowl commercial that, no matter how many years have passed, they still remember. Given the national attention these ads garner, entrepreneurs can look to these commercials for lessons on what advertising works and what doesn't. Here, eight Young Entrepreneur Council members shared their favorite Super Bowl commercials of years past and the lessons each one taught them about advertising in their own businesses.

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Employees want to feel valued, included and represented at work. Not only do they want to receive encouragement from supervisors and support from upper management, but they also want to be able to express themselves and their opinions freely with colleagues without fear of retribution. Leaders have an important role to play in creating an accepting, comfortable work culture that benefits employees. To help you fulfill this role, 10 Young Entrepreneur Council members share one simple step any business leader can take today to create or encourage a more equitable and inclusive work culture.

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To be great leaders, they’ll first need a great leader. Companies thrive when their employees are able to take ownership of their actions and understand that they have a direct impact on the business’s success. However, some employees may not have the skills they need to become leaders, while others may lack the confidence or the feeling of support from their employers. Empowering your employees to become leaders starts with you. To offer some guidance, 12 members of Young Entrepreneur Council offer advice on how you can cultivate a culture of leadership in your workplace and empower your employees to go above and beyond for themselves and the company.

expert panel

expert panel

Video remains one of the most popular marketing formats that companies can use to reach out to their customers, and with so many online platforms adding live video capabilities, more companies than ever are able to interact with their customers in real time.  However, as with all content marketing formats, there are many ways to go about creating live video content. Not every approach will be successful for every type of company. To help you determine what’s right for you, eight members of Young Entrepreneur Council examine some specific ways they’d recommend using live video to boost your brand’s following and why these strategies can help your business succeed.

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We all have biases that affect our decision-making. These biases can sometimes be minor and have minimal impact, but other times they can have an outsized and potentially negative influence on your business and how it’s run. To become more mindful of your biases and how to recognize them, we asked members of Young Entrepreneur Council for their advice. Below they shared 10 steps leaders can take to make less biased decisions and why each step is so important.

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Members of Yount Entrepreneur Council offer their tips for effectively growing a service-based company. As a service provider, you’re always looking to grow your client base. But service-based businesses can be trickier to scale than a product-based business. It’s not as simple as completing a transaction; service relationships must be nurtured and built over time, and more sales mean more clients to pay attention to. To help you effectively increase your service-based business’s sales, we asked members of Young Entrepreneur Council for their advice. Below they shared their best tips for founders who are looking to scale up without sacrificing quality.

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The reason most businesses avoid expanding globally (or do so and fail) is simple: they don't do their due diligence.