Member Since 2015
Washington D.C. Metro Area
As President and CEO, Ben is responsible for Blue Corona’s vision, strategy, culture, and leadership team. Ben leads from the trenches. Working alongside and in support of the team, Ben has transformed Blue Corona from a bootstrapped startup into a seven-time Inc. 5000 company with 75+ employees, industry-leading reviews—from clients and employees, and 11 consecutive years of top and bottom-line growth. Ben is an action-oriented, dynamic, and passionate leader and team builder. From Blue Corona’s inception, Ben defined a set of core values and made it his mission to surround himself with other passionate, growth-seeking people who share the same mindset and values and with whom he enjoyed being around. Today, all of the hiring at Blue Corona is conducted with this same philosophy and values in mind, resulting in cohesive, high-performing teams, all working together toward the goal of becoming a world-class company. Over time, Blue Corona’s culture and values have become defining factors in the ongoing success of the company. Ben is a subject matter expert and top-rated conference and workshop speaker. Ben has a BS in Communications and Marketing from Ohio University. Ben lives in Rockville, Maryland with his wife of 15 years, Becky, and son Jack (age 11), and daughter Kelly (age 8).
Marketing is a crucial element of any successful business, and even small business startups will need to begin building their marketing department as soon as possible. However, some marketing roles are more critical to your business’s success than others. To help you determine which role you need to hire for first, 13 experts from Young Entrepreneur Council (YEC) answer the following question:
As an entrepreneur, it’s important to create and implement a branding strategy for your business. This will help you better connect with your customers and share your company’s story/personality with your target audience.
As a manager, you likely have a long list of responsibilities and many demands on your time. This may leave you with little time for unplanned meetings or additional questions from your team members, let alone time to complete your own work.
It's no surprise that cold calling remains one of the most effective means of getting leads. Unfortunately, people tend to be averse to getting calls out of the blue. Some people even reject unknown numbers to avoid cold calls altogether. Despite this, user engagement with phone calls remains high, and the number of people you connect with increases your chance of success.
Blue Corona is a digital marketing and analytics company that helps challenger brands increase their online visibility, generate more leads and sales from the web, and improve their overall customer experience.
Marketing & Advertising