Brian Greenberg

Member Since 2017

Brian Greenberg



Phoenix, Arizona Area

As a multifaceted entrepreneur, Brian has founded businesses in e-commerce, marketing, and financial services. He believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and delivering on a commitment to exceptional customer service. After starting his financial career with Metlife Insurance Company, Brian decided he wanted to provide people with an easier and more enjoyable way to buy life insurance. That was the start of True Blue Life Insurance, whose mission is to be transparent, honest, and helpful to customers — without ever bugging or pushing them. In the years since then, he has worked tirelessly to improve the process of shopping for insurance. His goal is to make sure that everyone who comes to True Blue — whether they end up buying a policy or not — has the best possible experience. A successful SEO marketing professional with decades of experience developing passive-income businesses online, Brian created “The Salesman Who Doesn’t Sell, A Marketing Guide to Selling While You Sleep.” Over the years he has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is licensed to sell life, health, property, and casualty insurance in all 50 U.S. states. He is an active member in the Million Dollar Round Table, a distinction awarded only to the top 1 percent of financial professionals. He has been named one of the most creative people in financial services. Brian has a B.A. in Marketing and Entrepreneurship from the University of Arizona.


  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Insurance


January 9th, 2023

Growing Team? Eight Ways To Keep Your Desired Company Culture Intact

When you first start your business, you must essentially build your company culture from the ground up. This can often mean taking the personalities and values of your small team into consideration and also defining what the overall values and mission of the company will be. But as your company grows and you add more team members into the mix, the original culture can get muddled or lost entirely as you face new challenges.

December 21st, 2022

Nine Elements You'll Want To Include In Your Company's End-Of-Year Review (And Why)

Like conducting an end-of-year performance review for your team members, conducting an end-of-year review of your company’s performance can help you glean insights about where your company is currently at and where you want it to go in the future. 

December 20th, 2022

Nine Entrepreneurs Share The 2022 Business Trends They Expect Will Carry Over Into The New Year

Social media isn’t the only place to find the latest trends. When taking a look at the business world as a whole over the last 12-month period, you’ll find a number of trends and initiatives that took hold of a large number of organizations. Whether it’s increased flexibility or organic lead capture, these trends grew popular for a reason—but will their popularity carry over into the new year?

December 15th, 2022

10 Ways to Motivate Your Employees During the Winter Season



True Blue Life Insurance is an independent insurance agency providing direct-to-consumer insurance products in all 50 U.S. states. At True Blue, we take the time to convey our concern with the importance of getting an accurate quote, and explain things in everyday language that folks can understand. We’ll help you to be aware of the penalties incurred if you are declined, and we will work to implement the best available strategies for you moving forward. Of course, if you’re a perfectly healthy individual who has never had any medical issues and you know exactly what you want, you’ll love working with us, too. We will work to get you the best price, the best-rated company, and the quickest approval possible. That’s because we have access to 99 percent of all A-rated insurance carriers, and we know exactly which companies will give you what you want. Our agents have worked hard to develop our reputation with insurance companies and their underwriters. Having access to these senior underwriters can clarify if you will get approved and/or the likely price you’ll pay. This extra step represents real value—something our competitors simply don’t offer. We know and recognize that the current product distribution model for life insurance emphasizes volume at the expense of good, old-fashioned customer service. Solid telemarketing “closers” are deemed more valuable than experienced, seasoned veterans who invest their time to ensure customers understand all of their options. The “hire in masses, train in classes, and fire their asses” approach used by most call centers is, unfortunately, an effective and profitable technique. It also oftentimes results in low-ball quotes, bait and switches, declines, poor service, and, ultimately, an unsatisfactory customer experience.


  • InsurTech
  • Insurance
  • Life Insurance