Brian Greenberg

Member Since 2017

Brian Greenberg

CEO

Insurist

Phoenix, Arizona Area

As a multifaceted entrepreneur, Brian has founded businesses in e-commerce, marketing, and financial services. He believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and delivering on a commitment to exceptional customer service. After starting his financial career with Metlife Insurance Company, Brian decided he wanted to provide people with an easier and more enjoyable way to buy life insurance. That was the start of True Blue Life Insurance, whose mission is to be transparent, honest, and helpful to customers — without ever bugging or pushing them. In the years since then, he has worked tirelessly to improve the process of shopping for insurance. His goal is to make sure that everyone who comes to True Blue — whether they end up buying a policy or not — has the best possible experience. A successful SEO marketing professional with decades of experience developing passive-income businesses online, Brian created “The Salesman Who Doesn’t Sell, A Marketing Guide to Selling While You Sleep.” Over the years he has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is licensed to sell life, health, property, and casualty insurance in all 50 U.S. states. He is an active member in the Million Dollar Round Table, a distinction awarded only to the top 1 percent of financial professionals. He has been named one of the most creative people in financial services. Brian has a B.A. in Marketing and Entrepreneurship from the University of Arizona.


SKILLS

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Insurance

RECENT CONTENT

August 13th, 2021

14 Blogging Mistakes Companies Often Make (and What They Should Do Instead)

A critical aspect of gaining recognition online is mastering the all-important blog post. While blogging has been around for decades, many people still struggle with understanding how to utilize blog posts to attract readers and gain more recognition.

July 30th, 2021

10 Career Tips For Recent Grads Entering The Post-Pandemic Job Market

School looked very different for many students this past year and a half due to the Covid-19 pandemic. For recent college grads, the future of work may seem like it’s filled with even more of the same uncertainty as the job market evolves and heals in the aftermath of 2020.

July 29th, 2021

12 Pieces of Consumer Data Every Small Business Should Collect

Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.

July 29th, 2021

Nine Simple, Low-Risk Ways To Test Whether Your Side Hustle Is A Viable Business Idea

Having a “side hustle” can be a great way to test the waters of entrepreneurship. Aside from providing a creative outlet and a chance to develop new skills, a side hustle can also turn into a reliable income stream. 


COMPANY INFO

Insurist

True Blue Life Insurance is an independent insurance agency providing direct-to-consumer insurance products in all 50 U.S. states. At True Blue, we take the time to convey our concern with the importance of getting an accurate quote, and explain things in everyday language that folks can understand. We’ll help you to be aware of the penalties incurred if you are declined, and we will work to implement the best available strategies for you moving forward. Of course, if you’re a perfectly healthy individual who has never had any medical issues and you know exactly what you want, you’ll love working with us, too. We will work to get you the best price, the best-rated company, and the quickest approval possible. That’s because we have access to 99 percent of all A-rated insurance carriers, and we know exactly which companies will give you what you want. Our agents have worked hard to develop our reputation with insurance companies and their underwriters. Having access to these senior underwriters can clarify if you will get approved and/or the likely price you’ll pay. This extra step represents real value—something our competitors simply don’t offer. We know and recognize that the current product distribution model for life insurance emphasizes volume at the expense of good, old-fashioned customer service. Solid telemarketing “closers” are deemed more valuable than experienced, seasoned veterans who invest their time to ensure customers understand all of their options. The “hire in masses, train in classes, and fire their asses” approach used by most call centers is, unfortunately, an effective and profitable technique. It also oftentimes results in low-ball quotes, bait and switches, declines, poor service, and, ultimately, an unsatisfactory customer experience.


AREA OF FOCUS

  • InsurTech
  • Insurance
  • Life Insurance

INDUSTRY

Insurance