Member Since 2013
Salt Lake City Area
For over 17 years, Andrew has helped bring new technologies to market in an evolving digital landscape. Uniting teams of engineers and creative strategists in 2012, Howlett oversaw RAIN's evolution into a digital consultancy that is recognized for its pioneering work in voice-driven technologies and experiences. At the end of 2018, Andrew exited RAIN after an acquisition, but immediately jumped into the role as CEO and largest shareholder of Struck, a creative agency. As a serial entrepreneur himself, Howlett drives business into the future as a member of organizations including YEC, SoDA, and YPO, and sits on the board of multiple community businesses in Utah. Andrew has been married for 23 years to a patient wife and has three amazing children who put up with him acting more like a peer and less of an adult figure! Andrew loves football (American of course!), scuba diving, golf, waterskiing and pretty much any warm beach anywhere.
When you're working to complete a project that will span a long period of time, it's easy to feel overwhelmed. Without proper preparation and oversight, a long-term project runs the risk of getting derailed along the way as more immediate and pressing concerns pop up.
For some, the meaning of the adage “the customer is always right” has evolved from “businesses should listen to consumers because they drive the market” to “businesses should always focus on giving customers exactly what they want—no matter the ask or the cost.” However, sometimes the customer isn’t actually right, and giving in to their demands isn’t the wise move.
There is no shortage of advice blogs, books and podcasts about entrepreneurship these days. Sifting through all of this advice can take up valuable time and, unfortunately, not all of it will actually help you succeed.
Webinars have increased in popularity since the world has gone virtual and they’re only expected to maintain their prevalence. Many companies are now looking to create webinars to expand their reach, connect with their audience and establish themselves as industry thought leaders.
Members of Young Entrepreneur Council share some important insights every entry-level tech candidate should know before joining the field.
As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team.
The only way a business can garner new customers and retain current ones is by laying out the benefits that its product or services present to the consumer. In the past, all it took was a flashy headline and a few bullet points that punched home the usefulness of the product or service. Today's world has evolved to a point where traditional advertising no longer makes the same impact. Even newer, more modern methods of advertising are having a hard time getting traction among some demographics.
Struck is a creative agency with a particular emphasis and reputation for our work in the experience affinity space.
Marketing & Advertising