Her Campus Media
Co-founder, Chief Product Officer, Creative Director
Annie Wang is the Co-founder, Chief Product Officer, and Creative Director of Her Campus Media (HerCampus.com), an online magazine for college women and marketing platform for companies looking to reach the college market. Her Campus launched in September 2009 after winning Harvard’s business plan competition, and has since been featured in The New York Times, Bloomberg Businessweek, Fox Business, Yahoo Finance, CNN Money, CBS MoneyWatch, Business Insider, The Boston Globe, U.S. News & World Report, and on ABC News Now, among others. Annie is passionate about synthesizing the various stakeholder considerations for Her Campus into a cohesive vision, and building an end product that best serves its readers, writers, and partners. She is responsible for overseeing strategy and implementation for user experience, branding, and technology for Her Campus. In September 2010, Annie took a leave of absence from Harvard University to work on Her Campus full time. She was concentrating in Visual and Environmental Studies and pursuing a secondary field in Psychology. Prior to founding Her Campus, Annie managed websites and branding for two dozen organizations nationally. Annie has been named to Bloomberg Businessweek's 25 Under 25 Best Young Entreprenuers, Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs, Boston Business Journal & Mass High Tech's Innovation All-Stars, Glamour magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. In her spare time, Annie can be found doing manicures for her girlfriends or playing video games with her guyfriends.
Her Campus Media is the #1 new media brand for the empowered college woman and 360-degree college marketing agency, reaching over 35 million users monthly across the Her Campus Media network. Major platforms include flagship site HerCampus.com, on-campus network of 380+ campus chapters, InfluenceHer Collective of 4,000+ millennial & Gen Z female influencers, annual proprietary tentpole programs College Fashion Week and Her Conference, bestselling book "The Her Campus Guide to College Life", and more. Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus provides award-winning integrated marketing programs for clients including L'Oreal, Primark, Williams-Sonoma, Merck, and many more. Her Campus has been featured in The New York Times, Forbes, FORTUNE, PR Week, Mashable & more, and was a winner in Harvard's business plan competition and MassChallenge (world's largest start-up competition), and was named to Entrepreneur magazine's Best Entrepreneurial Companies in America, Greater Boston Chamber of Commerce's Top Small Business of the Year, Forbes 100 Best Websites for Women and 10 Best Websites for Millennial Women among other accolades.
- Online Publishing