Bob is a thinker, writer, speaker and motivator. His work and thoughts hold a particular emphasis on the difference between living a meaningful life and living a life ending in regret. His work seeks to understand how uncertainty and risk allow humans to find more meaning. In all this, he holds the end goal of educating and empowering humans to create more meaningful lives. A meaningful life is more than just a discovery. Rather, it is an ongoing process and evolution which everyone can pursue.