Member Since 2014
San Diego Area
A born and raised San Diegan, Beck graduated from UCLA in two years, going on to become the University of Pittsburgh’s youngest MBA graduate at 21. Beck started BAM Communications while working as a news anchor in San Diego. After winning an Emmy in 2011 for her TV work, she focused entirely on her entrepreneurial interests, growing BAM while starting Bite. Bite became San Diego’s top-rated and largest food tour company in the country. Beck sold Bite in 2016. As BAM’s founder, Beck splits her time between San Diego, San Francisco and New York in pursuit of talent and hot companies that are seeking PR superheroes for help growing both mindshare and market share. Beck is also an investor with Plum Alley and Backstage Capital, two groups that support investing in diverse founders. Best part of Beck’s role: I’m thrilled by finding and growing great talent, and by exposing the stories that serve as rocket fuel to our emerging technology clients’ brands. What Beck reads: The New York Times, The Skimm, Term Sheet and BBC. I like a wide perspective on global and technology stories. One top career highlight: Whenever I’m flying helicopters on the weekend, and when I’m on a panel contributing to a discussion in support of others’ business goals.
Being an entrepreneur takes a lot of time, effort and resources, and all that work can sometimes be a major drain on your energy and your happiness. While the overall achievement of being an entrepreneur is fulfilling enough to many, sometimes it can be difficult to look at the big picture when feeling stressed by day-to-day problems.
Most entrepreneurs set daily goals for themselves in order to move their businesses forward. Yet setting those goals and meeting them are two completely different things. Loss of motivation, fatigue, listlessness and a general lack of energy are common barriers to accomplishing goals, but they are also challenging to overcome without the right strategies.
Sometimes an employee just doesn’t work out within an organization and needs to be let go. Firing an employee is a task that needs to be handled with delicacy and care, and the process can be intimidating for someone who has never been responsible for terminating an employee before.
Regardless of how many hours you work in a day, not all of that time is going to be completely productive. Sometimes it's because of procrastination, other times it's because you've been so bogged down in "busy work" that you haven't made progress on important tasks. Whatever the reason, it's important to find ways to optimize your to-do list to maximize your time for important strategy work as well as personal endeavors.
The pandemic has made remote and hybrid work arrangements mainstream. But it has also given managers a unique opportunity to bring different talent to their teams from all over the country and the globe. That being said, it's also important to think about how those new hires will work and be managed in a remote setting.
It’s no secret that having the support of other leaders can make a major difference to a person's entrepreneurial success. When your network contains others who can identify with your struggles, they can then help motivate you from a personal perspective and deliver timely advice when you need it most.
Remote work has quickly become the norm across much of the corporate world. Yet, with so many professionals used to in-person interaction, this shift to digital messaging has rapidly and fundamentally changed workplace communication.
When you're a busy entrepreneur, there never seems to be enough time in a day. You likely have long lists of tasks that require your full attention, but little time to sit down and focus on them. This can be overwhelming and, in turn, send your productivity levels into a slump.
Being an entrepreneur and owning your own business is an end goal for most people. It's a thrilling end result -- the fact that you're your own boss, you set your own hours, and remain accountable only to yourself can be a heady mix. Yet, the benefits of the position usually overshadow the more pertinent considerations that would-be entrepreneurs overlook. Although there are significant benefits to being a business owner, there's also a considerable amount of background work that rarely gets highlighted but needs to be done.
The backbone of a company is its employees, but the brain of a business is its leadership. The best leaders inspire and encourage the employees working under them, but even these leaders need positive reinforcement from time to time. While a lot of this reinforcement comes from those above them in the hierarchy, it has special meaning when the employees under them reach out to show their appreciation.
[LONG FORM EMAILED TO KELSEY]
When you’re young and inexperienced, stepping up to a leadership position can be more difficult than usual. Without a strong standing in their industry, a new entrepreneur may not be able to navigate the terrain as easily as others. However, these leaders can still bring fresh perspectives and ideas to the table.
Working for a startup is vastly different than working for an established company. Established companies have steady processes and defined operations, while startups often wade through a constant stream of pivots and unknowns.
Every professional knows that an eight-hour workday rarely means eight straight productive hours of “real” work. Sometimes there are distractions and emergency situations to attend to throughout the day; other times, your calendar is so booked with meetings that it’s hard to find time in between to concentrate on your to-do list.
No other feeling comes close to hitting the ball out of the park for your investor pitch meeting. Unfortunately, many business owners see these small wins as overcoming the largest hurdle. The truth is that nailing the investor pitch is only the first significant hurdle.
For many growing teams, in-person leadership conferences have been the go-to method for training and developing the organization's future leaders. In today's world, though, there's a lot of uncertainty around when these types of conferences might return.
Building your brand is an important part of running a business. To truly connect with your audience, you must define and express who you are and your goals as a business. Often, the best way to do this is by telling your story.
When launching a startup, business owners often receive a lot of advice from everyone around them. As a new entrepreneur, it can be difficult to parse through it all and determine what truly applies to your business.
Business advisers have the potential to be instrumental to a company's success. Unfortunately, not all business advisers make a positive impact, and it's up to the entrepreneur to decide which adviser they want to work with.
Every company has both the need and the potential to grow over time. Whether a business must adapt to new trends or is simply looking to improve its internal processes, high-level change is simply part of a company's journey.
When you spend time in the business leadership world, you start to hear a lot of cliché phrases and vague terms that other managers frequently use. Sometimes they use them sound smart; other times they're not sure of a better alternative. Either way, these overused words begin to sound like jargon over time, and may lose their meaning when you're communicating with your staff.
Over the years, multiple studies have shown that employee happiness is a crucial factor in developing a successful business. Employees who are happier tend to be more productive and also stay with the company long term.
Practice makes perfect when you're nervous for your next media interview.