Member Since 2017
Brian Greenberg
Insurist
Phoenix, Arizona Area
As a multifaceted entrepreneur, Brian has founded businesses in e-commerce, marketing, and financial services. He believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and delivering on a commitment to exceptional customer service. After starting his financial career with Metlife Insurance Company, Brian decided he wanted to provide people with an easier and more enjoyable way to buy life insurance. That was the start of True Blue Life Insurance, whose mission is to be transparent, honest, and helpful to customers — without ever bugging or pushing them. In the years since then, he has worked tirelessly to improve the process of shopping for insurance. His goal is to make sure that everyone who comes to True Blue — whether they end up buying a policy or not — has the best possible experience. A successful SEO marketing professional with decades of experience developing passive-income businesses online, Brian created “The Salesman Who Doesn’t Sell, A Marketing Guide to Selling While You Sleep.” Over the years he has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is licensed to sell life, health, property, and casualty insurance in all 50 U.S. states. He is an active member in the Million Dollar Round Table, a distinction awarded only to the top 1 percent of financial professionals. He has been named one of the most creative people in financial services. Brian has a B.A. in Marketing and Entrepreneurship from the University of Arizona.
SKILLS
- Digital Marketing
- Search Engine Optimization (SEO)
- Insurance
RECENT CONTENT
January 9th, 2023
Growing Team? Eight Ways To Keep Your Desired Company Culture Intact
When you first start your business, you must essentially build your company culture from the ground up. This can often mean taking the personalities and values of your small team into consideration and also defining what the overall values and mission of the company will be. But as your company grows and you add more team members into the mix, the original culture can get muddled or lost entirely as you face new challenges.
December 21st, 2022
Nine Elements You'll Want To Include In Your Company's End-Of-Year Review (And Why)
Like conducting an end-of-year performance review for your team members, conducting an end-of-year review of your company’s performance can help you glean insights about where your company is currently at and where you want it to go in the future.
December 20th, 2022
Nine Entrepreneurs Share The 2022 Business Trends They Expect Will Carry Over Into The New Year
Social media isn’t the only place to find the latest trends. When taking a look at the business world as a whole over the last 12-month period, you’ll find a number of trends and initiatives that took hold of a large number of organizations. Whether it’s increased flexibility or organic lead capture, these trends grew popular for a reason—but will their popularity carry over into the new year?
December 15th, 2022
10 Ways to Motivate Your Employees During the Winter Season
November 29th, 2022
Eight Ways Businesses Can Leverage YouTube And Other Video-Sharing Platforms
Video is big for consumers—in fact, video watching has doubled since 2018—so those businesses that are not yet taking advantage of this key marketing tool are missing out on potential opportunities and leads. As the top video-sharing platform across the globe, YouTube is a great place to get started. But what exactly should businesses do?
November 28th, 2022
Eight Pieces Of Customer Feedback That Changed How These Business Leaders Operate
Whether it’s an unhappy complaint or a five-star review, customer feedback can be an invaluable resource for company leaders looking to improve upon their products, services or business operations. This feedback can spark either minor or major changes, but both can have a big impact on customer satisfaction and overall sales if implemented correctly.
November 22nd, 2022
Nine Essential Tips For Valuing Your Company Prior To Fundraising
Obtaining an accurate valuation of your business isn’t just about determining how much your company is worth; it’s about figuring out where your business stands today and the potential it has for the future. In this way, accurately valuing your company is a vital first step in growing your business and bringing on board investors who can help you do just that.
November 8th, 2022
10 Tips For Building A Positive Community Around Your Business
On a basic level, a successful business is one that generates enough sales to turn a profit every year. However, if business owners want to maintain that success over a long period of time, one strategy that’s often helpful is creating a positive community around your product, service or business. Doing so offers your customers a place to interact with each other as well as with you and your team, and fosters loyalty and passion within your fan base.
October 31st, 2022
Nine Steps To Optimize Your Digital Strategy And Increase Conversions
Whether it’s to make a purchase, fill out a form or sign up for a list, the natural purpose of any business website is to get visitors to convert. When first starting out, entrepreneurs may focus more on the logistics of their website—ensuring each page works properly and that it is designed to meet brand standards—but in the process, they may forget to think about action steps for potential customers.
October 28th, 2022
10 Strategies These Entrepreneurs Use To Simplify Their Days And Avoid Stress
Businesses are made up of a lot of moving parts, so running one can often be a complex endeavor. Without a plan or a strategy for keeping all these moving parts in line, it can be easy to fall into stress, overwhelm and a general sense of unhappiness during your workday.
September 7th, 2022
Eight Steps You Can Take Today To Find Your Perfect Mentor
When a young professional is looking to find a mentor in their industry, it can be difficult to know where to begin. Depending on where they are in their career journey, they may or may not already have access to a network of established professionals who have the desire and time to take on a mentor-mentee relationship.
September 4th, 2022
10 Ways to Tactfully Decline Your Employee's Request for a Raise
Sometimes, leaders aren't able to grant an employee's request for a raise, whether it's because there's no budget for it or because the person's performance or skill set doesn’t currently warrant one. In either case, leaders need to focus on tact and kindness when declining the employee's request — a task that may feel awkward or uncomfortable for leaders who have never done it.
March 22nd, 2022
11 CRITERIA TO CONSIDER WHEN SELECTING A WEB HOSTING SERVICE
Members of Young Entrepreneur Council list criteria you should look at when determining the right web host for your business.
March 16th, 2022
New to SEO? 10 Rules to Follow as You Get Started
Members of Young Entrepreneur Council share the rules they think all entrepreneurs new to SEO should know.
August 13th, 2021
14 Blogging Mistakes Companies Often Make (and What They Should Do Instead)
A critical aspect of gaining recognition online is mastering the all-important blog post. While blogging has been around for decades, many people still struggle with understanding how to utilize blog posts to attract readers and gain more recognition.
July 30th, 2021
10 Career Tips For Recent Grads Entering The Post-Pandemic Job Market
School looked very different for many students this past year and a half due to the Covid-19 pandemic. For recent college grads, the future of work may seem like it’s filled with even more of the same uncertainty as the job market evolves and heals in the aftermath of 2020.
July 29th, 2021
Nine Simple, Low-Risk Ways To Test Whether Your Side Hustle Is A Viable Business Idea
Having a “side hustle” can be a great way to test the waters of entrepreneurship. Aside from providing a creative outlet and a chance to develop new skills, a side hustle can also turn into a reliable income stream.
July 29th, 2021
12 Pieces of Consumer Data Every Small Business Should Collect
Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.
July 27th, 2021
10 Business Leaders Share Their Biggest Interview Pet Peeves
July 26th, 2021
8 Facts You Need to Know Before Launching a Business
Starting a business is one of the most challenging career moves you can make, but knowing some important facts beforehand can help.
July 23rd, 2021
Starting A Manager Job? 10 Ways To Earn Your New Team's Trust And Respect
Starting a new job can be difficult for anyone, but it can be especially daunting for someone hired for a managerial position. Integrating yourself into an established culture and work environment as a leader can be nerve-wracking and raise a lot of doubts and fears. Will your new employees accept you? How can you earn their trust and respect?
July 23rd, 2021
11 Emerging Business Opportunities In The Internet Of Things Sector
The Internet of Things (IoT) has been gaining more and more traction over the past few years as connected devices and smart home and office gadgets dominate the market. According to Statista, the IoT market revenue worldwide is projected to climb to over 1 trillion dollars by 2030.
July 10th, 2021
13 Tips to Make Faster, Better Decisions for Your Business
Making thorough, educated decisions doesn't have to take tons of time.
July 6th, 2021
Nine Tips To Master Cold-Calling (Even When You’re Nervous)
For many professionals, cold-calling is a tall hurdle. They dread having to make the calls, worried they'll be rejected or forget what they need to say. They know the person on the other end isn't fond of receiving these types of calls, and yet they still must pick up the phone and dial the next number on their list because they know cold-calling has the power to get more sales.
July 2nd, 2021
Nine Successful Entrepreneurs Share The Top Marketing Advice They Wish They Knew When They Started
When it comes time to start marketing your business, you either have a ton of ideas you want to try or you have no clue where to begin. You likely understand the importance of sharing the benefits of your products and services with prospective customers, but it can be hard to know if you're taking the right steps in sharing your brand's message.
June 30th, 2021
Applying For A Job? Eight Signs A Company Might Be A Bad Place To Work
Searching for a new job is a long, difficult process, so when you land a job interview, it can feel like such a relief. But what if you are fighting to earn a position you should actually run away from?
June 28th, 2021
Not Naturally Charismatic? 13 Other Ways to Have a Positive Impact on Your Team
There are some business leaders who instantly light up a room when they walk into it. They have this charisma that draws people to them and makes others want to listen. However, if you don't feel like you have this type of personality naturally, you don't have to give up on being able to make a positive impact on others. With a few simple techniques, you can be a business leader whom others look up to and wish to be.
June 25th, 2021
Nine Tips To Give Feedback To Your Manager (And Ensure It’s Well-Received)
Many employees are familiar with receiving feedback from their managers. However, few are as familiar or comfortable with giving feedback to their managers. Whether it’s because, as an employee, you don’t feel like it’s your place to offer criticism or because you just aren’t sure how to go about doing it, approaching a superior with a critique can be a frightening prospect.
June 24th, 2021
13 WAYS TO BUILD UP THE HYPE FOR YOUR NEW APP LAUNCH
Members of Young Entrepreneur Council share their best tips for marketing your newly launched mobile app.
June 16th, 2021
10 TECH INNOVATIONS CURRENTLY WOWING BUSINESS LEADERS
Members of Young Entrepreneur Council share the best technology innovations they've seen recently and why each is so impressive.
June 7th, 2021
13 Ways to Become a Positive Role Model for Yourself and Others
A positive role model is someone others want to emulate and follow, and successful entrepreneurs often become — sometimes unknowingly — the role models for other professionals. Whether it’s at work or in their personal lives, these leading entrepreneurs become a focus of attention because they have qualities that aspiring founders strive to replicate.
May 11th, 2021
Eight Things Successful People Never Do In The Mornings (And Why You Shouldn’t Either)
When examining the habits and routines of successful people, specific patterns start to emerge. While they may approach their morning schedules differently, successful business leaders all include essential steps that help them prepare for their day. The small details may vary from time to time, but the overall sense of preparation remains.
April 16th, 2021
11 BUSINESS LEADERS PREDICT THE NEXT BIG STEP IN ENCRYPTION TECHNOLOGY
Members of Young Entrepreneur Council share their predictions for upcoming advances in encryption tech.
August 27th, 2020
20 Free Advertising Platforms for Increased Visibility on a Budget
Free advertising has leveled up, as there are now more alternatives to paid ads than ever.
July 27th, 2020
17 Small Business Legal Tools to Make Your Life Easier
Business legal matters can be intimidating, but these tools can help you understand and streamlining the process.
July 15th, 2020
14 Essential Lessons for Young Entrepreneurs
Learning from others is vital to your success.
July 6th, 2020
13 Mobile 'Priorities' That Just Aren't Worth It, According to Entrepreneurs
February 1st, 2019
How To Overcome The Challenges Of Managing A Remote Team
With remote teams, it’s important to keep these factors in the back of your mind and adjust your business strategies accordingly.
November 14th, 2018
How To Build Your Own Benefits Package In The Gig Economy
For many, joining the rapidly growing gig economy means forgoing the benefits associated with traditional career paths.
September 24th, 2018
Three Simple Strategies For Making Your Business Passive
The more you can systematize or delegate, the more time you'll have to grow your business.
August 30th, 2018
Three Ways to Defeat Consumer Skepticism and Win Customer Loyalty
In today’s world, establishing a set of transparent and ethical business practices is one of the best things your business can do to stand apart from your competition.
June 18th, 2018
4 Quick Ways To Increase The Lifetime Value Of Your Current Customers
Make sure you're top of mind.
April 20th, 2018
5 Ways to Begin Building Trust and Closing Sales
When buying from unfamiliar sources, customers look to reviews for reference and peace of mind.
COMPANY INFO
Insurist
True Blue Life Insurance is an independent insurance agency providing direct-to-consumer insurance products in all 50 U.S. states. At True Blue, we take the time to convey our concern with the importance of getting an accurate quote, and explain things in everyday language that folks can understand. We’ll help you to be aware of the penalties incurred if you are declined, and we will work to implement the best available strategies for you moving forward. Of course, if you’re a perfectly healthy individual who has never had any medical issues and you know exactly what you want, you’ll love working with us, too. We will work to get you the best price, the best-rated company, and the quickest approval possible. That’s because we have access to 99 percent of all A-rated insurance carriers, and we know exactly which companies will give you what you want. Our agents have worked hard to develop our reputation with insurance companies and their underwriters. Having access to these senior underwriters can clarify if you will get approved and/or the likely price you’ll pay. This extra step represents real value—something our competitors simply don’t offer. We know and recognize that the current product distribution model for life insurance emphasizes volume at the expense of good, old-fashioned customer service. Solid telemarketing “closers” are deemed more valuable than experienced, seasoned veterans who invest their time to ensure customers understand all of their options. The “hire in masses, train in classes, and fire their asses” approach used by most call centers is, unfortunately, an effective and profitable technique. It also oftentimes results in low-ball quotes, bait and switches, declines, poor service, and, ultimately, an unsatisfactory customer experience.
AREA OF FOCUS
- InsurTech
- Insurance
- Life Insurance
INDUSTRY
Insurance