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Brian Greenberg


Phoenix, Arizona Area

Member Since August 2017


Digital Marketing
Search Engine Optimization (SEO)


As a multifaceted entrepreneur, Brian has founded businesses in e-commerce, marketing, and financial services. He believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and delivering on a commitment to exceptional customer service. After starting his financial career with Metlife Insurance Company, Brian decided he wanted to provide people with an easier and more enjoyable way to buy life insurance. That was the start of True Blue Life Insurance, whose mission is to be transparent, honest, and helpful to customers — without ever bugging or pushing them. In the years since then, he has worked tirelessly to improve the process of shopping for insurance. His goal is to make sure that everyone who comes to True Blue — whether they end up buying a policy or not — has the best possible experience. A successful SEO marketing professional with decades of experience developing passive-income businesses online, Brian created “The Salesman Who Doesn’t Sell, A Marketing Guide to Selling While You Sleep.” Over the years he has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is licensed to sell life, health, property, and casualty insurance in all 50 U.S. states. He is an active member in the Million Dollar Round Table, a distinction awarded only to the top 1 percent of financial professionals. He has been named one of the most creative people in financial services. Brian has a B.A. in Marketing and Entrepreneurship from the University of Arizona.

Published content

Growing Team? Eight Ways To Keep Your Desired Company Culture Intact

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When you first start your business, you must essentially build your company culture from the ground up. This can often mean taking the personalities and values of your small team into consideration and also defining what the overall values and mission of the company will be. But as your company grows and you add more team members into the mix, the original culture can get muddled or lost entirely as you face new challenges. But that doesn’t mean you can’t return to that same culture once you find your way. To help, eight members of Young Entrepreneur Council each share one tip they’d recommend for how to maintain your desired culture as you begin hiring more people to your team.

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Like conducting an end-of-year performance review for your team members, conducting an end-of-year review of your company’s performance can help you glean insights about where your company is currently at and where you want it to go in the future.  These reviews can include anything from reviewing your finances to realigning with your original mission and vision, but according to the members of Young Entrepreneur Council, there are a few elements you’ll want to be sure you don’t miss. Below, they discuss nine of the elements you’ll want to include in your company’s end-of-year review and why, as well as how doing so can help set you up for a better new year.

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Social media isn’t the only place to find the latest trends. When taking a look at the business world as a whole over the last 12-month period, you’ll find a number of trends and initiatives that took hold of a large number of organizations. Whether it’s increased flexibility or organic lead capture, these trends grew popular for a reason—but will their popularity carry over into the new year? To share their predictions, nine members of Young Entrepreneur Council each discuss one business trend they saw really take hold in 2022 and why they think we will—or will not—continue to see this trend in 2023.

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Video is big for consumers—in fact, video watching has doubled since 2018—so those businesses that are not yet taking advantage of this key marketing tool are missing out on potential opportunities and leads. As the top video-sharing platform across the globe, YouTube is a great place to get started. But what exactly should businesses do? To offer some insight, the members of Young Entrepreneur Council discuss unique ways to use video-sharing platforms like YouTube that most companies are not doing and why taking advantage of these strategies can help grow your business.

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Whether it’s an unhappy complaint or a five-star review, customer feedback can be an invaluable resource for company leaders looking to improve upon their products, services or business operations. This feedback can spark either minor or major changes, but both can have a big impact on customer satisfaction and overall sales if implemented correctly.  To share some of the most informative feedback they've ever received from a customer, eight members of Young Entrepreneur Council relay their stories below. Here’s what customers had to say about their products or services and the lessons these business leaders learned as a result.

Company details


Company bio

True Blue Life Insurance is an independent insurance agency providing direct-to-consumer insurance products in all 50 U.S. states. At True Blue, we take the time to convey our concern with the importance of getting an accurate quote, and explain things in everyday language that folks can understand. We’ll help you to be aware of the penalties incurred if you are declined, and we will work to implement the best available strategies for you moving forward. Of course, if you’re a perfectly healthy individual who has never had any medical issues and you know exactly what you want, you’ll love working with us, too. We will work to get you the best price, the best-rated company, and the quickest approval possible. That’s because we have access to 99 percent of all A-rated insurance carriers, and we know exactly which companies will give you what you want. Our agents have worked hard to develop our reputation with insurance companies and their underwriters. Having access to these senior underwriters can clarify if you will get approved and/or the likely price you’ll pay. This extra step represents real value—something our competitors simply don’t offer. We know and recognize that the current product distribution model for life insurance emphasizes volume at the expense of good, old-fashioned customer service. Solid telemarketing “closers” are deemed more valuable than experienced, seasoned veterans who invest their time to ensure customers understand all of their options. The “hire in masses, train in classes, and fire their asses” approach used by most call centers is, unfortunately, an effective and profitable technique. It also oftentimes results in low-ball quotes, bait and switches, declines, poor service, and, ultimately, an unsatisfactory customer experience.



Area of focus

Life Insurance

Company size

11 - 50

This member is no longer active.

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